August, 2016

Trending Sources

Make Social Media Profitable For Your Business

Spin Sucks

You can make social media profitable for your business by controlling your brand's message, making it more valuable than your website. John Jiloty has more. The post Make Social Media Profitable For Your Business appeared first on Spin Sucks.

How the “Shark Tank” of Podcasts is Changing the Start Up Game

SocialFish

By Kristen Matthews. ———-. So, you’ve finally got it….that that thing that wanna-be entrepreneurs dream about and fight for all their lives…an incredible, original and viable business idea. You’ve done the research, crunched the numbers and wowed your friends with your amazing idea. You’re ready to hit the start-up market, full speed ahead. Only thing you need is…an investor.

Instagram Stories VS. Snapchat Stories: What It Means for Marketers

Simply Measured

Instagram and Snapchat are competing for the hearts, minds, fingers, and eyes of the youth. Wow, that came out creepy. Creepy, but true. According to Snapchat’s website, . On any given day, Snapchat reaches 41% of all 18 to 34 year-olds in the United States. Yes, the race is on: And today, the latest and greatest gauntlet was thrown.  Instagram announced Instagram Stories.

An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. sponsored. Location.

A World Gone Social

Learn how companies must adapt to survive.

More Trending

How Lazy Content Curation Is Ruining Your Influencer Relationships

Spin Sucks

There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build. Erika Heald shares how not to curate influencer content. The post How Lazy Content Curation Is Ruining Your Influencer Relationships appeared first on Spin Sucks. Comments Seriously love this article, Erika! Creating a properly curated.

Perfecting Peer-to-Peer Fundraising: 10 Social Media Best Practices

SocialFish

Peer-to-peer fundraising relies on your supporters as they connect with their networks organically. Incorporating social media into P2P fundraising can amplify your fundraising efforts and tap into your supporters’ extended networks. After all, social media is a significant aspect of people’s lives. Many use it daily, as a means of connecting with friends and spreading news. Brand your campaign.

Badge 51

7 Brands Winning Social Media During the Olympics

Simply Measured

The Summer Olympics in Rio this year are a first in many ways: The first Olympics broadcast in virtual reality. The first time that South Sudan is competing as a nation. The first Games hosted in a South American city. The first American to compete in a hijab. The first team comprised of refugees. How to Create a Conversion-Based Social Campaign Download. Post by nike. This is Unlimited Rory.

UGC 49

6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth

The Top 6 Reasons why a business doesn’t need social media. and trust me I’ve heard them all – are: We know our customers, we don’t need to listen to them online. prefer to talk to my customers face to face. We don’t need/have new customers (closed system). Customers just complain online. Our customers aren’t online (oh really?). Do you update your website?

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

#SocialPR Spotlight: Corina Manea

Waxing UnLyrical

This week’s #SocialPR Spotlight shines a much-deserved light on Corina Manea  – someone who lives and breathes Social PR. If you don’t know her yet, check out her blog, Nuts PR; you’ll see just how apt this description is. Corina was literally Virtuoso #2, and has been steadily building a business as – what else? – a bona fide Social PR Virtuoso. That’s easy!

How 5 Marketing Influencers Are Creating Action on Social Media – And You Can Too

The Social Media Hat

Social Media How 5 Marketing Influencers Are Creating Action on Social Media – And You Can Too. Are you in the social media industry? Have you discovered there are a lot of people fighting for attention in this space yet? If you've been in the social niche for any amount of time you will notice the throngs of people, marketers, and bloggers that are all struggling to make their brand known. Stout.

The Hottest Trends In Digital Marketing Automation

Spin Sucks

By choosing the right marketing automation software for your business, you will find success at driving leads and making sales. Mollie McDonnell has more. The post The Hottest Trends In Digital Marketing Automation appeared first on Spin Sucks. Related Stories The Problem with Marketing Automation Is Marketing Automation Cheating or Just Slightly Creepy?

How to define affiliation (and is it different than engagement?)

SocialFish

Jamie opines on this topic over at AssociationSuccess.org : “One client we’re working with created an “Affiliation and Engagement” task force. Their engagement conversation wasn’t particularly focused on membership. It started looking within membership at how members lined themselves up for participation in the association. wanted to clarify what’s going on here. ” Read more here.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

10 Creative Brands Making Instagram Stories Now

Simply Measured

Last week, we explained  Instagram Stories, broke down how they compare to Snapchat, and gave you the marketers’ perspective.  But we know that, even when you have the facts, sometimes you need a little creative inspiration to get your social content machine whirring. Metrics to Measure Brand on Social Download. Beyond Yoga. Pacific Northwest Wonderland. Aritzia. BarkBox. Unsurprisingly, E!

LinkedIn Etiquette: Are You Breaking The Rules?  

agora pulse

Like every social network, LinkedIn has its own official rules of conduct. But But most LinkedIn etiquette expectations come from the LinkedIn community. In this article, I’ll tell you the fundamental Dos and Don’ts of LinkedIn etiquette and offer up a few tips to help you network like a pro on the world’s top professional networking site. Do: Connect Straight Away. Kind Regards, Charli. Great.

Measuring Multimedia: The One Stat Every Brand Should More Closely Examine

Waxing UnLyrical

Guest Post by Dan Farkas. Why are we doing what we are doing? If you don’t know the answer, stop.“ ~ Dan Farkas. As a new school year begins at Ohio University , I put the over/under on how many times I make that statement to students at 300. That’s 90 classes, 15 Scripps PRSSA meetings, and far too many emails to count. Take the over. Seriously. It’s new turf. Why are we doing what we are doing?

Class 58

Facebook Adds Guide, Heatmap Features for 360 Video; New Video Metrics

SocialTimes Facebook

It’s all video, all the time at Facebook, as the social network Wednesday introduced two tools for publishing 360-degree videos , Guide and Heatmap, along with new video metrics in Page Insights. The social network described Guide as a way for publishers to provide viewers with a guided tour of their 360 videos, ensuring that those viewers see key moments. Head to the new “360 Controls” tab.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

The Games that Shall Not Be Named

Spin Sucks

The USOC has made a blanket statement that no business can mention the games (aka Olympics) anywhere online. No RTs, no mentions, nothing. The post The Games that Shall Not Be Named appeared first on Spin Sucks. Comments I remember that! Most of us have a goal of increasing. by Erika Heald It seems account tweeting at the pope has been shut down by. by Harry Hawk How about Sith lords?

Your Complete Social Media Checklist

Peg Fitzpatrick

Have you ever wished you had a social media checklist? The amount of work that goes into growing and managing a social media presence is immense, and it can be hard to make sure you’re staying on top of everything that needs to get done. Today I have Michael Patterson of Sprout Social sharing a guest article and social media checklist. Enjoy! . Daily Social Media Checklist. Guides. Quizzes. eBooks.

10 Tools for More Productive Online Marketing

SocialFish

Online marketing is a many headed monster. The average marketer has to balance social, content, email, and other inbound marketing tactics. All while making sure to monitor the most effective, in order to constantly tailor their strategies to improve results quarter by quarter. Anyone who has done it, whether with or without a team, knows how exhausting it is. GetResponse. DrumUp. Ugh, data.

[BREAKING] LinkedIn Ventures Into Video

Myrland Marketing

Those of you who know me know I’m bullish on video, and livestreaming, video’s real-time cousin. I’ve been waiting for LinkedIn to launch a native video app so users can reach audiences with a medium that removes yet another barrier to familiarity, and that is natural video, where we are allowed to see one another in a largely unrehearsed, often natural environment. Thanks!”

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

On Women’s Equality Day, Be the Change You Want to See

Waxing UnLyrical

Today is Women’s Equality Day in the U.S., which commemorates women in this country being given the right to vote. These are the days. And such days – be they International Women’s Day , or Women’s Equality Day, or Equal Pay Day – inevitably make me think about how far we have come… and wonder whether we’re doing enough to keep moving. Equal Pay Day.

Top 5 Rated Social Media Management Tools

The Social Media Hat

Social Media Top 5 Rated Social Media Management Tools. What is the best social media management tool on the market? This is a question that most social media marketers and entrepreneurs ask themselves – after all, finding the best tool can help with both productivity and efficiency, and it helps you make sure you get the most out of your social media marketing campaigns. Agorapulse. Buffer.

How to Keep Clients from Tripping Up at Red Carpet Events

Spin Sucks

Red carpet ready means leaving a positive impression while connecting with other influencers, and developing meaningful relationships with the media. Nicole Rodrigues shares some valuable lessons. The post How to Keep Clients from Tripping Up at Red Carpet Events appeared first on Spin Sucks. Comments Great post, Nicole! by Paula Kiger “The event wasn’t even a children’s benefit.”

10 Actionable Video Basics for Social Media Marketing

Simply Measured

Video is one of the most effective ways to harness the power of social media. Some recent stats: . 73% of marketers say they will increase their use of video in 2016. YouTube has over a billion users , with hundreds of millions of hours watched daily and billions of views. Over 4 billion video views happen on Facebook every day. The Social Marketer’s Guide to Social Media ROI Download.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Blockchain – governance, regulation and security

Buzz Marketing for Technology

Recently I had the pleasure to chat with Alex Tapscott, founder and CEO of Northwest Passage Ventures and coauthor—with his dad, the famed business theorist Don Tapscott— of the new book, “The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World,” just published by Penguin’s Portfolio imprint. It’s not been easy, and that has led to a problem of trust. 

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels. Their images are just awesome. Above you can see an example of how Hills Bros. Think Big.

Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Guest Post by Denise Chan. This past year, we saw Buzzfeed’s exploding watermelon blow up the internet, becoming the largest Facebook Live stream to date, with over 800,000 live viewers. On Cinco de Mayo, Snapchatters hopped on the app to turn their faces into giant tacos using Taco Bell’s taco face Lens, which later became the top campaign in the app’s history with 224 million views.

UGC 56