July, 2016

Trending Sources

A Gigantic List of Tools for Communicators

Spin Sucks

There are a ton of free and paid tools that makes the job of the communicator much, much easier. Gini Dietrich shares a gigantic list of our favorites. The post A Gigantic List of Tools for Communicators appeared first on Spin Sucks. Comments I need an Excel support group. It's the one piece of software I. by Samantha McCain Excel! Oh, how do I love thee! I'm still relatively new to.

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An Introduction to Peer-to-Peer Fundraising

SocialFish

This is the first of a series of posts by David Blyer,  Founder & CEO,  DonorCommunity. ———– Social media has revolutionized the way we raise money, stay engaged with our current donors, and cultivate new donors. Peer-to-Peer fundraising is a great way to accomplish all of this at once. Friends of your supporters: your untapped resources. How to get started.

Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)

SocialTimes Facebook

What are the similarities and differences between how users of Facebook and Instagram feel about both social networks? Facebook IQ  released a new study  in which more than 5,500 users of Facebook and Instagram in six countries—Australia, Brazil, France, Japan, U.K. and U.S.—were were polled on their “behavior and emotions across the two platforms.” Its findings included: Respondents were 1.3

Your Next Trade Show Checklist

The Realtime Report

Your Next Trade Show Checklist. In an age of digital inundation, where communication is a virtual matrix comprising social media posts and countless emails, the trade show is still an effective form of promotion — yet on a grand, hands-on scale. What other time can you look people in the eye to talk about your brand and its story? Real life interaction for the win. Fear not, we’ve got you covered.

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A World Gone Social

Learn how companies must adapt to survive.

More Trending

Ten Ways to Enhance Your Creativity

Spin Sucks

Have you ever had one of those days where no matter how much thought you put into it, your creativity is totally gone and you have a complete mental block? We've all been there. Niraj Ranjan Rout shares 10 ideas to help get your creative juices flowing. The post Ten Ways to Enhance Your Creativity appeared first on Spin Sucks. Comments These are very good ideas to challenge ourselves to be more.

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Rethink Your Website Redesign Process

SocialFish

This is the first in a new series of posts about rethinking how you approach your website. ————– Where to start? Some of us like to jump right in and starting fixing something. Others want to look at every angle and analyze the situation to figure out what needs to be done. The first often results in doing the wrong thing and needing to do it over. Solutioneering”).

Measurement: Why Business As Usual Just Doesn’t Cut It

Waxing UnLyrical

Guest Post by  Scott Kaminski. “If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Let’s get this out of the way right now: I’m no math whiz. But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. And how do I know that? measure. Measure? Ummm … Why?

Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules

Writtent Blog

Writing a great blog involves doing many different things well. You need to do your research, know your audience, be interesting, write compelling headings, keep it simple, write actionable content, make your writing scannable, and include call to actions—and that’s not even everything you need to keep in mind. We’ve listed all the responses below: Top 3 Must-Follow Rules for Blog Writing.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

How to Get Followers on Instagram: A Full Guide

Sprout Social

When businesses want to learn how to get followers on Instagram, there’s a lot of shady and unethical services offering to do it for you. At Sprout Social, we’ll be the first to tell you it’s always better to organically build your social media audience. By now most businesses understand the benefits of social media and using a platform like Instagram to gain better insights into analytics.

Facebook Live Goes Full-Screen, Adds Video-Only Mode, Extends Sessions to Four Hours

SocialTimes Facebook

Facebook Live  has gone full-screen, in both portrait and landscape on iOS, and just portrait for now on Android. The social network said in an email to SocialTimes that landscape full-screen broadcasting on Android will launch later this summer, and also detailed two new features: a video-only mode and longer broadcasts. Users can bring back Reactions and comments by swiping left.

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A New Brand: Seven Things to Consider Now

Spin Sucks

Want a successful brand? Particularly with new brands, you must make many decisions now that determine growth, categorization, messaging, and more. Patrick Cole has more. The post A New Brand: Seven Things to Consider Now appeared first on Spin Sucks.

COMING SOON: SocialFish Job Board!

SocialFish

The job board should be up and running by the end of the summer and I’ll post a couple more posts with more details.  If you are an employer or a recruiter with relevant jobs to post, or if you are a jobseeker in any of these areas (or have other functional areas you’d like me to consider), please watch this space and feel free to contact me at maddie@socialfish.org with any questions!

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

You’ll recall I told you how, when I was in London about a month ago, AMEC unveiled its integrated evaluation framework 2.0 (2.0 added by me) – a really practical way to identify and track the right markers for PR programs and campaigns. It’s really nifty, so if you haven’t as yet looked at it, please do. The The architects of the scorecard – Richard Bagnall, Prof.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. According to 25 Experts). A. Donna Moritz. F.

6 Instagram Trends Marketers Should Know

Sprout Social

Whether it’s new filters, video editing tools or a refreshed design, there’s a lot to keep up to date with on with Instagram. With so many changes coming to the platform, there’s a reason why it’s difficult to stay on top of all the latest Instagram trends. Slowly but surely, Instagram is nibbling away at Facebook’s popularity. But what does this mean for your business or brand? Boomerang App.

Facebook’s Ad-Targeting Options (Infographic)

SocialTimes Facebook

Facebook’s ever-expanding array of ad-targeting  options give advertisers valuable tools, but they can also be overwhelming. Digital agency WordStream  prepared the infographic below, which provides details on all of the social network’s ad-targeting options in one place. Even though you can be so specific, ask: Should your marketing strategy include it, and how?

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

The Spin Sucks Inquisition: Andy Donovan

Spin Sucks

On this week's Spin Sucks Inquisition, we host Andy Donovan. Though not a PR pro by trade, he has been in the business and is a great friend of the industry. The post The Spin Sucks Inquisition: Andy Donovan appeared first on Spin Sucks. Related Stories The Spin Sucks Inquisition: Ken Jacobs The Spin Sucks Inquisition: Lara Wellman The Spin Sucks Inquisition: Kimberly Crossland.

[Cool Infographic Friday] The Ultimate List of Blog Post Ideas

SocialFish

Thanks to Susan Cato for the find! photo credit ). Cool Infographic Friday Featured Implementation

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4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

Often times social media content is thought of like speed dating – you make a quick connection, enjoy it while it lasts, and then you move on to the next suiter, only to smile somberly at the memory of that special someone in the weeks to come. Unlike most content production, social media content creation can be timely and expensive. Turn your fans into your creators. Stretch. Restrictions apply.

15 Ways To Get More Followers On Twitter, Facebook, Instagram and Google+

The Social Media Hat

Social Media 15 Ways To Get More Followers On Twitter, Facebook, Instagram and Google+. If you've been in the social media marketing business for long, you have probably been asked how to increase followers of the different social networks. Your clients say "I need more followers!" It's not easy. That's what we're here for. How to Get More Followers on Twitter. Twitter Cards. Summaries with images.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

A Step-By-Step Guide to Launching a Branded Hashtag

Sprout Social

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. how do you feel about using # (pound) for groups. As in #barcamp [msg]? — Eric Rice (@ericrice) March 16, 2007.

Facebook Advertisers Can Create Custom Audiences Based on Time Spent on Websites

SocialTimes Facebook

Facebook has added time spent on websites to the list of criteria for creating custom audiences. Reader Chris Ruberg , digital marketing specialist at OneCommand , shared the screenshots below with SocialTimes. Advertisers can narrow down their target audiences by percentile of time spent on their websites, choose the number of days to go back and use other advanced rules.

Why I Bet On a Pro Poker Player to Lead My Marketing Team

Spin Sucks

When hiring, focus on skill sets rather than education or experience. Here is how this former poker player became a successful leader on a marketing team. The post Why I Bet On a Pro Poker Player to Lead My Marketing Team appeared first on Spin Sucks. Comments Hooray Sean for having the smarts to hire a diverse workforce! by Dawn Buford Related Stories The Second Half of the Year is Here; Where Are You Against Plan? Want a Job? Science Says to Don a Low-cut Blouse The Benefits, Challenges, and Solutions of a Virtual Office.

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Create the Right Goals for Your Website

SocialFish

This is part of a new series of posts by Carrie Hane about rethinking how you approach your website. ———-. Pageviews aren’t the goal. Your goal is the goal. Mike Powers. All too often, I hear about a website launch that is touted as being member-focused. applaud every association that successfully creates a website that is not a reflection of its org chart. But that is not enough.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

How to Promote Your Blog in 8 Seriously Easy Steps

agora pulse

Are you missing opportunities to promote your blog? When I first started blogging I’d spend hours writing the perfect post, share it out on Twitter, Facebook, LinkedIn and then move on to the next one. Sometimes I was lucky and my posts would strike a chord with someone, they’d get shared or make their way up the Google rankings but in most cases, they’d remain dormant. Evergreen.

How to Use Social Media to Build Brand Trust

Convince & Convert

Social media is more than just a platform to promote your products, services, and content. It’s a two-way street for communication that can engage your customers and prospects. These interactions help build brand trust and a form a community around your brand. You need trust to create a deeper relationship with your customers and to encourage repeat purchases and referrals. Authority. Helpfulness.

Are You Missing out on These Facebook Business Page Tips?

Sprout Social

With 1.09 billion people logging in daily, Facebook is a huge resource for your business. The marketing potential is high, but how do you maximize it? Facebook Business Pages need to be treated differently from your personal profiles. There’s plenty of competition for attention on Facebook, but that means a lot of opportunity for inspiration too. Define Your Facebook Goals. Long Description.

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