Advertising. Full Steam Ahead.
AUGUST 27, 2016
"Advertising is dying. Advertising is dead. Advertising doesn't work.". It's fine to think that advertising doesn't work. It is true that not every piece of advertising is a piece of art (in fact, the opposite). Advertising growth is about to hit a record high. advertising market is expected to grow at its fastest rate since 2010 - nearly 6%. Upgrading its earlier forecast, London-based advertising researcher Warc says U.S. In short: advertising has a significant role in our economy (whether you like ads or not). advertising.
The Truth In Digital Advertising
APRIL 24, 2016
There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. When it comes to key topics that advertisers debate, 2016 has been the year of ad blocking. The true state of digital advertising. digital advertising revenue hit $60 billion last year. advertiser.
The Difference Between PR and Advertising
FEBRUARY 8, 2012
But he’s wrong about the difference between advertising and PR. He started off the description of the differences between advertising and PR so well: I believe far too many chief executives officers of the country’s fastest-growing companies have no real clue how truly multi-faceted and more powerful public relations is than its marketing counterparts. column. know Steve.
How Facebook Live Will Impact the Near Future of Video Advertising
AUGUST 24, 2016
What does Facebook Live mean for the future of video advertising? As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly. Pictured: Advertiser Perceptions talked with more than 300 agency and client executives who place video advertising.
How Snapchat is Revolutionizing Modern Day Advertising for Nonprofits
APRIL 4, 2016
Social media in general has had a profound impact on the way that people interact and do business, but many people have overlooked its effects on nonprofits. Social media ads and sharing have increased awareness for organizations in a big way in the past few years, but how far can that concept stretch? For instance, would using Snapchat be worth it for nonprofits? Succinct Messages Pack a Punch.
15 New Facebook Advertising Statistics
Convince & Convert
SEPTEMBER 22, 2014
Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform.
Don’t Tell Anyone These 9 Facebook Advertising Timesaving Tips
JULY 21, 2016
Do you find Facebook advertising time consuming? Name Your Facebook Advertising Campaigns Well. Use Saved Audiences. A lot of advertisers run Facebook ads to the same audiences over and over again. As you can see, there are many ways to save time when running Facebook advertising campaigns. Facebook Advertising social media management facebook ads facebook advertising
AT&T Loses Case; News Release Held Under Paid Advertising Laws
OCTOBER 31, 2012
Purposes of advertising or selling, or soliciting purchases of, products, merchandise, goods or services, without such person’s prior consent. AT&T moved for judgement on the case, as a matter of law, stating a news release is, in fact, news and not paid advertising, therefore protected under the First Amendment. know we have. And the General sued them over the use of his name.
Facebook Advertisers Can Create Custom Audiences Based on Time Spent on Websites
JULY 27, 2016
Advertisers can narrow down their target audiences by percentile of time spent on their websites, choose the number of days to go back and use other advanced rules. Advertisers: What are your thoughts on this new feature? Advertising/Marketing Facebook Ad Targeting Chris Ruberg custom audiences OneCommand Targeted Ads Time Spent on Websites
10 Recent Changes Impacting Facebook Advertisers
AUGUST 12, 2016
This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business. How does this impact advertisers? You can now view what interests advertisers can use to target you with ads via your ad preferences. Possibly a more important update for advertisers was an easier way to opt-out of remarketing. Lemon.
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. This article is our best shot at covering all the important aspects of Facebook advertising for someone who is just starting out. Advertising
Social Advertising: Growth of Native Ads To Outpace Display
The Realtime Report
NOVEMBER 26, 2012
Spending on paid social media advertising will reach $4.6 For the first time, the report broke out spending on native social advertising vs. display social advertising ( Adweek ). ” According to the forecast, spending on social display advertising will increase at a slower rate, rising from $3 billion in 2012 to $5.4 Local social media advertising in the U.S.
Content Is Not Advertising
DECEMBER 18, 2015
Sadly, many people believe that content is the new advertising. Do start the interview off, I was asked if content is the new advertising? In the past, I never said "content is the new advertising," if I did, I'd probably write an article saying how wrong I was. I do believe that content is media. Content and advertising are two very different things. People People think advertising is dead because of social media, or messaging apps, and it's just not true. Not that long ago, advertising was a $400 billion business, and currently it's over $900 billion.
14 Tweetable Reasons to Include Facebook Advertising in your Marketing Plan
SEPTEMBER 23, 2015
Categories: Social Media Marketing Tags: facebook ads , Facebook Advertising , facebook marketing , facebook statistics , Social Media Marketing Almost every type of business can benefit from a solid Facebook advertising strategy. Social Media Marketing facebook ads Facebook Advertising facebook marketing facebook statisticsRead more. ).
New Research: Content Marketing vs Native Advertising
Small Business Mavericks
MAY 6, 2015
The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. A lot of data was gathered from over 30 different content marketing agencies and cost data from about 600 digital publishers. The result is an in-depth look at the variables surrounding the waning efficacy of outbound marketing and the return on investing in content marketing and/or native advertising. Content or Native?
The Power of Facebook Advertising [Infographic]
SEPTEMBER 4, 2012
Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. It includes some new global stats revolving Facebook usage as well as advertising insights. The infographic is not only a smart marketing move from Facebook, it actually also does quite a good job explaining the concept of advertising on the network.
The 9 Ways to Advertise on Snapchat [INFOGRAPHIC]
AUGUST 31, 2016
Is your brand advertising on Snapchat (or exploring the option)? Snapchat is a force to be reckoned with when it comes to attracting the minds, hearts, and eyes of social users — especially younger social users. On any given day, Snapchat reaches 41% of all 18 to 34 year-olds in the United States. –Nielsen Media Impact. The problem for brands? Check it out! How is it going?
The New Advertising
MARCH 17, 2011
Everything is advertising. So whether we like it or not, every time a brand outwardly communicates that they’ve done something good for the community, it crosses over from public relations into advertising. For example, the fact that McDonald ’s mascot Ronald McDonald is the icon for the Ronald McDonald House is advertising. But in the end, it’s all advertising. Right?
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
Giving advertisers the ability to target via identity and interest was an incredible opportunity that made personalized marketing at scale possible for the first time. Consider Power Editor , which is effectively the lifeblood of the Facebook advertising platform. Advertising fuels Facebook’s growth and allows it to invest in areas like artificial intelligence and virtual reality. Just because Facebook and other social platforms have the best buying tools doesn’t mean that marketers don’t need advanced advertising functionality.
Two Ways To Advertise On Twitter
Small Business Mavericks
APRIL 30, 2013
Twitter has finally opened up its self-service advertising platform to everyone. Now anyone – even you, small businesses and individuals – can advertise through Twitter’s self-service advertising platform. You have two very different advertising channels through Twitter. Online advertising has changed a lot over the years. This advertising will initially be less expensive than Google AdWords, but I think the price of promoted tweets and promoted accounts will likely go up after the initial wave of new users. Well, that has ended.
Instagram to Offer Social Advertising to All This Year
JUNE 11, 2015
By Eleanor Pierce Am I the only one who likes some of the social advertising on Instagram ? Maybe my attitudes about some brands have been influenced by the social advertising images that pop up in my feed as I scroll. In a blog post , the Facebook-owned image-sharing network announced it will open its social advertising capabilities to all advertisers later this year.
How Advertisers Are Using Facebook Ads [Infographic]
APRIL 24, 2012
Tweet Social Fresh recently published an infographic with highlights from their Facebook Advertising Report , which is the result of a survey completed by 347 Facebook advertisers. The report aims at understanding the challenges of Facebook advertising and how marketers are using the platform. However, advertisers spend most money on audience growth.
Five Priorities for Your Online Advertising
AUGUST 7, 2012
Every company knows they need to devote some of their advertising resources to the web. If you’re going to make effective use of your advertising dollars, you need to properly define what it is you’ve set out to do. Following are five priorities to consider when developing an online advertising campaign. 1. Internet advertising doesn’t happen in a vacuum. Leads.
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
Content Marketing vs. Social Advertising – Battle Round 2. Your social advertising brings readers to your content. Social Advertising and SEO – Battle Round 3. We have proof that social advertising works. A lot of marketers say content is king. Others say that social is the most powerful marketing tool available. And it worked, but only for a while.
False Advertisement of Fast Food
OCTOBER 7, 2010
Tags: False Advertisement false advertisement false advertisement of fast food false advertising
Infographic: Native advertising effectiveness
AUGUST 19, 2013
Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques. INFOGRAPHIC: The Mobile Advertising Ecosystem Explained. Marketing Social Media banner ads Marketing and Advertising native advertising Infographic by Sharethrough. Related posts: Instagram or Vine?
Twitter Gives Advertisers More Klout
AUGUST 4, 2016
Twitter advertisers: Have you incorporated Klout into your previous campaigns? Advertising/Marketing Twitter APIs Application-Programming Interfaces Demographics Gnip Greg Lyon Influencers Interest Topics Klout Klout Enrichment 2.0 Twitter provided more details on the Klout enrichment that it discussed in its announcement earlier this week that the updated (2.0) versions of its Gnip application-programming interfaces were generally available. Gnip product manager Greg Lyon said in a blog post that Twitter’s Klout enrichment 2.0 Klout Scores tailored audiences Topic Data
Facebook Advertising Tricks for B2B Marketers
Buzz Marketing for Technology
DECEMBER 15, 2010
If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Great stuff to know and great data you can use to refine you next Facebook Advertising buy! Go big and go broad with the Job Titles. Tweet This!
Poets And Plumbers And The Future Of Advertising
APRIL 9, 2016
It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes. Rishad's insights, pushed further by the debate on the panel, illustrate that our advertising business needs to be populated by what he calls both the "poets and plumbers." So, what is the future of the advertising agency? advertising.
Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project
Blue Focus Marketing
FEBRUARY 21, 2013
The following post by Cheryl Burgess ( @ckburgess ) was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Your mind wanders in the silence of the night, and you begin to reflect on how lucky you are to still be a cutting-edge advertiser in a cutthroat world. Advertising & Mktg.
5 Reasons You Don’t Buy Likes with Facebook Advertising
Convince & Convert
JULY 28, 2015
This means that if you pay 50 cents for a Facebook ad that gets you a new Like (a reasonable cost range for most advertisers), and just one out of ten fans see any particular post, your actual costs to get on that person’s radar are far higher than 50 cents. Turn your Facebook advertising approach upside-down for maximum results. ” he asked. My short answer was “No.”
Does Advertising Even Work Any More? Of Course It Does!
JULY 5, 2016
Today, one of my favorite online publications, Digiday , published the article, Does advertising even work any more? Advertisers may not like that consumers don't "engage" with their ads. For all of the problems that advertising - as an industry - faces, make no mistake about it. I'm talking about all types of advertising here: internet, native, TV, video, mobile, print, branded content, matchbooks, stunts, product placement, sandwich boards. Everyone is entitled to their opinion, so here's mine: Advertising is alive and well. Advertising isn't engagement.
Social Isn’t About Advertising Or PR
APRIL 26, 2011
The article is written by an advertising agency guy. But it isn’t left just to the advertising guys, or the creative, to do this. Social Isn’t About Advertising Or PR originally appeared on Spin Sucks on April 26, 2011. Planning Social Media Advertising business goals Communication daniel stein David Armano Marketing marketing strategy PR Shelly Kramer troy claus
Less Money. Less Traffic. Advertising In Chaos?
SEPTEMBER 1, 2016
Who benefits from a world where advertising is getting less money and there is less traffic for the content? Advertising (mostly due to programmatic) is seeing the CPMs being pushed down in a technological version of a reverse auction (i.e. "how cheap can we buy this spot for?" ). Yes, advertising continues to be a healthy business (see: Advertising. advertising.
6 Facebook Advertising A/B Tests You Can Run Right Now
SEPTEMBER 16, 2016
Advertising/Marketing Facebook A/B testing Ad Sets Ad Targeting Targeted Ads Algorithms Automatic Bidding Bidding Call-to-Action Buttons calls to action Conversions Donate Now Elite SEM images Jackson Salzman Learn More Manual Bidding Optimization Photos Promotional Codes Return on Ad Spend shop now Sign Up Text OverlaysSo why A/B test on Facebook ads? Calls to action. Image flip.
What New Data Tells Us About Blog Advertising
Convince & Convert
NOVEMBER 20, 2015
Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. With the rise of new social media channels, influencer marketing company Mediakix evaluated who’s advertising with bloggers and how this space has grown.
Advertising And The Super Bowl
Small Business Mavericks
JANUARY 23, 2015
Social Media advertising and the Super Bowl Super Bowl trust How many at last year’s Super Bowl party gave more attention to the ads than to the game? And how many marketers wondered if it was worth the megabucks being charged for a few seconds of glory during the hype surrounding one football game? conversation over at the Marketo blog caught my eye because it was about that very topic. There is definitely change happening with Super Bowl ads, and the mass-marketing blasts of the past have been joined by digital, targeted outreach that tends to be a good bit easier to track.