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Use 4×5 Creative for Feeds

Jon Loomer

Facebook and Instagram mobile feeds, Instagram profile feed, and Video feeds could all benefit from the 4×5 aspect ratio. If you upload a 9×16 video, it may appear as 4×5 in the feed. Or at the very least, consider uploading 4×5 versions for the mobile feed placements.

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Instagram Tests New Elements to Feed into More Enclosed Group Sharing

Social Media Today

More IG users are engaging in private groups, and Instagram's looking to feed into that behavioral shift.

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Instagram Tests New ‘Nearby’ Feed for Stories

Social Media Today

The new feed could help to highlight local businesses.

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Facebook Renames 'News Feed' to Just 'Feed' to Avoid Potential Confusion

Social Media Today

The change will not change how the Feed works, nor have any impact on the Feed algorithm.

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Facebook Adds 'Feed Filter Bar' News Feed Control Tool, New Options to Restrict Post Comments

Social Media Today

Facebook has launched a new News Feed control option, which makes it easier to switch to different feed display listings.

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TikTok Adds Science-Based STEM Feed to Promote Educational Content

Social Media Today

The new feed of scientific content aims to highlight the educational potential of the app.

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Facebook Rolls Out Easier Access to Chronological News Feed and Other Feed Sorting Options

Social Media Today

Facebook is giving users some new, simple options to sort their order in which content is presented in their News Feed.

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