Facebook Displaying Vertical Videos in Mobile News Feed
AUGUST 26, 2016
Facebook has begun displaying vertical videos in News Feed in its flagship mobile application. Tim Peterson of Marketing Land reported on the update, and a spokesperson for the social network told him via email that its tests found that users watched vertical videos for longer time periods and with audio when they were presented vertically in News Feed, adding: We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile.
4 Mistakes Marketers Make With Mobile Facebook Ads
AUGUST 18, 2016
It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere is this shift to mobile more noticeable than with Facebook. Facebook is truly a mobile-first platform , with more than 1 billion mobile daily active users. Mistake No. 1: Location, location, location.
Mobile Install-App Ads, New Twitter Profile, Updates to Facebook’s News Feed Algorithum & More | Social Media Snapshot
APRIL 25, 2014
Categories: Blog , Facebook , Google , Social Media Marketing , Twitter Tags: Bing , Facebook , Google , Groups you admin section , install-app ads , linkedin , MoPub , new twitter profile , news feed algorithum , rich LinkedIn snippets , Twitter , youtube Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Blog Facebook Google Social Media Marketing Twitter Bing Groups you admin section install-app ads linkedin MoPub new twitter profile news feed algorithum rich LinkedIn snippets youtube
Instant Games: Facebook’s New Cross-Platform Experience for Messenger, News Feed
NOVEMBER 29, 2016
Facebook Tuesday announced the launch of Instant Games , an HTML5 cross-platform gaming experience for Messenger and News Feed on both mobile and the web. Facebook News Feed posts also include the “Instant Play” call-to-action to help drive distribution and discovery of new games. Instant Games is launching with 17 titles: Pac-Man , Bandai Namco Entertainment. Hex, FRVR.
Top Tools for Mobile Marketing
FEBRUARY 18, 2016
The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. Okay, so you’re ready to launch a mobile marketing campaign for your nonprofit. And, with 1.5 Convinced yet? But where do you begin? Texting Apps.
What Facebook’s News Feed Algorithm Means To Your Reach
DECEMBER 6, 2013
Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. Especially on mobile. Similar Posts: Facebook Updates News Feed.
How Ad Testing Can Combat Facebook’s Slow Ad Growth
DECEMBER 26, 2016
While Facebook ads help smaller businesses reach a widespread audience, especially because 84 percent of Facebook’s total ad sales are mobile , it’s important to make sure that consumers are getting the right message. But users might be resentful of ads masquerading as real content in their News Feeds. In its third-quarter-2016 earnings call , Facebook reported that 1.71 billion people used its service in June. That’s nearly one-quarter of the earth’s population! The reason? Facebook’s advertising volume has reached a point of diminishing returns. The evidence is compelling.
QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally
Techipedia: Tamar Weinberg
OCTOBER 18, 2011
That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. The cards included QR codes to take viewers to a mobile web page with videos of chefs preparing the recipes. Good Things Come on Packages. Like this post?
Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz
The Realtime Report
DECEMBER 20, 2012
On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. It consisted of 50 million ads which showed up in the Facebook mobile news feeds of tens millions of people. The results, according to The Wall Street Journal, were “mixed.”
Show 384 - Inside Mobile Marketing
MAY 13, 2012
Alex Meisl , Chairman of Sponge which he has developed into Europe's market leader on Mobile Marketing with operations in 20 countries, joins Anna Farmery to discuss . What is mobile marketing? What actually is mobile advertising? The concept of mobile shopping. How 80% of advertisers do not have a mobile site - staggering google mobile website data? How to make a mobile website. How a mobile website is about access, mobile apps are for loyalty and engagement, then how mobile CRM is about creating the marketing conversation.
Facebook Announces Several Metrics Updates, Corrected Bugs
NOVEMBER 16, 2016
Innovations such as conversion lift and mobile polling came out of direct conversations with our Client Council members. This blog will be similar to our News Feed FYI blog.). On pages, we’ve historically defined reach as a person refreshing their News Feed and the post being placed in their feed. More details from the social network are included below. percent.
5 Facebook Ad Types That Improve Mobile Engagement
DECEMBER 1, 2016
What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. I’ve tested these all personally. Such Ads is identical to the ones Facebook’s users have used to visualize on their news feed. Canvas Ads. Retargeting.
Workplace (Formerly Facebook at Work) Officially Launches Worldwide
OCTOBER 10, 2016
Workplace brings traditional Facebook features such as News Feed , groups , messaging , Facebook Live livestreaming, Reactions , search and Trending to company networks that are kept separate from Facebook users’ personal profiles. Some people spend their entire workday on the go, on their mobile phone. According to Facebook, the five countries using Workplace the most are: India.
Facebook Offers Brands a Revamped Offers Experience
AUGUST 30, 2016
The social network outlined the new features in an email to SocialTimes: Bookmark: People can easily claim an offer on mobile or on desktop and it will automatically save to their new Offers bookmark. Redeem an offer anywhere: People can paste their offer code during online checkout, or they can access a code on their mobile device during in-store checkout (coming soon).
Facebook Ads vs. Google AdWords: Which Is Better for Your Business?
AUGUST 18, 2016
If people are looking for somewhere to have dinner or searching for the nearest gas station, chances are they are already in the car on a mobile phone. In 2015, mobile search surpassed desktop searches. Facebook Google Ad Targeting Adobe Stock advertising Algorithms clickbait contently Engagement Google AdWords Joe Lazauskus Lars Backstrom Marketing mobile News Feed Newsroom Pages Paid Google Search PPC reach Referrals Search Sherry Gray Targeted AdsFacebook’s numerous changes to its algorithm have many marketers scratching their heads. Possibly.
Visits to Facebook Canvas Ads Average 31 Seconds
MAY 26, 2016
Canvases open from Facebook ads in News Feed to reveal a full-screen experience where advertisers can use a mix of video, still images, text and call-to-action buttons to build beautiful and effective brand and product experiences on mobile. Ad creators can go from opening Canvas builder to previewing their ads on mobile in less than one minute. Brazil, Mexico, Italy, the U.K.,
How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games
The Realtime Report
NOVEMBER 28, 2012
The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. The campaign will also include interactive banner ads on social sites, as well as digital and mobile couponing efforts. The page, just launched in October, already has over 110,000 fans.
Facebook Testing Ads in Groups
OCTOBER 11, 2016
According to Constine, and confirmed by Facebook, the test is occurring via mobile and desktop in Australia, Canada, Ireland and New Zealand, with users who are included seeing notices reading, “We’re testing ads in groups.”. Facebook said during its second-quarter-2016 earnings call that it may reach the maximum ad load for News Feed by the middle of next year, so with groups boasting more than 1 billion monthly active users , and the topics of those groups providing targeting opportunities, it makes sense for the social network to explore this route.
7 Ways to Stop Creative Fatigue From Killing Your Facebook Advertising Budget
DECEMBER 14, 2016
When you set up a Facebook campaign, you can choose to serve your ad throughout all of its placements or choose specific placement, i.e., right-hand rail, mobile News Feed, mobile interstitial, etc. Many people habitually use Facebook on one device over another—mobile, but not their computer, for example. You may reach new audience members by only targeting desktop or mobile. Failure to refresh your creative is costing you more than you think. Facebook penalizes advertisers for overserving the same ad to the same user by charging a higher price. Tell a story.
Facebook Testing Snapchat Discover-Like Facebook Live Navigation Bar
DECEMBER 9, 2016
Jenni Ryall of Mashable discovered the new navigation bar and shared the screenshot below, reporting that she was able to access the feature by clicking on a play button icon in Facebook’s flagship application, to the right of the News Feed button. Facebook appears to be testing a Snapchat Discover -like navigation bar for Facebook Live videos.
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
Mobile ad revenue soared 70 percent year-over-year to $5.73 billion, and mobile represented 84 percent of total ad revenue in the third quarter of 2016, up from 78 percent in the year-earlier period. Mobile MAUs were up 20 percent versus the third quarter of 2015, to 1.66 Mobile-only MAUs topped the 1 billion mark for the first time, at 1.055 billion. News Feed.
Facebook Wants You to Know ‘What Friends Are Talking About’
SEPTEMBER 6, 2016
Facebook appears to be testing a new module in its mobile News Feed , What Friends Are Talking About. Facebook Android Damon Beres Friiends Mashable mobile News Feed What Friends Are Talking AboutReaders: Have you seen anything similar?
Facebook Journalism Project: A Complete Guide
JANUARY 11, 2017
People on the latest version of our iOS and Android applications will be eligible to see these posts in News Feed and on publishers’ pages in the coming weeks. This gives contributors the flexibility to stream great live content from a mobile device on behalf of a page whenever it happens, while allowing the page admin to maintain security and control over their page. and James L.
How to create mobile-friendly content with Google’s AMP
JANUARY 17, 2017
How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness. AMP leads mobile publishing. Mobile Tools
6 Ways to Filter Your RSS Feeds - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
Ways to Filter Your RSS Feeds. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Feed Rinse is a best of class RSS filtering application. Feed Sifter is an almost painfully simple RSS filter that filters in by keyword. Products , RSS & Feed Management. mobile.
3 Ways To Improve Mobile Email Marketing
Small Business Mavericks
JANUARY 21, 2015
Chris Crum recently shared what not to do in mobile email marketing on WebProNews. This is important, because mobile is how many of us read our emails and respond to them. If you are going to use email marketing, and I hope you are, it’s a very good idea to make sure your emails are mobile-friendly along with your website. If you look at the results of surveys asking mobile users what they don’t like about getting emails, three big categories are frequency, relevancy, and usability. live social feeds. Relevancy. context personalization. Usability.
Show 487 - Using Mobile Surveys for Customer Insights
MAY 26, 2014
Anna Farmery talks to Mark Penson, CMO of Survey Anyplace , an expert in using mobile surveys to get real-time customer feedback. Are mobile surveys right for you? You can read more about Mark''s ideas on Using Mobile Surveys to Gain Customer Insights in this Engaging Brand post. Is mobile market research more independent than customer focus groups? Are mobile surveys only valuable in real time? If you use a different podcatcher then you can subscribe using the following RSS Feed or visit iTunes. Are mobile surveys right for you? We discuss.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
” Feeding The Content Marketing Beast – 7 Places to Find Cheap Content by Heidi Cohen. Parker Roger Dooley Shelley Pringle Sherri Liebo Slavik Volinsky Steam Feed Steven Van Belleghem Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. What types of content are most valuable to my sales prospects? ’ Yawn. ”).
Why Online Banking on Mobiles Will Soar
NOVEMBER 18, 2010
Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. As another example, Schwab, which began sending Twitter feeds in mid-June 2010, has 277 followers. Since 2008, consumers have been moving from brick-and-mortar banking to online banking at an impressive rate. opening an online savings account ).
Facebook Testing ‘Start Camera’ Prompt, Rio 2016 Filters from MSQRD
AUGUST 5, 2016
Facebook is running a test in which mobile users are shown a “Start Camera” prompt atop their News Feeds and given access to animated selfie filters from recent acquisition MSQRD. Now, mobile changed things a little bit, but we didn’t really change our tools. If you look at what people are sharing, now it’s mostly photos, and soon it will be mostly videos.
Apple TV, Google Chromecast Users Can Stream Facebook Videos to Their TVs
OCTOBER 13, 2016
Ayrey added: While you’re watching a Facebook video on your TV, you can go back and scroll through News Feed on the device you’re streaming from, so you can catch up on other stories while your video keeps playing on the TV. Or you can find more videos to watch by choosing a new one from places like News Feed or your Saved tab. Select the device you want the video to stream to.
Facebook Creative Hub Opens Its Doors
NOVEMBER 29, 2016
Facebook said when it initially announced Facebook Creative Hub in June: The use of mobile devices is increasing. People consume content on mobile in fundamentally different ways than they do on other channels. This new, online interface will be a sandbox where agencies can play with different ad formats for online and mobile and experiment with what works best.
Facebook Debuts 360 Photos
JUNE 9, 2016
Once those tools are rolled out, Huang said users will be able to share panoramic photos taken via iOS devices or Samsung Galaxy phones, or 360-degree photos shot with 360 photo apps or cameras, the same way they would share any other photos and videos, and the 360-degree scrolling capability will be functional in News Feed for any photos that appear with a compass icon. Woods for Time.
A Complete Guide to Facebook’s Q2 2016 Earnings Call
JULY 28, 2016
The social network said mobile ad revenue represented approximately 84 percent of total ad revenue for the second quarter, up from 76 percent in the previous-year quarter. Mobile DAUs averaged 1.03 billion mobile MAUs as of June 30, up 20 percent from the year-earlier period. People have shifted to mobile, and marketers know they need to catch up. News Feed.
5 Strategies for Boosting Engagement on Instagram
Convince & Convert
APRIL 26, 2016
A recent update to Instagram’s feed sorting got marketers worried. While the platform is predominantly mobile, grainy or dark images from your phone won’t cut it anymore. It would be easy for any retailer to grab an image of their products, slap a huge sale sign on it, and upload the resulting graphic to their feed. However, Who are they? What do they like?
Facebook Tests Snapchat Stories-Like Quick Updates; Won’t Roll It Out
JULY 22, 2016
Facebook later told Constine it was testing Quick Updates with some mobile users in an effort to create tools for users to share content with only the friends that they want to see it, rather than on News Feed , adding that the social network has no plans to proceed with the feature. Not every new feature Facebook tests makes it to launch. Users can also overlay text on top of media.
How To Do Marketing On Facebook With The New Feed Design - Social Media
Social Media Network Marketing
MARCH 8, 2013
Facebook has very recently rolled out the new Layout / Design for the News Feed of Profile Pages. Has it rolled out onto your Feed as well? The main objective of this new Feed Layout is to be visually driven. Coming back to the new Layout / Design for the News Feed of Profile Pages which will be more visually rich. With the new layout you will be able to sort your Feeds into All posts from friends only All posts from pages only And all posts from people they’ve subscribed to. Additionally this is rolled for both, desktop and mobile. Be more visual.
Permanently Set Your Facebook Feed To Show Most Recent Instead Of Top Stories
AUGUST 12, 2016
Another strange one is the fact that Facebook loves to show you the “Top Stories” that it thinks are important in your life and while that works for some, there are those of us who prefer to see our feeds in chronological order. You can manually change your Facebook feed to display the most recent posts, but Facebook will change it back to Top Stories after about 24 hours.
Multitasking Puts Your Brain on Information Overload [Infographic]
JULY 10, 2012
Subscribe to RSS feeds so you can read your blogs all at once and in one place. Mobile Marketing Online Advertising Social Media Work-Life / Productivity brain digital infographic mobile multitasking online productivity stress tasksIf you’re looking to be more productive then it’s helpful to understand exactly how multitasking affects your brain.
Why Publishers Need to Walk Away From Facebook
JULY 25, 2016
In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. Facebook is also closing its News Feed application, Paper , further curtailing choice of outlets and hastening a consolidation of power that benefits no one but Facebook. Instead of “borrowing” real estate on social networks, publishers should seek new opportunities to own their digital presence, particularly in mobile.