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Top Tools for Mobile Marketing

SocialFish

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. Okay, so you’re ready to launch a mobile marketing campaign for your nonprofit. And, with 1.5 Convinced yet? But where do you begin? Texting Apps.

Mobile Install-App Ads, New Twitter Profile, Updates to Facebook’s News Feed Algorithum & More | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Google , Social Media Marketing , Twitter Tags: Bing , Facebook , Google , Groups you admin section , install-app ads , linkedin , MoPub , new twitter profile , news feed algorithum , rich LinkedIn snippets , Twitter , youtube Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Blog Facebook Google Social Media Marketing Twitter Bing Groups you admin section install-app ads linkedin MoPub new twitter profile news feed algorithum rich LinkedIn snippets youtube

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What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. Especially on mobile. Similar Posts: Facebook Updates News Feed.

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Mobile-Only Facebook Use Climbs 23% Since March 2012

The Realtime Report

Out of Facebook’s mobile user base of 543 million, nearly 20% access the social network via mobile only. That’s 102 million people accessing Facebook every month only from mobile – a 23% increase over the 83 million mobile-only users in March 2012. Mobile ads just started showing up on Facebook in February 2012. ” What do you think?

Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second

Mindjumpers

mobile using audience, jumping an impressive 75% to 13.4 Facebook’s mobile audience worldwide is now a heady 350 million. The overall social networking population across mobile devices increased by 37% to 72 million people – about 31% of all U.S. mobile users (aged 13 and over). About a third of all mobile users received a coupon or offer. million. million.

Visits to Facebook Canvas Ads Average 31 Seconds

SocialTimes Facebook

Canvases open from Facebook ads in News Feed to reveal a full-screen experience where advertisers can use a mix of video, still images, text and call-to-action buttons  to build beautiful and effective brand and product experiences on mobile. Ad creators can go from opening Canvas builder to previewing their ads on mobile in less than one minute. Brazil, Mexico, Italy, the U.K.,

How To Think About Mobile Advertising

Twist Image

Mobile ads are not Internet ads. Mobile ads are not like other ads. As a consumer, how often have you clicked on a mobile ad. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Does this make any sense for mobile? This fails dramatically when it comes to mobile devices. They''re not staring at a computer screen, they''re flicking their way through a mobile experience. Are mobile ads dead on arrival? Mobile makes sharing ideas fast and easy. mobile.

Show 384 - Inside Mobile Marketing

Engaging Brand

Alex Meisl , Chairman of Sponge which he has developed into Europe's market leader on Mobile Marketing with operations in 20 countries,  joins  Anna Farmery  to discuss . What is mobile marketing? What actually is mobile advertising? The concept of mobile shopping. How 80% of advertisers do not have a mobile site - staggering google mobile website data? How to make a mobile website. How a mobile website is about access, mobile apps are for loyalty and engagement, then how mobile CRM is about creating the marketing conversation.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. The cards included QR codes to take viewers to  a mobile web page with videos of chefs preparing the recipes.  Good Things Come on Packages. Like this post?

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours.  It consisted of 50 million ads which showed up in the Facebook mobile news feeds of tens millions of people. The results, according to The Wall Street Journal, were “mixed.”

Team 50

6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

Ways to Filter Your RSS Feeds. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Feed Rinse is a best of class RSS filtering application. Feed Sifter is an almost painfully simple RSS filter that filters in by keyword. Products , RSS & Feed Management. mobile.

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Facebook Debuts 360 Photos

SocialTimes Facebook

Once those tools are rolled out, Huang said users will be able to share panoramic photos taken via iOS devices or Samsung Galaxy phones, or 360-degree photos shot with 360 photo apps or cameras, the same way they would share any other photos and videos, and the 360-degree scrolling capability will be functional in News Feed  for any photos that appear with a compass icon. Woods  for Time.

3 Ways To Improve Mobile Email Marketing

Small Business Mavericks

Chris Crum recently shared what not to do in mobile email marketing on WebProNews. This is important, because mobile is how many of us read our emails and respond to them. If you are going to use email marketing, and I hope you are, it’s a very good idea to make sure your emails are mobile-friendly along with your website. If you look at the results of surveys asking mobile users what they don’t like about getting emails, three big categories are frequency, relevancy, and usability. live social feeds. Relevancy. context personalization. Usability.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Feeding The Content Marketing Beast – 7 Places to Find Cheap Content by Heidi Cohen. Parker Roger Dooley Shelley Pringle Sherri Liebo Slavik Volinsky Steam Feed Steven Van Belleghem Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. What types of content are most valuable to my sales prospects? ’ Yawn. ”).

How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games

The Realtime Report

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. The campaign will also include interactive banner ads on social sites, as well as digital and mobile couponing efforts. The page, just launched in October, already has over 110,000 fans.

Show 487 - Using Mobile Surveys for Customer Insights

Engaging Brand

Anna Farmery  talks to Mark Penson, CMO of Survey Anyplace , an expert in using mobile surveys to get real-time customer feedback. Are mobile surveys right for you? You can read more about Mark''s ideas on Using Mobile Surveys to Gain Customer Insights in this Engaging Brand post. Is mobile market research more independent than customer focus groups? Are mobile surveys only valuable in real time? If you use a different podcatcher then you can subscribe using the following  RSS Feed  or visit iTunes. Are mobile surveys right for you? We discuss.

5 Strategies for Boosting Engagement on Instagram

Convince & Convert

A recent update to Instagram’s feed sorting got marketers worried. While the platform is predominantly mobile, grainy or dark images from your phone won’t cut it anymore. It would be easy for any retailer to grab an image of their products, slap a huge sale sign on it, and upload the resulting graphic to their feed. However, Who are they? What do they like?

Why Online Banking on Mobiles Will Soar

Idaconcpts

Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. As another example, Schwab, which began sending Twitter feeds in mid-June 2010, has 277 followers. Since 2008, consumers have been moving from brick-and-mortar banking to online banking at an impressive rate. opening an online savings account ).

How To Do Marketing On Facebook With The New Feed Design - Social Media

Social Media Network Marketing

Facebook has very recently rolled out the new Layout / Design for the News Feed of Profile Pages. Has it rolled out onto your Feed as well? The main objective of this new Feed Layout is to be visually driven. Coming back to the new Layout / Design for the News Feed of Profile Pages which will be more visually rich. With the new layout you will be able to sort your Feeds into All posts from friends only All posts from pages only And all posts from people they’ve subscribed to. Additionally this is rolled for both, desktop and mobile. Be more visual.

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Multitasking Puts Your Brain on Information Overload [Infographic]

Puzzle Marketer

Subscribe to RSS feeds so you can read your blogs all at once and in one place. Mobile Marketing Online Advertising Social Media Work-Life / Productivity brain digital infographic mobile multitasking online productivity stress tasksIf you’re looking to be more productive then it’s helpful to understand exactly how multitasking affects your brain.

Facebook Debuts Several Ad Products, New Features at Cannes Lions

SocialTimes Facebook

Coming toward the end of this month, Canvas will have a new feed unit to help entice people to engage. Finally, Facebook announced that it is testing its new Facebook Creative Hub, with plans to make it available globally “in the next few months”: The use of mobile devices is increasing. People consume content on mobile in fundamentally different ways than they do on other channels.

How to Build and Monetize a Mobile-Optimized Blog

ProBlogger

For bloggers, creating a mobile site can seem daunting. Without the time, money and a working knowledge of various coding languages, a mobile site can seem out of reach. Mary Meeker, a partner at Kleiner Perkins Caufield & Byers, noted in her 2012 Internet Trends report that mobile traffic today accounts for 10% of total Internet traffic. Why have a mobile site?

18 Things About Facebook Rankings To Remember

Small Business Mavericks

Once upon a time, a business could utilize the organic reach of their Facebook Page posts and show up on the news feeds of interested followers. Chris Crum has put together Everything Facebook Has Said Over The Past Year About News Feed Ranking  on WebProNews. He has 18 points from their series of “News Feed FYI” announcements since August of 2013. Facebook shows more articles, comments & mobile clicks matter — December 2013. Facebook talks about trending topics and their influence on news feed rank — August 2014. Now, not so much.

The Lego Model: How to Build Your Social Brand

SocialTimes Twitter

From @Starbucks  to @Samsung Mobile  and even @LEGO_Group, they all use audience segmentation to break their potential followers up into smaller accounts, which all feed up to the main account. It seems to me that there is one universal truth in this world: Everyone loves, has loved or is nostalgic for Lego. Twitter : Its 140 character content is playful, fun and easy to share.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Here a few examples: 77% of the population of the world own a mobile phone. Business Marketing cell phones mobile sms sms marketingSMS, really? Why it Works.

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Where Content Goes To Die

Twist Image

Long before RSS feeds, Twitter , Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). From the article: " Motorola Mobility has released its ' Fourth Annual Media Engagement Barometer ,' containing some interesting statistics on TV and DVR usage. bookmarking consumer content dvr dvrusage email enewsletter facebook feed marketer marketingcharts media mediaengagement motorolamobilty nielsen pvr recordedcontent recordedtvcontent rss technology television tv twitterWho amongst us is able to consume all of the content that we save?

Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

Walking the transparency talk I WAS going to write about something to do with online integrity, but, like many well-meaning bloggers, I got side-tracked by my Twitter feed. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Thanks to Shelly Kramer for sharing Etsys updated policy change following the publicity surrounding this issue.

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Gone Mobile

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Gone Mobile Written on January 5, 2010 by Justin Levy in announcements , blog , miscellaneous 2 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!

Facebook Just Downplayed The Biggest Launch They've Made Since Platform for the Web

Stay N' Alive

The other day I wrote about finding some information about the upcoming HTML5 platform for mobile launch awhile back. Facebook HTML5 Mobile Platform's Potential. Today, with the almost exact same type of launch - this time on mobile - Facebook is giving developers an audience of over 350 million users to target their apps. I'm still trying to understand what just happened.

The State Of Marketing And The Missed Opportunities

Twist Image

Each and every day, the feeds are full of marketing-related stories that glorify the lack of knowledge that either a brand or an agency has. This week, MarketingDive published an article titled, Why marketers can't ignore mobile - and how they can integrate it into their strategies. While it may be simplistic to claim that marketers are ignoring mobile, it's clear that most initiatives are driven by trying to figure out a better advertising mousetrap on mobile. The real focus should be on the overall mobile experience of the brand. mobile. Are you?

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now. Enjoy! Email this to a friend? Share this on Facebook.

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Twitter Adds Tagging and Multiple Photo Sharing

The Social Media Incubator

Users can now post a series of photos to Twitter, which will automatically be made into a collage to be seen in the Twitter news feed. Apps Mobile Apps Mobile Marketing Social Media Social Media Education Social Media News Twitter Twitter features Photo via Twitter Blog. Twitter has continued it’s growth and sharing features in today’s social media world.

Websites Will Become the AM Radio of the Internet

Convince & Convert

If your marketing is sufficiently useful, your audience will keep your brand close – on their home screen, in their inbox, in their Twitter and Facebook feeds – and, when they need you, they’ll access whatever it is you’re bringing to the information party. mobile Youtility appification forrester george colony mobile apps warby parker youtility agree.

Crime Doesn’t Pay, Especially When You Confess Via Social Media

SocMed Sean

In the latest screw-up, a robber created an Instagram feed with the phone he stole from a victim, only to then be identified as the thief. Facebook Featured Google+ Humor Instagram Mobile People Social Media Twitter crime facebook Google googleplus humor instagram social media social networking tips Idiot crooks make me giggle and the news seems to be filled with criminals who insist on confession to the crimes they commit …even if they do so unintentionally via a social media channel like Twitter or Facebook. The photos are a bit on the creepy side. Cheers! –Sean.

QR Codes: Effectiveness and Use

Spin Sucks

answer both of the questions in the video below (if you can’t see it in your RSS feed, click here and it’ll magically appear). QR Codes Social Media deb evans facebook question of the week jon buscall mobile marketing QR codesIt’s a QR code day, with questions coming from both Deb Evans and Jon Buscall. subway stations. Pretty freaking cool. What about you?

What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work. Regular user posts will now show more text content on the feed, attached media just became easier to access, and comment/reshare options are now more prominent.

10 Tips For Taking A Vacation From Social Media

SocMed Sean

Because we are becoming an “always on” society and are never more than 3 steps from our mobile devices and computers, social is invading everything we do. recently took a family vacation to Hawaii and it seemed like I was tempted at every turn to check my accounts, look up something on the Web, play a game on my mobile device, or search for a local restaurant or venue.

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See First: Facebook Gives Users Control, Make It Easier to Avoid You

Jon Loomer

For years now, marketers have screamed about their decreasing visibility in the Facebook News Feed. While Facebook’s News Feed algorithm does favor friend content over brands, it’s not necessarily unfair. Facebook is giving users the ability to select the friends and pages they want to see first, at the top of their News Feed. “It’s not fair!”

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader. Local/Mobile Search. Cracking the Facebook Code (The Daily Beast): News Feed Optimization explained. As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Today, I turn 30. Enjoy!

The End of Credit Cards is Near!

Spin Sucks

If you have not heard, “the end of credit cards is near!” in some form or another during the past few days, then crawl out from under your rock and read the news, subscribe to some RSS feeds or newsletters, or watch some TV. Marketing Mobile aite group credia card mobile marketing mobile trends moblie payment phoneWhat do think? Take the poll.

4 NFL AFC Southern Division Apps for iPhones

Idaconcpts

Houston Texans Mobile App. Houston Texans Mobile App  can’t be beat for acquiring your data on these Southern Division Champions. The Houston Texans Mobile App will feed you the real time breaking news events and all of the latest happenings. These American Football Conference Southern Division apps put you firmly in the driver’s seat. No problem. Jacksonville Jaguars.

4 NFL AFC Southern Division Apps for iPhones

Idaconcpts

Houston Texans Mobile App. Houston Texans Mobile App  can’t be beat for acquiring your data on these Southern Division Champions. The Houston Texans Mobile App will feed you the real time breaking news events and all of the latest happenings. These American Football Conference Southern Division apps put you firmly in the driver’s seat. No problem. Jacksonville Jaguars.

4 Ways Facebook Instant Articles Will Change Blogging Forever

agora pulse

Facebook Instant Articles are all about providing a media rich experience that doesn’t slow down on mobile phones. While video and slideshows have always have an advantage, they often lost that advantage on mobile because of slow loading times and other mobile specific issues. That means this is an Instant Article and the mobile upload time will be super fast.