In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. According to Russell Ward, Digital Publicist of Budweiser Racing, the campaign’s goals are to connect with consumers in a unique way, using the most cutting edge technology available. How will the brand measure ROI?  ” This campaign will be measured in smiles ,” Ward says.  ”Yes, we will be keeping an eye on downloads and discussions etc. MORE >>

The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir. The campaign revolves around the fictitious, mysterious and fashionable ”Hotel Noir” and is a complement to the tv commercial and the more elaborate online version of the video. As we have discussed repeatedly here on the blog, mobile and social are increasingly becoming inseparable. Grey Goose has elegantly captured this trend with their new campaign. MORE >>

This is the key takeaway of COMMUNICATE, CONNECT & CURATE: 3 ways you can encourage mobile app re-engagement with SMS, a new whitepaper that I have written based on input from mobile interaction specialist tyntec and interviews with mobile authorities including Tomi Ahonen and Jon Mew, Director of Mobile & Operations, IAB UK. There I presented reasons why mobile app developers should harness text messaging to ‘mobilize’ their app marketing and — ultimately — delight their target audience. ” Meantime, GET IT Mobile Inc., MORE >>

It was the brands that told us with their increased marketing spends that 2010 was The Year of Mobile. Now consumers are the ones showing us through their actions — reaching for their mobile phones at every step of the consumer journey, from researching products to making purchases — that this is the Year of Mobile Commerce. The real news is our increasing reliance on mobile. percent of people used a mobile device to visit a retailer’s site, up from 3.9 Additionally, mobile sales grew dramatically, reaching 6.6 retailers. were up 33.0 MORE >>

Mobile or Social? In the blue corner we have Mobile! This includes mobile app development, responsive web design, push notifications, and mobile targeted paid advertising. We’ve seen why your business should go mobile recently with mobile devices overtaking PCs. As seen by the example above, Birdfeud offers campaigns that allow organizations to leverage their follower base and drive engagement. The post Mobile vs. Social – Round 1: Ding! Mobile Marketing Social MediaIn the red corner we have Social! MORE >>