Sat.Dec 03, 2016 - Fri.Dec 09, 2016

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The PR Industry is Full of Spin Doctors and Liars

Spin Sucks

On the second day of Christmas, Spin Sucks gave to you: Two lies told consistently about the PR industry and what to do about it. Gini Dietrich outlines an approach to take that will fight the perception people have of us. The post The PR Industry is Full of Spin Doctors and Liars appeared first on Spin Sucks.

ASAE Responds to Election Response Concerns on Association Chat


Here’s the recording for you in case you missed it (below and here ). On this edition of Association Chat , John Graham, CEO of ASAE and Scott Wiley, President joined host Kiki L’Italien to discuss ASAE’s participation in signing the National Association of Manufacturer’s letter pledging cooperation with the new administration. Here’s some background to this.

How Does Nielsen Accurately Provide Social TV Measurement?

SocialTimes Twitter

Only 47 percent of tweets related to live primetime television series during the past season contained official program hashtags, and that number dropped to 26 percent for non-live activity on Twitter, so how does Nielsen  accurately provide social TV measurement? Nielsen also found that 81 percent of social TV engagement (retweets, replies and quotes) on Twitter is with organic tweets sent by the audience, while 19 percent is with content posted by network accounts via network, program and talent accounts. The measurement company said it tracks Twitter activity in the U.S.

Nielsen Social Content Ratings, Week of Nov. 28: The Voice Is Heard

SocialTimes Facebook

NBC reality competition show The Voice  topped the Nielsen Social Content Ratings  for TV series and specials for the week of Nov. Meanwhile, three college football games (two of them conference championships) and one classic soccer rivalry match cut into the National Football League ’s dominance of the sports category. The Voice led the week with 1.177 million total interactions across Facebook and Twitter, followed by NBC’s presentation of Christmas in Rockefeller Center (957,000) and AMC’s The Walking Dead (846,000). The Voice logo courtesy of The Voice Twitter page.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Five Steps to Have Your Your Blog and Business Run Without You Over The Holidays


This is a guest contribution from The Suitcase Entrepreneur , Natalie Sisson. December is a special time of the year. It’s a time for reflection , for planning and for new beginnings. It’s also an excellent time to do some serious (but fun) overhauls of your existing blog and business, in time for a fresh start in the New Year. So let’s get started shall we? Time for Xmas Trimmings. Step 1. Step 2.

Brand Awareness: A Phrase to Banish from Your PR Vocabulary

Spin Sucks

On the first day of Christmas, Spin Sucks gave to you, a phrase to banish forever. Brand awareness is only the beginning, not the end. Gini Dietrich challenges you to think differently about your PR goals and results. The post Brand Awareness: A Phrase to Banish from Your PR Vocabulary appeared first on Spin Sucks.

No Thanks to Digital Book Reading

Ari Herzog

“I can’t fathom reading a book without tactile sensations of turning pages and smelling paper,” I wrote six years ago  about the newish fad of digital book reading. It’s not a fad anymore — but with 28% of Americans reading digital books this year, it’s still a pastime of the few. Thanks for reading. Please sign up to receive blog posts by email. Musings books

What Your Brand Can Learn From Dollar Shave Club’s Ad Performance

Simply Measured

It wasn’t easy building the Dollar Shave Club into the Billion Dollar Shave Empire. After Unilever purchased Dollar Shave Club for $1 billion, I was interested to see what was next for the men’s grooming genius. 2017 Digital Marketing Predictions From the Experts Download. What emerged next was Wanderer, a new line of body and face cleansers designed to remedy dry skin. Social Media

A World Gone Social

Learn how companies must adapt to survive.

4 Ways your Brand Can Get Festive This Holiday Season


A more condensed version of this article first appeared on the Constant Contact blog on November, 21st, 2016. Thanksgiving is a distant memory and Christmas is almost here! That is enough reason to start putting up Christmas decorations and start drinking eggnog. Well, it is certainly time for brands to get started on their holiday campaigns. Holiday campaigns are crucial for most brands. Goals.

The 10 Best Social Media SlideShares of 2016 to Get You Ready for 2017

Buffer Social

With all the great articles out there, it can sometimes be hard to catch up on every single one of them. So imagine being able to go through a 2,000-word article in a minute or two. Or even faster. Enter: SlideShare! With SlideShare, great ideas and strategies are condensed into a couple dozen concise slides. 10 Best Social Media SlideShares to Enhance Your Social Media Marketing in 2017. 1.

The Social Media Content Management Plan for Success

Sprout Social

Content is the lifeblood of social media. Unless you’re a famous celebrity with a huge following , you need to share great content to keep people interested. But what does that look like? Before you start randomly Tweeting and posting pictures on Instagram, create a social media content management plan to guide you along the way. Choose the Right Social Media Content Management Tools.

Ultimate SEO Checklist – 75+ effective techniques (Infographic)

Post by Nirav Dave. Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. L et’s agree on the fact that SEO is a vast digital landscape that is forever evolving. Search engine optimization is the key factor that can improve your site’s visibility and ranking on search engines. So getting a grasp on what SEO techniques work and what tactics are no longer effective is essential for the growth and success of your online business. What this SEO checklist is about. Search SEO

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Massive Non-Obvious Trends For 2017 With Rohit Bhargava - This Week's Six Pixels Of Separation Podcast

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Episode #543 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. My friend,  Rohit Bhargava is a "non-obvious" trend curator, founder of the Influential Marketing Group , and an expert in helping brands and leaders be more influential. He is the bestselling author of five business books on topics as wide ranging as the future of business, building a brand with personality, and why leaders never eat cauliflower (check out Likeonomics , Personality Not Included , Always Eat Left Handed , etc.). In a word: awesome. Enjoy the conversation. . audio. blogging.

PB170: 9 Ways to Stay Inspired and Avoid Bloggers Burn Out


How to Stay Inspired and Avoid Bloggers Burn Out. In today’s lesson I want to talk about blogger burnout and how to avoid it. Most bloggers start out blogging with an incredible burst of passion, excitement and energy with their blogging, but usually at some point within the first year or two, many bloggers come up against their first bout of blogger burnout. Productivity Tips For Bloggers.

Propel Your Brand into the Future with Social Employees

Blue Focus Marketing

We’ve come a long way in 10 years. Marketers, want an idea of how quickly digital branding has changed in the past decade? Think back to 2006 and consider the landscape. MySpace was the undisputed king of the social web, and RSS feeds were flourishing. Meanwhile, Facebook was still a closed network exclusive to America’s […].

6 apps that will make you a better blogger right now

Janet Fouts

Want to up your game as a blogger? These apps will make that sooo much easier! Social Media Tips and Tricks Social Media Tools blogging

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

It Starts with People: Lessons from Social Media Personalities for Brands

Simply Measured

Who do you follow more on Instagram–people (friends, celebrities, and influencers) or brands? Scroll through your “Following” list and I’m willing to bet that the answer is a resounding “People.” ” That’s because we don’t want information–we crave stories and experiences, and we want them to feel authentic. Twitter users report a 5.2X

10 Posts You Need to Read Before the End of the Year


It can be so easy to slide into holiday mode too early at this time of year (trust me, I’m struggling with it from time to time myself!) but the desire to clock off can be a good motivator to end the year well. also find that I end up doing some kind of blog audit (stay tuned for that one!), But first things first! How to get the words written: 10 tips for writers | Allison Tait. STOP IT!

Netflix Lets You Download Movies Now, Facebook Will Have Some Cools Games Soon And More - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM

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Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  . Netflix. you did it! We can now download movies and TV shows from Netflix to your mobile device.

The Power of Podcasting: Driving Social Media and Marketing Results On Air – Tyler Anderson [SSM020]

Buffer Social

Have you ever considered starting a podcast for your personal brand or business, but aren’t quite sure where to begin or what results to expect? If you’re on the fence about podcasting, consider this: 21% of Americans ages 12 and up have listened to a podcast in the past month. That is up from 17% in 2015. Monthly podcast listenership has increased 75% since 2013. Google Play. Stitcher.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

#SocialPR Spotlight: Amanda Roe

Waxing UnLyrical

I can’t remember exactly how I met Amanda Roe, but I’ll tell you something; once you’ve had a chat with her, you’ll never forget her. She’s not just super-sharp and discerning, she is also extremely generous with her time and insights. Take it away, Amanda. Introduce yourself – who are you and what do you do? What exactly does that mean, you might ask?

Facebook Enhances Pages for Business | Social You Should Know

Ignite Social Media

Remember when Facebook pages were a thing and we all built tabs? Well, we’re not quite going back to that, but Facebook has improved the experience for companies for the first time in years. All that and more, in this week’s Social You Should Know. Facebook Updates Desktop Page Layouts. If you run a business page on Facebook, you now have new options for the layout. The key? Houseparty.

Long & Short Term SoundCloud Follower and Plays Tactics


Every single musician has built their career the same way. It doesn’t matter if you’re Drake, George Strait, or The Beatles. Each one started with a small following and built themselves up. You have the same opportunity to do this in the digital world with SoundCloud as you do in the real world with your […]. The post Long & Short Term SoundCloud Follower and Plays Tactics appeared first on Devumi. Resource SoundCloud Tutorials music marketing online music marketing soundcloud soundcloud marketing soundcloud plays soundcloud promotion soundcloud tips viral marketing