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Crowdsourcing for Organizations


This is a guest post by Aliza Sherman,  whose new book, The Complete Idiot’s Guide to Crowdsourcing , is a basic primer about the concepts, processes, and techniques of crowdsourcing.   Get the book here. Crowdsourcing is one of those ways. What is crowdsourcing? What can an organization crowdsource? Aliza is a “web pioneer and social media innovator.

White House Creates Crowdsourcing Site

Spin Sucks

This week, on Inside PR , Joe Thornley , Martin Waxman , and I talk about We the People , a new crowdsourcing site from the U.S. Yes, you read that correctly. A new crowdsourcing site from the U.S. This isn’t crowdsourcing, nor is it a direct line to the White House. White House Creates Crowdsourcing Site originally appeared on Spin Sucks on September 7, 2011.

NFL Crowdsources Videos; Increases Social Media Presence

Spin Sucks

So imagine my surprise and delight upon discovering the video montage the NFL does every Thursday night is crowdsourced. NFL Crowdsources Videos. Football, CeeLo Green, national television, social media, crowdsourcing, and you. Crowdsourcing Social Media ceelo green crowdsourcing fan videos nfl Thursday Night FootballI love football. love everything about it.

Crowdsourced Content Should Be Fun, Not Scary or Risky

Spin Sucks

Some brands have a fear of sharing, liking, or commenting on crowdsourced content. The post Crowdsourced Content Should Be Fun, Not Scary or Risky appeared first on Spin Sucks. But it's a golden opportunity to work with your most loyal customers. Brandie McCallum has four ways to get started easily, and without risk.

Facebook Contest: Doritos Crowdsources Super Bowl Ads

The Realtime Report

Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. Doritos knows it has a winning formula with crowdsourcing ads, and adding interactive features to the app encourages even more engagement. The brand asked for entries from Oct. 8th through Nov. What are the contest prizes?

Crowdsource Your Way to the Best Landing Page

Convince & Convert

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing. By crowdsourcing feedback on your landing page design, you’re provided the benefit of fresh eyes. What action do you want the site visitor to take?

Memo to Crowdsourcing: Grow Up

Geoff Livingston

Just like you wish your Little League career had, in just a few years, the term crowdsourcing has lurched out of obscurity to become a major part of the world we live in, especially within the marketing lexicon. Most marketers have either first hand experience with crowdsourcing, or at a minimum have heard the term and know they should learn more. The little league trophies.

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

and crowdsourcing technology solutions, not just the money that helped. Online Communities revenue social media social networks crowdsource elevation dock how to build community kickstarterCasey Hopkins asked people to fund his new project to make a better dock for the iPhone. He wanted $75,000 he got $1.5 million. Kickstarter kicks ass. But how does one do that? Monitor them. Media.

#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s  2012 list of Traveler’s Choice Destinations. Will other cities embrace crowdsourcing as tools to promote tourism? Locals? Local cuisine?

Is Crowdsourcing Really the Industry’s Dark Side?

Waxing UnLyrical

Those words jumped out of my mouth when I learned what crowdsourcing was. With crowdsourcing you could simply log on to a website and get work from incredibly talented designers from all over the world, with different styles and approaches. Crowdsourcing forces them to do both and they resent it. That attitude just doesn’t cut it in a crowdsourcing world.

Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand


That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. Crowdsourcing enables you with the quicker and lower cost way to decide on your next product, inspired by consumers’ needs and wishes. Engagement. Attention. Problem solving.

What Is Crowdsourcing?

Small Business Mavericks

Crowdsourcing is a relatively new term. So now that you know what it is, can you use crowdsourcing for your small business? I don’t see why not. There are some dangers to crowdsourcing, however. The Web, however, has introduced some new technologies and services to help make crowdsourcing a more palatable process. But another way to maintain control over your small business crowdsourcing is to limit your “open call.&# You don’t have to open it up to everyone on the planet. Market Research crowdsourcing small business

Crowdsourcing & Spec Work: Not a Great Rule of Thumb

Waxing UnLyrical

Since I respect her opinion, I invited her to guest post on WUL as to why she doesn't think crowdsourcing is the way to go. So let’s talk about exactly what happens when a project gets crowdsourced: The company is looking for a designer for web or print work. How crowdsourcing works is pretty simple, but the opinions on it are extremely different. Here you have it.].

The Fifth Model “Crowdsourcing” Hits Madison Avenue + Crowdsourcing Infographic

Blue Focus Marketing

The Rise of Crowdsourcing 2.0: What is Crowdsourcing 2.0? Enter a relatively new concept that will make The Fifth Model a reality.  It is appropriate to use Wikipedia to define the term Crowdsourcing , since thousands of Wikipedia users created the tool which many say is accurate as any encyclopedia in existence.  Perspectives on Crowdsourcing from Several Industry Executives.

Airbnb Releases First Short Film Crowdsourced From Vines

Convince & Convert

The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines. Airbnb Releases First Short Film Crowdsourced From Vines is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Over the course of the campaign, 44 unique Vine shot numbers were pitched to the Airbnb community.

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Project Runway Crowdsources Season 13 Casting With Runway Redemption Campaign

Convince & Convert

With a popular TV show like Project Runway, where aspiring fashion designers compete against one another in weekly challenges, there are always more than a few hopefuls who don’t make the cut. But, what if would-be cast members had one final chance to get on the show? Cue, Runway Redemption! Held over the course of.

7 Crowdsourcing Sites for Brands

Engaging Brand

Yet even small business owners can now afford quality branding services thanks to the concept of crowdsourcing. Here is a list of seven crowdsourcing sites that can help you build a better brand, improve customer service, strenthen you reputation, all while keeping your costs to a bare minimum. 1. probably not what regular website owner is going to deal with, but if you work with media a lot, this crowdsourcing resource sure comes in handy. This is a unique crowdsourcing resource that deals primarily with microjobs. Branding can be expensive. Sorry

Crowdsourcing Logo Design on a Budget


The other day I encountered an interesting Venn diagram about graphic design: This diagram reminded me about how difficult is to find a great logo design for a blogger on a tight budget. You Get What You Pay. What’s a decent monetary incentive? That depends on the designer and your negotiation skills. Things to Consider when Running a Logo Design Contest. 1. Money is Cool. Generate Buzz.

To The Crowd #crushIQ


There is a fear, in Advertising, that crowdsourcing will eliminate or decrease the need for some services. Your crowdsourcing campaign needs to be as natural as Pinterest, as social as Spotify and as shareable as Flipboard. Crowdsourcing is that shortcut. Blog Social Media advertising chrushIQ conference crowdsourcing facebook google plus social media twitterEmbrace it.

Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest

Convince & Convert

In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. The contest is hosted on Tongal , a platform that facilitates creative and video content for brands through crowdsourcing. The force is strong with this one. Sound involved? That’s because it is.

Social Media’s Crowdsourced Week 11 NFL Picks

Jeff Esposito

So in this case crowdsourcing might not be the best bet, good thing I am not laying money down. 2011 NFL Picks Crowdsourcing NFL Picks NFL Picks NFL Week 11 Week 11 NFL PicksWelcome to Week 11 of the NFL season, the last week where teams have a bye and seven weeks until the start of the NFL Playoffs. How has your team fared? New York Jets 10, Denver 6. Cincinnati 1, Baltimore 15.

Crowdsourcing help for Small Business at SXSW

Jeff Esposito

also wanted to see if I could crowdsource a project, aeBook that will be free to benefit a community that is in dire need of advice and assistance – small businesses. social media #SXSWi Crowdsourcing ebook SXSWOn March 10, I’ll hop on a plane from Boston Logan airport and head across the country to Austin, Texas for this year’s SXSW conference. My plan is too learn, meet some cool folks, conduct a business meeting or two, and maybe engage in a shenanigan or two, but really who is counting? I Plus who doesn’t like helping people out? So what am I asking you to do? Sound good?

[YOUR IDEAS NEEDED] Crowdsourcing for Problem Solving – Live!


will be assisting Rick Johnston with his ASAE13 session in Atlanta on Monday on “Crowdsourcing for Problem Solving”, along with IdeaScale’s Josh Folk. Then we’ll engage the audience in the session to do the same, vote ideas up or down, and participate in some live crowdsourcing awesomeness. Crowdsourcing for Problem Solving – Monday 8/5, 3:15 pm, Room B214.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

Insights Social Media Case Studies Betabrand brand apps brand hack brand hackathon crowdsourcing online retail retailWe recently ran a post covering the  Facebook-powered sock insurance program  from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie  and the Nauseating Holiday Pants. You don’t own your brand: your customers do. And ”Compensation: pants.”

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What’s in a crowdsourcing….

The Way of the Web

I was going to write an eloquent and heartfelt post regarding everything that’s wrong about the attempt by Golley Slater to rebrand by a hamfisted attempt at ‘crowdsourcing’ – another example why really we should be stricter about how the term is used, and why co-collaboration should probably replace it. Worth reading the post if you’re interested in ever trying to actually achieve something productive using crowdsourcing mechanics, and also if you’re interested in transmedia and game design/mechanics etc.

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation. Crowdsourcing is an useful model because it can be used by any group for any reason. As they saying goes, competition breeds excellence.

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Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Business Intelligence Crowdsourcing Data Mining Innovation Listening Social Media Social Networking Strategy Manufacturing minimum effective investment new product development (NPD) product development methodology product development process Stage-Gate voice of the customer (VOC Social data is becoming increasingly important in the new product development processes of many companies.

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

Posted in Crowdsourcing Gaming Innovation. I had a chance to sit down with Luke Hohmann, founder of   Conteneo , Inc. Crowdsourcing Gaming Innovation Collaboration Communities Customers Games innovation Innovative Games Serious Games and creator of   Innovation Games ® and   Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands.

Six Links Worthy Of Your Attention #341

Twist Image

Proponents call systems where computers put people to work ' crowdsourcing' or ' urking' or 'the wisdom of the crowds'. crowdsource. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Coal Is Dying - Coal Country Doesn't Have To: Creating The Post-Coal Economy In Appalachia - Fast Company. "We need more reporting like this. good, long, personal read into the heartbreaking circumstances in the Rural East." Alistair for Hugh). Alistair for Mitch).

The Customer Is Not Your CMO

Geoff Livingston

Marketing Rants CMO crowdsource crowdsourcing customer customer serviceImage by Walmart Stores Wouldn’t it be great if customers ran marketing? No, I don’t think it would be great. In fact, it would suck. It flies in the face of the way business occurs. People within a company determine how to build products for, market to, and serve customers. customer centric business model [.].

Don’t tell Jelli there is no ROI in Social Media!

Buzz Marketing for Technology

Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally crowdsourced. Buzz Marketing Content Marketing Crowdsourcing Data Mining Innovation Social Media Crowdsourced Radio Jateen Parekh Jelli Pandora Radio WPSTFor example – 94.5 Now that’s a real ROI in Social Media!

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Crowdsourcing: Intersection of Madison Ave and The 5th Model (Part 2)

Blue Focus Marketing

No, you’re not in the Twilight Zone.  In this new world, Madison Ave and 5th do cross at the intersection of “ Crowdsourcing ”.  What is Crowdsourcing? Wikipedia defines Crowdsourcing as “the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a “crowd”), through an open call.” Billable Hours.

A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

Social Media Campaigns 23andMe crowdsourcing DNA genetics medical research Parkinson'sCan social networks help with medical research? The world’s first genetics-based social network – as 23andMe labels itself – is looking to show they can. The company recruited people using social media, and at Parkinson’s research conferences. Around 1 million people in the U.S.

Crowdsourcing the NFL’s Thanksgiving Weekend Winners

Jeff Esposito

Starting tomorrow, the NFL kicks off the 12 th week of the 2011 season. The bye weeks are gone and the stretch run is n full swing. While the NFC has a two-horse race for the top two seeds, the AFC is wide open with four teams owning a 7-3 mark. So it is still anyone’s game. Through 11 weeks, I am sitting at 83-76 on the season following an 11-3 showing last weekend. Miami 0,  Dallas 16. Louis 6.

Show 379 - What is crowdsoucing and crowdfunding?

Engaging Brand

fabulous website to subscibe to for the latest thinking on how people are using the crowdsourcing format. What will ensure crowdsourcing will be here to stay as a business tool? Is crowdsourcing at more risk of fraud or less risk of fraud? The umbrella of crowdfunding - here is the image from Daily Crowdsource.  . What will ensure crowdsourcing. We discuss.

Draft 3.0: The Sacramento Kings Crowdsource the Draft?

Convince & Convert

With crowdsourcing from social media surging in popularity, companies are now turning to their online communities to seek feedback on new offerings, where to open up new locations, and more. So, why is it so surprising that an NBA team would use the internet to seek out superfan data experts to help crowdsource its 2014 draft picks? Quite simply – it hasn’t been done before.

How Einstein Would Use the Social Web

Engaging Brand

Social media such as You Tube , podcasting, crowdsourcing are all stimilus for imagination. Social Media einstein crowdsourcing podcast tim berners lee imagination social media"Imagination is more important than knowledge". The view of Einstein , someone who knew a thing or two about ideas. For me, social media has over the last few years done two things. Brought the ability as Tim Berners Lee hoped that "any person could share information with anyone else, anywhere". Brought value to imagination. But  . If Einstein is right.we have a still think not. So E=MC2.

Crowds Swarm Madison Avenue and CMO’s

Blue Focus Marketing

And while it’s safe to say that these organizations are more relevant today than ever, the rise of “crowdsourcing” is challenging Madison Avenue’s elite and CMO’s everywhere to re-think how they manage their client’s creative process. However, it’s becoming more apparent that those who are refining the crowdsourcing model are beginning to win this battle. According to Peter H.

Crowdsourcing Curation: The Social Graph as Gatekeeper

Tuesday, July 20, 2010 Crowdsourcing Curation: The Social Graph as Gatekeeper Ive written before about the compromise we tacitly agree to when amateurs take over the roles formerly held by professionsals. The better that these systems for crowdsourcing the curation of content become, the more accurate the results will be. Eric Reasons Its my name. Its what I do. Its full of crap!"

Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

And then there’s Real Time Farms , a a platform designed to help consumers learn where their food comes from, in realtime, which features crowdsourced data about 4,900 farms, 2,600 food artisans and 7, 200 farmers markets, with data from an additional 22,000 farms coming online soon. Now, with the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S.,