Rumor has it Facebook will be rolling out Timeline for brand pages any day now. The most frequently given date is February 29. Until Facebook makes their official announcement, however, we don’t exactly know how Timeline will work for brand pages. Assuming it’s going to be a lot like Timeline that’s already rolled out for people, here are 3 easy ways brands can prepare for the change: 1. Prepare your cover photo. The cover photo at the top of the page gives you a lot of room to make an impact. Establish your timeline of events. Keep calm and carry on. MORE >>

The right strategy makes any social tactic work better. The right strategy puts less pressure on executing your social tactics perfectly. If you are tired of not having results from all things social, or that your organization is struggling to measure social ROI, it doesn’t mean you’re a loser. It means you’ve got the wrong strategy. It takes real guts to abandon a social strategy, especially if you don’t even have one. Tactics are more about process improvement using all things social. You can’t improve a process that isn’t tied to a strategy. Leadership deals with strategy. MORE >>

The holiday numbers are in, the mobile user surveys are done, and the implications for brands, retailers and marketers are profound. Mobile has become an integral part of the shopping routine, with the vast majority of consumers admitting to using their mobile phones to search and purchase gifts. John Stevens examines this mobile megatrend and shares eight tips for creating and executing a successful mobile strategy. Shopping will never be the same. number of reports show that people rely on mobile every step of the consumer journey. recent Performics survey of 502 U.S, Under pressure. MORE >>

Here is an interesting article I came across recently. Check out the graph, in particular. Google has been making a lot of noise lately about how Youtube can make as much money for artists and labels as they can by selling their music. The idea is simple enough and has been working for big artists. For Independent Artists exposure independent artists making money YouTube MORE >>

You need an edge.  You can’t simply blog and hope for the best.  Competition is too intense and attention is too scarce. The most enduring competitive advantage is a deep understanding of what makes your reader’s tick.  Specifically, how they build rapport with experts and mentors in their lives.  As a professional blogger you are trying to position yourself as your reader’s mentor to do this you need to insert yourself into their day-to-day story. Here’s an interesting strategy for doing just that. The Hero’s Journey. For that matter so did J.R. The complete journey  has 12 stages. MORE >>