December, 2016

Trending Sources

The PR Industry is Full of Spin Doctors and Liars

Spin Sucks

On the second day of Christmas, Spin Sucks gave to you: Two lies told consistently about the PR industry and what to do about it. Gini Dietrich outlines an approach to take that will fight the perception people have of us. The post The PR Industry is Full of Spin Doctors and Liars appeared first on Spin Sucks.

When a Tree Inspires You

Ari Herzog

And the boy loved the tree — very much. And the tree was happy. – Shel Silverstein. photographed this tree on December 2, 2016. It’s easy to stare at this tree as it stands less than 200 feet in front of me. It’s easy to ask aloud, “How old are you?” ” and “Do you miss your leaves?” ” and “What’s your favorite memory?”

21 Instagram Accounts to Follow for Brand Inspiration

Sprout Social

If you’re a brand, you want eyes on your product or service–and more importantly, you want people to come back. To stand out in the crowd, your brand might’ve adopted Instagram. However, does your audience consider you one of their favorite Instagram accounts to follow? Having visually appealing tools and reporting can make social media management simply more manageable. AirBnB. Tesla. Adobe.

The 3 Types of Social Media Metrics That Matter to You

Simply Measured

Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. This combination is what routinely draws marketers to the field and it is no different when applied to social media marketing. Well-defined metrics allow marketers to defend their efforts, push for greater budgets, track progress, and optimize for continued success. Business Metrics.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

How Does Nielsen Accurately Provide Social TV Measurement?

SocialTimes Twitter

Only 47 percent of tweets related to live primetime television series during the past season contained official program hashtags, and that number dropped to 26 percent for non-live activity on Twitter, so how does Nielsen  accurately provide social TV measurement? Nielsen also found that 81 percent of social TV engagement (retweets, replies and quotes) on Twitter is with organic tweets sent by the audience, while 19 percent is with content posted by network accounts via network, program and talent accounts. The measurement company said it tracks Twitter activity in the U.S.

Facebook Forms Partnership to Create Affordable Housing in Silicon Valley

SocialTimes Facebook

Facebook is doing its part to help create affordable housing in communities near its headquarters in Menlo Park , Calif. Vice president for public policy and communications Elliot Schrage  announced in a Newsroom post  Friday that Facebook formed a partnership with community groups, philanthropies and other companies, and the social network made an initial $20 million contribution to that partnership. He also provided more details on the partnership’s plans: The partnership will establish a catalyst housing fund with $18.5 Image courtesy of Shutterstock.

How Amazon Ruled Social Media Conversations on Black Friday and Cyber Monday 2016

Simply Measured

We are well into the shopping season for 2016 and just closed out two of the biggest shopping days of the year: Black Friday and Cyber Monday. With retailers like Amazon and Walmart extending the dates for deals and sales, we should all have been able to knock a few things off our shopping lists. On social media, Black Friday was talked about a lot more than Cyber Monday, generating 3.9 k0kh6b197O.

Engage With Your LinkedIn Company Page Network From the Smart Inbox

Sprout Social

With more than 450 million members , LinkedIn® has swiftly solidified itself as a global community of professionals. Over the years, the network has evolved into a robust publishing platform for businesses to engage and target their content to a more professional audience. Sprout is excited to announce the next step in our LinkedIn® integration. Engage With Thought Leaders in Your Network.

A World Gone Social

Learn how companies must adapt to survive.

The 15 Best Business Books Of 2016

Twist Image

The time has come. What have you been reading? From my side of the bookmark, 2016 saw a slew of new and interesting business books for us to devour. Here are my personal top fifteen business books of 2016. in alphabetical order. The Age of Discovery - Navigating the Risks and Rewards of Our New Renaissance by Ian Golden and Chris Kutarna. Welcome to the second big Renaissance of our existence. It's a great time to be alive, but it comes with challenges. Look for my conversation with Chris in the coming weeks on Six Pixels of Separation - The Mirum Podcast. Few can. Here's why. Conquer your ego.

Seven Ways to Deliver PR Value for Small Business Success

Spin Sucks

As a small business owner you need to think sales, profit margins, PNL, and more. But how can you become a key component of your community? How do you build those long-lasting, loyal relationships with your customers? That's where PR comes into play. Hanna Knowles shares seven PR values that shape your business operations and help you better connect with your customers.

10 Great Gifts to Inspire Girl Bosses

Peg Fitzpatrick

Girl bosses need a little extra love this holiday or any day! Show your support for your favorite girl boss with a few items from this fun list that bound to add a little spring in her step. Some of these are my current faves and I’m adding some to my Santa wish list too! Or I might just order them.   A girl boss doesn’t need to wait for a gift, right? Folders to color and use! 12.24.

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Facebook No. 1 in Tech, No. 2 Overall in Glassdoor’s Best Places to Work in 2017

SocialTimes Facebook

If you’re looking for the tech sector’s Best Place to Work in 2017  according to the Employees’ Choice Awards from Glassdoor , look no further than Menlo Park , Calif. The jobs and recruiting marketplace released its annual Employees’ Choice Awards winners Wednesday, and Facebook was the No. tech company on its list of Best Places to Work in 2017, and the No. overall company, trailing only Bain & Co. The social network earned an overall company rating of 4.5 Facebook was named the No. 13 for 2015, fifth for 2014 and third for 2012. rating, still far above the average of 3.3.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Rio 2016 Tops Twitter in 2016

SocialTimes Twitter

The 2016 Summer Olympic Games  was the most-discussed topic on Twitter during 2016. Chief marketing officer Leslie Berland  delivered the social network’s wrap-up of 2016 in a blog post , saying that the top 10 global trends on Twitter for 2016 were: 2016 Summer Olympic Games. presidential election. Pokemon Go. Euro 2016. Academy Awards. Brexit. Black Lives Matter. Donald Trump. Hillary Clinton.

B2B Branding: The What, Why, and How

Meltwater

What is B2B branding? Is it just your logos and graphics? Or is it something… Read More.

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The 10 Best Social Media SlideShares of 2016 to Get You Ready for 2017

Buffer Social

With all the great articles out there, it can sometimes be hard to catch up on every single one of them. So imagine being able to go through a 2,000-word article in a minute or two. Or even faster. Enter: SlideShare! With SlideShare, great ideas and strategies are condensed into a couple dozen concise slides. 10 Best Social Media SlideShares to Enhance Your Social Media Marketing in 2017. 1.

Three Productivity Tools that Will Change Your Life in 2017

Spin Sucks

On the third day of Christmas, Spin Sucks gave to you, three productivity tools that will change your life in 2017. Gini Dietrich describes her must-haves, but also encourages you to stop by and add your two cents. The post Three Productivity Tools that Will Change Your Life in 2017 appeared first on Spin Sucks.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

6 apps that will make you a better blogger right now

Janet Fouts

Want to up your game as a blogger? These apps will make that sooo much easier! Social Media Tips and Tricks Social Media Tools blogging

Facebook Analytics for Apps Adds Time Zones, Hourly Charts

SocialTimes Facebook

Facebook added two major features to its Analytics for Apps  Thursday: the ability to set time zones and view data by hour of the day. The social network also added an option for “last 24 hours” in Analytics for Apps’ date picker and the ability to break down reports by time interval. You can get to the settings page by clicking the gear icon at the upper-right corner of your screen.

4 Reasons Why Vine Couldn’t Keep Up

SocialTimes Twitter

Social media platforms serve various users, from the everyday account holder to company investors and now talented content creators whose influential posts turn fad into phenomenon. Keeping these invaluable influencers top of mind—for example, Instagram’s latest advertising update –is crucial for social platforms as their support and engagement can arguably become a make-or-break situation.

SEO 101: Using Social Networking to Boost Website Traffic

Meltwater

On its own, writing stellar content for your real estate site isn’t going to make… Read More.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Instagram Scheduling Issues: All You Need to Know

The Social Media Hat

Scheduling posts to Instagram isn't like other networks. Many of the most popular scheduling tools like Hootsuite, AgoraPulse and MavSocial require you to use a mobile app to push the post out. Here's why

A 10-Step Approach to Launching Your First Influencer Marketing Campaign

Spin Sucks

Launching your first influencer marketing campaign and don't know where to start? Fear not, Evan Asano has a 10-step approach to help you launch a successful influencer marketing campaign. The post A 10-Step Approach to Launching Your First Influencer Marketing Campaign appeared first on Spin Sucks.

The Weekly Digital Marketing Round-Up

Simply Measured

The digital marketing world is evolving quickly. To remain competitive, we must understand the entire ecosystem, not just the topics specific to our jobs and responsibilities. We’ve got you. Here’s the latest, for the week of November 25-December 2. 1. More Proof that Twitter Engagement Affects SEO. It won’t happen overnight. For more data from the study, head here. . 2.

Nielsen Social Content Ratings, Week of Nov. 28: The Voice Is Heard

SocialTimes Facebook

NBC reality competition show The Voice  topped the Nielsen Social Content Ratings  for TV series and specials for the week of Nov. Meanwhile, three college football games (two of them conference championships) and one classic soccer rivalry match cut into the National Football League ’s dominance of the sports category. The Voice led the week with 1.177 million total interactions across Facebook and Twitter, followed by NBC’s presentation of Christmas in Rockefeller Center (957,000) and AMC’s The Walking Dead (846,000). The Voice logo courtesy of The Voice Twitter page.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Whose Data Is It Anyway?

SocialTimes Twitter

This might be the year we all broke Twitter. When racist trolls force an African-American actress to leave the network  and hundreds of journalists get anti-Semitic death threats on the platform, it’s time once again to re-examine the tension between liberty and protection of citizens. On the other hand, when the police patrol Twitter looking for criminal activity , that raises red flags, as well. While Twitter hasn’t been able to do much about rampant racism, it has been firm with law enforcement about perceived snooping. This is a tough one. Privacy vs. convenience. If not, we can opt out.

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Five Steps to Have Your Your Blog and Business Run Without You Over The Holidays

ProBlogger

This is a guest contribution from The Suitcase Entrepreneur , Natalie Sisson. December is a special time of the year. It’s a time for reflection , for planning and for new beginnings. It’s also an excellent time to do some serious (but fun) overhauls of your existing blog and business, in time for a fresh start in the New Year. So let’s get started shall we? Time for Xmas Trimmings. Step 1. Step 2.

How to Engage Clients in Your B2B Public Relations

Meltwater

Nothing improves B2B public relations like a happy customer’s voice. Whether it’s a recorded interview… Read More.

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Eight Resources for Finding a Freelance Content Creator

Spin Sucks

A small business owner wears multiple hats, but content creation shouldn't be one of them. Mary Walton argues you can find the right freelance writer for your business on one of these sites. The post Eight Resources for Finding a Freelance Content Creator appeared first on Spin Sucks. Out With the Old: Rethink Your Content Marketing Strategy.