September, 2016

Trending Sources

Media Relations is a Tactic, Not a Strategy

Spin Sucks

It's 2016 and one would think business leaders would understand media relations is just a tactic, but evidence says otherwise. Here is what needs to change. The post Media Relations is a Tactic, Not a Strategy appeared first on Spin Sucks. Comments I took this oath more than 10 years ago. It's shocking how many. by Sherrilynne Starkie A hissy fit from you? Well, I never.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. They also need cultural fluency. On Social Media.

Do You Have the Right Volunteer Culture?

SocialFish

All associations and membership organizations have two distinct workforces: staff and volunteers. And if we’re honest, we’ll admit that we have a love/hate relationship with the volunteer side. We love them because they end up producing a significant volume of work—without pay. This means we get to accomplish our missions while expending a limited amount of resources, so what’s not to love!?

How to Start Your Facebook Business Page: A Complete Guide

Sprout Social

With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Even though so many brands have a strong presence on Facebook, several more are trying to get started off on the right foot. To be successful on the social network, it all starts with your Facebook Business page. How to Build a Facebook Business Page from Scratch.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity SMM

Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? If you’re like many marketers, those questions probably bring a quizzical look to your face. But it doesn’t have to be that way. They need to have an estimated value assigned to them.

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Three Engagement Myths, Busted.

SocialFish

No Feeds Found. ICMYI – in case you missed them, here’s a selection of Jamie’s posts on Association Success from August, each “busting a myth” about engagement. The Employee Engagement Trap. “What do you do if the data says your managers don’t care, or people don’t have friends at work? Train your managers in empathy? Force people to go to happy hour together?

10 Brands Killing It On Instagram in 2016

Talkwalker SM

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. After all, an image is worth a thousand words (and works in several languages). Yet how do you make the most of this social network? How do you regularly produce engaging content? Adidas (@adidas). Screenshot from the Instagram account of Adidas. million followers.

How to Use Social Media for a Product Launch

Simply Measured

2016 Social + Digital Marketing Predictions Download. At least 2.3 billion people around the world are actively using social media, according to Statista. Brands Brands are flocking to social media channels because that’s where their customers are. When it comes to product launch marketing, social media offers an effective and inexpensive solution for marketers. pic.twitter.com/Wln3bVX87n.

A World Gone Social

Learn how companies must adapt to survive.

Facebook vs. Instagram: Which Is a Better Fit for Your Marketing Efforts?

SocialTimes Facebook

You may already be aware of the fact that Facebook owns Instagram. The fact that the world’s largest social media platform is Instagram’s parent company has caused some marketers to view them as a single entity. While it’s certainly true that you can target Instagram users from within Facebook’s campaign-building interface , that doesn’t necessarily mean they’re one and the same. As anyone who uses Facebook and Instagram will tell you, the two platforms are quite different. That’s why so many users still maintain accounts on both of them. Facebook is huge, but is it hip?

Improve Customer Experience in One Step

Spin Sucks

This one important element will dramatically and consistently improve customer experience. Laura Petrolino explains what it is and how you can implement it in your organization. The post Improve Customer Experience in One Step appeared first on Spin Sucks.

How to Create the Ultimate Social Media Content Strategy

Sprout Social

It is easy to get overwhelmed when you dive head first into the social media pool. Floundering around with no purpose to your social media promotion is ineffective and time-consuming. What you need is a strategy to increase the effectiveness and engagement of your content. The purpose of a social media content strategy, aside from maintaining your sanity, is results. The point is scalable impact.

6 Ways to Engage Nonprofit Volunteers

SocialFish

Tip o the hat to Elevation for this one! photo credit ). Cool Infographic Friday

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Reasons Listening to Influencers Will Better Inform Your Content Strategy

Ignite Social Media

Of what use can influencers be to our brands? This is an important question, but one that rarely yields a response beyond the obvious, they have influence. In efforts of helping you articulate the subtler advantages to be had through influencer cooperation, we’ve compiled this list of five surefire reasons that listening to influencers will better inform your own brand’s content strategy. Fiction.

How to Prioritize Your Social Media To-Do List

Simply Measured

I’m often asked: With so much to do and so little time to do it all in, how do you prioritize your social media tasks? While researching the best cat GIF’s and 90s memes can be fun, there is real work to be done and it can get very overwhelming on a medium that never stops. ” The basic principle is to rank tasks based on whether they are urgent and/or important. Important and Urgent.

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Facebook Launches Instant Video for Messenger

SocialTimes Facebook

The next step in Facebook’s video push  occurred Thursday with the launch of Instant Video for Messenger. Then while both of you are viewing an open Messenger conversation, tap on the video icon in the top-right corner to start sharing real-time video. Audio is off by default because sometimes you just need to see something, not hear it—but sound can easily be turned on if you choose.

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What is Corporate Storytelling and How Do I Use it?

Spin Sucks

Ever wondered why one brand becomes famous over another? What pulls us towards a specific product? The answer lies in corporate storytelling. Matt Press has more. The post What is Corporate Storytelling and How Do I Use it? appeared first on Spin Sucks. Related Stories Which Brand Storytelling Persona are You?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online

Buffer Social

How great is the Internet! One of the most impactful, viral, influential services you can perform online is to read stuff and tell people what you like. It’s true! If you’re looking for a competitive edge, a way to establish your authority, a way to get more followers, one of the best, proven paths to online success is content curation. Where do you look for content? Share. Discover.

[Help spread the word!] SocialFish Job Board is Live!

SocialFish

UPDATE  . We have a special 20% discount for employers for a very limited time:  Please use SOCIALFISHVIP at checkout. So excited to announce that our job board is now live!!!! Will you please share this with your friends and colleagues and employer and anyone else you know who might be looking for a job or looking to hire? Check it out here! Three steps to your new job: Sign up and login here.

5 Rules You’re Probably Breaking with Facebook Page Management

agora pulse

“Facebook Jail” is the term I use to describe the solitary place where Social Media Managers are sent without their brand page, advertising account or fan engagement. This is the reality that many face when they break the rules set by the house of Facebook. It doesn’t matter how experienced you are, these are 5 rules you’re probably still breaking with Facebook page management. 1. Images.

How Teens Use Social and What Your Brand Can Do About It

Simply Measured

A recent WIRED article  entitled “LIKE. FLIRT. GHOST: A JOURNEY INTO THE SOCIAL MEDIA LIVES OF TEENS” hit the internet and generated a lot of conversation about the ever-evolving social media habits of this mysterious age group. Now, I could keep up with most of it because I am clinging to my youth like the edge of a rapidly eroding cliff, but some of reporter Helen H.K. Weird, right?

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Facebook Adds Custom Audiences Targeting Option: Users Who View Canvas Ads

SocialTimes Facebook

Facebook is allowing brands creating custom audiences  to target users who have viewed their Canvas  ads. Reader Chris Ruberg , digital marketing specialist at OneCommand , shared the screenshots below with SocialTimes, illustrating this new capability. Advertisers: What do you think? Advertising/Marketing Facebook Ad Targeting Canvas Chris Ruberg custom audiences OneCommand Targeted Ads

Media Relations is Not about the Pitch—it’s about WHO You Pitch

Spin Sucks

You spend weeks crafting the perfect pitch, but if you send it to the wrong reporter, no one will ever see it. Michelle Garrett explains what you should do instead. The post Media Relations is Not about the Pitch—it’s about WHO You Pitch appeared first on Spin Sucks. Comments Thank you so much, Dawn! Yes, re: relationships–and once they. by Michelle Garrett Excellent approach Michelle.

Twitter Touts Branded Emojis

SocialTimes Twitter

Twitter introduced branded emojis last year , and the social network provided an update on their performance Monday. Twitter said in a Twitter Marketing post that ads receive nearly 10 percent more attention when branded emojis are included, adding that when branded emojis are combined with promoted videos , emotional connection with and interest in the ads increase by six times.

How to Regram: The Importance of Sharing Instagram Content

Sprout Social

Having shareable content is one of the main pillars to a successful social media marketing strategy , but on Instagram it’s not so simple. Knowing how to Regram Instagram content is essential to sharing branded, co-marketed and user-generated content. Just like other social media platforms, Instagram has real benefits to its sharing capabilities. What is a Regram? How to Regram. Tweet the Content.

How ‘Google AMP’ & ‘Facebook Instant Articles’ Integration With WordPress Will Transform The Internet?

Kikolani

A decade back, it just used to be about keywords, keywords, and keywords. Simply stuff the keywords all around the page and you’re good to go online. But then suddenly, various important parameters start making buzzes. And one fine day, everyone started talking about the speed. The website speed , we are talking about! But this was not the end. What is ‘Google AMP’? No compulsions at all.

The New Social Metrics You Need to Know

Simply Measured

Your social content is the source of more conversation about your brand, traffic to your website, and purchasing consideration of your products than you now realize — and more than you might be measuring today. Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. We live in the age of dark social. Boom, social conversion. Dark Social Shares. Dark Social Traffic.

Facebook Live Coming to Desktops, Laptops

SocialTimes Facebook

Facebook confirmed that it has begun rolling out Facebook Live  via desktop and laptop computers. Danny Goodwin  of Search Engine Journal  shared this video (embedded below) from Facebook user Delilah Taylor , in which a Live Video option appeared in her status update composer while accessing the social network via desktop. 1st FB Live from laptop… Testing it out. Can you see and hear me? Posted by Delilah Taylor on Tuesday, September 13, 2016. Peripheral cameras are supported, in addition to built-in cameras on laptops, the source added.

The Spin Sucks Inquisition: Aaron Friedman

Spin Sucks

On this week's Spin Sucks Inquisition, we welcome Aaron Friedman. Aaron is the director of innovation at Five Blocks, a cyclist, a dad, and a really smart guy. Check him out! The post The Spin Sucks Inquisition: Aaron Friedman appeared first on Spin Sucks. FollowFriday follow Social Media five blocks israel mobile website pop-up ads search engine optimization SEO

Longer Tweets Are Coming: All You Need to Know About Twitter’s 140 Character Update

Buffer Social

Twitter is about to make a big change to the way tweets work. From today, it’s reported that Twitter is cutting back on what types of content will use up its 140-character limit. It’s expected that @names in replies, media attachments (like photos, GIFs, videos, and polls) and quoted Tweets will no longer be counted against the valuable 140 characters that make up a tweet. ” 4.