Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. Oreo’s 100th anniversary officially started in March with the launch of a print ad campaign focusing on the brand’s history. So far, the campaign has yielded impressive results. So why focus on a realtime campaign? ” Do you think this campaign is helping the brand to keep pace with the shift to digital, social and mobile? MORE >>

By doing this, it means you, the user, can create fully-fledged social media campaigns even while our products are still being fleshed out and added to. To give you an idea of how you could use JugnooMe for your social media needs/campaign, here’s a simple overview of how you could use the tools to start, track and measure your campaign. Step 2: Creating the Campaign. Step 3: Measuring the Campaign. Then, use our Analytics solution to set up your campaign(s). Resources Social Media JugnooMe social media campaign social media dashboard MORE >>

President Obama’s campaign has posted nearly four times as much content as challenger Mitt Romney’s campaign, and is active on nearly twice as many platforms, according to new research by the Pew Research Center’s Project for Excellence in Journalism. During two weeks in early June, the Obama campaign published 614 posts vs. just 168 for Romney. Here’s the breakdown over individual platforms: Obama’s campaign averaged 29 tweets per day, vs. just one tweet per day for Romney. both campaigns averaged two posts per day on Facebook. MORE >>

But one thing I’ve found that has helped me stand out in the industry was working on a political campaign. Waste deep into the internship, the 2008 presidential elections were well under way and one of my mentors came to me and asked if I’d be interested in working on the campaign trail. credit my campaign experience and the support of my mentors as being the main reasons why I have had such a fruitful career path thus far. Here are some additional, important reasons as to why working on a political campaign can be an asset for young PR pros: 1. and the world. MORE >>

UNICEF’s new Pinterest campaign cleverly turns the concept of this visual social network on its head. ” The campaign features the fictional Pinterest profile of young Ami Musa of Sierra Leone. Social Media Campaigns charity children nonprofit philanthropy Pinterest Pinterest campaign UNICEFAccording to Mashable , the site “adds perspective to the aspiration-filled social network.” Each pinned photo links to a page soliciting donations for UNICEF’s work to provide clean drinking water, food and shelter to children worldwide. MORE >>