Today we kick off a new series of mobile search app reviews and road tests with Goby, a mobile search app that helps people find fun things to do nearby. The company behind the app, described by tech celeb Robert Scoble as more important than Foursquare, was acquired on Friday by location services giant TeleNav, proof that mobile search is a new must-have feature of apps, services and discovery schemes. * * *. Sure, you can try to *make* Google tell you what’s on nearby, but Goby is designed from the ground up to do it better and do in on your mobile. MORE >>

As a website owner or blogger, you can increase your visibility, generate additional site traffic, deliver content to your audience faster, and ultimately improve your bottom line by utilizing RSS feeds as a marketing strategy. RSS, or Really Simple Syndication, is a group of web feed formats that is commonly used to present frequently updated content including news updates, blog entries and video as a standardized aggregate list. The RSS feed itself may contain a full or summarized version of the text, in addition to data pertaining to authorship and publishing dates. MORE >>

mobile using audience, jumping an impressive 75% to 13.4 Facebook’s mobile audience worldwide is now a heady 350 million. The overall social networking population across mobile devices increased by 37% to 72 million people – about 31% of all U.S. mobile users (aged 13 and over). Perhaps more importantly for marketers, daily use of social networking sites by mobile users has grown 58% in the past year to 40 million people. More mobile users read posts from brands about their events (53%) than they do those from celebrities (45%). million. million. MORE >>

Mobile is global. Everywhere on the planet companies and merchants are using mobile in new ways to market and drive results. The hard part is identifying what we can (and should) apply as we seek to supercharge our own mobile marketing strategies. From C-Level execs and pioneers to brand marketers who are finding their way as they confront (and conquer) the challenges of mobile, their observations and accomplishments are the focus on my new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. ” 2.) The U.S. MORE >>

With the growing mobile market more people research from their mobile devices to find products and services. Nearly 60% of the world has access to a mobile phone. So you need to have a mobile strategy. Not only to be accessible mobile but to attract mobile users to your brand with an app for example. The mobile devices have become the most personal marketing platform today. On a mobile device you can reach your customers anywhere. AdMob reported (July 2010) that those mobile device users spend more than 30 minutes on apps daily. MORE >>