How to Measure PR: A Case Study and Examples
FEBRUARY 17, 2016
Here is one case study and some real examples. The post How to Measure PR: A Case Study and Examples appeared first on Spin Sucks. Communication Measurement client case study Google analytics infusionsoft PR metricsWhile it's easy to talk about why AVEs should die, it's harder to show how to measure PR. Comments Excellent post. So well explained. You know we need the.
7 Facebook Marketing Case Studies
MAY 19, 2013
These case studies look at the goals, approaches, and results for several Facebook campaigns. . Read the case study. . Read the case study. . Read the case study. . Read the case study. . Read the case study. Read the case study. . Read the case study. Facebook Marketing Social Media Social Media Marketing Case study HubSpot.
Top Social Media Case Studies of 2012
The Realtime Report
DECEMBER 31, 2012
What were the most popular social media case studies in 2012? What did you think were the most interesting case studies of 2012? Don’t forget to check our weekly #RLTM scoreboard for the latest stats, case studies, and realtime tools going ahead into 2013 — and sign up for our newsletter to stay on top of new realtime campaigns all year long.
2013 B2B Marketing Priorities [Study]
AUGUST 1, 2013
Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. The post 2013 B2B Marketing Priorities [Study] appeared first on Puzzle Marketer.
The Study Guide for Communications Professionals
JUNE 3, 2015
The Study Guide for Communications Professionals Do you have a Feedly or other RSS feed for your favorite communications and PR blogs (obviously including this one… )? photo credit: Book via photopin (license) and Canva stylings of lkpetrolino The post The Study Guide for Communications Professionals appeared first on Spin Sucks. This is why we develop buyer personas.
Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)
JULY 18, 2016
Facebook IQ released a new study in which more than 5,500 users of Facebook and Instagram in six countries—Australia, Brazil, France, Japan, U.K. What are the similarities and differences between how users of Facebook and Instagram feel about both social networks? and U.S.—were were polled on their “behavior and emotions across the two platforms.” Its findings included: Respondents were 1.3
Top Reasons Case Studies Make Good Marketing
Small Business Mavericks
JANUARY 30, 2015
Everybody loves a story — and a case study tells a story. We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. case studies are flexible so they can be a blog post or one of many formats. case studies that include visual elements are attention-grabbers. case studies of people “just like us” successfully using a product/service/process prove the value of that product/service/process for “us” Case Study Guidelines.
Why Your CEO Should Be Active On Social Media [Study]
MARCH 28, 2012
The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog. The study reveals that consumers and employees regard company leaders who engage on social media positively. . Research/Study Social Media brand awarness CEO participation CEO profiles Jonas Klit Nielsen survey resultsTweet.
Relentlessly Pursue Your Professional Goals: A Case Study
OCTOBER 24, 2016
Laura Petrolino explains how to use the three "s" to set and achieve both long- and short-term goals (and shares a case study about how she used the same method to land her job at Arment Dietrich/Spin Sucks. The post Relentlessly Pursue Your Professional Goals: A Case Study appeared first on Spin Sucks. Ready to achieve all of your professional goals?
Komen Provides Excellent Crisis Management Case Study
FEBRUARY 6, 2012
What does matter on Spin Sucks is the incredible PR crisis management case study it’s providing. So Susan G. Komen caved to pressure and reversed the decision to not fund Planned Parenthood. Fantastic! Or is it? Did they cave because of the outcry, both online and off? It doesn’t matter how you feel about the entire situation. If this were a political blog, it would matter.
The Fantabulous Lists of Social Media Case Studies
Social Media Citizens
FEBRUARY 7, 2011
I’ve been browsing through the lists of top social media case studies and I thought I am going to share some of the top sites with you: Casestudiesonline.com by Tod Maffin. Social media case studies by ([link] ). WOMMA’s Case Study Library by ( [link] ). Blog Well Case Studies by ( [link] ). Case Studies and Examples by ( [link] ). Thanks!
New Study Reveals the Lifetime Value of a Blog Post
Convince & Convert
AUGUST 28, 2015
However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now. Study: The Lifetime Value of a Blog Post. IZEA commissioned a new study titled “ Lifetime Value of a Blog Post ” to uncover the full value of blog content, giving marketers actionable data to contrast against other mediums they invest in.
Successful Strategies for Distance Learning [CASE STUDY]
MARCH 21, 2012
Case Study Social LearningThis post is by Marci D. Thompson, Associate Director, Online Education, APIC. APIC is a professional association for infection preventionists (IPs) with more than 14,000 members. Their mission is to create a safer world through the prevention of infection. Thanks, Marci, for sharing your experience! ————————-.
What To Tweet And Not To Tweet About [Study]
MARCH 20, 2012
Tweet Recently researchers from Carnegie Mellon University, MIT and Georgia Tech conducted a study to understand the Twitter behavior of 1,443 Twitter users who rated 43,738 tweets during a 19-day period. Similar Posts: Facts About Consumer Behaviour on Twitter [Study]. All You Need To Know About Your Facebook Reach [Study]. For example: Such a long day at work, ugh.
Case Study: The Local Stories Project
DECEMBER 17, 2014
Two News Specialists at the NPR Digital Services asked themselves this question and conducted a study to define what types of local content cause the most sharing and engagement. Last week we discussed the importance of Local Social Management. Today The Case . This allows for the sender to post different stories to specifically targeted local audiences – from the same Facebook Page.
Full Case Study Report from GiveToTheMax Day
MARCH 8, 2012
Case Study From the Trenches Humanize Open CommunityRemember Give to the Max Day, November 9, 2011? This huge one-day fundraising effort raised $2,034,389 from 17,838 individual donors. Holy cow! But through collective, collaborative – and yes competitive – efforts limited to a short time frame, they can all work together for the good of the whole community and region.
IMPORTANT: 2013 Nonprofit Engagement Data Management Study
MAY 21, 2013
Check it out!! From the NTEN blog : When it comes to tracking and using “engagement” data – the actions, interactions, and even conversations that relate to an organization’s work but don’t necessarily represent the transactional or financial data that have been traditionally used for measuring an organization’s health – today’s nonprofits are either tracking a lot, or hardly anything at all.
Pinterest for Business: 9 Tips From Superuser PediaStaff [CASE STUDY]
FEBRUARY 21, 2012
Case Study From the Trenches ImplementationThis post originally appeared on the Realtime Report. Author Tonia Ries kindly agreed to let me repost it here, ’cause it’s just that good. PediaStaff is not an association, however its target audience – pediatric therapists – are a classic example of the kind of target audience an association might have. Promote your Pins. PediaStaff
[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising
MARCH 5, 2014
Related Posts How to Lead Your Way to a Social Organization [Case Study] Have you crossed the mobile threshold? Case Study Content Strategy Featured From the Trenches Implementation Useful Data Guest post by Amanda Sides. Why Facebook Advertising is Beneficial for Nonprofits. Minimal Costs. Granular Targeting. Location. Education Level. Relationship Status. Interests/Likes.
76% of Mobile Video Ads Are Viewed In-App [Study]
The Realtime Report
MAY 7, 2014
Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. To download the full study, click here. The results show very high completion rates – over 90% – for mobile video.
5 Best-Practice Email Marketing Case Studies
Convince & Convert
AUGUST 26, 2015
Momentum Worldwide came out with a very insightful marketing chart for 2015. I’m curious, what catches your eye most? Among the most important lead sources, email marketing stands out as a clear winner. It barely loses to social media and SEO in inbound effectiveness, and surpasses every other outbound lead source by a significant percentage. highlight to tweet). This should come as no surprise.
Twitter Video Ads Deliver Recall, Receptivity (Study)
AUGUST 9, 2016
Twitter delivers its users a steady stream of information in real-time, but video ads on the social network are still managing to capture their attention, according to a recent study, albeit one in which Twitter was involved. Mobile ad recall was “significantly higher” on Twitter, and the social network also performed strongly in other key brand metrics such as favorability, purchase intent and recommendation. Users absorb content more quickly on mobile than on desktop, with high levels of retention.
Instagram Case Study: Yorkelee Prints
MAY 5, 2016
And one account that does this really well, and who I want to… The post Instagram Case Study: Yorkelee Prints appeared first on Jenn's Trends. Instagram instagram instagram account instagram case study instagram for business instagram marketing instagram strategy social media social media marketingOne of my favorite things on Instagram is a clean, pretty, cohesive account.
Front-Loading Branding Makes Twitter Video Ads More Effective (Study)
AUGUST 19, 2016
The study by Twitter and IPG found that: Approximately one-half of Twitter users recalled video ads on the social network after viewing just one second. Twitter touted the recall and memorability of its video ads , citing research it conducted with IPG Media Lab. The three-second mark is a key spot for video ads, as recall rose 13 percent between the one-second and three-second marks.
3 Scientific Studies With Real Insight Into Social Media
Convince & Convert
JANUARY 21, 2014
Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. And this was a case study if ever there was one, because the data they had to work with was phenomenal: A database of 14,000 customers , including, get this, actual sales data. This study looked at both.
4 Studies on the State of Influencer Marketing
Convince & Convert
DECEMBER 30, 2015
Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. Two studies were recently released on influencer marketing revealing what makes for successful influencer outreach. When analyzing the commonalities of these studies, the biggest takeaway is how important it is for marketers to vet influencers using both technology and human eyes.
EdgeRank Is Still Valid According to Study
JUNE 15, 2012
Track Social conducted a study throughout May 2012, examining the Facebook rankings and thereby level of engagement of 100 well-known and highly active brands on the social platform. EdgeRank Facebook Engagement ranking study Track SocialNaturally, the actual algorithm is top secret – it would be too easy otherwise. The EdgeRank model. Affinity : This is about connectedness.
Case Study Crunch: FMCG Social Media Case Studies « The Cube
JUNE 23, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: FMCG Social Media Case Studies 23/06/2010 tags: Case Studies , Marketing , Social Media by Annalisa Morgan Over the past year or so, FMCG’s have had their fair share of social media successes and failures. Nestle anyone?) Did you enjoy this post? what a year!
All You Need To Know About Your Facebook Reach [Study]
DECEMBER 2, 2011
Facebook Research/Study brand pages comment comScore Edgerank Checker Engagement on Facebook likes Shares Study on Facebook activityTweet. Engagement is one of the key words when it comes to social media. Creating content, reaching out to your fans and acquiring some more is what all of us aim for when updating our Facebook page or writing blogs. Therefore, it is necessary to understand that which kind of activity creates maximum engagement, reaches to maximum number of people and hence works wonders for your brand. Each post on Facebook roughly reaches about 2.5% of fans.
Media Companies’ Reach Per Facebook Post Plummeting in 2016 (Study)
JUNE 8, 2016
Facebook has introduced several features and initiatives aimed at boosting the presence of media companies on the social network, so why are those media companies seeing their reach per post nosediving? Perhaps in an effort to respond to the algorithm change, publishers on SocialFlow’s platform steadily ramped up their post counts month by month. Media Companies’ Reach on Facebook.
Monday Roundup: Social PR Case Studies
JULY 20, 2015
Here are seven social PR case studies to give you some ideas. 1. 10 Influencer Do’s and Don’ts With Amex Social Media VP. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. YouTubeAsksObama [Influencers case study]. Why: Super-excellent case study from Arik Hanson.
Digital PR: Preliminary Case-Study for Firebelly Labs
FEBRUARY 13, 2014
About a week ago Firebelly Labs launched its first “smart” infographic over at Verge: the results we’ve seen so far have exceeded our expectations. 1137 shares† *Month over month traffic for this time period is up 394% *Year over year traffic for this time period rose 591% *Best traffic day for the site in over.
Social Business in 2012 Study
Direct Marketing Observations
JULY 19, 2012
I just came across a great study co-produced by FedEx and Ketchum, titled The 2012 FedEx/Ketchum Social Business Study. ” SEO/SEM
Five Powerful Ways to Get More Leads from Your Website Forms
OCTOBER 20, 2016
You’ve designed your landing pages, mapped out your funnel, and even paid for targeted traffic. Yet, your conversion rate continues to flatline. Could your website forms be holding you back? There is good chance they do. Khalid Saleh explains why optimizing your website forms is crucial for increasing your conversion rates.
The State of Social Media Marketing in 2012 [Study]
MARCH 17, 2012
Marketers continue to question the value they get from Facebook, Twitter, and other social networking sites. Many don’t know any more about how to measure engagement and what benefits it offers brands than when social media marketing first took off a few years ago. Even though current thinking dictates that social media outreach is essential [.]. Social Media
Facebook study confirms there’s no echo chamber online
JANUARY 20, 2012
The figure above illustrates how a majority of influence (orange) can be generated by weak ties, even if strong ties are individually more influential." Just came across this fascinating article about a study Facebook released this week. (My bold below). But it turns out that most of our relationships on Facebook are pretty weak, according to Bakshy’s study. Humanize Useful Data
Study: The Global Social Media Check-Up 2012
JULY 23, 2012
Why Your CEO Should Be Active On Social Media [Study]. Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. Twitter dominates the picture.
Open Community Case Study – GoPlow
MARCH 9, 2011
Association Case Studies Featured Open CommunityCommunity: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. SIMA is the trade association for the snow and ice management and removal industry. Champion: Brian Birch , Assistant Executive Director. Big Idea: Collaborating with a purpose and a strategy. Work through the secret tug of war. Facebook.
JULY 9, 2011
Make the study of art a priority in your life. Study it. it's in studying it. If you think it's hard to get people to buy your concepts in a meeting, start studying the history and background of some of the world's greatest artists and you'll soon realize how easy the majority of us have it. If you study art, what I hope you will soon realize (beyond developing a deeper level of creativity and passion) is that your work is your art as well. The greatest thinkers and the greatest businesspeople have a passion for some kind of art. " That's a myth. astaire.
Social Business for B2B in Healthcare [case study]
MAY 16, 2012
This short and sweet B2B case study discussed by Sandy Carter of IBM shows us some numbers on how Premier , an alliance of 2500 community hospitals, leverages their online community. Case Study From the TrenchesAwesome.