If you have been using predictive analytics to target your marketing campaigns, you should be seeing improvement in response rate versus older campaigns where no predictive analytics were available. It is still common practice to send email campaigns or direct mail pieces to every contact in your list, hoping that mass distribution will lead to a higher volume of responses.  With the advances in analytics-driven direct marketing campaigns – your process may look something like this: Your Distribution List: You’ve created a mail distribution list based on multiple criteria.  MORE >>

Campaign Management Marketing Creative Personalized Communication Barb Cote Email Marketing OptimizationBarb Coté. was recently asked by a client if we had a list of email design best practices. The very next day, I was asked the same question by another client. So I realized that this was “blog-worthy” material. When we design an email at SIGMA, there are 3 very important areas of the email design to consider. There is the messaging side — what are we saying, who are we saying it to, and why will they want to read it? That’s balancing the message with the visuals. Thanks Rich! MORE >>

The past decade has seen some great public relations campaigns, particularly in the for-profit realm. To me, however, the Domino’s turnaround is the most brilliant PR campaign in recent memory. And it did so through an innovative marketing campaign that seamlessly integrated traditional advertising, social media, and public relations. Eleven Reasons Domino’s Turnaround Campaign Worked. They waited  until the product was ready before Crispin Porter & Bogusky began creating the campaign. Testimonial from my wife: “Old Spice is full of crap.”). Period.” MORE >>

Whether you are developing a public relations campaign solo, or you’re working with a professional, keeping abreast of PR strategy is important to your own success as a business owner. I’ve found these four digital colleagues to offer no-nonsense commentary and teaching on the latest in public relations campaign strategy. Your campaign and strategy development skills will improve from following these guys. public relations campaign strategyYou should read them. His was the first blog I found and followed in the space. He likes wine too. Read’em! MORE >>

Public relations professionals, regardless of the industry they work, should be building online newsrooms and a content creation strategy into their strategic campaigns. public relations campaign strategyPercentage of journalists using online newsrooms -- Bulldog Reports. Despite the rise of social media tools to keep journalists informed and connected to their beats, a Bulldog report cites that a whopping 97% of journalists visit corporate online newsrooms to keep abreast of information. reporting visits more than once a week; and fully 87.4% Journalists will love them for it. MORE >>