2017

Trending Sources

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. With $5.4 Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. B2C companies were the first ones to take advantage of social media. Attract.

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Three Ways to Pitch Journalists—and Get Results

Spin Sucks

There are three easy ways to pitch journalists and get results every time. And it's not by building a big list and sending hundreds of emails at once. Gini Dietrich shares her process, and encourages Spin Sucks readers to share their tips. The post Three Ways to Pitch Journalists—and Get Results appeared first on Spin Sucks.

Hot Association Membership and Marketing Jobs this week – January 26

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the  SocialFish job board !  We focus on jobs in  social media ,  marketing ,  communications ,  PR ,  advocacy , and  digital. This is an ideal position for a resourceful, strategic and creative marketer who thrives in a dynamic team environment. We are a state partner affiliated with LeadingAge. photo credit ). Jobs Jobs Jobs

On Social Intelligence, Leadership, and the need to start young #EQ #EI

Janet Fouts

Is social intelligence important to the way we communicate and lead? You bet it is. Here are examples from school children and adults of social intelligence in action. mindful social social business mindfulsocial social intelligence

Social Media Automation 101

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7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media

Buffer Social

Setting social media goals is hard. “How cool would it be to drive 300 sign-ups a month from Facebook Ads ?” ” This is how I tend to go about setting social media goals. pull an aspirational number out of the air and go for it. Would it be cool to have a regular, predictable stream of new users coming to Buffer via Facebook Ads? Absolutely! Is this the right way to set goals?

5 Findings From Wendy’s Epic Week on Twitter

Simply Measured

Last week, my boss sent over this article about Wendy’s Twitter exchange with Thuggy-D and asked me to analyze how has it impacted the brand on that platform. collected the data for the brand’s Twitter handle , and started looking at the tweets that Wendy’s sent out in the last week. chlangie x=9 Y=10. — Wendy's (@Wendys) January 4, 2017. Here is what I found. Amy Brown ( @arb ).

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How Social Media Went from Exciting to Ingrained in Our Lives

Meltwater

When social media first started to emerge in the mid-2000s as a popular way to… Read More.

101 Marketing Tools and Technology Tips for 2017

Razor Social

Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? I’m sure you’ll pick off a couple of tips from the list below. Social Media. The successful people on social media build relationships and add value. Use a social media management tool. Use know.em No problem!

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. By Varun Sharma. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. By tracking traffic you can gain insight into your own strategies. Filters. Goals. AdWords.

Seven Ways to Launch a Product Without a News Release

Spin Sucks

You're ready to launch a product and now all you need is a news release. Right? Hold up, there! Gini Dietrich outlines the seven far better ways to launch a new product. The post Seven Ways to Launch a Product Without a News Release appeared first on Spin Sucks. Related Stories How an Effective PR Strategy Can Boost Your Brand Visibility Cleopatra: The PESO Model Pharaoh Spin Sucks Year-in-Review.

Introducing an Awesome New Podcast About Workplace Culture

SocialFish

So perhaps I am biased, as the Culture Chat podcast is my podcast I have started producing over at WorkXO, but it really is awesome and I want to share it with you. Here’s a list of the episodes so far.  If you enjoy these, please share,   subscribe over on Podbean  or subscribe  in iTunes  by clicking that link or searching for The Culture Chat! Thank you! Culture Change and the New CEO.

Facebook searches for authenticity, will your business page pass muster?

Janet Fouts

Facebook has updated their algorithms. You know, the ones that decide if anyone sees your content at all? Here's what you need to know. Facebook Social Media Tips and Tricks Facebook Fans

A World Gone Social

Learn how companies must adapt to survive.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s generally not great for posting random thoughts at wee hours of the morning, though that appears to work for some people.)

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15 Common Social Media Questions & Answers

Sprout Social

Whether you’re just getting started with social media marketing, or you’re an experienced marketer, there’s always something new to learn. Asking the right questions can improve your chances of success and help you avoid costly mistakes. Do I Have to Be on Every Social Network? Answer: No. Remember, you don’t have to take on everything at once. Answer: Yes. Get creative.

How to Find Social Media Influencers with Ease

agora pulse

You have probably heard of influencer marketing, and may even know it can be beneficial to your business. There are few things that drive a sale more effectively than a warm word-of-mouth recommendation,” says Misha Talavera. Influencers don’t have to be movie stars with millions of social media followers. An influencer is someone who can get others to take action. Facebook Groups.

The Complete Guide to Getting Started with Facebook Ads

Buffer Social

Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to  get your posts seen on Facebook , it’s becoming more and more likely that you’ll have to pay for reach with Facebook Ads. Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. How well does it work? Generate new leads.

Social Media Marketing GPS

Your Next Growth Hack Won’t Come from You

Simply Measured

It’ll come from more and better questions.  Success stories like Uber, AirBnB , Dropbox, and Spotify have all made finding the next, great “growth hack” something of a holy grail. The term is now standard fare far beyond the start-up community where it was conceived. You can growth hack email subscriptions, PR, ecommerce , product development, and — of course — analytics.

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Research Reveals 7 Keys to Lead Generation Success

Aggregage

We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces.  This represents more than 1,000 titles across 10 industries. The title of your lead gen content marketing item accounts for 82% of the variance in performance.  This is the single most important performance factor. Employee Engagement.

10 CEOs Make Predictions for Marketers

Meltwater

What do firm leaders think will happen to marketing this year? To find out, I turned… Read More.

Infographic: 115 Facts You Never Knew About Social Media

The Realtime Report

Infographic: 115 Facts You Never Knew About Social Media. The post Infographic: 115 Facts You Never Knew About Social Media appeared first on The Realtime Report.

How to Be Social: A Social Media Manifesto

Extend Media Relations Efforts With Engaging, Shareable Content

Spin Sucks

Your news release is just the first step in a tactic-rich PESO model. To extend your media relations efforts, use engaging, shareable content. Gini Dietrich has more on what that looks like and how to do it. The post Extend Media Relations Efforts With Engaging, Shareable Content appeared first on Spin Sucks. Communication Content

Why the Boston Globe Shouldn’t Be Building Community on Facebook

SocialFish

This post originally appeared on Mizz Information. ——— My favorite Associations Now author, Ernie Smith, wrote a great article  about building community around your most engaged users. Amen–my favorite topic! Kudos to the Boston Globe for recognizing that creating a community for its most engaged readers is a great tactic. But a Facebook Group as the home for that community?

The Truth About How Often to Post in Social Media

Convince & Convert

Will Roe v. Wade be overturned? Will the United States bail on every international treaty to which it has previously signed? Will Nicolas Cage have a late-career resurgence? How often should I post to social media? These (among others) are the central questions of our time. Our friends at CoSchedule, in fact, collated much of it to create this nifty consensus guide on when to post. Click To Tweet.

Why B2B Advertisers Need Facebook

SocialTimes Facebook

Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates the world’s largest professional network, with more than 467 million members in over 200 countries and territories. But guess what? For most B2B advertisers, we’re finding that Facebook generates exponentially more leads at a more efficient rate.

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8 Stupid Simple Social Media Tricks to Boost SEO

Ultimate Guide to Measuring Social Media ROI

Sprout Social

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. It’s hard to tell how much revenue a Tweet you sent out last week brought in, or if your last Instagram post boosted your bottom line. 38% said poor tools. Don’t worry.

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How to Achieve Grade A Customer Care in 2017

Ignite Social Media

As 2017 is revving up into full gear, you may find yourself looking at your social media channels and asking, “How can I improve the experience my customers have on my channels?” Having A+ customer service on social media is essential for building a strong relationship with customers. Be Personable. Adding that personal flair to your responses can make the experience far more enjoyable for them.

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Why There’s No Perfect Time to Post on Facebook

Buffer Social

There probably isn’t a single best time to share to social media. There’s a long tradition of studies that have attempted to uncover a ‘best time’ to post to Facebook, Twitter, Instagram and almost every other social media marketing channel, with each study finding a wide range of results (we’ve even created our own studies here at Buffer ). to 3 p.m. Hubspot ].

10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared

Simply Measured

Do you know which blog posts or webpages are driving the most visits to your website right now? Probably. It’s not amateur hour. But did you know: Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles. Pew Research Center, 2016). 76% of people use their Facebook feed to find interesting content. otherwise known as dark social).

Maximizing LinkedIn for Business