Where do $5 logos even fit in the world of branding? With the rise in outsourced logo design, it seems as though branding has become simple, cost-effective, and nearly effortless. In these scenarios, companies can create a “brand” with little effort and minimal strain on capital. Unfortunately, the enticement of “ cheap and quick ” and the monetization of the logo have blurred our perception of what a brand truly is. Many companies believe their brand is best represented by their catchy logo, witty tagline, and colour scheme. Experience. Vision. Trust. MORE >>

There has been a lot of discussion lately about whether or not brands should be on Twitter. Quite frankly I really enjoy and appreciate some of the brands that I follow on Twitter because they give me news about their brand without me having to go find it. If you are thinking about whether your brand should be on Twitter - Here is just some of the discussions occurring about branding with Twitter BusinessWeek piece on Brands that Tweet Do brands belong on Twitter? Brands need to think before they tweet! MORE >>

More and more brands has also starting to tap into this platform. Brands on Pinterest. Therefore the  most successful brands on Pinterest are the ones who are less promotional and more human ie. They pin things that communicate who the brands are and what they are inspired by. Here are some of the brands that using Pinterest in a great way to connect to their markets: General Electric. board with images of reused and recycled things gives the brand an approach of caring for sustainability. What F8 Developer’s Conference 2011 Holds for Brands and Users. MORE >>

Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. For this purpose, it is imperative to understand user’s behaviour on social media – in terms of which channels are they most receptive to, how do they interact with brands and which kind of content is most attractive to them. The survey findings: In order to dive deeper into this topic AYTM Market Research surveyed 2,000 internet users. MORE >>

The discussion around personal branding seems to be one that happens a lot. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you need to have a personal brand? I’ll never forget, after she’d been there for a few months, she said, “Why aren’t we branding this firm?” Your Personal Brand. No matter how you write it, your personal mantra will be used consistently across the web as you begin to build your brand. Get a book deal? MORE >>