Social Media Today
NOVEMBER 10, 2023
There was a bit of discussion late this week about a new arrangement between Amazon and Meta, which will enable Facebook and IG users purchase Amazon products in-stream. As you can see in this sequence (posted by Maurice Rahmey on Threads), the new Amazon/Instagram integration, in this exa.
The Realtime Report
NOVEMBER 2, 2023
Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. Derek Chew, CEO of Fullmoon Digital, explains how multicultural and inclusive marketing go hand-in-hand with DEIB to create winning commerce strategies. 2020 marked the official year that the generation of Americans aged 17 and under was a multicul
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Jon Loomer
NOVEMBER 8, 2023
Meta is rolling out a new feature to help with creative optimization of your ads called Flexible Formats. It’s actually pretty interesting. But, documentation is limited and I have lots of questions. I don’t have all of the answers where because I’ve yet to stumble on any official documentation from Meta. So, we’re left figuring this out on our own.
Audiense
NOVEMBER 8, 2023
What do you think of when you hear the words B2B marketing? Pushy sales emails, jargon-filled SEO blogs, unsolicited phone calls, leaflets at exhibitions? We’ve come a long way since the 90s and B2B is quickly becoming one of the most exciting and innovative areas for marketing professionals to explore. Trust us, we do it every day.
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Ignite Social Media
NOVEMBER 27, 2023
Social media moves fast. Trends come and go in the blink of an eye. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics.
The Social Media Hat
NOVEMBER 9, 2023
Partnership Unpacked, Episode 46, with Cory Snyder The post How To Be A Successful Lone Ranger In Partnerships w/ Cory Snyder appeared first on The Social Media Hat.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Forbes Social Media
NOVEMBER 19, 2023
In the aftermath of IBM, Disney and Apple pausing spending on X, formerly known as Twitter, top advertising executives made a personal appeal to CEO Linda Yaccarino.
Jon Loomer
NOVEMBER 6, 2023
Meta advertisers have long asked for the ability to promote Facebook groups with ads. For whatever reason, that ability has never existed. Instead, advertisers found workarounds to accomplish the same thing. That is changing. Meta is rolling out built-in solutions for promoting Facebook groups within Ads Manager. Here’s an overview of how it works… Create a Campaign to Promote a Facebook Group Start by using the Engagement objective.
Audiense
NOVEMBER 21, 2023
Marketing departments across all industries have caught on to a crucial insight — social media use creates a vast reservoir of vital data on consumer behavior. Last year, the average person spent over 151 minutes on social media daily — your target audience included. That’s a ton of data your brand can access with social media listening platforms.
Amy Porterfield
NOVEMBER 16, 2023
Listen on… Every reason why finding a virtual assistant is one of the best hires you’ll make Want to know a secret? It's NEVER too early to hire […] The post #626: Hiring A Virtual Assistant: What To Delegate & How To Manage With Tricia Sciortino appeared first on Amy Porterfield | Online Marketing Expert.
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A beginner's guide to social media automation tools and getting automation right.
Sprout Social
NOVEMBER 15, 2023
I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one. It’s fascinating really.
Social Media Today
NOVEMBER 10, 2023
More IG users are engaging in private groups, and Instagram's looking to feed into that behavioral shift.
Forbes Social Media
NOVEMBER 3, 2023
Rumored to be in the works for the past year, the initiative appears to have begun rolling out recently, with email solicitations being sent to potential buyers.
Jon Loomer
NOVEMBER 29, 2023
If you pass purchase events to Meta via the pixel and API, you may be aware of a challenge: What do you do when the value of the purchase is variable? Here’s an example of the purchase event code and parameters that you’d use when you know that the price of a product is $147… fbq('track', 'Purchase', { value: 147.00, currency: 'USD' }); This is great when the loading of a specific page (like a confirmation page) means that someone purchased a product for $147.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Hootsuite
NOVEMBER 30, 2023
Good salespeople know that it’s not a great idea to try the hard sell on prospects the very first time you connect. First, you need to build a relationship and establish your credibility. Marketers need to take the same approach. That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase.
Amy Porterfield
NOVEMBER 9, 2023
Listen on… A potential customer just told you your course isn’t in their budget…now what? Price objections are by far the most common roadblocks in sales, regardless of […] The post #624: 8 Ways to Address Money Objections From Your Audience appeared first on Amy Porterfield | Online Marketing Expert.
Sprout Social
NOVEMBER 29, 2023
Automation is a close friend of any social media marketing strategy—Instagram included. This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns.
Social Media Today
NOVEMBER 27, 2023
A new filing on behalf of 33 U.S. states alleges that Meta has misrepresented its moderation and safety performance.
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Forbes Social Media
NOVEMBER 30, 2023
Donald Trump spent recent days on social media posting screenshots purporting to show the wife of New York judge Arthur Engoron denigrating the former president.
Jon Loomer
NOVEMBER 27, 2023
I started this website in 2011. I’ve been running Facebook ads to promote this business since then. The changes I’ve seen… Remember Power Editor? Only the advanced advertisers — and those who wanted to be advanced — used it. Everyone else used the “Self-Serve Ad Tool.” Power Editor had all of the test features before they were mainstream.
Buffer Social
NOVEMBER 30, 2023
It was 2015, and I was in my first year of college when I learned about LinkedIn. Like any normal first-year, I rushed into the platform to create my account to enter the corporate world. Four years passed, and my account was still sitting brand new with just my name and four or five connections. Then, per my career objective to become a well-known writer at that time, I had to send my resume and a link to my LinkedIn profile for a gig at a very popular online magazine.
Amy Porterfield
NOVEMBER 22, 2023
Listen on… How I doubled my business revenue in just one year. It might seem impossible to double your revenue in just one year, but if I can […] The post #628: The $100k Milestone: My Proven Strategies to Scale Up appeared first on Amy Porterfield | Online Marketing Expert.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Sprout Social
NOVEMBER 12, 2023
There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business.
Social Media Today
NOVEMBER 17, 2023
Disney, Apple, and other big brands are pausing their X ad spend after recent controversial comments by Elon Musk.
Forbes Social Media
NOVEMBER 11, 2023
The video, which shows Israeli soldiers doing looking through weapons and uniforms, went viral on Saturday. But it's from August and doesn't show Hamas tunnels.
Jon Loomer
NOVEMBER 1, 2023
Meta has made some updates to ads budgeting that could be very useful as we head into the holidays and beyond. You may not have these yet, but they are actively rolling out and you should get access soon. In this post, we’ll cover the following updates: Daily Budget Flexibility Recommended Budget Increases Daily Budget Scheduling Let’s take a look… Daily Budget Flexibility Up until now, when you set a daily budget you might notice a message with a caveat… That message rea
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Buffer Social
NOVEMBER 16, 2023
X, formerly known as Twitter, has gone through a lot of changes since its ownership changed hands in November 2022. One of the most notable ones is its paid tier, which has seen name and design changes and many (many) additions to its list of features. So much has happened with this paid tier known as X Premium (RIP Twitter Blue) that it can be overwhelming for users considering it to go through and understand if it’s right for them.
Amy Porterfield
NOVEMBER 7, 2023
Listen on… Supercharge your focus, say goodbye to procrastination, and crush your to-do list. Let's face it – procrastination is an entrepreneur's arch-nemesis. Sometimes, staying on track feels […] The post #623: I Procrastinate Too… This Is How I Avoid It appeared first on Amy Porterfield | Online Marketing Expert.
Sprout Social
NOVEMBER 8, 2023
Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to recognize their unique needs and expectations. 52% of customers expect an answer within an hour of posting on a brand’s digital page. As a business, you need to figure out how to deliver great customer experiences while keeping up with these changing demands.
Social Media Today
NOVEMBER 21, 2023
A new report from The Influencer Marketing Factory indicates that more people are buying in social apps.
Forbes Social Media
NOVEMBER 29, 2023
Unknown senders are weaponizing text, WhatsApp and Facebook messages to try to harass or manipulate the families of Israelis kidnapped by Hamas on October 7.
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