Rethink Your Website Redesign Process
JULY 7, 2016
——– As principal strategist for Tanzen , Carrie Hane untangles content by aligning people, processes, and systems so organizations are ready for what’s next. . This is the first in a new series of posts about rethinking how you approach your website. ————– Where to start? Some of us like to jump right in and starting fixing something.
How to Create a Scalable Client Experience Process
NOVEMBER 14, 2016
Creating a scalable and successful client experience process is a challenge every service organization faces. The post How to Create a Scalable Client Experience Process appeared first on Spin Sucks. Client Service Communication client experience client service client service process laura petrolino roscoes bed and bark scalable business scalable client service
The Four-Step Process of Communications Planning
NOVEMBER 10, 2014
Benson starts out by talking through the four-step process of communications planning and managing by objectives. It is free and it’s a two-step process. photo credit: Shutterstock The post The Four-Step Process of Communications Planning appeared first on Spin Sucks. By Gini Dietrich A few years ago, I had the pleasure of meeting Benson Hendrix online. CT, 10 a.m.
Five Step Process for Using the Social Web
MAY 24, 2012
One of the things we do, when we begin work with clients, is put them through a five-step process. It’s also the process I use when teaching business leaders how to get started on the social web. And, if you have time for only one thing, listening is the most important of the process. ” This makes my blood boil. If he or she did, they would never advise this. Xobni.
The Spin Sucks Blogging Process
APRIL 16, 2012
Last week, Mitch Joel wrote a blog post called, “ Watching Me Blog.” ” It was in response to Chris Brogan’s piece, “ Watching Mitch Joel Blog ,” which he wrote while we were all in Norway and, literally, watching Mitch blog. In his post, he details how he blogs – from his philosophy all the way through publishing and distribution. Blogging Philosophy.
Social Intelligence adds value throughout the Stage Gate Process
Buzz Marketing for Technology
FEBRUARY 15, 2012
Social data is becoming increasingly important in the new product development processes of many companies. Social data can also be invaluable in the media planning and buying process. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about.
Twitter Begins Application Process for Verified Accounts
JULY 19, 2016
Twitter Tuesday rolled out an online application process for verified accounts , giving individuals and organizations the chance to join the social network’s nearly 187,000 accounts with the blue badge icon. Finally, the social network provided details on additional information that will likely be sought during the process: We’ll ask you to tell us why we should verify an account. We hope opening up this application process results in more people finding great, high-quality accounts to follow, and for these creators and influencers to connect with a broader audience.
Four Step Process to Create an Integrated Marketing Campaign
JUNE 13, 2012
I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. We’ve seen more technological advances in the past five years than we’ve seen in the last 50 combined. It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. Where do you start?
The Ins And Outs Of Online Credit Card Processing
Small Business Mavericks
APRIL 12, 2013
You, as the merchant, must ensure that your customers’ private information is not compromised, and you need to reassure them that you can process their credit card with limited liability. That’s a hard thing to do, but it’s a lot less difficult with an information security process in place. Tools for Small Business credit card processing credit cards information security online business If you run a business online, or take credit card payments through your website, then you’ll have to consider information security. Why is it so important?
How to Own Your Blogger Outreach Process
Convince & Convert
FEBRUARY 24, 2015
Combine this with the fact that bloggers get hundreds of pitches a day, and you can understand why pitching bloggers is one of the most important yet time consuming parts of the blogger outreach process. It’s a time consuming process, but if you use a little more time to do everything the best way, you’ll get the best results.” IMI), one of the top digital marketing agencies. Enjoy!
The 6 Step Inbound Marketing Process [Infographic]
JUNE 26, 2012
I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. ” The Inbound Marketing Process infographic can be found on their original blog post here. I’ve outlined their 6 step process in the infographic below. internet users regularly use a social network” “20% of monthly Google searches are for local businesses” Step 4: Convert traffic to leads Leverage your website in order to get the visitor’s information and start them through your sales process.
5-Step Process For Finding Your Perfect Content Marketing Partners
Convince & Convert
JUNE 10, 2014
The co-marketing process is a lot like a sales process. That’s the nature of this process. Are you pulling your hair out trying to market your content on your own? It’s quite a big undertaking – that’s why you shouldn’t do it. Whoa now… I didn’t mean you should give up on marketing your business online. What I mean is you should never work by yourself. Take notes.
Twitter Eases Process of Embedding Timelines
JUNE 8, 2016
Twitter streamlined the process for publishers looking to generate and embed multiple timelines. Senior product manager Mollie Vandor used a blog post to reveal three ways for publishers to generate an unlimited number of timelines: factory functions , Twitter’s new oEmbed application-programming interface and via publish.twitter.com.
The Creative Process
MARCH 2, 2012
For years, I would describe the creative process as being either circular or squiggly. There is no doubt that inspiration can happen anywhere (shower, middle of the night, on a subway ride, etc.), but turning that inspiration into something functional (be it a book, performance, presentation or Blog post) is a process. And, for many of the most creative people that I know, that process is actually quite linear. We could learn a lot from the creative process. creative process. What do you think of when you think of creative people? Slackers? c2 mtl. commerce.
5 Examples of Inspired Checkout Processes That Bring Results
Convince & Convert
NOVEMBER 13, 2014
Now, a typical checkout process has six stages, which may be compressed or expanded based on the brand in question. So, what does a great checkout process make? Let’s find out by examining what makes the checkout processes of some of the best in the business click. 1. Keep the Checkout Process Short, Keep the Forms Shorter. Self-Contained Checkout Process. steps.
Influencer Marketing: The Simple 3 Step Process for Finding the Perfect Influencer
APRIL 18, 2016
The example used here was for a product but the process is the same when looking for influencers for events, industry topics and brands. What do you trust more? branded marketing message or a word of mouth recommendation? Most will agree that the latter is more powerful. And those that were acquired through word-of-mouth had a 37 percent higher retention rate. In which region?
Content Marketing As A Process: Three Rules Before Starting
SEPTEMBER 10, 2011
However, it’s also a process that it is very connected – and thus should be aligned – with several marketing purposes and business processes. Content marketing is defined as a marketing technique. Note that the definition of content marketing as a technique should not make you focus too much on the content itself. To succeed, [.]. Blog Blogging Content marketing Conversion Opinion AIDAS content marketing conversion customer life cycle customer-centricity lead management metrics ROI
Use this 5 Step Process and Sell More on Social Media
The Social Media Hat
OCTOBER 3, 2016
What is the process for using social networks to develop an audience, all the way to achieving a sale? Find out here
What is the ideal social marketing process?
MAY 28, 2014
Interesting to ask but do you know your process for social marketing? Sounds odd but as with any business outcome there needs to be a process. Always remembering there is a world of difference between a process and a checklist! That for me is a checklist NOT a process that will deliver great social marketing. So what is a process? The process has core elements.
Social Media - Changing Business Thinking and Business Processes
NOVEMBER 9, 2012
The process has moved from linear to networked. The process has moved from mass marketing to marketing for the masses. The process has moved from face to fact to many touchpoints: key to key, screen to screen. The process has moved from waiting times and delivery dates to immediacy and choice. are you both thinking and processing in a social way? Branding Social Business brands social media how consumers think business thinking business process mass marketing branding social marketingThe internet has changed many things including how we view the world.
How Building a Brand is a Process
FEBRUARY 13, 2013
That influence is a process as well, taking them on a journey from noticing us, to choosing us and then to love us. How to build a brand was the question that got asked when I started in business. Now the question becomes. how do we influence our customers in building the brand". The hurdle that most companies fail at is the third one. Related articles. The age of the prosumer.
Six Step Process to Clean Up a Company’s Online Presence
MAY 22, 2012
Whatever the situation, if you’re charged with cleaning up a company’s online and social media presence, this process will help you to restore order successfully: Conduct a comprehensive online/social media audit. You need a buddy in the company who can help with the clean-up process. If you need to delete a page but don’t have the login, you need to claim the business as yours, submit proof and wait for Facebook to process your request. Today’s guest post is written by Nikki Little. . Put together an audit outlining where the company has a presence online.
Three Ways to Optimize Client Communication
JANUARY 3, 2017
Forster offer good customer service Optimize Communication With Clients productivity tools set up a communication process with clients set up effective client meetings slack TrelloGood customer service heavily depends on your communication with clients. When conflicts arise, the solution is often as simple as communicating to uncover the problem.
How to Build an End to End Social Media Conversion Process [case study]
OCTOBER 24, 2016
Our PRISM model is an end to end process for selling which starts with sharing an update on social media. The post How to Build an End to End Social Media Conversion Process [case study] appeared first on Social media and content marketing technology. You generate sales from social media but not on social media. Would you like an example that you can follow? Summary.
Advance Your Business With Credit Card Processing Options
JANUARY 14, 2011
Credit card processing is a safe way to let people make purchases. Processing Costs. The downside is that processing credit cards is not free, and different cards charge different amounts. For most businesses, finding the right credit card processing company and getting a system in place can take time. credit card processing business credit card processing
Content Marketing: Four Changes for 2017
NOVEMBER 29, 2016
Do you have a documented content creation process? Do you know what content marketing success looks like in 2017? How about the tools to help you succeed? Erika Heald tackles these questions and more. The post Content Marketing: Four Changes for 2017 appeared first on Spin Sucks.
How to Hack Your Efficiency with an Agile Blog Planning Process
Convince & Convert
APRIL 14, 2015
Here’s exactly how you—and your team—will be super successful with an agile blog planning process. 10 Ways To Optimize Your Blog Planning Process With Agile Content Marketing I get asked a lot about how we publish content on the CoSchedule Content Marketing Blog. It’s a minimum viable process. Keep our sanity throughout the entire content creation process.
NEW! Get It Done Session: The Twitter Transformation Process
JUNE 7, 2013
That’s why I’ve created this ALL NEW Get It Done session: The Twitter Transformation Process. During this one-of-a-kind session I’ll guide you through each step of my creation process so you can easily create business-bursting tweets in a flash. When: Tuesday 25 June 2013 (recordings will be available to everyone who registers). Where: Online (wear pajamas!). EVER again! Plus >>>.
Facebook Ad Campaign Process: Build Audience, Leads and Conversions
JULY 1, 2016
Every Thursday, I host three one-on-one sessions , and the discussion almost always inevitably focuses on one thing: A Facebook ad campaign process that actually works. What I’m about to outline is a process that I have worked and reworked, tweaked and refined. While this simplified process can be successful for a while, it doesn’t lead to long-term success.
Shortening Sales Cycles By Focussing On The Social Buying Process
JULY 7, 2011
Or better: it speeds up the buying process. sales cycles social buying process word-of-mouthOne of the main advantages of word-of-mouth marketing is that it shortens the sales cycles, according to George Silverman. The reason: people increasingly rely on advice form their peers, which is regarded as more “trustworthy”. And trust is a crucial element in the purchasing decision.
Twitter Eases Voter-Registration Process for Users
SEPTEMBER 27, 2016
Twitter marked National Voter Registration Day with the introduction of an easy way for its users to kick-start the process. The social network announced in a blog post that users who send direct messages to its Twitter Government @Gov account will receive automated DM responses with their state’s voter-registration deadlines and personalized links to register. Through a Direct Message with @Gov , Twitter can help you find your state's voter registration deadline and register to vote. pic.twitter.com/ySh2elJgY6. — Twitter Government (@gov) September 27, 2016.
How to Speed Up the Blog Writing Process [My Method]
NOVEMBER 21, 2013
Earlier today I was asked for tips on how to speed up the writing process when writing longer posts. I don’t know that I have an answer that will help everyone with that one as I think it partly comes down to personal style, experience level and skill – but two thoughts did come to mind based upon my own experience. How Do You Tackle the Writing Process? It takes Practice.
The 6 Step Process for Measuring Social Media
Convince & Convert
MAY 31, 2011
The 6 step process for measuring social media. Can social media be measured? If course it can. But it’s not always easy. For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution , or Social Media ROI (by Olivier Blanchard). View more presentations from Jay Baer. Step 1. Understand How Social Fits in Your Company. Step 2.
The Four Most Important Things B2B Marketing Must Share with Sales
DECEMBER 13, 2016
We're used to sales and marketing not "speaking" to each other. We're used to these two departments working independently, without one knowing what the other does. What if we change that? What would happen if sales and marketing work closely together? Jonathan Gray has four things to make sure the magic happens. Comments This is great — I shared it with our CRO.
The thought process has changed…
The Way of the Web
JUNE 30, 2011
So it used to be a case of having a thought, and then deciding whether to act on it. Now that’s changed as I have to: Tweet it with a short link and hashtag. Then Facebook it, ideally with a picture. Then give it a businesslike description for LinkedIn. Then +1 it , with a few more words. Then Tumblr it, ideally with the picture and a link. Then blog it here, with a lot more words. Then Stumble that post with a nice description. Then bookmark it with Diigo and Delicious. And maybe bung it on Reddit , Digg or HackerNews. Oh, and maybe any relevant old school forums.
The 6 Step Process for Measuring Social Media
Convince & Convert
DECEMBER 25, 2011
The 6 step process for measuring social media. (Happy Holidays! analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. This is #6. One of my most useful posts, and I really like using presentations as raw material for blog posts. Enjoy. – Jay). Can social media be measured? If course it can. But it’s not always easy. For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution , or Social Media ROI (by Olivier Blanchard). Step 1.
Show 523 – The Rapid Growth Sales Process
MARCH 1, 2015
Matthew Pollard – the rapid growth ‘guru’ joins me to talk about a rapid growth sales process. Does the web make us lazy in our sales process? Matthew Pollard – the rapid growth ‘guru’ joins me to talk about a rapid growth sales process. We need to learn some of his secrets! We discuss. How selling is about rapport first and the need second.
Content Marketing for an Executive-Level Audience
APRIL 4, 2016
Bistritz drive the decision-making process Get the attention of C-level executives how C-level executives consume information Nicholas AC Read revamp your messaging for C-suite audience ROI Selling to the C-SuiteContent marketing works in nearly every situation, but you have to know your audience. Here, Bob Murphy explores why executives needs something different. I've been.
Agile Marketing in B2B
Buzz Marketing for Technology
NOVEMBER 3, 2016
Agile Marketing Content Marketing Innovation Strategy agile marketing B2B Marketing ITSMA Lean Processes MEA Awards Platinum Marketing Excellence AwardAgile marketing increasingly is being recognized as a powerful key to content effectiveness. Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. The quick or the dead.
6 Must-Dos for Best-In-Class Social Media Customer Service
Ignite Social Media
AUGUST 10, 2016
If your customers were to grade your customer service on social media, how would your brand do? Would you be an A student? Maybe sliding by with a C? Or would you be trailing behind the rest of the class ? If you’re not at the top of your class and on your way to valedictorian, it’s time to rethink the experience your brand is providing your customers on social media. Make Time to Be Available.