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FIREBELLY FEBRUARY 22, 2012 3 Ways Brands Can Prepare For Facebook Timeline Rumor has it Facebook will be rolling out Timeline for brand pages any day now. The most frequently given date is February 29. Until Facebook makes their official announcement, however, we don’t exactly know how Timeline will work for brand pages. Assuming it’s going to be a lot like Timeline that’s already rolled out for people, here are 3 easy ways brands can prepare for the change: 1. Prepare your cover photo. The cover photo at the top of the page gives you a lot of room to make an impact. Establish your timeline of events. Keep calm and carry on. | GET SOCIAL PR FEBRUARY 20, 2012 These Four Components of an Online Newsroom Will get You More Press What do journalists want to see in online newsrooms? There’s been studies to suggest media professionals are looking for this information: Public relations contact information Basic facts about your organization Repository of principal position Online media kits A recent study by the Nielsen Norman Group highlighted reasons journalists visit online newsrooms. And numerous other studies [.]. Media Relations | CREATIVE RAMBLINGS FEBRUARY 18, 2012 Hey Youtube! What about the little guy? Here is an interesting article I came across recently. Check out the graph, in particular. Google has been making a lot of noise lately about how Youtube can make as much money for artists and labels as they can by selling their music. The idea is simple enough and has been working for big artists. For Independent Artists exposure independent artists making money YouTube | DANNY BROWN FEBRUARY 20, 2012  Why Research is Key and How to Create a Research Station For Your Social Media Strategy Back in the day, if you wanted to know how successful your marketing had been you had to use expensive and time-consuming analysis. You might have spent time putting together a direct mail package that had a call-to-action to return a slip with a customer’s details on it, and the amount returned to you would show how successful that campaign had been. Thankfully, that was back in the day. | | | | | | | |
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AKAMAI MARKETING | TUESDAY, FEBRUARY 21, 2012  What’s the ROI of Social Media Silence?
If you read this blog with any regularity, you know that I am a big proponent of measuring social media. I’m bullish on measuring social media because I believe there are so many incredible ways to measure social media success that the larger challenge is narrowing down your goals.While I have a methodology that I use, there are literally thousands of tools to help you measure social media. But it struck me. Perhaps we are asking the wrong question. ” or “Is it worth measuring?” ” So let me ask you. What is the ROI of silence? Of ignoring conversations? MORE >> -
GET SOCIAL PR | TUESDAY, FEBRUARY 21, 2012 Use the ‘Law of Liking’ to Grow A Social Media Tribe Around Your Brand
Did you know that using the ‘Law of Liking’ can ignite your social media network into an excited tribe, eager to get their hand on your brand? Let me tell you a story about a recent client of mine. My author wrote a powerful story about coming of age in the 60′s. Once we started [.]. Media Relations MORE >> -
SPIN SUCKS | WEDNESDAY, FEBRUARY 22, 2012  Seven Tips for Gaining Business from Speaking Engagements
More than three years ago, I decided I would go on the speaking circuit to see if we could drum up some business that way. The first year sucked. did 40 speaking engagements in 2010 – some free and some paid. And not one brought us any business. was getting high scores and great feedback, but the business wasn’t coming. You see, I’m not a salesperson. don’t get up there and talk about how great we are. Instead, I deliver speeches that mean something to the audience. And I thought that was enough to drum up some business. was wrong. We scaled way back last year. People. MORE >> -
MOBILEGROOVE | TUESDAY, FEBRUARY 21, 2012  M-Pulse ANALYSIS: How Will Battle Around Mobile Voice Play Out?
Should we brace ourselves for a new battle as companies (Apple, Google, Microsoft, Nuance) jockey for position to control the voice interface and our personal search/assistance experience? We continue our look at the opportunities and competition around mobile voice with Roberto Pieraccini , industry veteran and author of The Voice in the Machine. In other segments we discuss the wider issue of personal privacy, following the news that social app Path has been uploading user data to its servers without our consent. More about that further down in this post. What is speech really good for? MORE >> -
GET SOCIAL PR | SATURDAY, FEBRUARY 18, 2012 Use Online Newsrooms to Gain More Media Coverage
How do you covert news that’s happening in and with your company into bona fide media to drive sales? Adding to your website an online newsroom my just do the trick. Research conducted this year found a growing number of media professionals believe online newsrooms available and open to the press are very important. In [.]. Media Relations MORE >> -
- Six Tips to Go Mobile without Going Broke SPIN SUCKS | MONDAY, FEBRUARY 20, 2012
- Money Isn’t Everything: Rethink Incentives To Motivate Millennials MOBILEGROOVE | TUESDAY, FEBRUARY 21, 2012
- The Last 30 Years Of Social Media Infographic FIREBELLY | TUESDAY, FEBRUARY 21, 2012
- ICMM Podcast with Justin McCullough STEPHEN P SMITH | TUESDAY, FEBRUARY 21, 2012
- The ROI of Social Media SOSHABLE | SUNDAY, FEBRUARY 19, 2012
- So, You Want to be a Web Editor? Know These 11 Things ENGAGE | MONDAY, FEBRUARY 20, 2012
- By: Gaurav Mishra GAURAVONOMICS | TUESDAY, FEBRUARY 21, 2012
- How to Set the Table for Word of Mouth Marketing ENGAGE | MONDAY, FEBRUARY 20, 2012
- By: Gaurav Mishra GAURAVONOMICS | SUNDAY, FEBRUARY 19, 2012
- How to Get 40,000 Readers Without Guest Blogging KIKOLANI | WEDNESDAY, FEBRUARY 22, 2012
- The Last Temptation Of Social Media TWIST IMAGE | SATURDAY, FEBRUARY 18, 2012
- It's Not Social If You're Not Engaging LOUIS GRAY | SUNDAY, FEBRUARY 19, 2012
- Why money should never dictate lifestyle IMAGINE YOUR REALITY | TUESDAY, FEBRUARY 21, 2012
- Shall We Play a Game? SOSHABLE | MONDAY, FEBRUARY 20, 2012
- How to Replace Your RSS Feed Automatically With Facebook's Like Button STAY N' ALIVE | MONDAY, FEBRUARY 20, 2012
- What is the difference between a mission statement and a vision statement? DREW'S MARKETING MINUTE | MONDAY, FEBRUARY 20, 2012
- Making heads and tails of the new Facebook Insights JEFF ESPOSITO | TUESDAY, FEBRUARY 21, 2012
- On the news media ACIDLABS | SATURDAY, FEBRUARY 18, 2012
- Social Commerce Strategies: A Vistaprint Case Study JEFF ESPOSITO | SUNDAY, FEBRUARY 19, 2012
- Blog Smarter: A Step-by-step Strategy to Boost Your AdSense Earnings PROBLOGGER | MONDAY, FEBRUARY 20, 2012
- What Blog Readers Want PUSHING SOCIAL | TUESDAY, FEBRUARY 21, 2012
- Pinterest for Business: 9 Tips From Superuser PediaStaff [CASE STUDY] SOCIALFISH | TUESDAY, FEBRUARY 21, 2012
- The Mutual: How brands make doing good, good for you SIMON MAINWARING | TUESDAY, FEBRUARY 21, 2012
- Eight Practices for Developing a PR Hybrid Professional SPIN SUCKS | TUESDAY, FEBRUARY 21, 2012
- How to Find and Unleash Your Blog’s Voice PUSHING SOCIAL | MONDAY, FEBRUARY 20, 2012
- Why Sharepoint is So Popular yet gets Such a Bad Rap JACOB MORGAN | WEDNESDAY, FEBRUARY 22, 2012
- The Evolution of Our Data Fixation in Social Media DIRECT MARKETING OBSERVATIONS | TUESDAY, FEBRUARY 21, 2012
- The Clear and Continuing Need for Blogger Outreach Specialists at PR Agencies DANNY BROWN | SUNDAY, FEBRUARY 19, 2012
- 5 Tips to Dealing with Negative Facebook Comments KYLE LACY | MONDAY, FEBRUARY 20, 2012
- The Presidency and Social Media – No Longer An Option ONE SOCIAL MEDIA | TUESDAY, FEBRUARY 21, 2012
- The Two Core Elements of B2B Social Media Marketing Success WEBBIQUITY SMM | TUESDAY, FEBRUARY 21, 2012
- Membership as Living Community SOCIALFISH | WEDNESDAY, FEBRUARY 22, 2012
- Clipping and Curation Service Amplify Shuts Down LOUIS GRAY | WEDNESDAY, FEBRUARY 22, 2012
- Doing The Same Thing Differently THE RELATIONSHIP ECONOMY | TUESDAY, FEBRUARY 21, 2012
- Austerity Measures and Raising the Bar Do Not Mix SPIN SUCKS | WEDNESDAY, FEBRUARY 22, 2012
- Expectations of Facebook Timeline for Brands MINDJUMPERS | TUESDAY, FEBRUARY 21, 2012
- Will You Be Part Of The Twitter Self-Serve Ad Platform – Not Sure That I Will SMALL BUSINESS MAVERICKS | TUESDAY, FEBRUARY 21, 2012
- What’s the ROI of Pinterest? GEOFF LIVINGSTON | WEDNESDAY, FEBRUARY 22, 2012
- Digital Leaders Seeking Digital Leaders TWIST IMAGE | TUESDAY, FEBRUARY 21, 2012
- Building Partnerships To Help Grow Your Online Business SMALL BUSINESS MAVERICKS | SUNDAY, FEBRUARY 19, 2012
- The Three Elements of Storytelling SPIN SUCKS | TUESDAY, FEBRUARY 21, 2012
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Sherrilynne Starkie