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New Influencer Marketing Research Has Four Key Findings

Spin Sucks

Is your influencer marketing working? To investigate the practice and help marketers succeed, Traackr and TopRank Marketing conducted a global study. The post New Influencer Marketing Research Has Four Key Findings appeared first on Spin Sucks. Communication Influencer Relations altimeter group brian solis global research study Influence 2.0

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Well then, who are these so-called “influencers?” Heineken 100 marketing campaign.

Three Influencer Marketing Secrets to Drive Traffic

Webbiquity SMM

Because of this aversion to ads, using influencers to sell products has become all the rage. But though the practice of influencer marketing —driving content by leveraging influencers—has been around for awhile, you may not have fully capitalized on this powerfully effective way to increase your website’s social media traffic, links, and search visibility. I asked.

Develop a More Engaging Content Strategy with Influencers

Spin Sucks

Here is a framework to combine content and influence, so you can deliver an irresistibly engaging content strategy. The post Develop a More Engaging Content Strategy with Influencers appeared first on Spin Sucks. Related Stories Influencer Marketing Matchmaking Influencer Relations and the Target Plus-Sized Win How to Get Creative with Influencer Marketing.

Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. This move often overlaps and complements transmedia marketing and should be used that way. The Viral Gold Formula.

Remix 100

Eight Tips for Influencer Marketing Done Well

Spin Sucks

The work of the people is more influential when it comes to influencer marketing. The post Eight Tips for Influencer Marketing Done Well appeared first on Spin Sucks. Related Stories How SEO and Content Work Hand-in-Hand Content Marketing with Your Reputation in Mind The Five People Essential to Your Next News Release. Comments I agree, Bob. by Gini Dietrich YEAH!

How Lazy Content Curation Is Ruining Your Influencer Relationships

Spin Sucks

There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build. Erika Heald shares how not to curate influencer content. The post How Lazy Content Curation Is Ruining Your Influencer Relationships appeared first on Spin Sucks. Comments Seriously love this article, Erika!

The 4 Secrets of Influencer Engagement

Waxing UnLyrical

Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. Agencies and enterprises alike are investing in and executing successful influencer marketing campaigns.

A 10-Step Approach to Launching Your First Influencer Marketing Campaign

Spin Sucks

Launching your first influencer marketing campaign and don't know where to start? Fear not, Evan Asano has a 10-step approach to help you launch a successful influencer marketing campaign. The post A 10-Step Approach to Launching Your First Influencer Marketing Campaign appeared first on Spin Sucks.

7 Pillars of Solid Influencer Marketing Programs

Waxing UnLyrical

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? For example, a former client that we work with on and off wanted some advice on an influencer program. But what if one/more of your influencers goes rogue?

Can Social Media Influencers Replace Your PR Agency?

Spin Sucks

It’s a controversial question to ask, can social media influencers truly replace your PR agency? Veronika Baranovska examines what PR agencies, influencers, and next steps in digital marketing. The post Can Social Media Influencers Replace Your PR Agency? Comments “Social media influencer” is, by definition, an anomaly. appeared first on Spin Sucks.

Working With Influencers to Make Your PR Event a Success

Spin Sucks

Have you thought of involving influencers to help spread the message? Working with influencers is a key step to ensure your event is a raging success. The post Working With Influencers to Make Your PR Event a Success appeared first on Spin Sucks. Planning an awesome PR event for your client? Nicole Rodrigues shares more tips.

What is Influencer Marketing?

SocialFish

Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing. The post What is Influencer Marketing? Short answer – human to human interaction.

The Seven Golden Rules to Paying Influencers

Spin Sucks

By Pierre-Loïc Assayag There isn’t an interview, panel, Twitter chat, or even client meeting that I’m participating in where, at some point, someone doesn’t ask the question, “Should brands pay influencers?” There are very few absolutes in life and whether a brand should pay influencers or not is not one of them. Pay for craft, not influence.

How To Use Influencer Marketing To Launch A New Product

The Realtime Report

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Influencer Marketing and Product Launches: A Step-by-Step Approach.

The Shocking ROI of Influencer Marketing

Convince & Convert

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing Isn’t New. The underlying premise and even the primary mechanics of influencer marketing have never changed.

2016 Marketing Predictions from 10 Top Influencers

Buzz Marketing for Technology

The year 2016 is gearing up to be a game-changer in the realm of marketing and across several categories, and if one wants to survive in this ever-evolving landscape, it’s vital to take a close look at what’s coming. We queried several of these marketing influences for their thoughts and predictions on the direction of marketing in 2016. Look Outside the Marketing Box.

The ROI of Influencer Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program. The ROI of Influence – True influence drives action, not just awareness.

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What Is Influencer Marketing?

Simply Measured

Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. The partnership between the brand and the influencer may include monetary compensation. Here are some reasons to build out your own influencer marketing program.

The 5 Elements Of Successful Influencer Marketing Programs

The Realtime Report

Businesses have always understood that word-of-mouth marketing is one of the most powerful ways to shape opinions and drive awareness, preference and sales. “Influencer marketing” is simply the new, fancy way to describe word-of-mouth. So what are the elements that actually make up an influencer marketing program? Showcase their influence.

The Three Word Shortcut to Great Influencer Relations

Waxing UnLyrical

Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour. There is no shortcut to building great relationships, and that includes with influencers. There isn’t one. Relationships take time.

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels. Consider Influencer Marketing First. While Hills Bros.

Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. This YouTube influencer platform categorizes 140,000 influencers into one marketplace, where brands are able to browse through them using filters such as age, gender, location and subject-matter.

What Makes Audiences Trust Your Influence Marketing

Convince & Convert

While once thought of as a fading trend , influence marketing is back and hotter than ever. This white hot channel is not only the talk of the town—it’s showing its staying power with results marketers only dream of. I’ve worked in influence marketing, working directly with brands looking to connect with their target audience through a trusted source.

How Influence Marketing Differs from Celebrity Endorsement

Convince & Convert

Many marketers are praising this as an expertly executed influence marketing campaign, but really, it’s just celebrity endorsement in SNS wrapping paper. But if you want to make your influencer marketing strategy effective, you really need to know the difference. What Is Influence Marketing? Influencers Are Specialists. Image via Twitter.

Influence Met Transparency with @Kred

Unspoken

PeopleBrowsr is a high-tech social analytics company with a passion for marketing. The PeopleBrowsr Playground is known as one of the top Social Media engagement tools on the market today. Kred is measurable Influence with 2 metrics: Influence: Ability to drive action: reply, retweet (RT) & new. We all have influence – Community Influence.

Are You Doing Influencer Marketing Right?

Firebelly

In a marketing and public relations world that is constantly evolving, it is imperative to keep up with the latest terms, lingo and vocabulary associated with the current trends. Influencer Marketing is turning out to be one of those terms that people should pay attention to, especially from a social media standpoint. What is influencer marketing? Go mobile!

Influencers! Must read > New Facebook guidelines for branded content

Janet Fouts

An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach

The Do’s and Don’ts of Working with Social Media Influencers

Spin Sucks

Even though the idea of working with social media influencers has been around for many years, yet many organizations still don't get it right. The post The Do’s and Don’ts of Working with Social Media Influencers appeared first on Spin Sucks. Related Stories Eight Tips for Influencer Marketing Done Well Creating False Idols: Does Social Proof Have a Place? The Seven Golden Rules to Paying Influencers. Communication Influencer Relations Arment Dietrich Danny Brown Influencer marketing sam fiorella the modern blogging masterclass traackr

Why Influencer Marketing is Creating Huge Returns for Businesses

Convince & Convert

Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson. The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display.

5 Unique Ways to Engage Influencers

Ignite Social Media

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. As more and more brands see the opportunity and get involved, however, we see a dark side of influencer marketing start to emerge. Influential voices.

How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers. What Are Social Media Influencers?

Facebook Unveils Resources for Business Influencers

SocialTimes Facebook

Facebook Monday released a bundle of resources for business influencers , highlighted by its Business Influencer Guide. The Facebook for Business Influencers page includes information on using Facebook as a leadership platform, Facebook Live , Facebook Mentions , notes , 360-degree videos and other related content.

Getting Started With Influencer Marketing? Traackr’s Got You Covered

Waxing UnLyrical

If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. Some of you might remember the Sunrise Samplers at the Influence Saloon ;), where brands (even non-profits) were trying all sorts of things to get attention. Traackr’s Academy of Influencer Marketing.

6 Influencer Marketing Strategies to Boost End-of-Year Sales

Convince & Convert

I don’t know about you, but as a marketing professional, the transition from t-shirts to flannel is reminding me that there are less than two months left in the yea r. Conversations I’ve had with others in the marketing world seem to revolve around a desire to create some last-minute, cool marketing strategies to power higher sales numbers through the end of the year.

We’ve Updated Our Influence Measurement Guide

The Realtime Report

In March of this year we published The Realtime Report’s Guide to Influence Measurement Tools. Our goal was to cut through the hype and provide a clear-eyed, no-nonsense look at the evolving tools and best practices for identifying, prioritizing and engaging influencers. What are the differences between personal and contextual influence measurement tools—and why do they matter?

Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

Likewise, social marketers are expanding the possibilities of what can be achieved. In fact, social is no longer treated as an exploratory endeavor—it’s a critical component of any marketing program and is expected to drive real value for a business. In a lot of ways, influencer marketing has just become a numbers game, the equivalent of link-baiting or SEO.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. It even goes beyond what contextual influence scoring tools like Appinions can do. Focus on Conversations, not Influencers. Amply does not score influencers, it scores conversations. It “brings direct marketing discipline” into social media, and enables scale.

Influencer Marketing: The Simple 3 Step Process for Finding the Perfect Influencer

Talkwalker SM

A branded marketing message or a word of mouth recommendation? This in essence is the reason why influencer marketing and finding the right influencer is so important for companies in the age of social media. An influencer recommendation is like a supercharged word of mouth mention as these stars of social have vast, engaged followerships hanging on their every word.

How to Find Social Media Influencers with Ease

agora pulse

You have probably heard of influencer marketing, and may even know it can be beneficial to your business. Influencers don’t have to be movie stars with millions of social media followers. An influencer is someone who can get others to take action. As Jay Baer says, “True influence drives action, not just awareness.”. Sounds great, doesn’t it?