Trending Sources

Facebook Displaying Vertical Videos in Mobile News Feed

SocialTimes Facebook

Facebook has begun displaying vertical videos in News Feed  in its flagship mobile application. Tim Peterson of Marketing Land  reported on the update, and a spokesperson for the social network told him via email that its tests found that users watched vertical videos for longer time periods and with audio when they were presented vertically in News Feed, adding: We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile.

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4 Mistakes Marketers Make With Mobile Facebook Ads

SocialTimes Facebook

It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere is this shift to mobile more noticeable than with Facebook. Facebook is truly a mobile-first platform , with more than 1 billion mobile daily active users. Mistake No. 1: Location, location, location.

Mobile Install-App Ads, New Twitter Profile, Updates to Facebook’s News Feed Algorithum & More | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Google , Social Media Marketing , Twitter Tags: Bing , Facebook , Google , Groups you admin section , install-app ads , linkedin , MoPub , new twitter profile , news feed algorithum , rich LinkedIn snippets , Twitter , youtube Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Blog Facebook Google Social Media Marketing Twitter Bing Groups you admin section install-app ads linkedin MoPub new twitter profile news feed algorithum rich LinkedIn snippets youtube

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Top Tools for Mobile Marketing

SocialFish

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. Okay, so you’re ready to launch a mobile marketing campaign for your nonprofit. And, with 1.5 Convinced yet? But where do you begin? Texting Apps.

What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. Especially on mobile. Similar Posts: Facebook Updates News Feed.

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QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. The cards included QR codes to take viewers to  a mobile web page with videos of chefs preparing the recipes.  Good Things Come on Packages. Like this post?

Show 384 - Inside Mobile Marketing

Engaging Brand

Alex Meisl , Chairman of Sponge which he has developed into Europe's market leader on Mobile Marketing with operations in 20 countries,  joins  Anna Farmery  to discuss . What is mobile marketing? What actually is mobile advertising? The concept of mobile shopping. How 80% of advertisers do not have a mobile site - staggering google mobile website data? How to make a mobile website. How a mobile website is about access, mobile apps are for loyalty and engagement, then how mobile CRM is about creating the marketing conversation.

Facebook Ads vs. Google AdWords: Which Is Better for Your Business?

SocialTimes Facebook

If people are looking for somewhere to have dinner or searching for the nearest gas station, chances are they are already in the car on a mobile phone. In 2015, mobile search surpassed desktop searches. Facebook Google Ad Targeting Adobe Stock advertising Algorithms clickbait contently Engagement Google AdWords Joe Lazauskus Lars Backstrom Marketing mobile News Feed Newsroom Pages Paid Google Search PPC reach Referrals Search Sherry Gray Targeted AdsFacebook’s numerous changes to its algorithm  have many marketers scratching their heads. Possibly.

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours.  It consisted of 50 million ads which showed up in the Facebook mobile news feeds of tens millions of people. The results, according to The Wall Street Journal, were “mixed.”

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Visits to Facebook Canvas Ads Average 31 Seconds

SocialTimes Facebook

Canvases open from Facebook ads in News Feed to reveal a full-screen experience where advertisers can use a mix of video, still images, text and call-to-action buttons  to build beautiful and effective brand and product experiences on mobile. Ad creators can go from opening Canvas builder to previewing their ads on mobile in less than one minute. Brazil, Mexico, Italy, the U.K.,

Facebook Wants You to Know ‘What Friends Are Talking About’

SocialTimes Facebook

Facebook appears to be testing a new module in its mobile News Feed , What Friends Are Talking About. Facebook Android Damon Beres Friiends Mashable mobile News Feed What Friends Are Talking AboutReaders: Have you seen anything similar?

Facebook Offers Brands a Revamped Offers Experience

SocialTimes Facebook

The social network outlined the new features in an email to SocialTimes: Bookmark: People can easily claim an offer on mobile or on desktop and it will automatically save to their new Offers bookmark. Redeem an offer anywhere: People can paste their offer code during online checkout, or they can access a code on their mobile device during in-store checkout (coming soon).

How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games

The Realtime Report

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. The campaign will also include interactive banner ads on social sites, as well as digital and mobile couponing efforts. The page, just launched in October, already has over 110,000 fans.

Facebook Testing ‘Start Camera’ Prompt, Rio 2016 Filters from MSQRD

SocialTimes Facebook

Facebook is running a test in which mobile users are shown a “Start Camera” prompt atop their News Feeds  and given access to animated selfie filters from recent acquisition MSQRD. Now, mobile changed things a little bit, but we didn’t really change our tools. If you look at what people are sharing, now it’s mostly photos, and soon it will be mostly videos.

6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

Ways to Filter Your RSS Feeds. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Feed Rinse is a best of class RSS filtering application. Feed Sifter is an almost painfully simple RSS filter that filters in by keyword. Products , RSS & Feed Management. mobile.

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33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Feeding The Content Marketing Beast – 7 Places to Find Cheap Content by Heidi Cohen. Parker Roger Dooley Shelley Pringle Sherri Liebo Slavik Volinsky Steam Feed Steven Van Belleghem Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. What types of content are most valuable to my sales prospects? ’ Yawn. ”).

3 Ways To Improve Mobile Email Marketing

Small Business Mavericks

Chris Crum recently shared what not to do in mobile email marketing on WebProNews. This is important, because mobile is how many of us read our emails and respond to them. If you are going to use email marketing, and I hope you are, it’s a very good idea to make sure your emails are mobile-friendly along with your website. If you look at the results of surveys asking mobile users what they don’t like about getting emails, three big categories are frequency, relevancy, and usability. live social feeds. Relevancy. context personalization. Usability.

Show 487 - Using Mobile Surveys for Customer Insights

Engaging Brand

Anna Farmery  talks to Mark Penson, CMO of Survey Anyplace , an expert in using mobile surveys to get real-time customer feedback. Are mobile surveys right for you? You can read more about Mark''s ideas on Using Mobile Surveys to Gain Customer Insights in this Engaging Brand post. Is mobile market research more independent than customer focus groups? Are mobile surveys only valuable in real time? If you use a different podcatcher then you can subscribe using the following  RSS Feed  or visit iTunes. Are mobile surveys right for you? We discuss.

Facebook Debuts 360 Photos

SocialTimes Facebook

Once those tools are rolled out, Huang said users will be able to share panoramic photos taken via iOS devices or Samsung Galaxy phones, or 360-degree photos shot with 360 photo apps or cameras, the same way they would share any other photos and videos, and the 360-degree scrolling capability will be functional in News Feed  for any photos that appear with a compass icon. Woods  for Time.

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Why Online Banking on Mobiles Will Soar

Idaconcpts

Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. As another example, Schwab, which began sending Twitter feeds in mid-June 2010, has 277 followers. Since 2008, consumers have been moving from brick-and-mortar banking to online banking at an impressive rate. opening an online savings account ).

A Complete Guide to Facebook’s Q2 2016 Earnings Call

SocialTimes Facebook

The social network said mobile ad revenue represented approximately 84 percent of total ad revenue for the second quarter, up from 76 percent in the previous-year quarter. Mobile DAUs averaged 1.03 billion mobile MAUs as of June 30, up 20 percent from the year-earlier period. People have shifted to mobile, and marketers know they need to catch up. News Feed.

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Why Publishers Need to Walk Away From Facebook

SocialTimes Facebook

In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. Facebook is also closing its News Feed application, Paper , further curtailing choice of outlets and hastening a consolidation of power that benefits no one but Facebook. Instead of “borrowing” real estate on social networks, publishers should seek new opportunities to own their digital presence, particularly in mobile.

5 Strategies for Boosting Engagement on Instagram

Convince & Convert

A recent update to Instagram’s feed sorting got marketers worried. While the platform is predominantly mobile, grainy or dark images from your phone won’t cut it anymore. It would be easy for any retailer to grab an image of their products, slap a huge sale sign on it, and upload the resulting graphic to their feed. However, Who are they? What do they like?

Facebook Tests Snapchat Stories-Like Quick Updates; Won’t Roll It Out

SocialTimes Facebook

Facebook later told Constine it was testing Quick Updates with some mobile users in an effort to create tools for users to share content with only the friends that they want to see it, rather than on News Feed , adding that the social network has no plans to proceed with the feature. Not every new feature Facebook tests makes it to launch. Users can also overlay text on top of media.

Permanently Set Your Facebook Feed To Show Most Recent Instead Of Top Stories

SocMed Sean

Another strange one is the fact that Facebook loves to show you the “Top Stories” that it thinks are important in your life and while that works for some, there are those of us who prefer to see our feeds in chronological order. You can manually change your Facebook feed to display the most recent posts, but Facebook will change it back to Top Stories after about 24 hours.

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How To Do Marketing On Facebook With The New Feed Design - Social Media

Social Media Network Marketing

Facebook has very recently rolled out the new Layout / Design for the News Feed of Profile Pages. Has it rolled out onto your Feed as well? The main objective of this new Feed Layout is to be visually driven. Coming back to the new Layout / Design for the News Feed of Profile Pages which will be more visually rich. With the new layout you will be able to sort your Feeds into All posts from friends only All posts from pages only And all posts from people they’ve subscribed to. Additionally this is rolled for both, desktop and mobile. Be more visual.

How Facebook Live Will Impact the Near Future of Video Advertising

SocialTimes Facebook

As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly. Facebook Live and in-feed video are catalysts in that growth. What does Facebook Live  mean for the future of video advertising? Study commissioned by Trusted Media Brands.

In-App Payments to Brands, Other New Features in Facebook Messenger Platform v1.2

SocialTimes Facebook

The other major feature launch is the ability for brands to use News Feed ads  on Facebook to drive users to Messenger via calls to action such as “send message,” “shop now” or “learn more.”. Messages with payments—as well as payments through the enhanced Messenger mobile web view—will be available for some developers as a closed beta. Other new features in Messenger Platform v1.2

Multitasking Puts Your Brain on Information Overload [Infographic]

Puzzle Marketer

Subscribe to RSS feeds so you can read your blogs all at once and in one place. Mobile Marketing Online Advertising Social Media Work-Life / Productivity brain digital infographic mobile multitasking online productivity stress tasksIf you’re looking to be more productive then it’s helpful to understand exactly how multitasking affects your brain.

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How to Build and Monetize a Mobile-Optimized Blog

ProBlogger

For bloggers, creating a mobile site can seem daunting. Without the time, money and a working knowledge of various coding languages, a mobile site can seem out of reach. Mary Meeker, a partner at Kleiner Perkins Caufield & Byers, noted in her 2012 Internet Trends report that mobile traffic today accounts for 10% of total Internet traffic. Why have a mobile site?

18 Things About Facebook Rankings To Remember

Small Business Mavericks

Once upon a time, a business could utilize the organic reach of their Facebook Page posts and show up on the news feeds of interested followers. Chris Crum has put together Everything Facebook Has Said Over The Past Year About News Feed Ranking  on WebProNews. He has 18 points from their series of “News Feed FYI” announcements since August of 2013. Facebook shows more articles, comments & mobile clicks matter — December 2013. Facebook talks about trending topics and their influence on news feed rank — August 2014. Now, not so much.

15 Awesome Social Media Apps for iPhone

Razor Social

Using your mobile for social media marketing will make you more productive and efficient  when marketing your business on social media. You have your mobile with you 24 hours a day so you might as well get more benefit from it! Note: You should create a folder on your mobile device and add in any relevant apps.  It’s much better to be organized and bunch them all together! 1.

4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

Between busy lives and busy feeds, your content is likely being missed by a good percentage of your audience. Often times social media content is thought of like speed dating – you make a quick connection, enjoy it while it lasts, and then you move on to the next suiter, only to smile somberly at the memory of that special someone in the weeks to come. Turn your fans into your creators.

The Lego Model: How to Build Your Social Brand

SocialTimes Twitter

From @Starbucks  to @Samsung Mobile  and even @LEGO_Group, they all use audience segmentation to break their potential followers up into smaller accounts, which all feed up to the main account. It seems to me that there is one universal truth in this world: Everyone loves, has loved or is nostalgic for Lego. Twitter : Its 140 character content is playful, fun and easy to share.

See First: Facebook Gives Users Control, Make It Easier to Avoid You

Jon Loomer

For years now, marketers have screamed about their decreasing visibility in the Facebook News Feed. While Facebook’s News Feed algorithm does favor friend content over brands, it’s not necessarily unfair. Facebook is giving users the ability to select the friends and pages they want to see first, at the top of their News Feed. “It’s not fair!”

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Here a few examples: 77% of the population of the world own a mobile phone. Business Marketing cell phones mobile sms sms marketingSMS, really? Why it Works.

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Facebook Debuts Several Ad Products, New Features at Cannes Lions

SocialTimes Facebook

Coming toward the end of this month, Canvas will have a new feed unit to help entice people to engage. Finally, Facebook announced that it is testing its new Facebook Creative Hub, with plans to make it available globally “in the next few months”: The use of mobile devices is increasing. People consume content on mobile in fundamentally different ways than they do on other channels.