The Big Question: Your 2017 Professional Development Goals
JANUARY 13, 2017
The inaugural The Big Question from Spin Sucks is here. The post The Big Question: Your 2017 Professional Development Goals appeared first on Spin Sucks. Introducing The Big Question and Monthly Fireside Chats Gin and Topics: The Last Episode of 2016. We asked your professional development goals for 2017 and here are the responses.
Seven Questions to Ask Your Team Consistently
APRIL 14, 2016
It's easy to provide answers when people ask questions, but it's incredibly difficult to ask questions back to develop morale and empower decision making. The post Seven Questions to Ask Your Team Consistently appeared first on Spin Sucks. Related Stories A One-Week, No Email Challenge Shut Up: How Great Leaders Listen Seven Ways Leaders Listen to Build High-Performing Teams.
Facebook Launches Questions
MARCH 25, 2011
Tweet Yesterday Facebook has launched Facebook Questions, which allows users and pages to post a Question to friends or a Facebook community. And now Facebook has launched Questions after Quora has been buzzing for a while. Questions will be a useful feature for business that run a page as part of creating involvement for users in the community. How it works.
The Buyer’s Journey: Ask Yourself These 11 Questions
MAY 20, 2015
Through education, support, and proactively addressing customer needs, there are several questions you must ask yourself along the way to best target and convert your prospect. Does it answer questions and provide the experience the prospect is looking for? Anticipate their questions and answer them through content. Or leave customer/prospect questions unanswered?
Facebook Questions Are Here
MARCH 28, 2011
Because Facebook questions are here! According to the social platform: “Questions is designed so that anyone on Facebook can help you find the answer. For example, when you ask a question and your friends answer or follow, their friends can see and answer it, too. Ask a Facebook question. No one can edit your questions and rate an answer. The best part?
The Big Question: Measure Your 2017 PR Goals
JANUARY 20, 2017
On this week's The Big Question, we ask you how you'll measure your 2017 PR goal. Take a look at some of the answers and consider next week's question. The post The Big Question: Measure Your 2017 PR Goals appeared first on Spin Sucks. Comments Thanks for the inclusion and I have no doubt this blog post. by Sue Duris.
Improve Your Communications Strategy By Asking These Questions
SEPTEMBER 26, 2016
These eight questions are crucial for a successful communications strategy. The post Improve Your Communications Strategy By Asking These Questions appeared first on Spin Sucks. Laura Petrolino explains why and how you can make sure your plan is on track.
Seven Frequently Asked Questions on Social PR Strategy
FEBRUARY 6, 2015
Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. 1. It can take a while to get to the bottom of those questions, but it’s really important not to give up. Seven Frequently Asked Questions on Social PR Strategy is a post from: Shonali Burke Consulting, Inc. Too much to do, not enough time. This is true.
Seven Great Questions on Blogging
JULY 25, 2011
It is a long one; to address all the unanswered questions from last week’s webinar. We designed it so you can skim through any questions that are helpful to you. Seven Questions on Blogging. A2: Great question. If you have more questions on blogging, you can always find me on Twitter and on Google +. Today’s guest post is by Nate Riggs. We might be here all day.
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. received some positive feedback on the approach so I thought I’d share the questions here along with a brief summary of what I touched on. and Sasha Koren from The New York Times.
Some Questions About Your Questionable Content
APRIL 9, 2014
The question is asked often, and in various ways: How long should a tweet be? The answer to all of the questions above surrounding length is rather simple: content should be as long as it needs to be to create value. I''ve seen movies that have been three hours long and movies that have been thirty minutes long that have changed my life (and how I think about humanity). It''s true, we often ask the wrong questions about the content that we''re creating and, in doing so, we wind up creating content that doesn''t get traction. Marketers, we have a problem. So mystical. tweet.
The Key Question Marketers Forget to Ask
FEBRUARY 5, 2012
It is the question marketers (and managers) ask each time they consider launching a new project or solving a business question. “What do we want?”. Answering it is a must if you want to develop a proper strategy. Define the goals, analyze the best ways to achieve them, determine how to measure success, launch, [.]. Blog Customer-centricity customer-centric Kristin Zhivago touch points
The Hard Questions of Social Media
NOVEMBER 10, 2011
” Its a fair question. After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?” ” And much of this questioning is driving the conversation for ROI. But before we dig into ROI, its worth asking some of the tough questions about why we’re even talking about social media. Why Social Media? Listen first.
5 Killer Questions to Woo Prospective Customers
Convince & Convert
FEBRUARY 3, 2015
Create intrigue, then ask killer questions. The most persuasive way to listen is to ask killer questions! The purpose of opening a first meeting, therefore, is to earn the right to ask questions. I’ve developed a five-step questioning model for asking the right questions at the right time and for pulling the buyer through their purchase. They are spontaneous.
Two Key Questions for Every Community Manager
SEPTEMBER 5, 2013
Here are a couple of questions you should ask yourself which will help determine your plans of action. Online Community Management is a profession that has seen a huge boom and evolved over these last couple of years. For Community Managers, this has happened fast; we’re still trying to develop key concepts that will help current and future Community Managers do the job. You want sales.
Relationship-based Client Service: 11 Questions to Ask
NOVEMBER 7, 2016
Can you answer these eleven questions about your clients? The post Relationship-based Client Service: 11 Questions to Ask appeared first on Spin Sucks. If not you might not be getting the most out of your client service relationships. Laura Petrolino explains why they are so important.
Snapchat and the $3 Billion Question
The Realtime Report
DECEMBER 10, 2013
The seemingly simple picture-sharing app is making headlines and has raised a number of questions amongst businesses and marketers alike, including but not limited to: How viable is Snapchat as a marketing tool for businesses? Let’s not forget the billion dollar question. And as for the $3 billion dollar question? Image via Shutterstock. Well, make that three billion.
Lawyers: Do These Questions About Social Media Sound Familiar?
FEBRUARY 3, 2016
I write a lot about Social Media and Social Networking because I find that lawyers have many questions. Many of you have shared those questions with me, such as: Where do I start? and so many more I love getting these questions as they help guide me, which is very important so I can be as helpful to my clients as possible. Who do I follow? Which sites should I use?
10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”
APRIL 1, 2012
Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. 1) How long have you been engaged in social networking and/or social media channels? hope these 10 questions are helpful! Will you provide me with links to your accounts? Probably not.
Two Great Questions
DECEMBER 27, 2011
Here are two questions about business that will either take someone completely off guard or engage you - head on - in a deep and fascinating conversation. Two great business questions: What is the coolest thing that you have seen in the past little while? It actually surprised me to see that Marissa Mayer (Vice President of Location and Local Services) from Google asks a very similar questions during her interviews for Googlers (more on that here: Marissa Mayer, Google's "De Niro," Reveals What She Asks Job Candidates ). business question. Education is everything.
4 Questions to Help You Generate Epic Content Ideas
Convince & Convert
JULY 28, 2015
Ask questions! Here are four questions you can ask to gather great new content ideas that will thrill your target market. Asking great questions can help you create great content. If you want more suggestions for revealing questions to ask, check out this interactive e-book on creating a killer content marketing strategy. They want to be entertained. They want to learn.
Five questions your marketing team should be asking about location-based technology
MARCH 4, 2015
In this post are five questions every team should ask as they think about opportunities with location-based marketing. It’s feasible future technologies might not only pick up on buying habits but also on consumers’ emotional state at purchase , which raises questions about data collection and analysis. The directive is simple: Visit us to try these delicious new dishes.
A More Elegant Question About The Future Of Retail
JANUARY 9, 2017
Perhaps the more elegant question about the future of retail, is a more elegant question that all brands need to ask. 2017 is starting out with some ugly news on the retail front. Admittedly, it was a strange moment for me. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears and Macy's. I'm no fan of the " Market Of One ", but it was hard to not be perplexed by these two divergent experiences that were happening at the same time. . Macy's is closing 100 stores - here's where they will likely shut down. Period. amazon.
Should You Answer Survey Questions On Facebook?
Small Business Mavericks
AUGUST 19, 2011
Usually, the questions are asked by people who already know you, but they may not be customers. Business people like to criticize social media websites like Facebook and Twitter for being time killers. You get sucked into some game like Farmville or Cityville and the next thing you know you’ve spent an entire afternoon killing time. Who’s fault is that? It cerainly isn’t the game maker’s fault nor is it the fault of the game. You have to discipline yourself to control your time. Isn’t that what business is all about? You know the ones. Silly stuff.
Content marketing: addressing customer pain points and questions
JANUARY 23, 2015
How addressing customer questions and pain points is a winning content marketing approach. One of the most direct and effective ways of using content marketing is catering to the questions, pain points and needs of (potential) customers. It’s a very obvious and well-known fact. It’s also relatively achievable, with some guidance and the necessary resources […
A More Elegant Question About Twitter
APRIL 29, 2016
Still, instead of trying to figure out what Twitter needs to do next, we need to ask another question. more elegant question about Twitter: can we expect a platform that mastered the art of 140 characters of text to also master the realm of live and streaming video? What should Twitter do? Do you have an opinion? Do you know what they have done in the past year? It has been a year of change for the platform that allows people to share 140 characters with one another. In June, it will be one year since CEO Dick Costolo left (and was replaced by co-founder, Jack Dorsey ). Video.
The 5 Most Important Questions to Ask Prospective Facebook Ads Clients
NOVEMBER 16, 2016
Then during the call, he was asking basic newbie questions: Which tools do you use? With experience, I’ve learned it is better to ask a few a questions via email and determine if there is a fit or not. What questions do you ask potential leads to qualify them? So Sarah, what are your thoughts on qualifying clients? Shortest answer possible: Always qualify them. Upwork
5 Questions To Answer On Your About Page
Small Business Mavericks
SEPTEMBER 29, 2011
With that in mind, here are 5 essential questions to answer on your About page so you can keep it customer-focused. When you wrote your About page , did you have a specific strategy or did you just “wing” it? If you aren’t satisfied with the content on your About page, ask yourself why you wrote it. Ask yourself what you expect your customers to get out of it. The truth is, your About page isn’t really about you at all. It’s about what your customers expect to get from a business like yours. What year did your business start? Your customers want to know.
4 Questions You Should Ask Your Marketing Agency
Convince & Convert
SEPTEMBER 4, 2015
But by approaching these questions with the goal of gaining valuable insight, each side of the equation can benefit from a closer examination of what goes on behind the curtain. But when you approach your agency with a question like, “ What do you offer that I’m not taking advantage of? ,” it’s less about getting out the checkbook and more about learning what’s out there.
The Billion Dollar Questions
APRIL 12, 2012
The bigger business questions. just more questions. We're all experts. We're all experts. until Facebook buys Instagram for one billion dollars. At that point, we all have opinions. Nothing more. Nothing less. I'm still shell-shocked about this deal. There, I admit it. A lot of my peers chest thump trying to impose some kind of posture based on knowledge, but what has become abundantly clear over the past few days since this acquisition was announced is that no one really knows or understands this deal. Including me. It's all speculation. Was this a smart move for Facebook? apple.
8 Deep Questions to Define Your Blogging Strategy
JANUARY 17, 2014
Here are 8 philosophical questions to get your gears turning: 1. There’s really no right answer to this questions, though many experts recommend against publishing as a faceless, nameless corporation. Like many of these deep questions, only you can define the answer of exactly what your blog is ultimately striving for. 5. The majority of blogs aren’t a success.
Questioning Why I Still Use Twitter
AUGUST 28, 2011
If you are inspired to add a comment with your thoughts, please visit Questioning Why I Still Use Twitter in your browser. Photo by darnok. Bill Dorman and Shonali Burke probe into the efforts of friendship and internet relations. The @ is the opening door; when we get invited to walk through it, that’s when we know we’re friends. Why do I follow you? Twitter used to be very valuable to me.
To Have a Content Marketing Strategy or Not…That is the Question
JANUARY 19, 2016
The post To Have a Content Marketing Strategy or Not…That is the Question appeared first on Spin Sucks. Content marketing lies somewhere between king and queen, yet many of us go about it haphazardly. You definitely should have a strategy written down, but what to include. Gini Dietrich offers seven things to consider and makes a case to get it written down.now! Related Stories Checking Out VR Content Marketwired Survey Shows PR Industry Still Behind The Best of the Best of 2015 Round-ups.
Ask Yourself These Questions To Focus Your Content
Small Business Mavericks
JANUARY 22, 2015
But there are three questions that can help the process: Who are my customers? There is a lot being said about having content on your site and in your advertising that is unique, creative, and focused. It’s enough to make a marketer want to crawl into a corner and hide on some days, am I right? It’s very difficult to continually come up with unique, creative, focused anything after a while. How am I similar to my competitors but better at it? Why am I different than the rest? Who Are My Customers? Everything you do should have a definite “buyer persona” in mind.
4 Questions to Develop Your Personal Branding
NOVEMBER 28, 2012
Coaching is not about giving answers, it is about serving up the right questions so that the individual finds the answers for themselves. Here are some questions that can help you both as a personal brand, developing a social brand or even ahead of an appraisal. For me though coaching should always start with yourself. Related articles. Social Marketing is Not Science or Art.
3 Questions Great Websites Always Answer
The New Strategist
MARCH 10, 2015
Great websites that convert visitors to customers answer these three questions. Truly great websites are those that not only deliver an impressive user experience, but also clear and concise answers to the top questions your visitors will have. This is arguably the toughest of the three main questions you need to answer. WHO are you? In essence, do they already know you?
3 Essential Questions for Social Media
NOVEMBER 5, 2013
The question in a sense is why do we need social media? Social media, social marketing is not complicated. It is being human, providing value and connecting with like minded people. It is at the heart of it.everyday life that is used in a business context. Isn''t business run by and run for humans? Which one of those makes you connects emotionally.if it is the first one, we are in trouble!
12 Questions When Considering A Hybrid Event
MARCH 14, 2011
12 Question To Consider About Hosting A Hybrid Event. If you are considering a hybrid experience, here are 12 questions to answer before proceeding. 1. If yes, consider securing onsite moderators to follow the chat and direct questions to the speaker when possible. What other questions would you add to this list when planning a hybrid event?
5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself
AUGUST 8, 2012
So without further ado, here are the 5 questions to ask yourself that will help you determine whether hiring a consultant or firm is the right move. 1. While this may seem like a simple question to answer, most companies and organizations do not have a strong answer. While it’s great to increase your overall social reach, the real question you have to ask yourself is, “What are you going to do with that reach?” Now the question is, do you have real people in place to manage social media everyday? This post is no different. An increase of sales?
How to Use Facebook Questions as Research Tool
MAY 9, 2011
Tweet Keeping up their trend of constant innovation, Facebook launched their Questions tool in March, which we also wrote about on the blog. Questions work on simple voting formula based on individual choices and opinions. And if there is anyone who has already used this, please let me know how and what you think about Questions as a research tool.