Facebook Displaying Vertical Videos in Mobile News Feed
AUGUST 26, 2016
Facebook has begun displaying vertical videos in News Feed in its flagship mobile application. Tim Peterson of Marketing Land reported on the update, and a spokesperson for the social network told him via email that its tests found that users watched vertical videos for longer time periods and with audio when they were presented vertically in News Feed, adding: We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile.
4 Mistakes Marketers Make With Mobile Facebook Ads
AUGUST 18, 2016
It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere is this shift to mobile more noticeable than with Facebook. Facebook is truly a mobile-first platform , with more than 1 billion mobile daily active users. Mistake No. 1: Location, location, location.
Top Tools for Mobile Marketing
FEBRUARY 18, 2016
The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. Okay, so you’re ready to launch a mobile marketing campaign for your nonprofit. And, with 1.5 Convinced yet? But where do you begin? Texting Apps.
Mobile Install-App Ads, New Twitter Profile, Updates to Facebook’s News Feed Algorithum & More | Social Media Snapshot
APRIL 25, 2014
Categories: Blog , Facebook , Google , Social Media Marketing , Twitter Tags: Bing , Facebook , Google , Groups you admin section , install-app ads , linkedin , MoPub , new twitter profile , news feed algorithum , rich LinkedIn snippets , Twitter , youtube Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Blog Facebook Google Social Media Marketing Twitter Bing Groups you admin section install-app ads linkedin MoPub new twitter profile news feed algorithum rich LinkedIn snippets youtube
How To Think About Mobile Advertising
JANUARY 16, 2015
Mobile ads are not Internet ads. Mobile ads are not like other ads. As a consumer, how often have you clicked on a mobile ad. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Does this make any sense for mobile? This fails dramatically when it comes to mobile devices. They''re not staring at a computer screen, they''re flicking their way through a mobile experience. Are mobile ads dead on arrival? Mobile makes sharing ideas fast and easy. mobile.
Show 384 - Inside Mobile Marketing
MAY 13, 2012
Alex Meisl , Chairman of Sponge which he has developed into Europe's market leader on Mobile Marketing with operations in 20 countries, joins Anna Farmery to discuss . What is mobile marketing? What actually is mobile advertising? The concept of mobile shopping. How 80% of advertisers do not have a mobile site - staggering google mobile website data? How to make a mobile website. How a mobile website is about access, mobile apps are for loyalty and engagement, then how mobile CRM is about creating the marketing conversation.
QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally
Techipedia: Tamar Weinberg
OCTOBER 18, 2011
That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. The cards included QR codes to take viewers to a mobile web page with videos of chefs preparing the recipes. Good Things Come on Packages. Like this post?
Facebook Ads vs. Google AdWords: Which Is Better for Your Business?
AUGUST 18, 2016
If people are looking for somewhere to have dinner or searching for the nearest gas station, chances are they are already in the car on a mobile phone. In 2015, mobile search surpassed desktop searches. Facebook Google Ad Targeting Adobe Stock advertising Algorithms clickbait contently Engagement Google AdWords Joe Lazauskus Lars Backstrom Marketing mobile News Feed Newsroom Pages Paid Google Search PPC reach Referrals Search Sherry Gray Targeted AdsFacebook’s numerous changes to its algorithm have many marketers scratching their heads. Possibly.
Visits to Facebook Canvas Ads Average 31 Seconds
MAY 26, 2016
Canvases open from Facebook ads in News Feed to reveal a full-screen experience where advertisers can use a mix of video, still images, text and call-to-action buttons to build beautiful and effective brand and product experiences on mobile. Ad creators can go from opening Canvas builder to previewing their ads on mobile in less than one minute. Brazil, Mexico, Italy, the U.K.,
Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz
The Realtime Report
DECEMBER 20, 2012
On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. It consisted of 50 million ads which showed up in the Facebook mobile news feeds of tens millions of people. The results, according to The Wall Street Journal, were “mixed.”
6 Ways to Filter Your RSS Feeds - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
Ways to Filter Your RSS Feeds. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Feed Rinse is a best of class RSS filtering application. Feed Sifter is an almost painfully simple RSS filter that filters in by keyword. Products , RSS & Feed Management. mobile.
Facebook Testing ‘Start Camera’ Prompt, Rio 2016 Filters from MSQRD
AUGUST 5, 2016
Facebook is running a test in which mobile users are shown a “Start Camera” prompt atop their News Feeds and given access to animated selfie filters from recent acquisition MSQRD. Now, mobile changed things a little bit, but we didn’t really change our tools. If you look at what people are sharing, now it’s mostly photos, and soon it will be mostly videos.
Permanently Set Your Facebook Feed To Show Most Recent Instead Of Top Stories
AUGUST 12, 2016
Another strange one is the fact that Facebook loves to show you the “Top Stories” that it thinks are important in your life and while that works for some, there are those of us who prefer to see our feeds in chronological order. You can manually change your Facebook feed to display the most recent posts, but Facebook will change it back to Top Stories after about 24 hours.
A Complete Guide to Facebook’s Q2 2016 Earnings Call
JULY 28, 2016
The social network said mobile ad revenue represented approximately 84 percent of total ad revenue for the second quarter, up from 76 percent in the previous-year quarter. Mobile DAUs averaged 1.03 billion mobile MAUs as of June 30, up 20 percent from the year-earlier period. People have shifted to mobile, and marketers know they need to catch up. News Feed.
3 Ways To Improve Mobile Email Marketing
Small Business Mavericks
JANUARY 21, 2015
Chris Crum recently shared what not to do in mobile email marketing on WebProNews. This is important, because mobile is how many of us read our emails and respond to them. If you are going to use email marketing, and I hope you are, it’s a very good idea to make sure your emails are mobile-friendly along with your website. If you look at the results of surveys asking mobile users what they don’t like about getting emails, three big categories are frequency, relevancy, and usability. live social feeds. Relevancy. context personalization. Usability.
How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games
The Realtime Report
NOVEMBER 28, 2012
The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. The campaign will also include interactive banner ads on social sites, as well as digital and mobile couponing efforts. The page, just launched in October, already has over 110,000 fans.
Facebook Debuts 360 Photos
JUNE 9, 2016
Once those tools are rolled out, Huang said users will be able to share panoramic photos taken via iOS devices or Samsung Galaxy phones, or 360-degree photos shot with 360 photo apps or cameras, the same way they would share any other photos and videos, and the 360-degree scrolling capability will be functional in News Feed for any photos that appear with a compass icon. Woods for Time.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
” Feeding The Content Marketing Beast – 7 Places to Find Cheap Content by Heidi Cohen. Parker Roger Dooley Shelley Pringle Sherri Liebo Slavik Volinsky Steam Feed Steven Van Belleghem Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. What types of content are most valuable to my sales prospects? ’ Yawn. ”).
Show 487 - Using Mobile Surveys for Customer Insights
MAY 26, 2014
Anna Farmery talks to Mark Penson, CMO of Survey Anyplace , an expert in using mobile surveys to get real-time customer feedback. Are mobile surveys right for you? You can read more about Mark''s ideas on Using Mobile Surveys to Gain Customer Insights in this Engaging Brand post. Is mobile market research more independent than customer focus groups? Are mobile surveys only valuable in real time? If you use a different podcatcher then you can subscribe using the following RSS Feed or visit iTunes. Are mobile surveys right for you? We discuss.
Why Online Banking on Mobiles Will Soar
NOVEMBER 18, 2010
Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. As another example, Schwab, which began sending Twitter feeds in mid-June 2010, has 277 followers. Since 2008, consumers have been moving from brick-and-mortar banking to online banking at an impressive rate. opening an online savings account ).
Facebook Tests Snapchat Stories-Like Quick Updates; Won’t Roll It Out
JULY 22, 2016
Facebook later told Constine it was testing Quick Updates with some mobile users in an effort to create tools for users to share content with only the friends that they want to see it, rather than on News Feed , adding that the social network has no plans to proceed with the feature. Not every new feature Facebook tests makes it to launch. Users can also overlay text on top of media.
5 Strategies for Boosting Engagement on Instagram
Convince & Convert
APRIL 26, 2016
A recent update to Instagram’s feed sorting got marketers worried. While the platform is predominantly mobile, grainy or dark images from your phone won’t cut it anymore. It would be easy for any retailer to grab an image of their products, slap a huge sale sign on it, and upload the resulting graphic to their feed. However, Who are they? What do they like?
Why Publishers Need to Walk Away From Facebook
JULY 25, 2016
In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. Facebook is also closing its News Feed application, Paper , further curtailing choice of outlets and hastening a consolidation of power that benefits no one but Facebook. Instead of “borrowing” real estate on social networks, publishers should seek new opportunities to own their digital presence, particularly in mobile.
How To Do Marketing On Facebook With The New Feed Design - Social Media
Social Media Network Marketing
MARCH 8, 2013
Facebook has very recently rolled out the new Layout / Design for the News Feed of Profile Pages. Has it rolled out onto your Feed as well? The main objective of this new Feed Layout is to be visually driven. Coming back to the new Layout / Design for the News Feed of Profile Pages which will be more visually rich. With the new layout you will be able to sort your Feeds into All posts from friends only All posts from pages only And all posts from people they’ve subscribed to. Additionally this is rolled for both, desktop and mobile. Be more visual.
Multitasking Puts Your Brain on Information Overload [Infographic]
JULY 10, 2012
Subscribe to RSS feeds so you can read your blogs all at once and in one place. Mobile Marketing Online Advertising Social Media Work-Life / Productivity brain digital infographic mobile multitasking online productivity stress tasksIf you’re looking to be more productive then it’s helpful to understand exactly how multitasking affects your brain.
How Facebook Live Will Impact the Near Future of Video Advertising
AUGUST 24, 2016
As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly. Facebook Live and in-feed video are catalysts in that growth. What does Facebook Live mean for the future of video advertising? Study commissioned by Trusted Media Brands.
How to Build and Monetize a Mobile-Optimized Blog
SEPTEMBER 5, 2012
For bloggers, creating a mobile site can seem daunting. Without the time, money and a working knowledge of various coding languages, a mobile site can seem out of reach. Mary Meeker, a partner at Kleiner Perkins Caufield & Byers, noted in her 2012 Internet Trends report that mobile traffic today accounts for 10% of total Internet traffic. Why have a mobile site?
15 Awesome Social Media Apps for iPhone
JULY 20, 2016
Using your mobile for social media marketing will make you more productive and efficient when marketing your business on social media. You have your mobile with you 24 hours a day so you might as well get more benefit from it! Note: You should create a folder on your mobile device and add in any relevant apps. It’s much better to be organized and bunch them all together! 1.
4 Ways to Extend the Lifespan of your Social Media Content
Ignite Social Media
JULY 11, 2016
Between busy lives and busy feeds, your content is likely being missed by a good percentage of your audience. Often times social media content is thought of like speed dating – you make a quick connection, enjoy it while it lasts, and then you move on to the next suiter, only to smile somberly at the memory of that special someone in the weeks to come. Turn your fans into your creators.
18 Things About Facebook Rankings To Remember
Small Business Mavericks
SEPTEMBER 26, 2014
Once upon a time, a business could utilize the organic reach of their Facebook Page posts and show up on the news feeds of interested followers. Chris Crum has put together Everything Facebook Has Said Over The Past Year About News Feed Ranking on WebProNews. He has 18 points from their series of “News Feed FYI” announcements since August of 2013. Facebook shows more articles, comments & mobile clicks matter — December 2013. Facebook talks about trending topics and their influence on news feed rank — August 2014. Now, not so much.
Facebook Debuts Several Ad Products, New Features at Cannes Lions
JUNE 21, 2016
Coming toward the end of this month, Canvas will have a new feed unit to help entice people to engage. Finally, Facebook announced that it is testing its new Facebook Creative Hub, with plans to make it available globally “in the next few months”: The use of mobile devices is increasing. People consume content on mobile in fundamentally different ways than they do on other channels.
The Lego Model: How to Build Your Social Brand
JUNE 24, 2016
From @Starbucks to @Samsung Mobile and even @LEGO_Group, they all use audience segmentation to break their potential followers up into smaller accounts, which all feed up to the main account. It seems to me that there is one universal truth in this world: Everyone loves, has loved or is nostalgic for Lego. Twitter : Its 140 character content is playful, fun and easy to share.
3 New Apps You Should Use for Social Content Creation
Ignite Social Media
JULY 18, 2016
Official Description: “Facetune helps you look your Hollywood best, even in photos taken on mobile phones.” If you’re at all involved in social media, you’ve recently seen your feed move back and forth in the most adorable manner over and over again. Official Description: Shoot and edit your images with our superior mobile presets and advanced camera controls. Facetune.
See First: Facebook Gives Users Control, Make It Easier to Avoid You
JULY 23, 2015
For years now, marketers have screamed about their decreasing visibility in the Facebook News Feed. While Facebook’s News Feed algorithm does favor friend content over brands, it’s not necessarily unfair. Facebook is giving users the ability to select the friends and pages they want to see first, at the top of their News Feed. “It’s not fair!”
Is SMS Marketing Still a Viable Strategy?
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Here a few examples: 77% of the population of the world own a mobile phone. Business Marketing cell phones mobile sms sms marketingSMS, really? Why it Works.
Where Content Goes To Die
MARCH 20, 2013
Long before RSS feeds, Twitter , Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). From the article: " Motorola Mobility has released its ' Fourth Annual Media Engagement Barometer ,' containing some interesting statistics on TV and DVR usage. bookmarking consumer content dvr dvrusage email enewsletter facebook feed marketer marketingcharts media mediaengagement motorolamobilty nielsen pvr recordedcontent recordedtvcontent rss technology television tv twitterWho amongst us is able to consume all of the content that we save?
JANUARY 4, 2010
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Gone Mobile Written on January 5, 2010 by Justin Levy in announcements , blog , miscellaneous 2 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!