Sat.Jun 25, 2016 - Fri.Jul 01, 2016

Trending Sources

How Political Posts Will Quietly Kill Your Network

Spin Sucks

David (DFish) Fisher makes the case on why you shouldn't share political posts on social media for the mere fact that you will always anger someone. The post How Political Posts Will Quietly Kill Your Network appeared first on Spin Sucks.

Five Top-Rated Social Media Management Tools for 2016 [Infographic]

Webbiquity SMM

Guest post by Lilach Bullock. What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance.

3 Tools and 5 Tips To Help Your Employees Master Social Employee Advocacy

SocialFish

What is Employee Advocacy? Is your marketing team stressing out to get recognized on social media and engage with your audience? Employee advocacy can help relieve them – all it takes is 5 minutes of your employees’ time. The concept is simple, your employees will share content on their social media and as a result, increase both their own and the company’s reach. Awesome Tools.

Tools 60

Facebook Testing New Pages Layout?

SocialTimes Facebook

Facebook appears to be testing a new layout for pages. Reader and OneCommand  digital marketing specialist Chris Ruberg  shared the screenshot below with SocialTimes, in which the Facebook page for Nissan of Queens  appears with an altered layout. The profile picture  is smaller. Page insights  appear below the cover image, rather than to the right of it.

A World Gone Social

Learn how companies must adapt to survive.

The 2016 Spin Sucks Book Recommendations

Spin Sucks

It's time for the summer book recommendations from Spin Sucks. Gini Dietrich admits she's either reading the wrong stuff or has become a harder critic. The post The 2016 Spin Sucks Book Recommendations appeared first on Spin Sucks. Related Stories Why PR Professionals Need to Pay Attention to Crowdfunding Determine the Right Metrics for Your Content Marketing Blogging Most Certainly Is Not Dead.

Live Streaming and the Demand for Now

Mindjumpers

Live video has been something reserved only for significant occasions in the past, whether it be a big TV event or an important news story. This is all changing now as social media gives the power to the people and makes it easier than ever to broadcast without a TV deal. So where are we currently? Real-Time Marketing. So what does this movement mean for brands?

[New!!] How aligned is your organization with the Millennial generation?

SocialFish

How aligned is your organization with the Millennial generation? Take the Millennial Alignment Scan to find out! Here’s a sneak peek at how it works. Sign up today  and start building an organization that makes sense in the Millennial era. Culture That Works Featured

Facebook Announces New, Improved Share and Save Options, Social Plugins

SocialTimes Facebook

Sharing is caring, and Facebook Tuesday introduced several improved ways for developers of applications and websites to enable their users to share (and save) to the social network. The new Chrome buttons are available to developers via the Chrome Web Store. Share to Facebook will give people more options to share any link on the web with their friends to Facebook, groups and Messenger.

Vimeo 35

Crisis Communications: How a Sexist Email Was Handled

Spin Sucks

A recent sexist email sent during Cannes provided a case study in crisis communications done well. Gini Dietrich explores what made the response great. The post Crisis Communications: How a Sexist Email Was Handled appeared first on Spin Sucks. Communication Crisis adweek campaign live cannes lions cindy gallop gary vaynerchuck gary vee igetin thrillest vayner media

55% of Visitors Read Your Articles For 15 Seconds or Less: Why We Should Focus on Attention Not Clicks

Buffer Social

Millions of blog posts are published every day. small percentage gain traction and attract readers. And among those readers, 55% will read the blog post  for 15 seconds or less. (If you’re still reading, thanks for sticking with this one!). The internet is a daily battle for attention. Everywhere It’s because they work. You could argue that content is becoming less art and more science.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Stickers Finally Come to Twitter

SocialTimes Twitter

Better late than never: On Monday, Twitter announced the ability to apply  stickers  to photos, but with an interesting twist. Senior product manager Sasank Reddy wrote in a blog post  that Twitter’s new #Stickers act as “visual hashtags ,” meaning that when a Twitter user taps on a sticker, they will see a timeline of public photos where that same sticker was used.

6 Ways Content Marketers Can Supercharge Their LinkedIn Profiles

Convince & Convert

Image via Unsplash. I see it time and time again: Stellar content marketers spend so much time developing great content for their brands that they don’t spend enough time thinking of their own brand. While Instagram, Snapchat, and many others are great platforms,  LinkedIn is the single best tool you have at your disposal to build your own brand. Comment on Your LinkedIn Feed. Add Skills.

A Woman’s Responsibility Begins with a Healthy Mentality

Spin Sucks

A woman's responsibility, which leads to women's equality, begins with a healthy mindset.with taking care of ourselves. Gini Dietrich explores the topic. The post A Woman’s Responsibility Begins with a Healthy Mentality appeared first on Spin Sucks. Related Stories Anonymous No More: Charles Arment Shares His Story Lands’ End in Crisis: What They Should Have Done Women Can’t Be Awesome: What’s Really the Root of the Problem.

65

Ignite Social Media Turns 9 Years Old

Ignite Social Media

July 2nd. It’s a day that we hold in high regard around these parts. What exactly happened on July 2nd? 1941  Joe DiMaggio breaks Willie Keeler’s 44 game hitting streak (45th of 56). 1956  Elvis Presley records “Hound Dog” & “Don’t Be Cruel” 1972  “Fiddler on the Roof” closes at Imperial Theater NYC after 3242 performances. 1979  Susan B.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Could Twitter Have Predicted Brexit (Better Than the Polls)?

Meltwater

The Brexit asteroid hit us on Thursday, June 23, and there's still plenty of dust… Read More.

Twitter Dashboard App Launches for Businesses

SocialTimes Twitter

Twitter Tuesday announced the launch of Twitter Dashboard , an iOS  and desktop application aimed at helping businesses on the social network better connect with users. Product and engineering manager Noah Pepper  said in a blog post  that Twitter Dashboard was created to help businesses engage with their audiences, schedule tweets and receive tips on how to foster engagement.

Online Communication and Relationships: The Missing Skills

Spin Sucks

Online communication creates amazing opportunities for us as communications pros to connect with colleagues, clients, consumers, and communities through the online channels. However, we must use it as a tool and not a replacement for communication or relationship building. The post Online Communication and Relationships: The Missing Skills appeared first on Spin Sucks.

New Facebook Tool Will Allow Users to Fundraise for Nonprofits

SocialTimes Facebook

Facebook is releasing a tool allowing users to fundraise on behalf of U.S.-based based 501(c)3 nonprofits. This follows the social network’s debut last August of “Donate Now” call-to-action buttons on page posts and link ads from nonprofit pages , as well as improvements to the donate button and a fundraisers tool , which were rolled out last November. based 501(c)3 nonprofits directly on Facebook.

Tools 26

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Facebook to Change News Feed to Focus on Friends and Family: Here’s Everything You Need to Know

Buffer Social

The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. That’s no small task when you have over 1.65 billion people to keep happy and over 1,500 stories per day to prioritize for each of those individual users. Now, Facebook has announced one of their most significant News Feed shuffles. The News Feed should entertain. Over to you. News and Trend

Feed 26

How to Recover From Social Media Fails

Sprout Social

Every company’s worst nightmare is experiencing a social media fail. Whether it’s Tweeting something inappropriate, misusing a hashtag or auto-Tweeting users’ posts, the results can be catastrophic. In some cases, companies never recover from their setbacks. This article isn’t about the biggest social media fails of 2016. How to Avoid Social Media Fails. Research Hashtags.

Why PR Professionals Need to Pay Attention to Crowdfunding

Spin Sucks

As PR continues to evolve, crowdfunding will only continue to grow as an awareness tool for businesses. There’s a huge opportunity here for PR professionals to step up, take note and learn how to make a successfully campaign happen. Eden Spodek has more. The post Why PR Professionals Need to Pay Attention to Crowdfunding appeared first on Spin Sucks. Comments Comments Related Stories Four Elements of Successful Brand Storytelling Online Communication and Relationships: The Missing Skills Integrated Marketing Communications is More than a Fad.

REPORT: As Facebook’s Algorithm Changes, How Brands Use the Network

Simply Measured

This week, Facebook announced plans to make a series of changes to its news feed algorithm so that it will more favorably promote content posted by friends and family. The 2016 State of Social Marketing Download. Here’s a look at the Facebook ecosystem for brands, and what you can learn from the posting habits of top brands as Facebook shifts the way content will be surfaced: Facebook Has 1.6

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

[Cool Infographic Friday] The Ultimate List of Blog Post Ideas

SocialFish

Thanks to Susan Cato for the find! photo credit ). Cool Infographic Friday Featured Implementation

22

How to Create a Worthwhile Instagram Contest

Sprout Social

An Instagram contest is a great way to get more followers, build an engaged audience and grow your brand. However, if you’re not careful, your contest runs the risk of attracting the wrong type of people or completely flopping. The goal of your contest shouldn’t just be to increase your follower count. You want to build awareness for your brand and engage your current followers.

Solve the Pay Gap By Hiring Only Women

Spin Sucks

Systemic sexism in 21st century America. Unacceptable. The gender pay gap reveals women earn 77 percent of what men earn. The problem? It’s a myth. The post Solve the Pay Gap By Hiring Only Women appeared first on Spin Sucks. Related Stories Anonymous No More: Charles Arment Shares His Story A Woman’s Responsibility Begins with a Healthy Mentality Gender and Pay Inequality is Alive and Well.

5 Ways to Become a Better Social Marketer Today

Simply Measured

You have long-term goals and strategies to make yourself and your brand better on social, but if you’re looking for ways to become a better social marketer  right now , check out these five resources for social marketing self-improvement. 1 – Run a Quickie Audit. First, run a quick audit of your social properties. DO IT NOW. GET TO THE CHOPPER. Here is your improv lesson for today.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

4 PR Tips to Demystify Influencer Outreach

Meltwater

Trust + Reach = InfluenceInfluencers have earned their audience's loyalty. Their communities consider them trusted… Read More.

Instagram Business Pages are Here. So What?

agora pulse

It’s an exciting time in the world of Instagram as the photo-sharing giant recently debuted Business Profiles. With this evolution comes new tools, new page layouts, and new analytics. What do these updates look like and we do we get the most from them, you ask? Here’s the scoop: What’s Different with Instagram Business Pages? Ease of Access. How do the Insights Work? So What? So What?

A PR Internship Should Prepare You for the Real World

Spin Sucks

Just because you’ve graduated doesn’t mean you will immediately earn top-dollar. Learn how to get the right PR internship with Nicole Rodrigues. The post A PR Internship Should Prepare You for the Real World appeared first on Spin Sucks.

Data 34

Facebook Debuts Featured Events on iOS App in 10 U.S. Cities

SocialTimes Facebook

Facebook iOS  users in 10 cities in the U.S. gained access to a new Featured Events feature Monday. Josh Constine  of TechCrunch  reported on the launch of the feature, saying that the events  are curated by Facebook employees, and categories include art, entertainment, family, festival, fitness, food and drink, learning, community, music and sports. The 10 cities at launch are: Boston, Chicago, Dallas, Houston, Los Angeles, Miami, New York, San Francisco, Seattle and Washington, D.C., Constine reported. Readers: Would you like to see Facebook roll out Featured Events more widely?

6 ways social media can improve customer service

Socialmedia.biz

Post by Megan Totka. ChamberofCommerce.com. Your business probably already has a social media presence. Surely you’re using social media for marketing and branding purposes. Did you know that you can leverage social media to improve customer satisfaction and increase repeat business? If you’re smart, you’re always looking for the best ways to keep your customers happy. Calm down.

How Bloggers Can Benefit From Google’s Rich Answers

ProBlogger

By digital marketing expert Jim Stewart of StewART Media. We’ve always been told that the aim for our blog posts is to be number one. That achieving first position on page one of Google through organic traffic is the target of any blog or online business. Well what if I was to tell you that you can now climb higher than number one ? – because you can! What are rich answers? Featured Snippets.

The Spin Sucks Inquisition: Andrew Mclaren

Spin Sucks

On this week's Spin Sucks Inquisition, we have Andrew Mclaren. He confirms everything in Australia can kill you. He and Gini Dietrich discuss that and more. The post The Spin Sucks Inquisition: Andrew Mclaren appeared first on Spin Sucks. Comments LOL!! by Gini Dietrich Nice job Andrew! Though I must say I am a bit disappointed you. FollowFriday follow Social Media andrew life coaching todokids

Facebook News Feed: Friends and Family First, Core Values

SocialTimes Facebook

Friends and family come first in Facebook’s News Feed , as the social network detailed the latest tweak to its algorithm  and detailed the values that guide that algorithm. Engineering director Lars Backstrom  announced the algorithm update in a Newsroom post , saying that posts from friends will be ranked higher in News Feed than posts from pages. He wrote: Our top priority is keeping you connected to the people, places and things you want to be connected to—starting with the people you are friends with on Facebook. We’ve also found that people enjoy their feeds as a source of entertainment.

Feed 20

The 5 Biggest Themes from Big Boulder 2016 – CEO’s View

Talkwalker SM

In today’s ever-changing landscape of digital media, it’s important to know what the industry’s top thought leaders are sharing as these influencers set the standard for the nascent social media industry. In In this post, I caught up with our CEO – Americas, Todd Grossman , after he attended The Big Boulder Conference to learn about some of the emerging themes from the 2-day event.

How to Become a Professional Speaker when You Have No Leads or Experience

ProBlogger

By Emilie Wapnick of Puttylike. If you’re like most bloggers, you probably have a message that you want to share with the world. Speaking is a great way to expand your reach and connect with people on an emotional level. It can help you grow your community and customer base and lead to incredible career opportunities. Speaking engagements can also pay exceptionally well(!),

Get Your Social Media Inbox To Zero

The Social Media Hat

Social Media Get Your Social Media Inbox To Zero. Take Control Over Your Social Media Mentions And Messages. " If you don't know where you are going, you'll end up someplace else. " – Yogi Berra. Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. Statista reports that the average social media user spent 106.2 the previous year.