” When Geoff Livingston and I were writing Marketing in the Round , we referred to the 2011 IBM Global Technology Study , which showed the anecdotal information I was collecting was right on par with what other business leaders around the world were saying. ” And the 2012 IBM CEO Study confirms it once again. The study also found more business leaders are moving toward a more social workplace, as the best ones already have. Four years ago, I was invited to do my very first webinar. It was for Vistage and it launched my speaking career. It was in Washington, D.C. MORE >>

Track Social conducted a study throughout May 2012, examining the Facebook rankings and thereby level of engagement of 100 well-known and highly active brands on the social platform. EdgeRank Facebook Engagement ranking study Track SocialTweet We have written it before, but it never becomes old news: the EdgeRank on Facebook’s content ranking is part of the key to understanding how to create successful engagement between your brand and your fans and their friends. Naturally, the actual algorithm is top secret – it would be too easy otherwise. The EdgeRank model. The results. MORE >>

This short and sweet B2B case study discussed by Sandy Carter of IBM shows us some numbers on how Premier , an alliance of 2500 community hospitals, leverages their online community. Case Study From the TrenchesAwesome. MORE >>

Facebook Research/Study brand pages comment comScore Edgerank Checker Engagement on Facebook likes Shares Study on Facebook activityTweet. Engagement is one of the key words when it comes to social media. Creating content, reaching out to your fans and acquiring some more is what all of us aim for when updating our Facebook page or writing blogs. Therefore, it is necessary to understand that which kind of activity creates maximum engagement, reaches to maximum number of people and hence works wonders for your brand. Each post on Facebook roughly reaches about 2.5% of fans. MORE >>

Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. The study is based on the findings of a survey on Americans’ use of the Internet. Two important points for marketers to take away from this study is that the growth of smartphone usage is highly correlated to the growth of Twitter usage, and that the last two years have shown a 400% growth in Twitter usage by 18-24 year olds. Tweet Twitter has more than 500 million users and is continuously growing, but who are all these new tweeters? MORE >>