The practice of repurposing marketing content across multiple channels seems to be not only acceptable, but one that many online marketers encourage. Is repurposing markting content really a good idea on a web that is rewarding original work? . Google Authorship in particular, as well as the periodic freshness updates by the search engine giant, all suggest otherwise. Indeed, this business trend  is probably one of the easiest things for Google to check; after all, it is one web. Focus on Your Customers. dreaded the thought, but agreed nonetheless because that is what my client wanted. MORE >>

'A couple of years ago, I wrote a post on the five productivity tools I found myself using frequently. Since times change, and apps/platforms come and go, I thought I’d take a fresh look at how my daily toolkit has changed, and share that with you. Image: gothick_matt via Flickr, CC 2.0. Note that I use Gmail almost exclusively, so if that’s you, you’re in luck. If not, well, you’ll have to see if they work for your particular set up. Without further ado, here are 20 tools to help you grow your business, by keeping you efficient, productive, and in the know. MORE >>

When it comes to traditional media, brands know the value of doing local promotion. But when it comes to marketing activities on Facebook, brands still focus on global content and don’t see the importance of local activation. However, social is local: If fans can see the connection between their life situation and your brand, their motivation to show interest and engagement will increase drastically. Context Localization – the trend of 2013. Localization is pointed out to be one of the big trends in 2013. Conversations that will help build a stronger brand globally. MORE >>

The following is a guest post by Lillian Leon. Her bio is at the end of the article. Okay, so you’ve written an awesome blog post with great content. But how does your headline stack up? Because if it stinks, no-one’s going to read your post, right? You see, in the online world, your headline [.]. Blogging Great Resources Guest Posts Tips Headline Lillian Leon MORE >>

While the excitement may be about apps aimed at consumers the real opportunity may be in developing specialized apps designed meet the specific needs of large and small enterprises seeking to support their workforce with apps that boost productivity and drive positive business results. It’s a fledgling market poised for explosive growth, and a mobile app mega-trend  highlighted in my new book The Everything Guide To Mobile Apps: A Practical Guide To Affordable Mobile App Development For Your Business (F+W Media Inc.), What is the size and scope of the enterprise app opportunity? MORE >>