Social media is crap. Social media is a waste of money and time. Social media can’t be measured so we’re just wasting energy. Social media doesn’t offer lead generation. I’ve seen a ton of criticism about social media and what it can and can’t do. Most times the biggest complaint is that “social media isn’t working for us&# , and because of that, social media is automatically a crap shoot. What’s your end goal with your social media activity? MORE >>

Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms. Today, I’m going to elaborate a bit further on this subject by having a look at some recent statistics about customer service on social channels. Have you asked yourself whether or not your company is taking full advantage of the resource that is social media, and are you already using social media in an attempt to convert angry complaints into happy customers? Infographic]. MORE >>

lot of people are excited about social media and think it could have a hugely positive impact on their brand, their marketing and communications, the insight they get, the way in which they deal with customer service and many other benefits it can bring to an organisation and to the way it interacts with and engages customers. They are right to be excited, the opportunities are great but brands should not hide from the fact that getting an engaging social media presence takes proper thought, some effort and may take time to embed. MORE >>

So you’re thinking about jumping into social media. You’ve read a whole slew of blog posts, news stories as well as examples of how social media has helped businesses like yours cut costs and market more effectively. Or are you just jumping in, because everyone’s telling you that social media isn’t for toe-dippers? Okay, this might seem like an obvious question with an even more obvious answer, but have you really asked why you’re about to start using social media? Have You Carried Out a Social Media Audit? MORE >>

Social media is many things to many people. Yet there is one area where all the definitions can come together and agree on, and that’s the area of social media myths. So, here are a few social media myths that we can probably all agree are out-of-date thinking at best, and dangerous advice at worst. Social Media is Free. So let’s make it simple – social media is not free. Sure, you can bootstrap your way around social media – but free it ain’t. Social Media Levels the Playing Field. MORE >>