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 Brands |
| Page 1 of 96 | Previous | Next | CITIZEN MARKETER 2.1 NOVEMBER 15, 2010  Brand Haiku The goal is to write a haiku about a recent brand experience -- good or bad. However, he did offer up his #brand haiku via e-mail. Tags: ihg Bloggers brandhaiku intercontinental hotels brand experiences Some people hate the fact that wifi is now available on airplanes. Not me. My latest is a fun little exercise that I've asked a number of my blogger friends to participate in. | SIMON MAINWARING JANUARY 3, 2011  2011: Facebook puts all brands on notice By any measure, 2011 is the year Facebook must be taken seriously by each and every brand. brands retort. Orchestrating social games only to get someone to “fan&# your brand without any follow through interest, is not taking Facebook seriously. So, this being the time for New Year’s resolutions, what should a brand do to take Facebook seriously? ’ 6. | | | | | |
| SIMON MAINWARING JANUARY 17, 2011  How brands rediscover the lost art of conversation Brands and consumers are now in dynamic conversation. The polarity of the conversation has shifted too as social tools have allowed consumers to become producers, publishers, distributors and curators of content that impacts brand narratives. The onus then falls on brands to adjust and respond in meaningful and effective ways. Image: larrydressler.com. What does this mean? | SIMON MAINWARING JULY 5, 2011  What Google+ means for brands What this means for brands and their marketing is enormous. As the individual becomes the filter through which all information must pass, the onus for brands to be defined and social becomes acute. That means when you visit a website the ads will reflect brands, topics or causes that you have demonstrated a past interest in through what you searched and shared. | SIMON MAINWARING JANUARY 10, 2011  Brands must be community celebrants, not celebrities If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands. To achieve this a brand must undergo a re-visioning process ideally led by management. Leading brands already embracing this new dynamic. | MINDJUMPERS DECEMBER 19, 2011  Social Media And Branding [Infographic] Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. Infographic Social Media brands on social media consumer behaviour content management influencers for brands social media personalities user behaviour | | | | | | | |
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KYLE LACY | FRIDAY, NOVEMBER 18, 2011  150 Tips Tricks and Ideas for Personal Branding
I wanted to round out the week with some tips, tricks, and ideas for building your personal brand. The slideshow is an assortment of quotes from my book ( Branding Yourself), tweets from users, and quotes from professionals. 150 Tips Tricks and Ideas for Personal Branding. branding contenthope you enjoy! View more presentations from Kyle Lacy. MORE >> -
KYLE LACY | FRIDAY, FEBRUARY 18, 2011  10 Ways to Maximize LinkedIn for Personal Branding
try to update my LinkedIN profile with relevant news, blog posts I am writing, or information about my Twitter Marketing for Dummies book and Branding Yourself. You can actually find a ton of different pieces of information in Branding Yourself. branding business content innovation Branding Yourself linkedin Twitter Marketing for Dummies videoTake Full Advantage of Your Profile. It is extremely important to maximize the use of your profile on LinkedIN. When you are communicating with other individuals. on the site. your profile speaks for you. Recommendations. MORE >> -
SIMON MAINWARING | SUNDAY, FEBRUARY 20, 2011  What brands must do now to engage their customer communities
There’s an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? Put another way, how do brands stay connected with their communities while also standing out from their competitors? The answer is a logical extension of what brand leaders are currently doing in the marketplace. Moving forward, brands must go one step further. MORE >> -
SPIN SUCKS | THURSDAY, SEPTEMBER 15, 2011  7 Ways to Turn Employees into Brand Ambassadors
Here are some of my top tips to engage your employees and elevate them into brand ambassadors for your company. Provide a branded freebie for the gift bag! Ways to Turn Employees into Brand Ambassadors originally appeared on Spin Sucks on September 15, 2011. Communication entrepreneur amber avines brand ambassadors company culture employeesToday’s guest post is written by Amber Avines. Want your company to attract more business, secure greater exposure, and reach new customers? Look no further than your employee base to give you that critical advantage! MORE >> -
SIMON MAINWARING | WEDNESDAY, SEPTEMBER 22, 2010  Why brands need fan action, not fan acquisition
As more brands embrace social media as a marketing strategy, many are racing to establish a sizable social footprint. This inevitably begs the question: “What good are a million Facebook fans if they are not engaged and won’t do anything for the brand?’ ’ Brands must work to inspire fan action, not merely seek fan acquisition. thousand fans that share the same core values, that find a brand’s communications meaningful and that are willing to do, say or buy something for the brand are far more valuable than one hundred thousand passive members. MORE >> -
- Brand Warfare as Counterinsurgency SPIN SUCKS | SUNDAY, MAY 29, 2011
- Five Ways to Humanize Your Brand In Social Media SPIN SUCKS | THURSDAY, AUGUST 4, 2011
- The Advertising Budgets Of The Top Brands SMALL BUSINESS MAVERICKS | FRIDAY, JUNE 24, 2011
- 10 Reasons Why LinkedIn is Powerful for Branding and Sales KYLE LACY | MONDAY, AUGUST 2, 2010
- Patagonia: The power of brand transparency SIMON MAINWARING | FRIDAY, APRIL 22, 2011
- Inspiring Brand Ambassadors SAMIR BALWANI | TUESDAY, JANUARY 18, 2011
- How brands must rethink sustainability SIMON MAINWARING | WEDNESDAY, MAY 18, 2011
- A new social contract between brands and consumers SIMON MAINWARING | SUNDAY, MARCH 6, 2011
- Brands that Tweet BUZZ MARKETING FOR TECHNOLOGY | MONDAY, DECEMBER 15, 2008
- What to do when good brands make bad things? Or bad brands do good? SIMON MAINWARING | MONDAY, SEPTEMBER 27, 2010
- Millennials have found religion but will brands? SIMON MAINWARING | MONDAY, OCTOBER 18, 2010
- Why do People Engage With Brands Socially (Infographic) MINDJUMPERS | TUESDAY, JULY 5, 2011
- What is a brand anymore, anyway? ENGAGING BRAND | MONDAY, SEPTEMBER 27, 2010
- All Branding, All The Time MY CREATIVE TEAM THINKING | SUNDAY, AUGUST 7, 2011
- Top 10 brands on Facebook SOCIALNOMICS | WEDNESDAY, OCTOBER 27, 2010
- Brands, if you really want to make money look to your motives SIMON MAINWARING | WEDNESDAY, JULY 28, 2010
- How brands partner with consumers to scale social good SIMON MAINWARING | SUNDAY, MAY 15, 2011
- Monitor Your Brand Online-Part 1 HARP SOCIAL | WEDNESDAY, JANUARY 6, 2010
- Socializing Your Brand [Infographic] MINDJUMPERS | TUESDAY, NOVEMBER 22, 2011
- What is Branding? (Video) SOCIALNOMICS | FRIDAY, SEPTEMBER 16, 2011
- There’s No “I” In “Brands”, But They’re Surrounded By A Lot Of “BS” JOEY STRAWN | TUESDAY, APRIL 26, 2011
- Why brands must start caring about something other than themselves SIMON MAINWARING | MONDAY, OCTOBER 25, 2010
- Introducing Lifestyle Brands: The Emerging Branding Strategy. IT'S JOSIP NOT JOSEPH | MONDAY, MAY 10, 2010
- What is a brand? BLUE FOCUS MARKETING | SUNDAY, FEBRUARY 13, 2011
- Top ten beliefs from the future of business, branding, and advertising SIMON MAINWARING | TUESDAY, MAY 24, 2011
- Where to start if your brand wants to build an online community SIMON MAINWARING | MONDAY, AUGUST 30, 2010
- Branding Yourself UnReview (and Contest!) JOEY STRAWN | WEDNESDAY, FEBRUARY 23, 2011
- Why brands that do good must also do it well SIMON MAINWARING | FRIDAY, MARCH 4, 2011
- Thoughts on Brands Engaging on Twitter CITIZEN MARKETER 2.1 | THURSDAY, APRIL 2, 2009
- Facebook Private Messaging for Brands MINDJUMPERS | WEDNESDAY, DECEMBER 21, 2011
- Brands 50% more popular than celebrities in social media FRESHNETWORKS | SUNDAY, OCTOBER 31, 2010
- 3 Videos on Branding Yourself KYLE LACY | FRIDAY, OCTOBER 14, 2011
- 26 Free Tools for Monitoring Your Brand's Reputation PAMORAMA | SUNDAY, DECEMBER 6, 2009
- 5 Tips: How Brands Can Use Foursquare to Grow MINDJUMPERS | TUESDAY, OCTOBER 11, 2011
- Top ten ways to instantly humanize your brand SIMON MAINWARING | THURSDAY, JUNE 9, 2011
- People do not want to create content for your brand FRESHNETWORKS | SUNDAY, FEBRUARY 27, 2011
- Defensive Branding TWIST IMAGE | THURSDAY, APRIL 21, 2011
- The Power of Personal Branding KYLE LACY | WEDNESDAY, NOVEMBER 17, 2010
- 40 Ways to Build Trust in Your Brand on Social Media KYLE LACY | WEDNESDAY, FEBRUARY 9, 2011
- Twitter Brand Pages are Pointless SPIN SUCKS | TUESDAY, DECEMBER 13, 2011
- What Should Be The Outcome of Brand Conversations in Social? DIRECT MARKETING OBSERVATIONS | TUESDAY, NOVEMBER 15, 2011
- Building a Personal Brand vs. an Iconic Brand TAYLOR MAREK | FRIDAY, FEBRUARY 5, 2010
- How To Make Your LinkedIn Page Talk About Your Brand MINDJUMPERS | MONDAY, NOVEMBER 28, 2011
- When brands win hearts and minds they have nothing to lose SIMON MAINWARING | WEDNESDAY, OCTOBER 27, 2010
- The State of Brands on Facebook [infographic] MINDJUMPERS | SUNDAY, NOVEMBER 28, 2010
- Brands as competitors to entertainment media ALEX BLOM | SATURDAY, OCTOBER 9, 2010
- Customer Experience Defines Your Brand JEFF KORHAN | MONDAY, DECEMBER 12, 2011
- The ‘Why” vs. “How”: What makes some brands extraordinary and others not SIMON MAINWARING | MONDAY, AUGUST 2, 2010
- Advisory: Google Begins Booting Brands DANNY BROWN | THURSDAY, JULY 21, 2011
- You Can Now Tag a Brand or Page in Facebook MINDJUMPERS | THURSDAY, MAY 12, 2011
- Why Branding is 'Being' ENGAGING BRAND | MONDAY, NOVEMBER 8, 2010
- 4 Tips on Writing Great Stories for Your Brand KYLE LACY | WEDNESDAY, SEPTEMBER 1, 2010
- The power of community and contribution for small brands SIMON MAINWARING | WEDNESDAY, AUGUST 3, 2011
- Kiip: A new intersection for branding, advertising and gaming SIMON MAINWARING | SUNDAY, MAY 8, 2011
- Three key social media lessons that brands will learn the easy (or the hard) way SIMON MAINWARING | MONDAY, AUGUST 9, 2010
- Is Avataritis Killing Your Brand? KYLE LACY | FRIDAY, MAY 14, 2010
- 10 Questions to Develop Your Brand - The Engaging Brand ENGAGING BRAND | TUESDAY, JANUARY 19, 2010
- Why the future of your brand will be crowdsourced SIMON MAINWARING | TUESDAY, FEBRUARY 7, 2012
- Millennial Values Behind Lifestyle Brands IT'S JOSIP NOT JOSEPH | MONDAY, AUGUST 9, 2010
- Brandlines: If and when brands begin and end? SIMON MAINWARING | WEDNESDAY, NOVEMBER 10, 2010
- Branded virtual goods and what good they can do SIMON MAINWARING | MONDAY, SEPTEMBER 13, 2010
- Brand Marketers & Social Media: Great Expectations SOCIAL MARKETING FORUM | WEDNESDAY, APRIL 6, 2011
- Apple: How brands, customers & society benefit when a company shows what it stands for SIMON MAINWARING | SUNDAY, APRIL 17, 2011
- Ten Tips for Using Brand Ambassadors in a Social Media Campaign COLIN ALSHEIMER | MONDAY, JULY 12, 2010
- The Half Assed Guide to Brand Awareness JOSH S PETERS | MONDAY, AUGUST 17, 2009
- Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online HARP SOCIAL | TUESDAY, JANUARY 12, 2010
- Why you need a social branding blueprint SIMON MAINWARING | WEDNESDAY, NOVEMBER 30, 2011
- Top Ten New Year’s Resolutions for brands SIMON MAINWARING | WEDNESDAY, JANUARY 4, 2012
- Why Facebook’s Community Pages Could Give Brands Headaches DAVE FLEET | MONDAY, MAY 10, 2010
- Branding Glossary WISDOM LONDON | FRIDAY, OCTOBER 15, 2010
- 3 facts that will shape the future of branding, marketing and social media SIMON MAINWARING | MONDAY, NOVEMBER 21, 2011
- On purpose: Why some brands have already failed in 2010 SIMON MAINWARING | THURSDAY, JANUARY 21, 2010
- Why social media makes brands do good SIMON MAINWARING | MONDAY, NOVEMBER 22, 2010
- What Not to Do When Humanizing a Brand WAXING UNLYRICAL | WEDNESDAY, JUNE 15, 2011
- 12 Tips For Successful Branded Online Communities FEVER BEE | MONDAY, MARCH 14, 2011
- “K” is King in Brand and Company Naming WAXING UNLYRICAL | WEDNESDAY, NOVEMBER 30, 2011
- Let Brands Be Brands GEOFF LIVINGSTON | THURSDAY, APRIL 7, 2011
- Building a Personal Brand vs. an Iconic Brand TAYLOR MAREK | FRIDAY, FEBRUARY 5, 2010
- Marketing & Branding in Social Gaming SOCIAL MARKETING FORUM | SUNDAY, JANUARY 30, 2011
- The top ten brands on Facebook FRESHNETWORKS | THURSDAY, JUNE 10, 2010
- The Death of Traditional Brand Messaging KYLE LACY | FRIDAY, NOVEMBER 19, 2010
- Why effective branding is about doing, not telling SIMON MAINWARING | THURSDAY, JANUARY 26, 2012
- Why brands pit one audience against another and lose both SIMON MAINWARING | WEDNESDAY, OCTOBER 13, 2010
- 3 ways social gaming can benefit brands FRESHNETWORKS | TUESDAY, SEPTEMBER 21, 2010
- Will A Brands Next Big Move Be A Journalism Department? TWIST IMAGE | SATURDAY, MAY 14, 2011
- How to create future brands BLUE FOCUS MARKETING | MONDAY, SEPTEMBER 26, 2011
- Branding in the age of social media FRESHNETWORKS | SATURDAY, FEBRUARY 14, 2009
- “The products are original. It’s the brands that are fake.” SIMON MAINWARING | WEDNESDAY, AUGUST 25, 2010
- Reflections on Brand Advocates & Social Influence MINDJUMPERS | FRIDAY, AUGUST 26, 2011
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Sherrilynne Starkie