Sat.Feb 18, 2017 - Fri.Feb 24, 2017

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Alt and Rogue Twitter Accounts are Unofficial But They Are Not Necessarily Fake

Ari Herzog

Shortly after Inauguration Day, the Trump Administration issued a gag order to federal agencies to cease online communications and other media outreach until transition teams were in place. The White House is creating national unrest on multiple fronts. President Trump called climate change a “hoax” during his campaign. He hires advisors who represent far-right conservative movements.

How to leverage social media to target local users and build brand awareness


It’s no secret that social media’s strength lies in the user data that it offers to marketers looking to better target their campaigns. . Sites like Facebook and LinkedIn are goldmines of user data!  Demographics and psychographics are just a few that you can use to better target local audiences and specific job titles. FACEBOOK : Lookalike Audiences. Select your ideal audience size.

12 Strategic Ways to Use Pinterest Marketing

Peg Fitzpatrick

Pinterest is fun and boosts creativity but at its social media heart, Pinterest is marketing. Very smart marketing! Let’s look at some smart ways to use Pinterest for marketing. Are you wondering how you can use Pinterest to market your small business, company, blog, or to promote your next book or product? You have those in place, right? Create boards with keywords in your title. Rich pins.

Promotional Partnerships: What Can Go Right…What Can Go Wrong

Spin Sucks

We all want to grow content and brand reach, as well as increase sales. Partnering with an influencer, or another company on a promotional campaign, can yield great results. But it also can mean some pitfalls. Jason Schemmel shares the lessons he learned from a promotional partnership. The post Promotional Partnerships: What Can Go Right…What Can Go Wrong appeared first on Spin Sucks.

Social Media Automation 101

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How Videos Can Transform Your Content Marketing Strategy


This is a guest contribution from Nathalie Cohen-Sheffer. From do-it-yourself tutorials to adorable animal clips, videos are a big part of our life – and business owners as well as bloggers are taking notice. Here are seven reasons why everyone needs to incorporate video into their marketing strategy, and the sooner the better. In fact, 1.47 It Increases Traffic. It’s Motivating.

The Non-Official HARO Query (Help a Reporter Out) Blooper Reel

Spin Sucks

From depressed cats, to pole dancing senior citizens, this round-up of hilarious HARO queries by Laura Petrolino will add some much needed comic relief to your week. The post The Non-Official HARO Query (Help a Reporter Out) Blooper Reel appeared first on Spin Sucks. Comments I really wish I had a client I could reply to that one!! by Laura Petrolino It can! They do a great job with it! When the.

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Expert summary compilations (example: Soulati Media ). Expert interview roundups (example: iDigic ). GetApp.

Can You Keep Up with These V-Commerce Brands?


The internet—particularly social media—has rapidly and significantly changed the face of marketing. With new sites, ad platforms, and social strategies always emerging, it can be difficult to keep up

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use Hashtags to Master PR Messages


You are likely familiar with what hashtags look like (e.g. Meltwater), but like most people… Read More.

Hashtag 12

How Email and Social Can Win by Working Together

Simply Measured

Email marketing is the most commonly used channel to acquire customers.  . arketers are investing most in website and email. You get it–email is big, and not going anywhere. So how can social and email work together to drive even bigger business wins? Below are some examples of how we do this here at Simply Measured, along with some other examples that really impressed me. Regular Check-Ins.

How to Do an Instagram Audit in 60 Minutes or Less

Sprout Social

Does your Instagram account need a boost? Have you gone months or even years without ever analyzing what’s working and what’s not? You’re not alone. An Instagram audit might not sound like the most fun and exciting thing in the world, but it can help you out tremendously and uncover some interesting bits of information. Auditing your followers. Audit Your Content.

On time management and your investment in social media

Janet Fouts

Some tips to take a mindful approach to how you are using social media, saving time, sanity and raising your productivity level. mindful social Social Media time

A World Gone Social

Learn how companies must adapt to survive.

7 Essential Negotiation Skills for Bloggers and Marketers


Simply muttering the word “negotiation” can strike fear into many bloggers and marketers. Negotiation may even evoke as much fear, anxiety, and stress as public speaking. However, bloggers and marketers need negotiation skills as much as they do their creative process. So how can something so simple as an agreement between two parties be so daunting? Discussing salary. Pitching new ideas.

20 Creative Ways to Use Social Media for Storytelling

Buffer Social

Storytelling has always played a part in successful marketing. Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling! Ready to dive in? Instagram. Twitter.

6 Free SEO Tools Social Media Marketers Can Use Too

Sprout Social

Every marketer has their favorite set of tools that help make their job easier. When you’re looking for new tools, you probably stick to ones made specifically for your industry. For instance, email marketers might use autoresponders or coding tools. Social media marketers use social media management tools and SEOs use keyword research and analytics tools. Google Analytics. Try it. 2. Try it.


[VIDEO] Minute Masterclass: What industry developments should marketers pay attention to?


Welcome to the latest Audiense ‘Minute Masterclass’: the second in a series of videos that’s shorter than the patience of a Come Dine With Me contestant on their last night of a particularly arduous week. Wondering what other things to look at and prepare for in 2017, and beyond? We recently spoke to some of the top minds in the industry across a mix of verticals on that very topic.

Social Media Marketing GPS

181: How to Overcome the Challenges of Being a Solo Entrepreneur


Tackling the Biggest Challenges of Being a Solo Entrepreneur with Robert Gerrish of FlyingSolo. In today’s lesson, I have a real treat for those of you who spend most of your working life alone as solo-entrepreneurs. Over in the ProBlogger Podcast listeners facebook group this week I ran a little poll to see how many of you as listeners work alone vs work in teams. Soloism 20% Discount Link.

Proven Instagram Stories Strategies from the Experts at Bustle – Hannah Caldwell [SSM030]

Buffer Social

Instagram Stories is quickly becoming one of the go-to marketing channels for some of the world’s top brands. Take Bustle , for example, with more than 1.4 million followers on Instagram alone, they are seeing incredible results from investing in a consistent and thoughtful  Instagram Stories strategy. Behind those Bustle Instagram Stories? Hannah Caldwell. Google Play. Stitcher. Sound Cloud.

How to Create Animated GIFs that Stand Out

Socially Sorted

Have you considered Animated GIFs as part of your visual content creation? Animated GIFs and short animated videos are easy to create and grab attention on the newsfeed of your favourite social media platform. In this post, I share what they are, how you can create them, and how Animated GIFs can be used to not only grab attention but to convert fans into customers. Image By Shutterstock.

The Difference Between Content Marketing and Social Marketing

Simply Measured

What’s the difference between content marketing and social marketing ? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible? I don’t think it’s that simple. Maybe in theory, but not in practice. Simple, right? Roles Depend on Size. Gray area. Am I right?

How to Be Social: A Social Media Manifesto

Community Discussion: Making Money


One of the most popular topics on ProBlogger (if not the most searched-for item) is making money blogging, and how to go about it. There are so many ways of earning a living online , and we have almost just as much advice on how best to keep the dollars rolling in. If you’ve got a question, we would undoubtedly have the answer! What are the pros and cons of each choice for you?

Ultimate Social Media Image Sizing Guide for 2017 + Adobe Photoshop Templates

Pam Moore

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? We have created the Ultimate Social Media Image Sizing Reference Guide that you can download right now , right here ! Download the guide now !

A guide on best times to post on social media

Social Selling Masters

Using social media as a professional may seem like a daunting task. How much do you post, what should you be posting…the list goes on and on. One of the questions I hear a lot is what are the optimal… Continue Reading → Email tips Linkedin Tips Prospecting Social Selling Best Practices Twitter

Business Travelers Increasingly Vulnerable To Data Theft

The Realtime Report

Business Travelers Increasingly Vulnerable To Data Theft. As reports of corporate information theft continue to rise and cybercrime is predicted to cost businesses between $2.1 trillion in 2019 to $6 trillion by 2021, one area of particular concern is information security while traveling on business. Business travelers are also far more likely to connect to insecure Wi-Fi networks while traveling.

8 Stupid Simple Social Media Tricks to Boost SEO

22 of the Quirkiest Twitter Bios

Ari Herzog

Twitter bios are fascinating to read. Everyone has one. Each biography has a limit of 160 characters. Sometimes, I use keywords from the bio to compose an icebreaker introduction. Other times, especially if I’m familiar with the person’s tweets, I visit the bio to see if we share anything in common — or if it changed. want to introduce you to some of the world’s quirkiest bios. The word choices and clauses stick out. They’re memorable in their own ways. discovered most of them by chance. Each bio belongs to a real person. Except the bear. just wear glasses. Eric B.,

The #GetSocialSmart Show Episode 008: How to Use Facebook Messenger to Rock Your Engagement

Katie Lance

It’s episode eight of The #GetSocialSmart Show! This episode is all about how to use Facebook Messenger to build better engagement with your clients, and your prospects, and people you want to connect with. I’ve got three quick tips for you today! Would you like a copy of this video’s transcription in an easy to print PDF? Just click the image above.

Trump Rule 5150: Deflect via Freak Out

Geoff Livingston

Donald Trump tweets most weekday mornings at 7 am (give or take a half hour) in an obvious attempt to direct the day’s news coverage. The over-the-top tweets create great controversy and drama, rallying his core. Similarly, his press conference was a live epic lambast moving from 140 characters to more than an hour of live ranting. It is the Trump Administration’s favorite red herring. And persist.

Integrating Verification Tools Into Online Business

The Realtime Report

Integrating Verification Tools Into Online Business. If a business isn’t operating online today, then it’s likely reaching a very niche market and missing out on attracting a large customer base. The growing demand for online products and services, not to mention the convenience on offer for businesses, means that many companies have realized the benefits of having an online presence.

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Maximizing LinkedIn for Business