2024

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21 Performance Goals: A Guide to Meta Ads Optimization for Delivery

Jon Loomer

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. In this day of audience expansion and broad targeting , the performance goal is more important than ever before. Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action.

Eventful 193
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Building a Consistent Brand Voice: Social Media Tips for SMBs

The Social Media Hat

Craft a distinct brand voice to deliver unique customer experiences. The post Building a Consistent Brand Voice: Social Media Tips for SMBs appeared first on The Social Media Hat.

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AI Tips for Social Media Marketers

Social Media Today

From testing different backgrounds for visuals or a variety of communication styles for posts, generative AI offers multiple ways to optimize your efforts.

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10 Video Marketing Stats to Guide Your Content Strategy in 2024

Convince & Convert

With more and more people regularly using online platforms to search for the products and brands they engage with, it’s a given that businesses need to pursue the digital route to promote their brands and offerings. Luckily, video marketing has allowed companies to seamlessly engage prospective buyers while nurturing brand trust. However, producing an effective video content strategy that actually delivers on your expectations requires a thought-out plan with hard data and research to back it u

Video 189
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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What Social Media Marketers Can Expect in 2024

Social Media Today

A number of opportunities and challenges lie ahead for those looking to stay on top of social media marketing trends in 2024.

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X May Look to Gate Some Video Content to X Premium Subscribers Only

Social Media Today

X's new 'video first platform' push will likely include new monetization elements aligned with exclusive content.

Video 205

More Trending

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Threads Works to Address ‘Borderline’ Content Recommendations In-Stream

Social Media Today

The Threads team is working to reduce instances of controversial, junk recommendations in 'For You' feeds.

Content 212
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Is There a Valuable Use Case for Generative AI in Social Apps?

Social Media Today

Social apps continue to test out new generative AI options, but are they really adding to the core value of social apps?

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Threads Launches Initial Test of Trending Topics to Users in the U.S.

Social Media Today

After announcing that it will make political content opt-in, Threads is now also set to display trending discussions in the app.

Trends 192
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Threads Chief Reiterates That Trending Topics Won’t Significantly Impact the App’s Growth

Social Media Today

Threads is working on trending topics, and other features, but Adam Mosseri doesn't view them as big factors.

Trends 206
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Meta’s Looking to Reduce the Reach of Political Content - But What Does That Actually Mean?

Social Media Today

While reducing political posts could help to reduce angst, what qualifies as 'political' is difficult to define.

Content 196
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Is Threads Catching On? A Look at How the Most Followed X Profiles Are Engaging in the App

Social Media Today

Looking at the most followed profiles, it's clear that X remains a critical connector for some communities.

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Universal Music Will Pull Its Tracks From TikTok

Social Media Today

Tracks from some of the biggest stars in the world will no longer be available in the appstarting Feb. 1.

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TikTok Announces New Partnership with the UK Olympic Teams for the Upcoming Games

Social Media Today

Despite lingering security concerns, government agencies are looking to utilize the app to boost their messaging.

Upcoming 201
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Meta’s New Disclosure Requirements for Digitally Altered Ad Content Are Now in Effect

Social Media Today

Meta's looking to get ahead of an expected flood of generative AI content in the U.S. election race.

Content 214
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Instagram Adds New In-Stream Safety Alerts to Help Improve Awareness of Scams

Social Media Today

The alerts will be shown at the time a user gets a potentially scammy request, which could make them more effective.

Instagram 188
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Do You Need to Use Hashtags on LinkedIn?

Social Media Today

Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.

Hashtag 215
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TikTok Announces New Integration for Apple’s SKAdNetwork Campaign Tracking Process

Social Media Today

Apple’s SKAdNetwork provides campaign insight, in line with the iOS App Tracking Transparency framework.

Campaign 174
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Reddit’s Exclusive Data Sharing Deal with an Unnamed AI Company Could Mark a Key Industry Shift

Social Media Today

Reddit's signed an exclusive deal with an AI company, which could be more significant than it seems.

Company 200
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X Looks to Improve Content Moderation After Issues with AI Images and Bot Farms

Social Media Today

AI-generated images of Taylor Swift and Russian bot operations have caused more headaches for Elon and Co.

Issues 205
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Meta Continues to Develop its Fediverse Connection Options for Threads

Social Media Today

The Threads team says that more people will get access to new Fediverse connection options in the coming months.

Team 197
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4 Ways Social Platforms Could Look To Integrate Generative AI

Social Media Today

Social platforms are trying to ride the generative AI wave, but are they focused on the right elements?

Platform 201
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Do You Need To Use Hashtags on LinkedIn?

Social Media Today

Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.

Hashtag 212
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3 Steps for Establishing a Core Marketing Message

Social Media Today

The key to maximizing a social media marketing strategy is to ground the approach in purpose.

Marketing 216
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4 Ways that Social Platforms Could Look to Integrate Generative AI

Social Media Today

Social platforms are trying to ride the generative AI wave, but are they focused on the right elements?

Platform 205
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Meta Posts Solid Increases in Revenue and Usage for Q4 2023

Social Media Today

Meta's bringing in more revenue, seeing more users and is poised to capitalize on future trends.

Trends 206
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Social Media CEOs Face Tough Questions Over Child Protection in US Senate

Social Media Today

In a tense session, Senators pushed their case that social platforms need to do more to protect young users.

Questions 196
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The Upshot for Marketers as Social Media Platforms Evolve in 2024

Social Media Today

How to excel in 2024 on Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and Pinterest.

Platform 216
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Will TikTok Actually Get Banned This Time Around? A Look at Some Key Considerations

Social Media Today

A new bill could see TikTok banned in the US - but will it actually get upheld?

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YouTube Expands Access to its ‘Create’ Mobile Video Editing App

Social Media Today

YouTube Create provides a range of editing options, and is specifically designed for Shorts clips.

YouTube 197
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Reddit Launches ‘Free Form Ads’ Which Replicate the Look of Organic Posts

Social Media Today

The new format looks like a native Reddit post, and provides more creative options for brands.

Reddit 179