'Gift-giving is a tradition followed by most of the businesses today and forms an integral part of the business culture. Corporate gift giving etiquettes are much different than the personal gift giving. Something that is perfectly suited and sound appropriate for personal giving may just not suit when brought under the corporate umbrella. thoughtfully and carefully selected gift can sometimes be an easy way to make the clients happy or boost the morale of the individuals. By Matthew Davis. However just gifting is not enough. The best corporate gifts are free. Amount to spend. Image via Flickr. MORE >>

'It’s funny how things turn out sometimes. As someone that has worked in the digital/mobile/social space for the last 20 years, I’ve always spent my fair share of time exploring what’s new on the Internet. Testing out new technologies. Embracing new mobile apps and even writing a book on the phenomena that is location-based marketing. The same could not be said about my wife, Melanie Strout , up until six years ago. She is in fact a real life community manager. She’s worked with big brands and small brands. But all that has changed. Tell us a little about that. MORE >>

'This week on The Engagigng Brand we discussed Innovation with Thomas Wedell-Wedellsborg   and as the book gives a great insight into business innovation we have created a little Bob-o-graphic for you to use. Focus beats freedom. You need to focus on ideas that matter to the business. Insights come from the outside. Connect to the outside world to find original ideas. Be ready -  in fact want to - tweak as first ideas are usually flawed. Select -   Remember your role is to select ideas, as not all ideas are created equal and you must discard the rest so you can focus on the best. MORE >>

'Guest post by  Sean McGinnis. ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research. Finding keywords is one of the most important (and most overlooked) aspects of web marketing. m not going to try to convince you why doing keyword research is important. Ask them! MORE >>

'Use these platforms to manage, measure, and analyze your social media marketing initiatives. To succeed in today’s connected world, you need to build a community around your company, brand, and products. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. Includes detailed analytics for all your posts. based on your queries. MORE >>