Tweet Guest post by Ian Greenleigh , the Social Media Manager at Bazaarvoice – the market and technology leader in hosted social commerce applications. There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome. The business decision makers (BDMs) that have the purchasing authority for our products and services tend not to be involved very heavily—if at all—in social media. Your job is to use social media to reach and influence decision makers at companies in your target space. MORE >>

As the use of social media grows within B2B businesses, there is increased demand for companies to hire in-house social media resource. In fact, the phrase “social media director” has even started to creep into the conversation, especially in the US. search on indeed.com for “social media director” returns more than 7,100 results from companies, ranging from the American Institute of Certified Public Accountants to Fairmont & Hotels Resorts. For many B2B organisations, this will mean creating an entirely new position. MORE >>

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company  Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Social Pros Transcript For Your Reading Enjoyment. So we need to buy Radian6 or Argyle Social or Involver.” MORE >>

Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives 7 Social Media Roles You Haven’t Considered January 14, 2010 | by Amber Naslund View Comments When you think of social media roles, chances are you think of a community manager or the oh-so-generic “social media manager&# , which is usually some function of the marketing department managing strictly social media programs. Is B2B the new B2C =-. MORE >>

Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social 7 Brand Building Tips for Your B2B Blog by Stanford on June 8, 2010 Spread it! Share Email This Using a blog to engage and build your brand with a B2B business audience is a tough gig.  crowd of skeptics who know all the media tricks.  The good news is that while Facebook and Twitter is still gaining credibility, good ole’ blogging has finally hit prime time with B2B warriors.  This shows that your company isn’t asleep at the social wheel. MORE >>