Trending Sources

Social Media Management Crisis: Don’t Play Possum

PWB Marketing Blog

Individuals online are now more likely to take to social media when they feel slighted, annoyed or otherwise compelled to comment. I’ve even experienced it first-hand on a couple of seemingly innocent blog posts. When receiving a negative social media comment, "playing possum" until the attacker goes away is never a good idea. What do you do?

Social Media Management Crisis: Don’t Play Possum

PWB Marketing Blog

Individuals online are now more likely to take to social media when they feel slighted, annoyed or otherwise compelled to comment. I’ve even experienced it first-hand on a couple of seemingly innocent blog posts. When receiving a negative social media comment, "playing possum" until the attacker goes away is never a good idea. What do you do?

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.

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24 Full Service Tools to Manage B2B Social Media

socialmediab2b.com

As the final wrap-up in our ongoing series of Social Media Management Systems (SMMS) reviews for B2B companies, we’re providing a list of the most popular desktop and web-based systems on the market. The social networks that each systems supports is listed along with the price (if published). We encourage anyone in the market for a social media management system to understand the features and functionality you need first, then find a system that matches your requirements and budget. Sprout Social. StrongMail Social Studio.

Pros and Cons of your Social Media Team Structure

Ignite Social Media

With different clients comes different social media team structures that we work with. Social media teams are structured depending on how the brand divides their internal vs. external resources, and there are pros and cons to each approach. Here we’ll look at two social media team structures and the pros and cons of each. In-House Social Team.

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media! There is no ROI in social without the “I” – so that means you have to make in investment to get in ROI.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann  the head of social media for Maersk Line , the world’s largest container shipping company. Read Social Pros Transcript For Your Reading Enjoyment. make ball bearings. I’m B-to-B. I can’t do social media.”

Rocket Content – Your B2B Secret Weapon

Convince & Convert

Tweet Guest post by Ian Greenleigh , the Social Media Manager at Bazaarvoice – the market and technology leader in hosted social commerce applications. There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome. He also blogs at Dare to Comment. But we have a secret weapon: Rocket Content.

Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Social Pros Transcript For Your Reading Enjoyment. So we need to buy Radian6 or Argyle Social or Involver.”

Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

For example, you might not know that I helped one newspaper go from a limited social media presence to helping them hit the Digg homepage over 40 times. Together, these people have been involved in social media as long as anyone else and discovered tactics to help you get the most out of the services. StumbleUpon is one of the most forgiving social sites. Twice.

Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company  Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Social Pros Transcript For Your Reading Enjoyment. So we need to buy Radian6 or Argyle Social or Involver.”

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?

Embrace Mistakes to Become a Better Social Media Pro

Convince & Convert

Another month, another incredible round of guests on the  Social Pros Podcast. In April, we chatted with the manager of a huge social media team at  KLM , an author on thought leadership , Pet360’s  PR and social media expert, and the two-man social media team of Canadian yo-yo company  CLYW. Set goals. Listen. Interact.

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Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

Facebook and other social networks equip you with limited analytic tracking tools. Once you start to delve deeper into social media marketing, you will find you need a more robust measurement platform. Our six favorite free tools (and two paid) for measuring social media are: Social Mention  (free) – real time search engine that monitors over 100 social media properties.

Where does Content Marketing Belong in the Social Business?

Conversionation

I am often asked which department is responsible for social media marketing, content marketing and other forms of what people still call “new ways of doing marketing&#. Note that the question is about responsibility and management (who does what and where), not ownership. It’s difficult to compare a large international B2B technology company with long sales cycles and a complex go-to-market model, to a local fast moving consumer goods e-commerce pure player or a non-profit organization, for instance. When it comes down to social, the answer is quite simple.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business.

We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today

Buffer Social

have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. Listening Listening and learning about the projects they’re working on, their biggest challenges , and what their aspirations are on social media now and in the future has helped me tremendously along the way. business.

Social Pros 20 – Katie Morse, Billboard

Convince & Convert

This is Episode 20 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription.

Are you using old skool strategies with new media tools?

Janet Fouts

Whether through social media or other means, you talk to a person who is representing the brand. It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. Learn Mindful Social Media Strategy.

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Five Things Bacon Can Teach Us About Content Marketing

Spin Sucks

Jason Miller  is the social media manager at Marketo and a regular contributor to the Modern B2B Marketing Blog. Today’s guest post is written by Jason Miller. The widespread fascination with bacon is for good reason; bacon makes everything better. Necessary? Useful and entertaining? Absolutely. Five Things Bacon Can Teach Us About Content Marketing.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. know—Reddit?

Association Social Media: Kelli Windsor, Food Marketing Institute

SocialFish

I had the great pleasure of moderating a panel of fabulous association social media managers at an Association Trends breakfast last month, where results were shared (and we opined on them) from the Association Social Media Benchmark Survey. Here’s a snippet of my conversation with just one of several great association social media folks.

2012 Social Media Marketing Industry Report

Mindjumpers

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. The first chart shows the statistics for the question “Are you using social media for your business?”

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?

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The Most Remarkable People on Social Media Today

Unspoken

Since I couldn’t find any lists that suited my taste, I decided to start my own… “The Most Remarkable People on Social Media Today” My own social media hall of fame, so to speak. I did not take into account the number of followers or the number of retweets but selected my list purely based on how much these people changed my beliefs or motivated my actions. believe we should highlight people who are doing remarkable work in the social universe and not only those who are just social celebrities. She brings Social to Big brands.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. We’ve also expanded the focus of the #Nifty50 this year to include an element of social good—the #Nifty50 Kids project. Stacey Acevero. sacevero. kishau.

When and How Does Snapchat Work for Business

Convince & Convert

Carlos has the daunting position of being in charge of raising awareness for BMC products and driving global demand through social. With a team of content and social media managers at his side, Carlos has driven social to becoming a key part of BMC’s sales funnel. How might Snapchat fit into the B2B IT and tech vendor space, you ask? In This Episode.

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11 Content Marketing Tools To Promote Your Blog

SocialFish

The topics are endless, ranging from social media to paintball, from home auto repair to tax advice.  It reads like an online magazine and is updated by community members constantly. After completing an article, your post is formatted and published, complete with a link to your profile, your Examiner title and social media sharing icons. Examiner. But wait! There’s more!

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The Nine Best Facebook Marketing Tools

Webbiquity SMM

96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Showcase reviews: RazorSocial, Buffer Social, BuzzBlogger, Rebekah Radice. 2) Static HTML. ” —  Social Media Examiner. Buffer Social.

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How CMOs Can Prove the ROI of Tech Investments

Convince & Convert

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. 79% of B2B marketers believe social media is an effective marketing channel, but you must be able to provide data and facts using your marketing software. Aligned Goals.

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39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. And again.

9 Unique Ways to Explain Social Media Marketing to Pretty Much Anyone (Even Your Boss)

Buffer Social

Quick quiz for social media marketers : Raise your hand if you’ve ever been asked, “So, you get paid to go on Facebook?”. People get social media. But it seems many are still bewildered by social media marketing. Plus most people use social media for fun, so social media’s place in business can seem suspicious. Hiring Manager.

22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog

www.toprankblog.com

Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. Also offers a white label option for agencies.

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

———— “I don’t have time for social media.”. “I don’t have the money to hire anyone to do our social media marketing.”. Social media? Getting your organization out there on social media can be daunting… but it doesn’t have to be. Download social media apps to your smartphone or tablet. More like this.

Is social media territorial? Should it be?

Direct Marketing Observations

I was walking the dog the other night and watched as he “marked&# his territory and naturally I thought about the  natural Tug-o-War that occurs with social. The desire for different departments wanting to own the “rights&# to social media. Lastly, Steve Radick thinks we all own social media. Wait cancel that, he thinks no one owns social media.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. How should you integrate social media with other marketing tactics like email?

Why Content Experience Matters

Convince & Convert

Covering everything from content creation to distribution and from the gated/non-gated debate to becoming a great content manager, Chris and Randy use this valuable time to speak to the entire content marketing process. B2B Marketing Tool, Oracle Eloqua. Social Media Management Tool, Hootsuite. Crafting a Nuanced Experience. Best practice marketing tools.