2017

Trending Sources

Introducing an Awesome New Podcast About Workplace Culture

SocialFish

So perhaps I am biased, as the Culture Chat podcast is my podcast I have started producing over at WorkXO, but it really is awesome and I want to share it with you. Here’s a list of the episodes so far.  If you enjoy these, please share,   subscribe over on Podbean  or subscribe  in iTunes  by clicking that link or searching for The Culture Chat! Thank you! Culture Change and the New CEO.

How to Use a Bullet Journal for Business

Spin Sucks

There are lots of uses for a bullet journal in our personal lives, but what about for business? Gini Dietrich has some examples and shows you how to use it. The post How to Use a Bullet Journal for Business appeared first on Spin Sucks. entrepreneur Time Management national clean off your desk day pinterest spin sucks goals wunderlist

6 Social Media Trends That Will Take Over 2017

Sprout Social

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. AI Lenses for Facebook & Instagram. However, social media marketers shouldn’t have to wait long until competitors start to catch up with their own facial lenses.

7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media

Buffer Social

Setting social media goals is hard. “How cool would it be to drive 300 sign-ups a month from Facebook Ads ?” ” This is how I tend to go about setting social media goals. pull an aspirational number out of the air and go for it. Would it be cool to have a regular, predictable stream of new users coming to Buffer via Facebook Ads? Absolutely! Is this the right way to set goals?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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5 PR and Social Media Resolutions for 2017

Meltwater

The New Year brings excitement, promise and a new opportunity to sharpen your public relations,… Read More.

How to Achieve Grade A Customer Care in 2017

Ignite Social Media

As 2017 is revving up into full gear, you may find yourself looking at your social media channels and asking, “How can I improve the experience my customers have on my channels?” Having A+ customer service on social media is essential for building a strong relationship with customers. Be Personable. Adding that personal flair to your responses can make the experience far more enjoyable for them.

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Fact-Checking and Spinning Trump on Twitter

Ari Herzog

I recently created a Twitter list all about President-elect Donald Trump. The list comprises three accounts: Trump himself who writes about everything under the sun, The Washington Post fact-checking team that provides true/false accuracy, and an anonymous third-party that provides humorous spin. Very strange! — Donald J. Trump (@realDonaldTrump) January 4, 2017. Learn more: https://t.co/F2tW2gFsTS

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Twitter Dashboard to Shutter Feb. 3

SocialTimes Twitter

Twitter is pulling the plug on Twitter Dashboard , the iOS and desktop application it launched last June to help businesses better connect with users. The social network announced in a series of tweets (embedded below) that Dashboard will be shuttered Feb. 3, adding that it hopes to incorporate some of the app’s features elsewhere within its ecosystem. Readers: Did any of you use Twitter Dashboard?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

2017 Social Media Cheat Sheet – Updated!

SocialFish

Tip o’ the hat to Matt Banner at OnBlastBlog. Thanks for sending this along! photo credit ). Content Strategy Cool Social Tools Implementation Potluck

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Seven Ways to Launch a Product Without a News Release

Spin Sucks

You're ready to launch a product and now all you need is a news release. Right? Hold up, there! Gini Dietrich outlines the seven far better ways to launch a new product. The post Seven Ways to Launch a Product Without a News Release appeared first on Spin Sucks. Related Stories How an Effective PR Strategy Can Boost Your Brand Visibility Cleopatra: The PESO Model Pharaoh Spin Sucks Year-in-Review.

The Complete Guide to Facebook Marketing

Sprout Social

With 1.79 billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Figure out your content strategy. Determine your engagement strategy. Note and move on.

The Complete Guide to Getting Started with Facebook Ads

Buffer Social

Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to  get your posts seen on Facebook , it’s becoming more and more likely that you’ll have to pay for reach with Facebook Ads. Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. How well does it work? Generate new leads.

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A World Gone Social

Learn how companies must adapt to survive.

How to Find Social Media Influencers with Ease

agora pulse

You have probably heard of influencer marketing, and may even know it can be beneficial to your business. There are few things that drive a sale more effectively than a warm word-of-mouth recommendation,” says Misha Talavera. Influencers don’t have to be movie stars with millions of social media followers. An influencer is someone who can get others to take action. Facebook Groups.

Edited Facebook Posts No Longer Labeled as Edited?

SocialTimes Facebook

Facebook appears to have quietly removed the “Edited” label on posts that were edited. The social network began testing the ability for users to edit posts in June 2013 , officially rolling out the feature on Android in October of that year  and iOS the next month. The functionality began rolling out to pages in February 2014. Readers: What are your thoughts on this change?

Content Marketers, what are your new years goals?

Janet Fouts

I know, I know, those new year resolutions are everywhere, aren’t they? Feeling a little overwhelmed? Guilty maybe? Yeah, I get it, but if you just pick one of these to focus on it’s a start toward a better content plan for 2017. My favorites  include: Focusing on people, not channels. Actually writing down your […]. Corporate Social Media social business Content Marketing

40 Essential Social Media Marketing Statistics for 2017

Meltwater

As we start a new year, here is a look back at the world of… Read More.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

What Your 2017 Marketing Budget Needs to Include

Simply Measured

If you’re like most marketing teams, your budget request for 2017 either hasn’t been formally submitted yet, or hasn’t been formally approved yet. Before you consider your plan finished, make sure you’ve made room for these key investments in 2017. 1. Live Video. Tie to Your Organizational Goals. Before taking your plan and budget to the C-suite, run it by sales.

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Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. We don’t want to wait in line or even wait for a mobile web page to load on our device. When consumers are inconvenienced by a wait of any kind they’ll head straight to the next website, store or skip the purchase all together. Need help?

Twitter Adds Checkmarks for Verified Accounts to Timeline

SocialTimes Twitter

Twitter users no longer have to access other users’ profiles to determine whether or not their accounts are verified. The social network confirmed to Benjamin Mullin of Poynter  earlier this week that tweets from verified accounts will now include the checkmark within users’ timelines. Readers: Are you seeing verified checkmarks in your Twitter timelines?

Help Us Promote Community Manager Appreciation Day January 23

SocialFish

Can you help us promote Community Manager Appreciation Day? Would you please share this with any other community managers (and friends of CM’s) that you know? Ben Martin, KiKi L’Italien, Maggie McGary, Susan Cato and I have teamed up to manage the event this year, and whooo boy do we have some awesome stuff in the works! We’re introducing a new tradition: The CMAD Cheers!

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why Your Organization Needs an Innovation Strategy

Spin Sucks

The 10th anniversary of the announcement of the iPhone reminds us of why every organization, big or small, must have an active innovation strategy. Laura Petrolino explains. The post Why Your Organization Needs an Innovation Strategy appeared first on Spin Sucks. entrepreneur Innovation Business Growth business innovation innovation innovation strategy iPhone iphone anniversary laura petrolino

The Complete Guide to Social Media for Restaurants & Bars

Sprout Social

With more than 200 million posts tagged #food and 23 million with #drinks, food and beverage photos are easily some of the most popular types of content on Instagram. It’s very likely that your customers are posting with or without your interaction. When 88% of people are influenced by reviews and online comments, having an intentional digital strategy is important to your restaurant or bar.

5 Amazing Benefits of Using Video Content for Sales

Koka Sexton

Whether you are in sales or marketing, it is absolutely important to spread your reach as wide as humanly possible. This requires a little thinking outside of the box on your behalf. It is no secret that the Internet can provide you with a wealth of advertising opportunities, but it is essential to remember that some may be more effective than others. Video Targets Non-Readers. The best part?

How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

Buffer Social

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? That’s a tricky question! And the short answer is, it’ll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. And that’s precisely where I’d love to help you today. Gender.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Facebook Live Sets Records on New Year’s Eve

SocialTimes Facebook

Facebook announced that use of its Facebook Live  livestreaming feature reached record levels on New Year’s Eve. The social network wrote in a Facebook Media blog post : Since rolling out Facebook Live , we’ve seen people and publishers around the world seize the opportunity to share their experiences as they happen, especially during key cultural moments.

Fresh Business Thinking With Seth Godin - This Week's Six Pixels Of Separation Podcast

Twist Image

Episode #547 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Well, that was a pretty insane 2016, wasn't it? And, not just from a political standpoint (but, yes, that too). In an effort to change mindsets, think differently about 2017 and get some insights that may spark a change in your thinking, Seth Godin  agreed to come on the show, and talk about where he sees the world, where the opportunity lies and how to think about this coming year with optimism (or, as he calls it, realism). Seth just published a monster of a book. The book is hefty. audio.

Crawl with Analytics Before Running with Artificial Intelligence

Meltwater

As we head into 2017, artificial intelligence (AI) is an emerging technology trend that is… Read More.

You Should Be Listening to Your Customers Like You Listen to Your Friends

Simply Measured

Listening to your friends comes naturally. You want to hear what they have to say, and it’s easy: they’re sitting across the table from you at brunch, or you’re texting up a storm, back and forth. Because you are involved in this seamless interchange of information, and listening intently, you know as much about many of your friends as you do about yourself. Build Your Empathy.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.