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Applied Analytics with Andy Crestodina

Spin Sucks

This month, we asked Andy Crestodina to join us again because he has a new presentation on Applied Analytics …and every communicator must understand this. It’s learning how to read the reports Google Analytics gives you. It’s applied analytics to make decisions, not to report metrics. What You’ll Learn About Your Analytics. By Gini Dietrich.

Analytics: the Sideways Approach to Measuring PR

Spin Sucks

And analytics are at the heart of this approach. Sideways Analytics. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. You’ve heard this ad nauseam by now: Get familiar with Google Analytics , blah, blah, blah. The post Analytics: the Sideways Approach to Measuring PR appeared first on Spin Sucks.

Twitter’s enhanced analytics dashboard

Janet Fouts

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis. To find yours, go to Twitter and log in, then click analytics on the drop-down menu under your profile, or just got to analytics.twitter.com.

Google Analytics for Beginners

Idaconcpts

Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Google Analytics is a flagship service from the Google stables that furnish accurate visitor data for an online enterprise. Advantages of using Google Analytics. Google Analytics is a free service.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS. BEYOND SENTIMENT ANALYTICS. FREE MONITORING SERVICES.

How to Make Marketing Analytics Easier

Convince & Convert

If you’d like to be more actionable with your analytics, start with the “so what?” Read the whole entry. » Digital Marketing conversion report formstack google analytics how to analyze marketing data increase conversion with data marketing analytics track social media marketing Tons of marketers hate data, so they only focus on the low-hanging fruit. question.

Native Instagram Analytics Are Here…Sort Of

Ignite Social Media

If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion. It’s taken four years for a native analytics offering from the tool, but it’s here! Instagram Insights. Instagram Post Metrics. reach.

The Future of Analytics

Spin Sucks

They had two requirements: 1) I discuss the future of analytics and 2) I send them the script beforehand. The future of analytics is an easy one. And also tell me what you think about the future of analytics. The Future of Analytics originally appeared on Spin Sucks on August 18, 2011. Analytics Social Media analytics future of analytics Radian6

5 Free Alternatives To Google Analytics

Small Business Mavericks

I’m not suggesting you should give up on Google Analytics, especially now that they are in the process of rolling out Universal Analytics , but if you do decide to look around for other analytics services, here are five free alternatives to Google Analytics you might consider. Clicky – Clicky is one of the more popular Google Analytics alternatives. Mixpanel – Mixpanel offers analytics for events management. Inspectlet - You get 100 session recordings for free and a visitor-oriented analytics package/.

The Best Social Media Analytics Tools for Publishers

Adam Sherk

There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. Real-Time Analytics. Engagor is a comprehensive all-in-one tool with a good analytics component.

Twitter Analytics For All Users Now Available

Firebelly

Blog Social Media Twitter twitter analytics Numbers nerds rejoice! Twitter is finally providing all users with data on their tweets. Previously, this information was only available to advertisers and a limited number of other users. There are three dashboards of information, including: Tweet activity Measure engagement and learn how to make your tweets more successful.

The Famous Faces of Google Analytics

Bill Hartzer

If you’re in the search marketing industry, or you have anything to do with websites, you’ve probably logged into Google Analytics. Well, that’s probably an understatement: you probably log into Google Analytics several times a day, like I do. Director, Marketing Analytics and Optimization at National Geographic Society. Web AnalyticsMia is Sr.

How to Use Predictive Content Analytics

Convince & Convert

We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Predictive Content Analytics Resulted in Better Content Marketing. Overall, predictive content analytics generated more page views with 77% less content created. 4. 40 – Predictive Content Analytics (perhaps a little too broad, making it tough to compete).

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

Alterian/SDL ($) | Alterian is now SDL, an integrated platform that blends the marketing analytics, campaign management, and social media capabilities from Alterian with those of SDL. Includes detailed analytics for all your posts. See my in-depth post: Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing. based on your queries. Updates in real time.

Making Sense of Social Media Analytics

SocialFish

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Making Sense of Social Media Analytics from Maggie McGary. Whew, it’s been a busy few weeks. How do you map metrics to ALL of those functions?! ———-.

LinkedIn Analytics: The Complete Guide

Sprout Social

As a part of this shift, the B2B social network has also made big changes to LinkedIn Analytics (formerly Insights) that allows companies to access data to measure their efforts. LinkedIn Analytics focuses on three main areas: Company updates. LinkedIn Analytics will also show you how your follower count stacks up against competitors in your industry. The visitors section of LinkedIn Analytics gives you data about your company page, not your content. LinkedIn Pulse Analytics. The first section of Pulse Analytics is an overview of your latest posts.

Facebook Real-Time Analytics

Mindjumpers

This makes your analytics options far more advanced and can also help you to optimize content for your audience or customers. Facebook Marketing & Communication analytics Comment Box demographics Social Media Social Plugins social sharingTweet Facebook is constantly developing and updating their efforts in creating the social web. Measure impact of social plugins.

Offline Retail Analytics Via Smartphone

Small Business Mavericks

There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” Tracking & Analytics analytics retail tracking” The company’s name is Euclid. think this is a sublime idea. Euclid collects data for retail businesses using smartphone technology to track consumer movement. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to. You can do the same thing with in-store traffic.

Beyond Likes: 9 Facebook Analytics You Must Be Measuring

Kikolani

Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. I’m obsessed with tracking metrics and setting goals , so today, I’m showing you my 9 favourite Facebook metrics. When it comes to Facebook, we’re all guilty of one thing: focusing on ‘likes’. We all want more.

The Best Free Tools for Twitter Analytics

Adam Sherk

During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. Twitter Web Analytics. Topsy Social Analytics. Beyond Facebook Insights: Useful Facebook Analytics Tools.

4 Steps to Segment Social Media Traffic in Google Analytics

Idaconcpts

The Google Analytics Traffic Overview is a report that provides an overview of the different kinds of sources that send traffic to your site. Given the rise of social media, a common question by newbies to Google Analytics is how to track their social media referrals. The graph shows traffic trends; the pie-chart and tables show what is driving the trends. Click on Advanced Segments.

Facebook Analytics for Apps Adds Time Zones, Hourly Charts

SocialTimes Facebook

Facebook added two major features to its Analytics for Apps  Thursday: the ability to set time zones and view data by hour of the day. The social network also added an option for “last 24 hours” in Analytics for Apps’ date picker and the ability to break down reports by time interval. Go to the settings page in Analytics for Apps by clicking the gear icon in the upper right corner.

10 Steps to Master Your Social Media Analytics

Convince & Convert

So, alongside the checklist below, we’ve also put together a simple 10-point infographic for social media analytics to help you with every step of the process. The first step in a measurement plan for social media analytics is to work out what you want to track and why. Image via Unsplash. The ultimate goal for brands? highlight to tweet). Begin by Planning. Time to Refine.

How to Remove Semalt.com in Google Analytics

Bill Hartzer

There’s a rogue website that is showing up as a referral in your Google Analytics. Semalt.com bills itself as “Semalt is a professional webmaster analytics tool that opens the door to new opportunities for the market monitoring, yours and your competitors’ positions tracking and comprehensible analytics business information.” ” Okay, fine.

Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

What are the best third-party tools for advanced Facebook analytics? In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. I’ve also left out the feature and pricing information as this frequently changes. With that in mind here are some Facebook analytics tools to experiment with: PageLever. Simply Measured’s Facebook Fan Page Analytics gets a gold star for clear, simple data visualization. Simply Measured. EdgeRank Checker.

20 Top Twitter Monitoring and Analytics Tools

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. How is your brand perceived? Wide reach. Direct feedback.

Use Predictive Analytics to Create Valuable Content

Spin Sucks

In fact, studying these behavior patterns is called predictive analytics , and can be very useful in predicting future outcomes and trends. Use Predictive Analytics to Create Valuable Content. The post Use Predictive Analytics to Create Valuable Content appeared first on Spin Sucks. By Robert Conrad. Simple. By paying attention and genuinely interacting with them. Coca-Cola.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery.

2 Cool (And Free!) Instagram Analytics Tools

Firebelly

used Statigram and cross-referenced it with the Simply Measured Free Instagram Analytics report. I love Instagram. My favorite filter, and therefore the one I use the most, is X-Pro II. My followers, however, seem to prefer when I use the Earlybird filter. Those photos received the most engagement by way of likes and comments. How do I know this? Best days and time for engagement.

How to Use the New Twitter Analytics Dashboard

Convince & Convert

What if Twitter launched the most awesome analytics dashboard and no one really noticed? So here are some insights into Twitter’s new analytics platform: Twitter Analytics Dashboard. Read the whole entry. » Social Media Strategy activity analytics dashboard engagements impressions insights social media social media management social media strategy tool twitter

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. It has been noticed that marketers are turning towards social analytics to make use of this ‘big data’ while also attempting to understand consumer attitudes and behaviors and to harness these insights for business.

5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand. ” Pinterest Analytics – Know Your Audience. ”  . Klear – Influencer Specialists. now use Pinterest.

Facebook Analytics for Apps Now Supports Messenger Bots; FbStart Program Welcomes Bot Developers

SocialTimes Facebook

If you still think chat bots for Messenger  are a passing fad, think again: Facebook announced Monday that Analytics for Apps  now support bots, and bot developers are welcome in its FbStart  program. For bots associated with multiple pages, you’ll be able to filter results at the page-level to view analytics for a specific page.

Web analytics Is Not Sufficient For Customer-Centric Inbound Marketing

Conversionation

Web analytics offers enormous possibilities for those able to take all out of it. Blog Inbound marketing Web Analytics Avinash Kaushik ClickTale heatmap HubSpot inbound marketing web analyticsFor many companies they are sufficient to measure and improve the results of content marketing, search engine marketing, social media marketing and what we generally call inbound marketing. However, if you want to go a step further and know the efficiency, [.].

How to Use Analytics to Increase Instagram Engagement

Peg Fitzpatrick

Do you use analytics to increase Instagram engagement ? How How do you grow your Instagram account? I’m going to share some solid tips to increase Instagram engagement account using analytics. Sprout Social has five Instagram analytics reports to run. Instagram Engagement Analytics. Instagram Hashtag Analytics. 3. Instagram Follower Analytics. Likes.

We’re Revolutionizing the Social Analytics Space. Again.

Simply Measured

As pioneers in the social analytics space, we have the seasoned expertise, the vision, and, now, the product to help you navigate every change that comes your way. For years, marketers have been challenged to show return from their social media programs and data. Social marketers want to know how they’re impacting business outcomes across all channels, both public and private. Social API.

New Twitter Analytics: Everything You Need To Know

Firebelly

Twitter has rolled out “new and improved” analytics dashboard that is sure to make data-hungry marketers happy. Twitter’s New Analytics Tell Advertisers And Publishers How Many People Actually Saw Their Tweets By Anthony Ha If you’re looking for more details about how. These five posts will fill you in on everything you need to know. Twitter

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s  Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Using social media analytics hashtag tracking is easy, whether it be an event-related hashtag like #FIFAWWC or a more conventional brand hashtag like #Twitter. Image via BigStockPhoto.com. highlight to tweet). Analyzing #FIFAWWC Mentions.

Social Media Monitoring vs. Customer Intelligence Analytics

Unspoken

Customer Intelligence Analytics. Transactional analytics, i.e., how much buzz there is about keyword=XYZ and whether it’s positive or negative. Contextual analytics - why customers purchased this product, what they do like and don't like about their experience, and to what degree. He currently serves as the Customer Experience (CX) Whisperer at Amplified Analytics, the company specializing in technology for Opinion Mining of Customer Feedback for Strategic Marketing and Product Management Applications. This is a guest post by Gregory Yankelovich.

Crowdbooster Review: Social Analytics & Optimization

Jason Yormark

I had signed up for Crowdbooster a few months ago, but never really got around to giving it a close look until the past week or so and I’ve become a fan. While there are quite a few social media tools out there that provide similar services, Crowdbooster has it’s share of unique features that I could definitely see myself using fairly regularly. What’s The Same? What’s Different? Social Media