article thumbnail

Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

Influencer marketing has always been one of the most effective strategies for reaching new audiences. But it isn’t just about engagement; influencers can drive real action. You won’t achieve the desired results if you work with the wrong influencers or target the wrong customers. Still, there are no guarantees.

article thumbnail

B2B Influencer vs B2C Influencer Marketing

The Social Media Hat

What's the difference between B2C & B2B Influencer Marketing? The post B2B Influencer vs B2C Influencer Marketing appeared first on The Social Media Hat.

B2B 213
article thumbnail

B2B Influencer Marketing From The Influencers POV with Timothy Hughes

The Social Media Hat

Partnership Unpacked, Episode 9, with Timothy Hughes The post B2B Influencer Marketing From The Influencers POV with Timothy Hughes appeared first on The Social Media Hat.

B2B 218
article thumbnail

The Challenges Facing B2B Influencer Marketing Today

The Social Media Hat

B2B Influencer Marketing has it's own unique challenges and solutions. The post The Challenges Facing B2B Influencer Marketing Today appeared first on The Social Media Hat.

B2B 214
article thumbnail

10 Compelling B2B Influencer Marketing Statistics for 2023

The Social Media Hat

Statistics To Help Make The Case For B2B Influencer Marketing. The post 10 Compelling B2B Influencer Marketing Statistics for 2023 appeared first on The Social Media Hat.

article thumbnail

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. Here’s the rest of that conversation.

B2B 302
article thumbnail

Words have power: How influencer marketing can revitalize your B2B marketing strategy

Audiense

Influencers are all the rage in B2C marketing. Supermodels selling underwear, TikTok stars pushing their favourite coffee brands, bloggers of all kinds promoting skincare, make-up and water bottles. If you’re a B2B brand, sometimes it can feel like you’re missing out on the hottest party of the century.

B2B 176