Sat.Aug 20, 2016 - Fri.Aug 26, 2016

Trending Sources

An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. sponsored. Location.

How Lazy Content Curation Is Ruining Your Influencer Relationships

Spin Sucks

There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build. Erika Heald shares how not to curate influencer content. The post How Lazy Content Curation Is Ruining Your Influencer Relationships appeared first on Spin Sucks. Comments Seriously love this article, Erika! Creating a properly curated.

Measuring Multimedia: The One Stat Every Brand Should More Closely Examine

Waxing UnLyrical

Guest Post by Dan Farkas. Why are we doing what we are doing? If you don’t know the answer, stop.“ ~ Dan Farkas. As a new school year begins at Ohio University , I put the over/under on how many times I make that statement to students at 300. That’s 90 classes, 15 Scripps PRSSA meetings, and far too many emails to count. Take the over. Seriously. It’s new turf. Why are we doing what we are doing?

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How Facebook Live Will Impact the Near Future of Video Advertising

SocialTimes Facebook

What does Facebook Live  mean for the future of video advertising? It means YouTube  and Hulu  will be eating Facebook’s leftovers. As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly. Facebook Live and in-feed video are catalysts in that growth.

A World Gone Social

Learn how companies must adapt to survive.

More Trending

#SocialPR Spotlight: Corina Manea

Waxing UnLyrical

This week’s #SocialPR Spotlight shines a much-deserved light on Corina Manea  – someone who lives and breathes Social PR. If you don’t know her yet, check out her blog, Nuts PR; you’ll see just how apt this description is. Corina was literally Virtuoso #2, and has been steadily building a business as – what else? – a bona fide Social PR Virtuoso. That’s easy!

Twitter: 187 Million Tweets on 2016 Summer Olympic Games

SocialTimes Twitter

Twitter released new data Monday, which analyzed millions of tweets posted about the  2016 Summer Olympic Games. From Aug. through 21, Twitter said more than 187 million tweets were posted about the Games, and those tweets led to 75 billion impressions (on and off Twitter) during that time frame. Usain Bolt (Jamaica) wins gold in 100m for third straight Olympics.

Social Media: It’s a Thing

SocialFish

We all know it, but this is kinda fun regardless. Credit: OnBlastBlog. photo credit ). Potluck

Why Agencies Need to Play Nice In the Sandbox

Spin Sucks

Collaboration between agencies shouldn’t be a game of tug-of-war, but a civil meeting of minds, where trust is built, roles established, and goals aligned. Collaborative marketing is meant to be a boon for business, not a contest of one-upmanship. Steve Randazzo has more. The post Why Agencies Need to Play Nice In the Sandbox appeared first on Spin Sucks.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

The Five Best Pinterest and Instagram Marketing Tools

Webbiquity SMM

Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. Google Review Count:  269. ” —  StoreYa Blog. Google Review Count:  193. Pricing:  free.

Facebook Slideshow Ads Get Several New Features

SocialTimes Facebook

Facebook introduced its Slideshow  feature last October, allowing brands to create video ads out of groups of still images, and the social network announced  a host of new Slideshow features Tuesday. Then they can choose from audio tracks that reflect a range of different themes, and they will soon be able to upload their own audio tracks.

[Interview] The Story Of The World’s First Global Flight Without Fuel, And How Social Media Helped

Audiense

Please stow all bags beneath your seat and put your drinks tray up. Your exits are here, here, and here, now please fasten your seatbelts as we fly into the social stratosphere with the Solar Impulse team… After over 24,000 miles of flying, on July 26th the Solar Impulse aircraft landed in Abu Dhabi having travelled the whole way around the planet without using any fuel. He had budgeted 2.3

The Power of a Team Begins with Exceptional Leadership

Spin Sucks

The power of a team starts with its leader. Here are some simple, yet great leadership lessons Corina Manea learned from a phenomenal leader and the great team Gini Dietrich put together. The post The Power of a Team Begins with Exceptional Leadership appeared first on Spin Sucks.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Turn Your Employees into LinkedIn Content Superstars

Meltwater

A B2B client approached us last week with a problem we’ve heard over and over… Read More.

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Rio 2016: 1.5 Billion Facebook Interactions; 916 Million on Instagram

SocialTimes Facebook

The 2016 Summer Olympic Games  spurred 1.5 billion interactions from 277 million unique users on Facebook and 916 million interactions from 131 million Instagram users from Aug. through 21. Facebook said in an email to SocialTimes that the five posts that tallied the most likes, comments and shares during Rio 2016 were: Cristiano Ronaldo congratulates Usain Bolt (below). Neymar following Brazil’s gold-medal victory in soccer. Indian Prime Minister Narendra Modi congratulates P.V. Sindhu. Zac Efron surprising Simone Biles. Bolt posing with one of his gold medals. Mexico. India. Facebook said 15.2

[Interview] The Story Of The World’s First Global Flight Without Fuel, And How Social Media Helped

Audiense

Please stow all bags beneath your seat and put your drinks tray up. Your exits are here, here, and here, now please fasten your seatbelts as we fly into the social stratosphere with the Solar Impulse team… After over 24,000 miles of flying, on July 26th the Solar Impulse aircraft landed in Abu Dhabi having travelled the whole way around the planet without using any fuel. He had budgeted 2.3

Business Lessons from the Spin Sucks Trenches

Spin Sucks

Laura Petrolino discusses a few of the top business lessons she's learned during the last three years at Arment Dietrich/Spin Sucks. The post Business Lessons from the Spin Sucks Trenches appeared first on Spin Sucks. Comments Thanks for starting it off what sound like a great series of.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

How To Generate Three Times As Many Leads At One Third The Cost

The Social Media Hat

Blogging How To Generate Three Times As Many Leads At One Third The Cost. The Real Power Of Content Marketing. Some people think that Content Marketing is simply having a blog. While a blog is typically an integral component, it's not the end-all be-all of a successful content marketing strategy. Far from it. Television ads, radio ads, newspaper, billboards, direct mail. Where do you begin?

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How Working Fewer Hours Can Increase Your Productivity

ProBlogger

By ProBlogger Productivity Expert Nicole Avery. We live in a culture that assumes the more hours you work the more work you are doing. Stories are traded of working past midnight or working 10 hour days with no breaks with great pride and being sleep deprived due to work, is treated by many as a badge of honour. But is it productive? Personally this is something I have worked out the hard way.

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12 Do’s And Don’ts Of #SocialSelling

Social Selling Masters

As a salesperson seeking out new prospects of generating leads, chances are that you have tried your “luck” in social selling. Social selling revolves around social media, helping you to stay connected to your customers and get more insights of their wants and needs in order to offer your product in a customer-oriented mindset. In brief, it is about educating your potential customers about your product and leaving the decision to their discretion. When it comes to choosing this option for making sales, many salespeople jump into the new arena without a grasp of Do’s and Don’ts. DO set goals.

Dear Business Owner, You’re Doing It Wrong!

Spin Sucks

Kara Vanskike shares why every business owner should include a content in the small business marketing plan, even if it means doing it themselves. The post Dear Business Owner, You’re Doing It Wrong! appeared first on Spin Sucks. Comments And I had to add! Totally forgot this! totally forgot! by howie goldfarb I will be your contrarian. Gini loves me for this. Be very.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Master New Skills: Social Media Power Tips to Be More Successful

Peg Fitzpatrick

Let’s face it, social media is getting more complicated as time goes on. Instead of being successful with your 2014 social media plan, you need to stay up-to-date. Enter these social media power tips! Guy Kawasaki and I were recently invited to give a presentation at an event for Gone Social in San Francisco. The Art of Social Media – Gone Social SF from Peg Fitzpatrick. ” 2.

How Is Instagram Becoming More Usable for Your Brand and Your Audience?

Simply Measured

Instagram has released many features in the past year, all of which are primarily designed to increase usability for both brands and typical users. The easier navigation is, the safer engagement feels, and the more enticing brand discovery is on a social platform, the more likely it is that the average user will engage with your brand’s content there. Comment Filtering. Link in profile!”)?

Marketers Must Balance Targeting With Audience Reach

SocialTimes Facebook

The Wall Street Journal recently published a story that caused some alarm in marketing circles: “ P&G to Scale Back Targeted Facebook Ads.” A more representative, albeit longer, headline would have been: “P&G to Scale Back Highly Targeted Ads in Order to Increase Broader Reach Buys on Facebook.”. According to the WSJ: “P&G two years ago tried targeting ads for its Febreze  air freshener at pet owners and households with large families. As the article underscored, Procter & Gamble  does not intend to spend less on Facebook, only differently with broader targeting.

PPC vs SEO

Social Media Marketing

PPC (pay per click) and SEO (search engine optimization) are two major channels which made up the search marketing. Both channels have their own advantages and disadvantages that need to be considered before committing resources and time to either approach. Buy Position: want to rank number 1? You can buy it with PPC. Traffic and visibility aren't directly controlled by the SEO.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How the “Shark Tank” of Podcasts is Changing the Start Up Game

SocialFish

By Kristen Matthews. ———-. So, you’ve finally got it….that that thing that wanna-be entrepreneurs dream about and fight for all their lives…an incredible, original and viable business idea. You’ve done the research, crunched the numbers and wowed your friends with your amazing idea. You’re ready to hit the start-up market, full speed ahead. Only thing you need is…an investor.

How to Get a More Engaged Audience With Your Social Media Content

Sprout Social

On social media, increasing audience engagement is like keeping the attention of a two-year-old. There’s so many things published each day that we’re often “on to the next” before finishing the content in front of us. So as a brand, the social competition can make it feel impossible to keep your audience engaged and focused. What is Audience Engagement? These phrases should focus on the results.

Offline Conversions API Available via Facebook Business Manager

SocialTimes Facebook

The offline conversions application-programming interface  Facebook began testing in June is now available to all managed business accounts via Business Manager. You can measure the impact of your Facebook advertising on your business across your sales channel and market based on customer actions. Gain demographic insights about people who purchase. Optimize future campaigns.

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