February, 2017

Trending Sources

Three Ways to Pitch Journalists—and Get Results

Spin Sucks

There are three easy ways to pitch journalists and get results every time. And it's not by building a big list and sending hundreds of emails at once. Gini Dietrich shares her process, and encourages Spin Sucks readers to share their tips. The post Three Ways to Pitch Journalists—and Get Results appeared first on Spin Sucks.

8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. By Varun Sharma. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. By tracking traffic you can gain insight into your own strategies. Filters. Goals. AdWords.

Why the Boston Globe Shouldn’t Be Building Community on Facebook

SocialFish

This post originally appeared on Mizz Information. ——— My favorite Associations Now author, Ernie Smith, wrote a great article  about building community around your most engaged users. Amen–my favorite topic! Kudos to the Boston Globe for recognizing that creating a community for its most engaged readers is a great tactic. But a Facebook Group as the home for that community?

On Social Intelligence, Leadership, and the need to start young #EQ #EI

Janet Fouts

Is social intelligence important to the way we communicate and lead? You bet it is. Here are examples from school children and adults of social intelligence in action. mindful social social business mindfulsocial social intelligence

Social Media Automation 101

More Trending

Welcome To The Video Generation

The Realtime Report

Welcome To The Video Generation By Jason Katz. It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Peer to peer influence and video content is impacting retail like never before. Content and social networks are the new currency. Influencer marketing is on the precipice of exploding growth. This is greatly impacting their personal shopper journeys. Methodology.

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The Value of Nonprofit Mentors in 2017

SocialFish

The nonprofit sector is a strong and vibrant community full of people willing to help each other out. And now more than ever, it’s important to come together and work as allies and mentors. The value of being mentored seems pretty obvious: new skills, confidence, friendship, etc. They get stuff done. And they make a bigger impact. But do you really need a that trusted ally? The goal?

Facebook searches for authenticity, will your business page pass muster?

Janet Fouts

Facebook has updated their algorithms. You know, the ones that decide if anyone sees your content at all? Here's what you need to know. Facebook Social Media Tips and Tricks Facebook Fans

The Truth About How Often to Post in Social Media

Convince & Convert

Will Roe v. Wade be overturned? Will the United States bail on every international treaty to which it has previously signed? Will Nicolas Cage have a late-career resurgence? How often should I post to social media? These (among others) are the central questions of our time. Our friends at CoSchedule, in fact, collated much of it to create this nifty consensus guide on when to post. Click To Tweet.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Always Up-to-Date Guide to Social Media Image Sizes

Sprout Social

Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video. In this quick-scroll world of social media, the visual face of your brand is often times the first thing your audience sees and possibly the one thing they remember. Twitter.

Build Your PR Content Strategy with This Targeted Toolbox

Spin Sucks

The shoemaker's children have no shoes has never been more clear than when talking a PR content strategy with communications professionals. Gini Dietrich has 13 tools and tips to help you get started and have a plan by the time you finish reading this article. The post Build Your PR Content Strategy with This Targeted Toolbox appeared first on Spin Sucks.

Three Reasons To Invest In Patient Feedback Management Solutions

The Realtime Report

Three Reasons To Invest In Patient Feedback Management Solutions By Sabrina Egan. In the last several years, the healthcare industry has seen an increased focus in online patient reviews. Below is a list of reasons why healthcare companies should invest in patient feedback solutions in 2017. Responding To Online Reviews Is Vital. Monitoring Online Reputation. Gaining A Competitive Advantage.

5 reasons nonprofits have an advantage when it comes to social media

SocialFish

This post originally appeared on Mizz Information. ———-. If you read [Mizz Information], you already know I have a tendency to skew kind of negative on things. Ok, so yes, maybe I’m stating that a bit more mildly than is precisely accurate but whatever…my point is that, people often accuse me of being too negative. personally just call it being a realist, but that’s me.

A World Gone Social

Learn how companies must adapt to survive.

10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared

Simply Measured

Do you know which blog posts or webpages are driving the most visits to your website right now? Probably. It’s not amateur hour. But did you know: Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles. Pew Research Center, 2016). 76% of people use their Facebook feed to find interesting content. otherwise known as dark social).

What Counts As a Video View on Facebook, Instagram, Twitter, and Snapchat? The Buffer Guide to Video Metrics

Buffer Social

In our State of Social Media report , eighty-three percent of marketers said they’d like to create more video content in 2017. And we can certainly see why marketers are so hot on social video. Facebook believe that most of the content we consume online in the future will be video. And more than 10 billion videos are watched on Snapchat every day. How are we supposed to keep up? Facebook Live.

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Ultimate Guide to Measuring Social Media ROI

Sprout Social

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. It’s hard to tell how much revenue a Tweet you sent out last week brought in, or if your last Instagram post boosted your bottom line. 38% said poor tools. Don’t worry.

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Five Reasons Communicators are Frustrated and Lonely

Spin Sucks

The job of communicators can be frustrating and lonely and there are five reasons that lead to both. Gini Dietrich describes them with hints to improve. The post Five Reasons Communicators are Frustrated and Lonely appeared first on Spin Sucks. entrepreneur Professional Development communications industry lonely at the top marketing in the round pr industry silos

Social Media Marketing GPS

Social Media Marketing Tips For 2017

The Realtime Report

Social Media Marketing Tips For 2017. Social media marketing, in general, is huge. It’s been expanding over the last few years and now everyone from personal bloggers, online businesses like auster , and even big businesses are utilizing it. But, as with everything online, social media marketing is evolving and changing all the time. Live Video. This looks set to rise to 43% in 2017. Sales.

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Top Association Social Media Jobs This Week – February 9

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the  SocialFish job board !  We focus on jobs in  social media ,   marketing ,   communications ,   PR ,   advocacy , and  digital. Director of Content Marketing , TechSoup – Help us change the world! We are a nonprofit organization that believes that technology is a powerful enabler for social change. photo credit ).

The Difference Between Content Marketing and Social Marketing

Simply Measured

What’s the difference between content marketing and social marketing ? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible? I don’t think it’s that simple. Maybe in theory, but not in practice. Simple, right? Roles Depend on Size. Gray area. Am I right?

Here’s How to Use The New Facebook Post Options

agora pulse

Have you been wondering how to use these new Facebook post options on your business page? We will go through each one step-by-step. Some of them might seem *very* familiar. Share a Photo or Video on Facebook. The first option youl’ll see is this one — share a photo or video. At first glance, it might seem like this option is the same thing that has always been available on Facebook.

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How to Be Social: A Social Media Manifesto

Introducing Sprout Social’s Instagram Scheduling Workflow

Sprout Social

When it comes to growth and popularity, few apps can match Instagram’s trajectory. Over the past several years the platform has seen its user base grow to over 600 million active users and more than 95 million photos/videos shared per day. In tandem, Instagram more than doubled its advertiser base within the first six months of 2016. Prepare & Organize Content in Harmony. Post to Perfection.

How Being Generous on Social Media Will Change Your Life

Spin Sucks

Social media can change your life. And being generous in the online world even more. If you don't open your virtual door to the people around, if you don't genuinely connect with other professionals, you will never know where that relationship might lead to. Paula Kiger shares the curious case of a professor who advised readers to quit social media in order to preserve their careers. Are You Drunk?

3 Reasons Why It’s Worth Paying For Social Media Advertising

The Realtime Report

3 Reasons Why It’s Worth Paying For Social Media Advertising. The majority of social media platforms offer their own advertising services, but it seems there are many businesses that do not believe it can benefit their business. Have a look at the three reasons below why it’s worth paying for advertising on the popular social media platforms. You’ll Be Able To Build A Bigger Audience.

Awesome Association Jobs This Week – February 2

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the  SocialFish job board !  We focus on jobs in  social media ,  marketing ,  communications ,  PR ,  advocacy , and  digital. Interface with physicians in the segment to maximize sales and use of AMA services and products, grow the AMA membership base and increase revenue. With headquarters located in S.W. photo credit ).

8 Stupid Simple Social Media Tricks to Boost SEO

Alt and Rogue Twitter Accounts are Unofficial But They Are Not Necessarily Fake

Ari Herzog

Shortly after Inauguration Day, the Trump Administration issued a gag order to federal agencies to cease online communications and other media outreach until transition teams were in place. The White House is creating national unrest on multiple fronts. President Trump called climate change a “hoax” during his campaign. He hires advisors who represent far-right conservative movements.

50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017

Buffer Social

Video is taking over social media. In our end of 2016 social media survey , 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017. Or that 73 percent of B2B marketers say that video positively impacts marketing ROI?

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Expert summary compilations (example: Soulati Media ). Expert interview roundups (example: iDigic ). GetApp.

How to Create a Commitment to Lifelong Learning

Spin Sucks

There are three things exceptional entrepreneurs do every day to create a commitment to lifelong learning. Gini Dietrich details each of them so you can do it, too. The post How to Create a Commitment to Lifelong Learning appeared first on Spin Sucks.

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Maximizing LinkedIn for Business