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Mobile First in 2015

Spin Sucks

Start switching your digital and social media marketing efforts right now to a Mobile First priority. For years you have been hearing about ensuring your website and digital marketing efforts are all mobile-friendly. Now the focus is changing to mobile first. What is Mobile First? What does Mobile First mean? Who Should Adopt a Mobile First Strategy?

Tools for Mobile Marketing Strategy Success

Spin Sucks

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.

Give Your Campaign Video Marketing Boost

The Realtime Report

Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm. Raise Your Profile & Increase Trust. Positive ROI.

Social Media Gone Mobile

Mindjumpers

Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Lately, Facebook upgraded their mobile app to better incorporate the new Timeline design with an increased focus on visual content.

A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign

Convince & Convert

For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed. It’s always great to try out new campaigns, but having a framework in place will make sure you have a gameplan so you know how to improve your success for the future. Some examples include: Read the whole entry. » mobile Objectives.

Top Tools for Mobile Marketing

SocialFish

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. Ever since the American Red Cross and Humane Society adopted a texting campaign to raise awareness and collect donations for the Haiti Earthquake in 2010, other nonprofits have followed suit and to great success. serious boon to fundraising campaigns.

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. 1.  YouTube video from this campaign saw millions of views and Durango sales went up 59% in October. What were your favorite social media campaigns in 2013? Power out? No problem. pic.twitter.com/dnQ7pOgC.

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new  research by Millennial Media  reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year.

Native Ads Debut for Mobile App Install Campaigns on Twitter Audience Platform

SocialTimes Twitter

Advertisers running mobile application install ad  campaigns on Twitter Audience Platform  now have access to native ads. Simply check the “native” box when launching a new mobile app install campaign on the Twitter Audience Platform and your ad content will be automatically reassembled to match each app’s unique design and layout.

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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: •  Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? The result?

How to Track Mobile App Conversions

Convince & Convert

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. conversion is when a mobile app boosts sales, whether directly or indirectly. Image via BigStockPhoto.com. Define Conversions.

Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”

The Realtime Report

market, and Budweiser is one of the first brands to take advantage of it.  In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. The content will be updated periodically, and will include  special offers and exclusive deals.

Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Social media is expected to play a huge role in this year’s tournament, and we’ve compiled some of the most popular and creative marketing campaigns centered around the event: Hyundai’s dedicated Tumblr site will release 120 pieces of football related artwork including GIFs, quotes, illustrations and short films throughout the 2014 World Cup.

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing. Your SMS mobile campaign will impact many departments of your company. Having S.M.A.R.T

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7 Common Mobile Fundraising Mishaps and How to Avoid Them

SocialFish

Luckily, your organization doesn’t have to spend years cultivating your mobile fundraising strategy the way a chef would work meticulously on his caramelizing. Forgetting to steward mobile donors. When you’re planning your mobile fundraiser, it’s important not to base any decisions on assumptions. Mobile donation page. Campaign goals and strategies. And more!

5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Recently implemented by REI’s #OptOutside campaign, the Marketing-By-Not-Marketing Approach is essentially advertising how a brand isn’t participating in Black Friday so they can stand out from the crowd. The Sweepstakes Approach.

Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. Digital Platform Manager at Carlsberg, Martin Majlund, says: “We (Carlsberg brand portfolio) drive campaigns using the platform as a tool to drive traffic and therefore increase sales. The mobile consumer.

Viral Campaigns: Do’s & Dont’s

Mindjumpers

While going through some viral campaigns I realized that all good viral marketing campaigns had a few things in common. good viral campaign is usually made of following elements: Unexpected theme: The element of surprise in campaigns increases the curiosity of the audience and makes them wonder ‘what next?’ Chrysler’s Imported From Detroit campaign.

Twelve Steps to A Strong QR Code Campaign

Spin Sucks

The mobile revolution is happening! Increasingly, mobile smart phones and tablets are shifting our attention away from our desktop and laptop computers to our mobile devices. Mobile tags and QR codes give mobile devices instant access to mobile communication. Plan for Mobile. Include videos, interactivity, mobile coupons, fun, and more.

Government’s Mobile Nightmare

Geoff Livingston

The Office of Management and Budget released its digital strategy for mobile devices (phones and tablets, hooray!) It has three core objectives: Enable citizens and the growing mobile workforce to access high-quality digital government information and services anywhere, anytime, on any device. The need to make government more transparent, the great promise of the 2008 Obama campaign.

9 Things to Note Before Launching a Facebook Coupon Offers Campaign

SocialTimes Facebook

Facebook Offers  campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective  than traditional advertising campaigns. One of the best ways of running promotions on social media is the use of coupon  campaigns on the largest social media site, Facebook. Running coupon campaigns on Facebook can be very effective for most industries and has proven to yield results. Below is a quick list of some possible coupon campaigns: Customer loyalty. Decide on your campaign budget.

Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second

Mindjumpers

mobile using audience, jumping an impressive 75% to 13.4 Facebook’s mobile audience worldwide is now a heady 350 million. The overall social networking population across mobile devices increased by 37% to 72 million people – about 31% of all U.S. mobile users (aged 13 and over). About a third of all mobile users received a coupon or offer. million. million.

How to Develop a Successful Digital Coupon Campaign

Convince & Convert

Coupon campaigns have been used by brands since the launch of the first ever paper coupon by Coca Cola in 1887. They revealed that 93% of Americans shop with coupons with 29% of Americans using mobile coupons. Consumer Response to Coupon Campaigns Of all coupons searched for, grocery coupons are the most popular , accounting for over 50% of coupon searches. Why Wednesday?

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way?  . Walmart’s “mobile-ad blitz” ran for 72 hours.  It consisted of 50 million ads which showed up in the Facebook mobile news feeds of tens millions of people.

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Four Step Process to Create an Integrated Marketing Campaign

Spin Sucks

Then we have to figure out Twitter, Pinterest, Instagram, Google+, Path, Flickr, YouTube, LinkedIn, content, search engine optimization, inbound marketing, infographics, webinars, videos, email, search engine marketing, gamification, mobile marketing, oh my! I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. Crawl.

Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

The new ad campaign begins a month before the brand’s new high-end collection – called StudioLux Noir – reaches stores, and is “the culmination of three years of development and research.” This time, women can enter by using the website or mobile app; both allow them to set goals and share their progress. The campaign will also include more traditional commercial spots on E!, Social Media Campaigns #IWill #WhatsBeautiful athletic wear contest mobile app retail Under ArmourSweat. Every. — Under Armour Women: youtu.be/4yUkong5zZg

Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. Lexus reached players in several different ways via the mobile game.  In-game coins were awarded to players that made virtual drawings of Lexus-oriented items. The campaign ran for a short period of time only, from September 24-28.

QR Codes & Mobile: The Time is Now

Spin Sucks

Stephanie True Moss , is chief creative officer at True Moss Communications , Inc., a creative design group that offers Web Design | WordPress | Mobile | Print | SEO | Graphic Design | Social Media | QR Code Consulting. If you haven’t they can be fun and lead to videos, pictures, mobile information and more that is unveiled with a simple scan. Consider the mobile aspect.

2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Adidas’ all in or nothing  campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing. The #AskZlatan interactive campaign earned over 10.5 What was your favorite World Cup social media campaign?

Oreo’s #DailyTwist Campaign Serves Up Realtime Creative

The Realtime Report

Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. Oreo’s 100th anniversary officially started in March with the launch of a print ad campaign focusing on the brand’s history. Chen told The New York Times.

Mobile vs. Social – Round 1: Ding! Ding! Ding!

Puzzle Marketer

Mobile or Social? In the blue corner we have Mobile! This includes mobile app development, responsive web design, push notifications, and mobile targeted paid advertising. We’ve seen why your business should go mobile recently with mobile devices overtaking PCs. As seen by the example above, Birdfeud offers campaigns that allow organizations to leverage their follower base and drive engagement. The post Mobile vs. Social – Round 1: Ding! Mobile Marketing Social MediaIn the red corner we have Social!

Why Some CMOs Believe Mobile Marketing Isn’t Worth It

Convince & Convert

I am ready to proclaim that 2016 will be the Year of Mobile. Quite frankly, if I hear someone actually proclaim that—and I know if I Google “Year of Mobile,” I’ll find plenty of articles in my search results—I will bang my head against the nearest wall until it is stricken from my memory. The world is mobile. Why are so many CMOs disavowing mobile marketing?

Six Tips to Go Mobile without Going Broke

Spin Sucks

You see, I agree mobile commerce is the next big thing – and a critical opportunity businesses can’t ignore. Based on their feedback, coupled with our own discoveries, we’ve found there are six ways business owners can “go mobile” without going broke. . 1.  ”Own” your online business profile and location.  . Mobile optimize yoursite.com. Mobile searches have grown 400 percent since 2010, according to Google.  Your site has to be optimized for mobile viewing. Customers will appreciate you’re mobile-friendly, and you’ll avoid awkward confrontations.

4 Fresh Trends in B2B Social Campaigns

Convince & Convert

Consumer brands spent the early years of the social boom using campaigns to collect likes, create conversation, and distribute coupons. Meanwhile, B2B marketers sat on the sidelines waiting for social campaign technology to deliver against their more sophisticated needs. To meet these new objectives, B2B marketers are applying new approaches to social campaigns. Let us know!

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Denny’s Uses Mobile, QR Codes To Reach ‘The Hobbit’ Fans

The Realtime Report

Denny’s latest campaign uses QR codes to provide fans with exclusive content from Warner Bros. ”  Before the film’s official release on December 14, Denny’s is promoting new “Hobbit-themed” menu items and enabling mobile users to access exclusive video, online games and other content via QR codes on placemat menus. ’ What do you think?

Film 48

Instagram and Pinterest for Storytelling: Grey Goose’s Social-Mobile Campaign

Mindjumpers

The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir. The campaign revolves around the fictitious, mysterious and fashionable ”Hotel Noir” and is a complement to the tv commercial and the more elaborate online version of the video.

5 Branded Content Campaigns You Need to Know

Convince & Convert

In January, I wrote about “ The 7 Worst Ad Campaigns of 2015 ” and received great feedback from the community. These headsets were sent in preparation for NYT VR, a virtual reality mobile app The New York Times developed, designed to provide its readers with innovative and powerful storytelling. In 2012, Gatorade launched its “ Win from Within ” campaign. The Lego Movie.

[Cool Infographic Friday] 7 Ways to Screw Up Your Mobile Email Campaign

SocialFish

Related Posts [Cool Infographic Friday] Big Data Big Profits How to Lead Your Way to a Social Organization Mobile apps are a waste of time for associations. Content Strategy Mobile Useful Data Six social media tactical articles you need to read 3 Facts About Fundraising on Social Media [Cool Infographic Friday] Facebook Page Growth Rates.

Combine Email and Facebook Ad Campaigns for Greater Success (Example)

Jon Loomer

Today, I want to dive into a rather complex topic that confuses many marketers looking to take advantage of the power of both Facebook ads and email. I’ve written before about how I’ll run Facebook campaigns that mimic an email funnel. I’ll occasionally get asked something along the lines of, “Why even bother? The email campaign by itself may have done fine.

Statistics: Facebook on Mobile [INFOGRAPHIC]

Mindjumpers

In a social media world where consumers and users are increasingly applying a SoLoMo (Social Local Mobile) attitude towards their social networks, the number of active users of the mobile Facebook app is therefore an indicator of what is to come. 543 million active Facebook users, meaning more than half of all Facebook users, regularly use the mobile app to access their profile.