Social Media Today

DECEMBER 21, 2023

Marketers are expected to double down on diversified video strategies and messaging apps, among other key tactics for the months ahead.

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Social Media Marketing Strategy Video 217

Jon Loomer

DECEMBER 18, 2023

I have spoken with far too many advertisers over the years who are put in no-win situations. They have difficult clients with near impossible expectations. These clients do not set them up for success. You do not need to take every client. The ideal partner will make your job easier. When you give yourself a better chance at success, you make it more likely you’ll have happy clients who will recommend your services to others.

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Construction Advertising Industry API 186

The Social Media Hat

DECEMBER 4, 2023

Partnership Unpacked, Episode 50, with Katie Richman The post Partnering with AI Throughout the Partnership Journey w/ Katie Richman appeared first on The Social Media Hat.

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Social Media Marketing 163

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. If you’re growing your business and footprint online, this is the best time to understand social media SEO.

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SEO Social Media Strategy Hashtag 157

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Audiense

DECEMBER 18, 2023

Another year draws to a close and what a year it has been! 2023 has without a doubt been one of the craziest, but most inspiring years, for us at Audiense.

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Review News 156

Forbes Social Media

DECEMBER 1, 2023

A former Google engineer and the founder of stealth AI startup Extropic, is behind the Twitter account leading the “effective accelerationism” movement sweeping Silicon Valley.

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Startup Engineering Google Twitter 145

Jon Loomer

DECEMBER 4, 2023

There are four factors that, if you consistently prioritize them and get them right, will lead to high-performing Meta ads. If you run an agency or manage ads for others, invest in these primary areas. First, allow me to state the obvious: There are limitless factors that impact the performance of your ads. I’m not saying that these are the only things that matter and you can ignore everything else.

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API Conversation Eventful Advertising 175

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

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Social Media Survey Education Team 123

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

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Social Media Video Feed Feedly 153

Buffer Social

DECEMBER 7, 2023

Think about five content creators you admire. Regardless of who they are, there's a common thread: consistency.  Now, consistency might sound simple, but let's be real—it's tough. I know firsthand because I struggled with it myself. Before 2019, I was a freelance writer trying to make a name for myself. I joined LinkedIn hoping for opportunities, but my sporadic and lackluster posts went unnoticed, and my online presence was, to put it bluntly, a flop.

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Tips Content Startup LinkedIn 112

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Forbes Social Media

DECEMBER 4, 2023

Donald Trump attacked the Lincoln Project on Monday night, claiming the political advocacy group is using artificial intelligence to make him look bad. But there's no AI.

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Project Groups Groups Social Media 145

Social Media Today

DECEMBER 4, 2023

AI, VR, and other advanced applications will require a lot of computing power, which is a key consideration for the next stage of development.

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Overview Data Applications 192

Jon Loomer

DECEMBER 22, 2023

I understand that sometimes you take what you can get. And it’s possible to get results with a low budget. But the truth is that low-budget clients are an enormous challenge and they’re often not worth the work. You’ll likely discover that, on average, low-budget clients are more work than medium-budget clients. Clients who can’t spend often have unreasonable expectations about how far their money will go.

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Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. If the concept of maintaining a steady stream of content seems daunting, don’t worry—you have the ability to schedule Facebook posts in one of three different methods.

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Facebook How To Publishing Analytics 121

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Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Now it has become one of the longest running marketing podcasts in existence, dropping weekly episodes for over 11 years, recently reaching the milestone of 600 shows.

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Brands Marketing Real Estate Collaboration 151

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Forbes Social Media

DECEMBER 2, 2023

A photo purporting to show John Turscak, the man who recently stabbed Derek Chauvin, has been circulating widely online. But that's actually a businessman from Georgia.

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Social Media 144

Social Media Today

DECEMBER 18, 2023

Navigate through various steps involved in the process of choosing the right mobile app development services partner for your company.

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Company Mobile Process 193

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Jon Loomer

DECEMBER 15, 2023

Are blogs making a comeback in 2024? Some might say they didn’t go anywhere, but let’s be honest. Blogs have fallen down the marketing priority list in the past few years. I keep seeing marketers predict that blogs will be big in the new year. The argument the way I understand it is that people are losing trust in other forms of content. This is likely driven by how short-form video gurus have taken over social.

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Engineering Trends Video Types 160

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. Parents, pickleball players, podcast enthusiasts—and those are just the P’s. On and off the clock, they research potential purchases just as everyone else might. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience.

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B2B Influencer Brands Marketing 119

Amy Porterfield

DECEMBER 14, 2023

Listen on… Here’s how four Digital Course Academy students made over one million dollars in sales. I used to feel super nervous about sharing my big wins or […] The post #634: The Million Dollar Course Creators Club: Four Student Success Stories appeared first on Amy Porterfield | Online Marketing Expert.

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Course Marketing 111

Buffer Social

DECEMBER 18, 2023

Last year was a big year for my handmade ornaments company, Forged Flare. We went into 2022 determined to nail our online advertising strategy. We spent the early part of the year experimenting with different platforms, creatives, and approaches so that when the holiday season—our biggest time of year—came, we could crank up the budget and reap the rewards.

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Social Media Small Business Marketing Collaboration 104

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Forbes Social Media

DECEMBER 4, 2023

Imagine if you could click your fingers and go viral. Try these 7 ChatGPT prompts to unlock ideas that scale and get actionable tips to take your brand to the next level.

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Social Media Content Tips Brands 122

Social Media Today

DECEMBER 1, 2023

Elon has made his stance on advertisers clear - but will that lead to the end of the platform as we know it?

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Advertising Comments Platform 211

Jon Loomer

DECEMBER 27, 2023

What I’m about to tell you is semi-interesting. It definitely should not be illegal. If it were illegal anywhere, you should not live there. That would be an awful place to live… Now, it’s true. The first few seconds of your video are important. You can’t neglect that intro or people will quickly abandon your videos. But I refuse to use some of these tired hooks.

Video 158

Video Examples 158

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. But it can be a challenge for the marketing teams on the digital front lines to overcome the concerns of security and privacy teams—especially at the int

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Social Media Privacy Insurance Guidelines 105

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Amy Porterfield

DECEMBER 12, 2023

Listen on… Debunking the myth that you can make a “wrong decision”. When building your business, do ever worry if you're making the right decisions or if you're […] The post #633: How To Adopt My “No Wrong Turns” Mindset appeared first on Amy Porterfield | Online Marketing Expert.

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How To Marketing 106

Buffer Social

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. 0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats,

Examples 101

Examples LinkedIn Collaboration Case Study 101

Forbes Social Media

DECEMBER 2, 2023

Have you seen a photo of rock music legend Bruce Springsteen wearing a t-shirt that says “Keep America Trumpless”? It’s gone viral, but the image is fake.

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Social Media 125

Social Media Today

DECEMBER 21, 2023

Third-party chats are coming to Messenger, which will enable messaging with apps not owned by Meta itself.

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Jon Loomer

DECEMBER 14, 2023

This shouldn’t be controversial. I recently published a video about how targeting is less important now , and I think people misunderstood the primary point. It’s not that you should never enter targeting inputs anymore and broad targeting will always work better. While having success going broad is a factor, don’t get lost in that point. Broad targeting doesn’t work for everyone.

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Publishing Conversation Video 158