June, 2016

Trending Sources

How HR Technology Can Increase Your Company’s Bottom Line

The Realtime Report

How HR Technology Can Increase Your Company’s Bottom Line. No company could stay in business long if it doesn’t realize a profit. The higher your company’s profit margin, the larger you can grow and that is of course a given. However, have you thought about the role HR (human resources) can play in increasing your company’s profits through the simple addition of some advanced technology?

How Political Posts Will Quietly Kill Your Network

Spin Sucks

David (DFish) Fisher makes the case on why you shouldn't share political posts on social media for the mere fact that you will always anger someone. The post How Political Posts Will Quietly Kill Your Network appeared first on Spin Sucks.

“Old Man Look at My Life, I’m a Lot Like You”: A Millennial POV on Generations

Waxing UnLyrical

Guest Post by Emma Hawes. Fair Warning:  This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone. want people to know, “I’m not alone,” and like the R.E.M. song says, “ Everybody Hurts.” Before I continue, I want to stress that while research is needed for each age group, stereotypes are unnecessary. Enter Gen Alpha.

iPhone 101

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity SMM

Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue. It’s simple. Identify. Willingness to help. Educate.

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A World Gone Social

Learn how companies must adapt to survive.

How to Use Snapchat for Lobbying and Public Affairs

SocialFish

This post by Mike Panetta originally appeared on the Beekeeper Group blog here  and is reposted here with permission.  By the way if you have ANY grassroots social media needs, Beekeeper is who to call. Seriously. They are awesome. ————– If you don’t understand the mass appeal of  Snapchat , you are not alone. You’d be surprised how many reporters are on Snapchat.

Get Ready for the Bots – on Facebook Messenger

Mindjumpers

Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it. Open for Business. So that’s humans covered. Where to go next? Facebook is now venturing into their next Messenger-based project: bots. Customer Service and Added Value.

How T-Mobile Changed The Wireless Industry For The Better

The Realtime Report

How T-Mobile Changed The Wireless Industry For The Better By Jessica Oaks. Anyone who has switched contracts from AT&T or Verizon to T-Mobile knows that the wireless service provider does things its own way. For one, it introduced the entire “uncarrier” phenomenon – the same phenomenon that other companies have tried to emulate in a way to win back customers who have jumped ship. Binge On?

Being a Solo PR Pro is Different from Doing PR In-House

Spin Sucks

Being a solo PR pro is very different from doing it within a company. Jessica Lawlor experienced a major learning curve as she transitioned from an in-house role to launching her solo business. Here are some of the differences she found. The post Being a Solo PR Pro is Different from Doing PR In-House appeared first on Spin Sucks.

5 Reasons Snapchat is Integrated Communications New Best Friend

Waxing UnLyrical

Guest Post by Matt LaCasse. have to say it: Snapchat is the hot NKOTB for social media. Much like Twitter when it invaded mainstream America in 2008, Snapchat is either worshipped, or given the “get off my lawn” treatment, depending on the user’s experience with it and their age (for the most part). Here’s five reasons it’s your new best friend: 1. How cheap? 2016).

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Five Top-Rated Social Media Management Tools for 2016 [Infographic]

Webbiquity SMM

Guest post by Lilach Bullock. What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy. Following In Bigger Footsteps.

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How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

In the Academy Award-nominated film Food Inc , filmmaker Robert Kenner reveals how the varied choice of items we see on the shelves of supermarkets is actually a false presumption. Instead, that seemingly endless variety is actually controlled by just a handful of companies. Being an inquisitive marketer I had to check it out for myself. The arrows in this picture represent links. Social Media

Network Defense: Why Visibility Is Key To Rooting Out Ransomware

The Realtime Report

Network Defense: Why Visibility Is Key To Rooting Out Ransomware By Wendy Moore. Most organizations work hard to invest in reducing operating costs and improving the overall efficiency of their networks. But often there are unforeseen risks and costs that are associated with the infrastructure of connecting servers and hosts internally and out to third parties and devices. ” Click To Tweet.

Blogging Most Certainly Is Not Dead

Spin Sucks

It's the same song, different tune. People still want to say blogging is dead, but au contraire! The truth is far from that. Gini Dietrich explains. The post Blogging Most Certainly Is Not Dead appeared first on Spin Sucks. Comments By: madi | Restless Worker by madi | Restless Worker So much food for thought in this post – a whole smorgasbord.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

3 Reasons the AMEC International Summit in London Rocked

Waxing UnLyrical

I’ve been in London the last few days, attending my very first AMEC International Summit. Many of you know this as the summit that brought the original Barcelona Principles into the spotlight some years ago. It’s been a whirlwind last few days, culminating with the Awards Gala last night (I was lucky enough to be a judge), and a few things have really struck me: 1.

The Six Best Google+ Marketing Tools

Webbiquity SMM

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. But it can still be interesting place to hang out, and it may help with SEO. Google Review Count: 70,400. Google Review Count: 33,800.

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[Cool Infographic Friday] What Happens in One Second on the Internet

SocialFish

Cool Infographic Friday Useful Data

Data 72

The State of Link Building 2016: What I Learned Manually Analysing 1,000 Search Results

Viper Chill

Do private blog network’s still work? Does a higher word-count help your pages rank better? Did Glen really spend 60 hours on this article? The rest of the time was spent coming up with a good headline but I clearly failed at that, so let’s see if I did any better with the chart. As you can imagine, doing this analysis manually was a very time-consuming process. The Results. Natural.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

What Motivates People to Share on Facebook? (Infographics)

SocialTimes Facebook

More than one-half of all adults in the U.S. use social media, and 84 percent of internet users worldwide between the ages of 16 and 64 use Facebook specifically. While there are some generational differences between what people share, most Facebook users seem to favor sharing funny or inspiring content. But what is the real motivation behind what people share on Facebook?

Use SEO to Augment Your Business Development Plan

Spin Sucks

One of the most important elements of a business development plan is SEO, yet most skip it entirely. Gini Dietrich has why it is critical for prospecting. The post Use SEO to Augment Your Business Development Plan appeared first on Spin Sucks. Comments I totally agree. It's really fun because it's art and science. by Laura Petrolino Ugg… I wish I would have known you were in the 'Nati. would.

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Fair Use in the Digital Millennium Copyright Era

The Realtime Report

Fair Use in the Digital Millennium Copyright Era By Jenny Q. In an age when everyone is digitally connected and sharable content is abundant, legislation is needed to protect users, content creators, and distribution networks from the chaos that would otherwise ensue. The Digital Millennium Copyright Act (DMCA) was passed to move copyright law into the new internet age. ” Click To Tweet.

7 Instagram Best Practices to Build Your Audience

Sprout Social

There’s a lot to learn from each social media channel–especially if you want your business to stay relevant. As you build your brand, knowing the ins and outs of a platform like Instagram will truly decide whether or not your social media strategy succeeds. By following Instagram best practices, you’re able to use the platform as a marketing tool and not just a social site. NationalCocktailDay.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

You’re Never Going to Sell Content Strategy

SocialFish

This article is by awesome content strategist  Carrie Hane ; originally published on Medium , it’s reposted here for SocialFish with permission. ———— Since I’ve been an independent strategist, I’ve talked to many digital agency executives about what I’m doing as part of a conversation about how we might work together. Instead, we started DOING content strategy.

The Lego Model: How to Build Your Social Brand

SocialTimes Twitter

It seems to me that there is one universal truth in this world: Everyone loves, has loved or is nostalgic for Lego. In 2016, you don’t have a hope or a prayer of being the most powerful anything without an incredible online marketing campaign behind you. Twitter : Its 140 character content is playful, fun and easy to share. YouTube and online video marketing. Would you like proof? Twitter content.

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Facebook Testing New Pages Layout?

SocialTimes Facebook

Facebook appears to be testing a new layout for pages. Reader and OneCommand  digital marketing specialist Chris Ruberg  shared the screenshot below with SocialTimes, in which the Facebook page for Nissan of Queens  appears with an altered layout. The profile picture  is smaller. Page insights  appear below the cover image, rather than to the right of it.

Top Seven Chrome Extensions for Social Media Marketers

Spin Sucks

The life of a social media manager is an endless to-do list. Here are seven Chrome extensions that promise to make your life much easier. The post Top Seven Chrome Extensions for Social Media Marketers appeared first on Spin Sucks. Related Stories Six Online Tools for Blog Post Inspiration Life in the Marketing Cloud Gin and Topics: Toddlers or Terrorists?

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

11 Simple Yet Effective Edits to Instantly Improve Your Social Media Content

Buffer Social

As marketers, writers and crafters, we spend hours on bringing our content ideas to life and after all that effort, want our content to be seen. Writing powerful social media copy to grab people’s eyes and win their hearts is a challenge, though. And And often, when our content isn’t breaking through the noise we can fix it with a few slight edits and tweaks. Ready to jump in? see 2.7%

10 Personal Branding Secrets to Use for Social Media

Sprout Social

Do your social media profiles scream promotion, promotion, promotion? If so, you could be missing out on the true personal branding power that social media holds. At its best, social media will allow you and your business to be seen and heard as an expert in your field. It allows you to measure your impact to see if your online campaigns are having the effect you desire. What Is Personal Branding?

Starting an Association Online Community? Five Tips for Building a Strong Foundation

SocialFish

This post originally appeared on the  Online Community Results blog. ———– Recently, Ernie Smith wrote a good piece  about starting online communities in Associations Now. In the article, he referred back to the Reddit volunteer moderator revolt I wrote about last August , and offered some tips for organizations just beginning to build online communities. Hmmmmmm.

New PR Skills Needed to Fill Talent Gap

Proactive Report

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. Although the outlook for growth is good, there is concern that the industry is not adapting fast enough to the new media landscape and there is a lack of talent to allow brands and agencies to achieve their expansion goals. Source: Holmes Report.

Facebook Adds More Tools for Branded Content in Instant Articles

SocialTimes Facebook

Facebook added some new options to branded content  in its Instant Articles , including support for marketer logos atop those articles. The social network also updated its article style editor to support new coloring, text and spacing features, as well as a real-time preview tool. And publishers  can add customized bylines and kickers. This feature will be available in late June.

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The Spin Sucks Inquisition: Gerry Corbett

Spin Sucks

On this week's Spin Sucks Inquisition, we have former PRSA Chair and CEO, Gerry Corbett. He and Gini Dietrich talk all things PR, both future and past. The post The Spin Sucks Inquisition: Gerry Corbett appeared first on Spin Sucks. Related Stories The Spin Sucks Inquisition: Nicole Rodrigues The Spin Sucks Inquisition: Tony Gnau The Spin Sucks Inquisition: Deirdre Breakenridge.

Why Every Markerter in 2016 Needs to Be a (Part-Time) Designer: 53 Design Terms and Tips to Level-Up

Buffer Social

When I first started out in marketing, I didn’t quite predict that I’d be a part-time designer, too. Now, in 2016, visual content is more than 40X more likely to get shared on social media than other types of content and it’s become obvious and even necessary for all of us marketers to have some at least basic design knowledge. — 53 design terms explained for marketers. 1. Golden ratio.

Microsoft and LinkedIn: A Primer for Social Marketers

Simply Measured

When I heard the news that Microsoft is set to acquire LinkedIn for $26.2 billion dollars  by EOY, my first reaction was… This just feels right.  It was like watching two of your friends from different life stages hit it off, start dating, and live happily ever after. Okay, one step at a time, but you know what I mean. What the Brands Have in Common. The same target audience.  Professionals.

[Cool Infographic Friday] The Anatomy of the Perfect Instagram Post

SocialFish

Lots of gold where this infographic came from. ————-. photo credit ). Cool Infographic Friday Featured Implementation

Blog Topics: How to optimize content for topics versus keywords

Razor Social

** Revised on 7th of June. Did you know that the average length of content in the top 10 search results is over 2,000 words? Why is that? Longer content is typically more valuable content. Articles that are valuable get lots of links. If they get lots of relevant links they will do well in search results. We’re writing more about topics than keywords now. Get it? Topic generator. Vlog topics.

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Facebook Debuts 360 Photos

SocialTimes Facebook

The 360-degree photos  promised by Facebook’s Oculus VR virtual reality subsidiary last month  have officially arrived. Users can move their phones or drag those photos with their fingers to experience them in 360, and tapping them will convert them to full-screen. Explore a 360 photo on mobile by tapping and dragging the photo or by moving your phone, and on the web by clicking and dragging.

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