Trending Sources

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. Social Media Statistics automotive education Millennial Media mobile ads mobile advertising native advertising sports travelMobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. education went up 421%. sports grew 417%.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

To date, the company has defined the taxonomy for two industry verticals: automotive and insurance. Realtime Tools Ampfly analytics automotive consumer electronics influence measurement influence measurement tools influencer marketing insurance monitoring realtime monitoring tools Salorix social media managementThe Fortune Global 100 companies are mentioned 5.6

Automotive Brands Stay Ahead of The Super Bowl Advertising Game

The Realtime Report

Automotive Brands Stay Ahead of The Super Bowl Advertising Game. To provide a response, Experian examined five automotive brands that had a social media component tied to their Super Bowl 50 campaigns. Interestingly, in another recent analysis , four of the five automotive brands analyzed also ranked in the top 20 for brand loyalty. percent. percent during the same time period.

Social Selling Works But Not How You Think

Convince & Convert

Read the whole entry. » Jay Today TV automotive jd power robert rose social media Social Media Marketing social media research social media strategy social selling (watch video to see guest appearance from Sharpie, the hedgehog) I read an article a couple of days ago that really got me mad. It turned out that J.D. Here’s my reaction to that survey: “No s**t.”

The Truth In Digital Advertising

Twist Image

automotive. Don't believe every headline that you read. There has been a long-standing statement that,  "people hate advertising."  For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Nobody likes to be annoyed and interrupted. Everybody loves to be entertained and informed. There are nuances. Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. What happens when consumers use technology to block ads? ad blocking.

Connect The Dots Marketing

Twist Image

automotive. automotive industry. Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. That will soon change. The big winner at CES this year was Amazon 's Alexa technology. In short: voice. Voice as navigation. Voice as control. Voice as search. Voice as OS (operating system). Have you read the news? The news item says: . About 30% of searches will be done without a screen by 2020. and, he's right. alexa.

Luxury Marketing: Lexus Promotes High-End Model With Facebook Contest

The Realtime Report

Social Media Campaigns automotive contest Facebook contest Lexus LFA luxury brandLexus is using social media to link the new “Unleash the LFA” campaign - promoting a high-end model through a Facebook contest – with the brand’s end-of-summer sale event. The teasers included a short video, social media posts and a hashtag campaign, #UnleashTheLFA.

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

The data (collected from Adobe AdLens and Adobe Social solutions) for this report comes from over 260 billion impressions for 338 companies in the automotive, CPG, financial services, media and entertainment, and retail industries and the activity of 70 million fans. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users.

How To Start A Mobile Marketing Strategy

The Realtime Report

The top five industries benefiting the most from mobile search ads include retail, financial services, automotive, telecom and leisure travel. How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. QR Codes.

How to Pitch Editors Perfectly Every Time

Spin Sucks

Pitch Editors Based on Industry Automotive Editors Automotive editors are looking for something new, whether it’s new technology or a fresh take on a classic car. By Andrea Lehr Wondering how to pitch editors? How do you know which are  worth pitching ? Or maybe you found the perfect editor and are wondering what to include in your pitch? PR Writing: Seven AP Style Rules to Know.

How To 101

Easy Ideas to Turn Twitter Trending Topics into Gold

agora pulse

Your automotive client might not desire a write-up in Good Housekeeping. Trending topics are the most talked-about news, and on Twitter, it can help companies boost their engagement, awareness, and clickthroughs. But most businesses don’t have the resources like Oreo to tweet a timely message during a Super Bowl gaffe. So how can you use Twitter trending topics? Promote Relevant Content.

Luxury Auto Brand Aston Martin Uses Social Media Campaign to Double Site Traffic

The Realtime Report

Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK.  Luxury automotive brands have communities of people that are incredibly passionate about their product,” explained Jenn Heinen, associate director of social strategies at Morpheus Media, New York.

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. adenin Facebook Page   Social networks  High Tech  United States  Meryl K. Evans   adenin TECHNOLOGIES Inc. Adenin Twitter   Microblogging / Microsharing  High Tech  United States  Meryl K. Whittemore   ePi Tech Inc.

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Social Media Crisis Management for B2B

SocialFish

For example, an automotive parts manufacturer can repost industry-related news to their Facebook page and share content posted by car dealerships. Murphy’s Law states that anything that can go wrong will go wrong. This remains true in the world of social media. Create a Strategy. Brainstorm every possibility of what could happen, no matter how far-fetched it might seem. photo credit ).

Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

Case in point: last month we secured an opportunity for one of our client partners to speak at an automotive conference about the importance of establishing trust to empower autonomous driving. Guest Post by Kate Finley. My public relations career began with media relations. Or when coverage falls through after spending significant time to secure it in the first place. More than 2.9

Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

PMC’s will begin to realize that social media is essential to the marketing and leasing mix and they will start to hire full time social media managers that work onsite alongside the leasing and maintenance teams to handle the daily social media strategy and reputation management, very similar to how the automotive industry has shifted over the years. 2014 is upon us. Hart  .

Living (And Working) In The Digital Age

SocialFish

Google has become active in the smartphone industry with its Nexus line of phones and intends to become active in the automotive industry with their self-driving car. Guest post by Hilary Smith for SocialFish. ———— The famous Greek philosopher Plato said that necessity is the mother of invention. This has already started to happen in some markets. More like this.

7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Automotive. Automotive. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events.

The Science of Social Timing [infographic]

Mindjumpers

For example, sports industry and automotive industry have the highest traction on Sundays whereas entertainment peaks on Thursdays and Fridays (18% higher rates). Tweet We all post content on Facebook. Sometimes it’s well read, sometimes not, in spite of putting in our best effort and intentions. Well, apart from what we post, it is important to know when we post.

[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy

Audiense

But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? How does Porsche’s strategy differ from other areas of the automotive industry? Thorsteinsson: “The automotive industry is still a lot more like a traditional industry, it can take time to apply certain changes but we try and stay ahead of the curve. b8X7AAYLbC.

Retaining Customers Requires Innovation

Convince & Convert

But it was also in the 1920s that Alfred Sloan at General Motors applied trends in the fashion world to the automotive world and introduced the annual model year change. If you run any kind of business, you need to be constantly improving your product or service. Or at least considering what your customers need—which includes how their needs may have changed over time. So what did they do?

Revealing a New Ford in a New Way

Social Media Marketing

Ford played a significant part in how the automotive industry thinks about social media (and in some cases how large companies think about social media ) and now, as we near the 2012 North American International Auto Show (NAIAS), at Ford we have an opportunity to again reinvent how we give our fans a chance to engage in shared experiences around our brand. Ford mobile news social media

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

” — PRDaily (Automote). Social media monitoring is vital for virtually every B2B or B2C brand. 58% 58% of consumers follow brands on social media. 71% 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that  social media plays almost as big a role in purchasing decisions as does television. Google Review Count:  345. 10) Attentio.

Taking a Peek at Twitter Analytics

Social Media Marketing

The audience is also overwhelmingly American, at 75%; 11% originating from California, and 8% from New York. 7% come from the nation''s automotive capital of Michigan. The portion of Mr. Monty''s following consisting of those working in the automotive industry is nearly 2 ½ times the size of that in the average Twitter audience. They agreed. So what is it? The audience is 59% male.

Picking The Right Social Platform For Your Brand

Mindjumpers

According to the Socialbakers statistics, G+ works well for automotive and media brands, where the average G+ page size exceeds a respectable one million followers. G+ might provide a good platform for sharing more thorough insight into your industry, blog posts and so on. Picking the right social platform is important in order to build the strongest possible social presence for your brand.

Media Relations Can Be Measured Against Real Dollars

Spin Sucks

And, of course,  Automotive OEM is very effective in passing through job applicants, with nearly half of the visitors contacting HR. By Gini Dietric h. Later today (12:00 ET), we are hosting a  free webinar on how to use media relations to generate qualified leads. You still have time to register, if you’d like to attend live or receive the recording after the event.). So always ask.

Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

Facebook brings up requests based on automotive, education, e-commerce, B2B, professional services, health insurance, auto insurance, need help and purchase intent. Here are all of the options… Automotive: Car make. I was excited when Facebook announced lead ads in June. When I received access on September 28, I was eager to give them a test drive. Click To Tweet. Link headline.

Video 43

Will the New Apple Car Have Windows?

Convince & Convert

We captured automotive industry buzz over the last week, and as you can see, VW is at the center of it: These headlines continued to escalate over the weekend, reaching new heights on Tuesday when VW released to the press the fact that they found “ significant emissions discrepancies in 11 million diesel vehicles worldwide. Social Fresh. We have a prize for the winner! Congrats, Ricky!

Apple 18

This Week in Social Media – 5/8/2013

Social Media Marketing

The most popular video ads shared online are entertainment, fast-moving consumer packaged goods (FMCG) and technology, with automotive a distant third. In the automotive space, online reviews are just as influential as professional opinions for buyers. A roundup of relevant links affecting our industry. These are those links. Here are 7 ways to improve your social media engagement.

Five Skills You Need You Won’t Learn In PR Class

Spin Sucks

” My friend Mimi  Meredith was to join an agency that focuses on automotive PR. In our quest to continue experimenting and mix things up a bit, we are going to continue Facebook question of the week (clap, clap, clap), but we are not going to devote a blog post to it. Instead, it will air every Thursday and you can find it in the sidebar of the blog , on YouTube , on Facebook , on Google+ , on Pinterest , and on the Arment Dietrich home page (phew!). We’re going to test how much fame and fortune that brings to those of you who dare ask us a question. The business dashboards.

What Kind Of Tools Do Marketers Need?

Small Business Mavericks

It works for kitchen tools, woodshop tools, automotive tools, sewing tools, and many more categories. I love tools. There are so many kinds of them and they are so different that it’s fascinating. Sometimes you pick up something at a flea market and have to guess at what it does because you have no idea why that tool exists, but it exists for a reason. They are designed to do that specific thing well. They are designed to keep on doing that specific thing as long as needed. Would you add anything to that list? It also works for tools you won’t find at a flea market.

Tools 26

Reconsider Fashion PR

Spin Sucks

You’ll see the majority of content to cover corporate campaigns specific to a handful of verticals, namely healthcare, technology, and automotive. Today’s guest post is written by Crosby Noricks. The issue lies in the disconnect between what students are being taught, and where they want to apply their skills. To stay relevant, fashion publications are evolving as well. disagree?

This Week in Social Media – 6/26/13

Social Media Marketing

At either end of the spectrum is automotive, with an average clickthrough rate of 0.03% and a cost per like of $1.13 - the fourth most expensive by industry. A roundup of relevant links affecting our industry. These are those links. If you have additional links, sources or ideas that might be helpful, I''d encourage you to add some via a comment below or tag me in Google+. But what is it?

How the Majority Illusion Can Supercharge Your Influence Marketing

Convince & Convert

We created the influencer marketing network graph below using 77 midlevel Twitter influencers (between 30,000 and 500,000 followers) across eight different verticals—automotive, business, entertainment, finance, health, lifestyle, technology, and travel—to illustrate strategic positioning of influential accounts. We’re content enthusiasts. Influencer marketing isn’t anything new.

Lawyers Have A Hard Time Dealing With Change [#LMAP3 Recap #1]

Myrland Marketing

One analogy of forced change Toby used was the automotive industry. I just attended the LMA, or Legal Marketing Association’s, 3 rd annual P3 Conference in Chicago. It was sponsored by the LMA Client Value SIG, or Shared Interest Group. This year’s co-chairs were Keith Maziarek , Sr. This is when we saw The 7 Ps of Marketing adopted. Attendance increased by 34% over 2014. We Are The Change.

Price 46

Easy B2B Tips for Google+ Users

SocialFish

Wisely, the company’s Google+ profile is filled with auto industry graphics and news, so it’s a great outreach opportunity that appeals to current and future consumers, as well as vendors and other companies that also focus on the automotive industry. Use Google Circles to Create Personas. Create one for vendors, another for advertisers, and so on. Know What Resonates With Visitors.

How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

They’ve Taken Over Automotive. In the Academy Award-nominated film Food Inc , filmmaker Robert Kenner reveals how the varied choice of items we see on the shelves of supermarkets is actually a false presumption. Instead, that seemingly endless variety is actually controlled by just a handful of companies. Being an inquisitive marketer I had to check it out for myself. Social Media

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test. The results have been excellent: I amassed over  255,262 total views  in a month. 255,262 total article views From 0

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

The automotive (14%) and banking sectors (14%) were the least likely to have separate strategies in place. With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. But why?

This Week in Social Media – 5/1/2013

Social Media Marketing

Capgemini has released its 14th annual global automotive study: Cars Online: "My Car, My Way," which includes a variety of data such as consumers expect the same level of connectivity and function in their vehicles as in their everyday lives; more advanced personalized dealership experiences; and an increasing role of social media in the purchase path. These are those links.