article thumbnail

Sysomos Acquired By Marketwire

Dave Fleet

Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Update: Sysomos has confirmed the acquisition.

Sysomos 334
article thumbnail

Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. Sysomos’ Nilesh Bansal wouldn’t shed any light on the question when I spoke with him. I came away impressed.

Sysomos 273
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

Now I’ve used Radian6 in the past and I like to use Sysomos MAP when undertaking a brand audit, but nBA Pulse offers deeper insight and increased agility in data use. Marketwire/Sysomos: Social Communications & Analytics for 70% of the Fortune 50. It’s already being used by McDonald’s, 7Eleven, David’s Bridal and Subway.

Sysomos 333
article thumbnail

Sysomos

Convince & Convert

A leading global provider of cutting-edge social media analytics and monitoring technology for brands, businesses and agencies. yz (Hidden) Content Pros Sponsors'

Sysomos 60
article thumbnail

What every consultant should know about social media analytics

Sherrilynne Starkie

Social listening tools such as Cision, Sysomos, Reddit Keyword Monitor Pro, Streamview for Instagram, Keyhole and Snapalitics, among others. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap.

article thumbnail

How a social media consultant can help your business

Sherrilynne Starkie

These tend to include the following: Data and insights such as Google Analytics, Sysomos, Sprout Social, Facebook Insights, Twitter Analytics, etc. The tools that a social media consultant brings to a project provide significant value. Most use a combination of 20 to 30 software programs and tools in their work. and more.

article thumbnail

Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more. Create audience personas, conduct SWOT & PEST analysis, formulate evaluation frameworks, prescribe corrective adjustments. Strategy Development.

Skills 334