How to set up the tools (search strings, comparison challenges and coverage). I downloaded FreshNetworks Social media monitoring review 2010 earlier today (while reading it on my iPhone) and had some thoughts about the review. One one hand, I would have liked to have had the time and resources to do this study myself. Just want to note that in my writings there is a good amount of Art and Instinct -  which allows me a certain freedom which I try not to abuse – but I try as hard as I can to stay true to the technical nature of the subjects I write about.  Coverage (on page 6). MORE >>

Social Business Comparison. recognize that this is not an apples to apples comparison, as many of the companies (especially smaller ones) ranked as Best Companies to Work For are not in the Social Business Index at all. Another interesting finding in my comparison is that among the 40 companies appearing on both lists, only five (Starbuck’s, Microsoft, Mattel, Hasbro, and Cisco) were ranked higher on the Social Business Index than on the Best Companies to Work For list. Are social business and corporate culture inevitably linked? The Social Business Chicken and Egg. MORE >>

David Edelman and David Court use different words to label the four phases, so I am choosing to call them Consideration, Comparison, Conversion and Commitment. Advertising is most effective in the Consideration phase, peer reviews are most effective in the Comparison, retail promotions are most effective in the Conversion phase, and positive post-purchase  experience (along with peer reviews) is the most effective in the Commitment phase. However, consumer decisions are often made in the Comparison and Commitment phases. What do you think? Share this on del.icio.us. MORE >>

Comparisons. Business Factors Change Factors Disruptive Factors Relationship Economy Strategic Factors Systemic Factors cable power call comcast Comparisons count customer customer call center forty minutes House infinity informatio knowledge Lets person person number phone purpose service customer service technician set street technician thoughtful attention visitRecently I called Comcast concerning issues I was having with my internet connection. was on the phone for over forty minutes. Comcast heard me but they weren’t listening. Hearing vs. Listening. MORE >>

This time, the comparison is between Facebook and Twitter and the reasons fans and followers cite un-Liking and un-following you. About Us What’s a Maverick? The Collateral Effect Of Social Media » Why Fans And Followers Are Breaking Up With You Matt McGee once again found an interesting study. The results are interesting. That is, the No. reason was the No. reason, and vice-versa. So what does this data mean? agree with Matt on his conclusions about the meaning of the data. reason for unfollows. The actual percentage who cited that reason for Twitter was 39%. MORE >>