33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
Agile Marketing in B2B
Buzz Marketing for Technology
NOVEMBER 3, 2016
Agile Marketing Content Marketing Innovation Strategy agile marketing B2B Marketing ITSMA Lean Processes MEA Awards Platinum Marketing Excellence AwardAgile marketing increasingly is being recognized as a powerful key to content effectiveness. Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. The quick or the dead.
Three Myths and Facts About Using Data in B2B Marketing
DECEMBER 28, 2016
There’s a lot of misinformation out there about the power of data in B2B marketing. Bob Murphy looks to dispel some common myths about the uses and misuses of data in B2B marketing. The post Three Myths and Facts About Using Data in B2B Marketing appeared first on Spin Sucks. While another would say the definition of big data is widely misunderstood.
Why B2B Advertisers Need Facebook
JANUARY 9, 2017
With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. For most B2B advertisers, we’re finding that Facebook generates exponentially more leads at a more efficient rate. All of this makes Facebook a must-test platform for B2B advertisers. Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. But guess what? billion monthly active users versus 106 million. LinkedIn doesn’t offer this yet.
14 Brilliant B2B Marketing Strategy Guides
JUNE 17, 2014
Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. How should b2b marketers adjust their strategies to keep up with this evolution?
The Four Most Important Things B2B Marketing Must Share with Sales
DECEMBER 13, 2016
The post The Four Most Important Things B2B Marketing Must Share with Sales appeared first on Spin Sucks. We're used to sales and marketing not "speaking" to each other. We're used to these two departments working independently, without one knowing what the other does. What if we change that? What would happen if sales and marketing work closely together?
Where does Google+ fit into your B2B Marketing plans? [infographic]
Buzz Marketing for Technology
JULY 9, 2014
This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks Have you made Google Plus a part of your marketing strategy yet?
Understanding B2B Online Reviews
SEPTEMBER 24, 2014
Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. It is important for B2B organizations to acquire online reviews because B2B customers do more research before settling on a decision. One of the methods potential B2B customers use for researching a purchase or service is through online reviews.
2013 B2B Marketing Priorities [Study]
AUGUST 1, 2013
Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. The post 2013 B2B Marketing Priorities [Study] appeared first on Puzzle Marketer.
B2B Marketers Are Humans, Too
Convince & Convert
APRIL 2, 2015
So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Increasingly, B2B brands are taking this maxim to heart. The Value of Video.
Social Media is Key to B2B Content Marketing [Report]
JUNE 1, 2013
91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. LinkedIn is the top social network when it comes to B2B content marketing. Social Media is Key to B2B Content Marketing [Report] is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Facebook LinkedIn Social Media Marketing Twitter b2b social media social media marketing strategy
Five Awesome B2B Social Media Statistics
PWB Marketing Blog
AUGUST 24, 2011
Do you think social media isn’t for B2B organizations? It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. Top B2B Social Media Statistics. What does this mean for B2B organizations?
3 Inspiring B2B Social Media Campaigns
DECEMBER 29, 2016
B2B companies often feel handicapped in their efforts to market on social media. Typically, they… Read More.
B2B Marketing is Becoming More Like B2C Marketing – Or is it?
NOVEMBER 19, 2013
B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Driven by shifting customer expectations and demands, “B2B vendors clearly feel that they need to evolve to more closely resemble their B2C counterparts,” according to recent research reported on by MarketingCharts. B2B buyers are people too.
Five Steps for a B2B Social Media Marketing Strategy
AUGUST 13, 2014
An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take. 1. Some B2B companies have a wide focus and target lots of different business segments with their wares. Put One Person in Charge.
Why B2B Marketers are Flocking to Native Advertising in 2015
FEBRUARY 10, 2015
The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising. Content marketing spending by B2B marketers is increasing in 2015. Why is that? Readers are 25% more likely to look at a native ad than they are at a banner. Curation
The B2B Lead Generation Ecosystem and WPO [Infographic]
APRIL 18, 2016
Content Marketing Marketing Automation and Demand Generation Marketing Infographics Marketing Strategy Social Media Marketing Web Presence Optimization b2b lead generation Brad Shorr Internet Marketing Lead Generation Ecosystem infographic pre-CRM website traffic Straight NorthDevelop new ways to improve and scale your current campaign.
The Complete Guide to Google+ for B2B Marketing [Infographic]
AUGUST 12, 2014
Google+ is all about visibility , exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. This infographic below will have you on track to G+ B2B marketing success. Guest post by Dave Landry. This is particularly so in marketing. But it doesnt have to be that way. No sweat!
How to Grow Your B2B Facebook Community
FEBRUARY 5, 2013
This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Go Viral.
12 Tweetable Statistics Prove B2B Social Media ROCKS
PWB Marketing Blog
SEPTEMBER 14, 2011
Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Dispel the myth that social media isn’t for B2B and tweet the truth. Source ) TWEET THIS. 2.
Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard
The Realtime Report
AUGUST 17, 2012
LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. YouTube was significantly less popular with just 8%, and Google+ was most important for only 1% of B2B marketers. via CNET. via CNET.
Best Practices in B2B Retargeting
AUGUST 28, 2014
In fact, a study ReTargeter performed in 2011 found that B2B retargeting out performs B2C retargeting by 147% on average. It’s clear that B2B retargeting is an area with a lot of opportunity. If you’re new to the game, looking for additional opportunities, or would like to revamp your current tactics, follow these best practices for B2B retargeting. That’s all changing.
Using YouTube for B2B
MAY 1, 2014
And despite YouTube’s reputation for being a generator of hilarious posts, it possesses serious marketing potential that is often overlooked for B2B companies. B2C is certainly effective on the Tube, but companies looking for B2B opportunities can benefit from utilizing the site as well. Start uploading today to see what YouTube can do for your B2B efforts. Think again.
B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
MAY 24, 2016
What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here. Paul ( #SMBMSP90 on Twitter).
Social Media Crisis Management for B2B
MAY 29, 2014
The goal of your B2B social media risk strategy should be to build a relationship with suppliers, customers and even employees. Related Posts How to Lead Your Way to a Social Organization Using YouTube for B2B [Cool video Friday] How to keep us safe inside Twitter Freedom of Speech and Social Media in the UK A Little Privacy, Please! This remains true in the world of social media.
What are the Best Social Networks for B2B Marketing? (Research)
AUGUST 27, 2013
There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The figures here are based on a small, but presumably representative sample of 10 B2B technology websites.
Get Creative with B2B Marketing in 2015
JANUARY 5, 2015
B2B is especially susceptible to very high standards and unusual challenges. B2B marketing has to be smarter, sleeker and faster than B2C. However, when done effectively and with taste, it can be quite useful for B2B. B2B marketing still needs to follow the same guidelines – keep it short, informative and on topic. Guerrilla Marketing. Social Media. YouTube.
How B2B Social Network Is Effective For Lead Generation
Social Media Marketing
OCTOBER 3, 2016
Over the past many years, the shape of generating leads from business-to-business (B2B) has significantly changed. With the conventional B2B lead generation methods, one can only brand their business online which is not always enough - expect more via social media. Using B2B social network for lead generation has now become an integral aspect of demand generation. For this reason, online B2B social network for business gives owners the scope where they could have a fine-tune B2B marketing and also understand their audience in a more personal level.
Why Social Media Matters for B2B Vendors
MARCH 28, 2011
B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g.
8 New B2B Video Content Marketing Trends
Convince & Convert
OCTOBER 22, 2014
This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off. The “play” button is the most compelling action on the web. It’s About the Experience. People Love to Laugh.
5 Ways B2B Can Learn from B2C Marketers
Buzz Marketing for Technology
NOVEMBER 21, 2012
But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers.
Infographic: B2B content marketing trends
AUGUST 10, 2013
Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Source: Ambassador. Related posts: Infographic: colour and logo design. Twitter for companies. Does Facebook affect your brain? PLEASE LIKE MY FACEBOOK PAGE. Related articles. Why Visual Content and Marketing Go Hand in Hand [Infographic].
The B2B End Around
OCTOBER 5, 2011
Whether it’s marketing or public relations, I often have people tell me: “It’s different for me. I’m in B2B, not B2C. But there’s another way, which can work for many B2B’s and it’s what I call the “B2B end-around.” But at the same time you are doing that, you can also be doing the B2B end-around. The B2B End Around. Guest post by Ken Mueller. Horsefeathers!
B2B Blogging Trends for 2011
FEBRUARY 8, 2011
Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site).
Five FREE B2B Social Media White Papers
PWB Marketing Blog
NOVEMBER 8, 2011
This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. And 41% of B2B companies are getting customers from Facebook.
Driving Long-Term B2B Growth with an Omni-Channel Presence
SEPTEMBER 15, 2015
68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). With many areas of B2B procurement beginning to look more like consumer transactions, 83% of B2B sellers understand long-term success is dependent upon implementing an omnichannel strategy; however, most have yet to create one. Guest post by Robert C. Johnson. Robert C.
Why B2B Marketers Need to Educate Buyers With Content
Convince & Convert
APRIL 29, 2016
We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. 68% of B2B marketers say that increasing conversion rate is their leading objective for lead nurturing, according to a December 2015 study by Ascend2. That If it’s Friday, it must be my day to create some content. But to what end?
B2B Social Media On The Rise [Infographic]
PWB Marketing Blog
NOVEMBER 13, 2011
Are you one of the 86% of B2B companies using social media? B2B social media is huge and we have proof. In a previous post we brought you 12 Tweetable Statistics Prove B2B Social Media ROCKS ; now, we bring you even more data in the form of an infographic. B2B Social Media MediaDon’t wait. Your customers are there. Why aren’t you? Is your company using social media?
4 Fresh Trends in B2B Social Campaigns
Convince & Convert
JUNE 19, 2013
Meanwhile, B2B marketers sat on the sidelines waiting for social campaign technology to deliver against their more sophisticated needs. In the B2B space, having people follow you is not enough. For B2B marketers, the promise of social is user data, and first generation social campaign technologies just weren’t delivering. In most B2B environments, one touch is not enough.