Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. Social media marketing metrics explained. Social media marketing Web analytics David Berkowitz Jim Sterne key performance indicators social media marketing social media metrics web analyticsHowever, one can also look at social media measurement from a vertical perspective, while not forgetting the main overall goals and integrations. MORE >>

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. If you think back to our social media marketing ecosystem and Forrester’s breakdown of media types , marketers are often most used to paid media – immediately scaleable and controllable. Tags: marketing social media strategy Listen; engage; develop. You know what you don’t see anyone recommending? Do you agree? MORE >>

Last year, Philip Kotler, Hermawan Kartajaya and Iwan Setiawan published their book “Marketing 3.0: Marketing 3.0, also known as human-centric marketing (or as I [.]. Marketing theory Opinion human-centric marketing Marketing 3.0 From Products to Customers to the Human Spirit”. It is essentially about how customers should not be looked upon as consumers but as “as complex, emotional, value-driven and multi-dimensional human beings”. Philip Kotler MORE >>

Since several years marketers are debating the evolution of marketing from the inbound marketing versus “outbound&# perspective. Inbound marketing is defined as all forms of (mostly digital) marketing whereby people “find” your company/products/services and that includes tactics and channels such as social media marketing, SEO, SEA, blog marketing and content marketing. Outbound marketing is basically [.]. Blog Connected marketing customer-centricity HubSpot inbound marketing outbound marketing MORE >>

Said differently, I think they are looking for Marketing Technologists! This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker. Brinker recently published an article in Advertising Age titled, The Case for a Chief Marketing Technologist (September 29, 2010), in which he states: “Marketing has become deeply entwined with technology. No related posts. MORE >>