October, 2016

Trending Sources

Why Every Organization Needs a Content Style Guide

Spin Sucks

One of the most important tools for an organization to have is a content marketing style guide, which keeps all of your content creators on voice and on message. Without it, you’ll find you are destined to spend more of your time than you’d like making edits and requesting revisions to the content your internal and external writers create.

Congratulations to Higher Logic!


By now, you have probably heard the news that Higher Logic has received a $55m investment from JMI equity. Here’s more analysis on this from community expert Ben Martin. BREAKING: Higher Logic takes $55M investment. Rob Wenger, CEO of Higher Logic, told me: “We have BIG plans for enhancements to our product, and this investment is going to help us get them out the door much faster.

5 Insightful Instagram Stats That You Should Know

Sprout Social

What began as a simple photo-sharing app among friends has grown into a global community of consumers and brands. Companies now strive for different and new Instagram stats to understand how they engage and communicate with customers. With more than 500 million active users , Instagram has quickly followed the footsteps of its parent company, Facebook. But how do you get to that next level?

Facebook Adds New Sizes, Video Ads, Carousel Ads to Instant Articles

SocialTimes Facebook

Facebook Wednesday announced several new advertising options for Instant Articles : support for new and custom ad sizes, as well as video ads  and carousel ads. Agarwal also shared an example of publisher Vox Media  extending its custom ad units to Instant Articles, writing: Vox Media has seen success on the mobile web with its proprietary Athena ad unit (pictured above).

Video 56

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

Everything You Need To Know About Online Community Management


DON’T BE LEFT OUT! JOIN THE 150+ ASSOCIATION EXECUTIVES WHO HAVE TAKEN THIS PROGRAM! I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM).  We designed this course for community managers (full or part-time) and the executives who oversee community management. Going live. Managing risk.

11 Social Media Ideas for Small Businesses

Sprout Social

One of the toughest parts about putting together a social media campaign is coming up with ideas. What should you Tweet? What do people want to see on Snapchat? Even the most experienced marketers struggle to come up with social media ideas at some point. But don’t worry, we have you covered. Give these tactics a try to grow your following and keep your audience engaged. 1. Host a Contest.

Workplace (Formerly Facebook at Work) Officially Launches Worldwide

SocialTimes Facebook

Facebook announced the global availability of Workplace–long-awaited, long-tested and formerly known as Facebook at Work –at an event in London  Monday. Workplace brings traditional Facebook features such as News Feed , groups , messaging , Facebook Live  livestreaming, Reactions , search  and Trending  to company networks that are kept separate from Facebook users’ personal profiles.

Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

Instagram is the go-to place for over 300 million people to share their photos, videos, and stories every single day. And as Instagram has grown over recent years, that’s left many business owners and marketers with one very clear and important question: How can we use Instagram for business? The importance of goal setting and how to create a clear Instagram strategy. Let’s jump in.

A World Gone Social

Learn how companies must adapt to survive.

12 Tips To Execute The Perfect Marketing Strategy For Your Business


A lot of businesses fail to understand the importance of having a sound marketing strategy. While some quickly prepare a shoddy strategy others don’t have one at all! These companies haven’t realized the value of having a marketing strategy to lead them forward. They rely on a combination of hard work and dedication (without marketing strategies) to reach their goals. Recommended Posts.

Four Ways to Ask Your Boss if You Can Work from Home

Spin Sucks

The work from home movement is rapidly growing, especially among services firms. Gini Dietrich has four ways to ask your boss if you can work from home, which include having a plan and proving your success. The post Four Ways to Ask Your Boss if You Can Work from Home appeared first on Spin Sucks.

[Cool Infographic Friday] Snapchat 101: What You Need to Know


Tip o’ the hat to MDG Advertising  for this one. Infographic by MDG Advertising. photo credit ). Content Strategy Cool Infographic Friday Cool Social Tools Industry Insider

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. Quick Twitter Stats 310 million monthly active users.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook Adds Campaign Planner Feature to Business Manager

SocialTimes Facebook

Facebook’s Business Manager  introduced a new Campaign Planner feature. As the name suggests, Campaign Planner enables brands to plan their Facebook ad campaigns and arrive at predictions for reach and frequency, which can be shared with clients and co-workers via links or email. Facebook had not yet responded for a request for comment at the time of this post.

Public Relations: Controlling the Uncontrollable

Waxing UnLyrical

Guest Post by Mark Weiner. What makes Public Relations unique within the communications and marketing mix?  The same thing that makes PR so difficult for others to understand: Public Relations is—at best—only semi-controllable. In advertising , for example, one controls the frequency, positioning and placement of key intended messages, but control comes as a cost: one purchases that ability.

Why Dark Social Data Matters to the Content Marketer

Simply Measured

Are you a social marketer, or a content marketer, or both? This question, no, debate, no, cage fight, has become a common one among marketers who create content and push it out into the universe, whether it is on social, on blogs, on websites, or all of the above. Who is in charge of planning and creating the content (visual, video, ads, copy) according to business objectives? And vice versa!–a

Data 34

Master Modern PR By Integrating the PESO Model

Spin Sucks

It's no surprise PR has changed pretty dramatically in the past 10 years. As the wild, wild west begins to settle down, communicators are mastering the PESO model. Gini Dietrich walks you through how to master modern PR with this model. The post Master Modern PR By Integrating the PESO Model appeared first on Spin Sucks.

Video 75

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Attention all business book enthusiasts!


Do you love to read? I do!  I read an absolute ton in airplanes and during the summer at the pool… yes, that’s basically when I find the time. also have a big pile of books on my desk that I want to get to (Sound familiar? know you do too!)… … It’s so hard to find the time when we’re always so busy with work and other things. Enter  Readitfor.me. Readitfor.me summarizes

The Ultimate User-Generated Content Guide

Sprout Social

As a business, you look for ways to humanize your brand and build trust with customers. One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. According to The Atlantic, the average consumer is bombarded by more than 3,000 brand messages each day. All aboard.

Facebook, Google Team Up on Subsea Cable Across Pacific Ocean

SocialTimes Facebook

Facebook announced that it is teaming up with Google and Pacific Light Data Communication to build a state-of-the-art subsea cable  under the Pacific Ocean. Construction on the Pacific Light Cable Network is slated to begin before year-end, and PLCN will have an initial estimated design capacity of 120 terabits per second. Facebook announced in May that it teamed up with Microsoft  and Telxius Cable on MAREA , a similar project beneath the Atlantic Ocean, with completion expected in October 2017. Most Pacific subsea cables go from the U.S. Readers: What are your initial thoughts on PLCN?

Team 41

@DunkinDonuts #SocialMedia Success Story

Koka Sexton

I do not live in an area where a Dunkin Donuts can be found on every block, in fact, there are only 3 within 40 miles of my house. The experiences I have had with Dunkin have been isolated to my trips over the years to Boston for work, where a Dunkin Donuts can be found right around just about every corner. just saw that @dunkindonuts is coming to California. Can you open one on my route to work?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Get Verified on Twitter (If I can do it, you can too!)

Buffer Social

Have you ever felt like a celebrity on social media? I’ve had a moment or two when someone I really like or admire reshares a post of mine , or when people from across the world happen to come across my content and like or follow. Social media has that unique ability to take non-celebs like me and thrust us into the spotlight every now and then. Well now Twitter’s gone one step further.

Badge 30

The Do’s and Don’ts of Working with Social Media Influencers

Spin Sucks

Even though the idea of working with social media influencers has been around for many years, yet many organizations still don't get it right. Gini Dietrich spells out the do's and don'ts of working with this group of people for best success. The post The Do’s and Don’ts of Working with Social Media Influencers appeared first on Spin Sucks. Related Stories Eight Tips for Influencer Marketing Done Well Creating False Idols: Does Social Proof Have a Place? The Seven Golden Rules to Paying Influencers.

Move Up the Ladder of Relationship Marketing


By Alex Mastrianni, Marketing Team Lead at Informz. When it comes to relationship marketing, what rung of the ladder is your association currently at? Are you struggling at the bottom, overwhelmed in a sea of data and unsure of where to begin? Or maybe you’re content in the middle – doing what you can, when you can. Members want and need personalized relevant communications. Vivian Swertinski, Sr.

Measure & Increase Instagram Engagement

Sprout Social

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. Just over a one-year period, Instagram saw more than 500,000 advertisers use the network to grow business. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. Be human and engage.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Audio 360: Facebook Brings Spatial Audio to 360-Degree Videos

SocialTimes Facebook

Facebook is bringing 360-degree audio to its 360-degree videos. Oculus VR  product manager Abesh Thakur and Facebook technical lead Varun Nair announced the launch of Audio 360 in a blog post , describing it as “a suite of tools including the Spatial Workstation which enable creators to publish 360 videos with spatial audio  on News Feed.” Readers: What are your initial thoughts on Audio 360?

Video 42

Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Puzzle Marketer

One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on PuzzleMarketer.com. Below is an interview with a true marketing thought leader. This is easy.

Twitter Users Can Now Add ‘View on Periscope’ Links to Web Profiles

SocialTimes Twitter

Twitter users can now add links to their Periscope profiles to their Twitter profiles on the web. You can now link Periscope to your Twitter web profile, making it easier for followers to discover and watch your live videos! pic.twitter.com/WlIt9PkPuT. Periscope (@periscopeco) October 4, 2016. With this feature, users can add “View on Periscope” links to their Twitter web profiles by going to their profiles on Twitter, clicking “Edit Profile” and then clicking the “Show My Periscope Profile” option.

Crisis Communications 101: Apologize First…and Mean it

Spin Sucks

One of the hardest thing for a human being to do is apologize.and really mean it. But in crisis communications, it's imperative it happen swiftly. Gini Dietrich describes why an apology is the first step in righting a wrong—in marriage, in life, and in business. The post Crisis Communications 101: Apologize First…and Mean it appeared first on Spin Sucks. Related Stories Newsjacking Gone Wrong: Four Simple Rules to Heed Master Modern PR By Integrating the PESO Model Eight Halloween Costumes for the Communications Professional.