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How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

The search process has become broken because the data landscape has become more fragmented and complex. If we know consumers attach certain keywords to our brand and that certain topics are becoming important to them, we can probably buy those words as search terms before they become expensive, and we can probably own them not only from a paid standpoint but also from a natural standpoint.

Strategies for a Successful Paid Search Campaign

Puzzle Marketer

Tools like search engines were created to simplify this massive amount of data by using a complex algorithm that rank these millions of websites and consolidate them into a short list on a single page. Search engines fund this service by allowing businesses to purchase advertising on these search engine results pages (SERP). This advertising is known as Paid Search.

9 Steps to Digital Marketing Greatness [Infographic]

Puzzle Marketer

Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence. Feel free to use this infographic in your website, as long as you link back to. link].

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media email marketing event marketing online advertising print advertising small business social media websiteSmall businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line.

The 6 Step Inbound Marketing Process [Infographic]

Puzzle Marketer

Basic website principles go a long way: Easy to navigate, professional appearance, search engine friendly, mobile ready, easy to update. internet users regularly use a social network” “20% of monthly Google searches are for local businesses” Step 4: Convert traffic to leads Leverage your website in order to get the visitor’s information and start them through your sales process. I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. “A blog gets you 55% more traffic!”

2 Advantages To Using Pay-Per-Click Advertising

Puzzle Marketer

Pay-per-click is a marketing method that is primarily offered by search engines like Google. Then when someone types in a keyword that you have listed in your campaign, your ad will show up in the advertising section of the search engine results. If you are building a new site, it probably doesn’t have much weight with the search engines yet. Online Advertising Paid Search branding conversion google paid search pay-per-click ppc sales search engine marketing semWhat is Pay-Per-Click?

5 Easy Black Friday Marketing Tips You Still Have Time For

Puzzle Marketer

Capture demand digitally – Search engine marketing is not a marketing tool that creates demand, it’s a medium that captures it. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media black friday cyber monday discounts marketing promotions sales special dealsBlack Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Why are these days important to your business?

What Kind Of Tools Do Marketers Need?

Small Business Mavericks

Kelsey Jones came up with 14 of The Best Paid Search and SEO Tools  for Search Engine Journal, and it looks to me like they fit my list of “good tool” characteristics. There are a lot of paid search and SEO tools out there but they don’t all have to be in your marketing toolbox. Tools for Small Business paid search and seo tools tools tools for small business I love tools. There are so many kinds of them and they are so different that it’s fascinating. They are designed to do that specific thing well.

The History of Marketing [Infographic]

Puzzle Marketer

Search engines jump onto the scene in 1995 and 1997. Search engine optimization (SEO) naturally follows, mostly defined by keyword stuffing and other on-page tweaks.  Google launches in 1998 and launches paid search marketing through Adwords. Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media google history internet marketing mobile marketing sms social mediaStarting with mass printing, the infographic moves you through the different mediums of posters, magazines, newspapers, and billboards.

Why Best Practices Aren’t a Best Practice

Puzzle Marketer

Email Marketing Lead Generation Online Advertising Paid Search Search Engine Optimization advertising best practices cmo conversion goals lead generation marketing testingAs marketers, we sometimes get pulled into the black hole of thinking that best practices are the answer. We dive into case studies, we research articles, and we have discussions with peers about how other companies have achieved their success. The problem with relying on building our marketing on case studies is we don’t really learn anything for ourselves. So what do we do about it? Leads? Clicks?

Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.

PWB Marketing Blog

search engine marketing dollars goes to Google AdWords. Microsoft and Yahoo get a measly 8% of all US search ad dollars each. Google dominates the search advertising landscape. The Internet advertising landscape can be divided into two halves – search advertising and display advertising. Google was no longer just a search giant. Google Analytics Integrated Marketing Paid SearchAccording to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. The choice is clear.

Bring Clarity to Your Marketing with the Campaign ID

Puzzle Marketer

Paid Search Display Advertising Social Media Webinars Phone Calls Billboards Magazines Newspapers Television For some of the more traditional advertising such as billboards, magazines, newspapers, and television you’ll need to develop a strong call-to-action (CTA) that drives people either online or to call a phone number. Content Marketing Lead Generation Online Advertising Paid Search Social Media call to action campaign id marketing measurement paid seach reporting salesSo what do you do? One idea is leveraging the power of the Campaign ID.

The Difference Between SEO & SEM

Puzzle Marketer

SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Said another way, search engines look for specific things on and off of your website that determines whether or not it’s relevant for a specific query, and SEO is the goal of doing those things. Search engine…? Search engine marketing is the strategy to increase your traffic and sales through the search engine channel. Paid Search Search Engine Optimization search engine marketing sem seo

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9 Steps to Digital Marketing Greatness [Whitepaper]

Puzzle Marketer

Content Marketing Email Marketing Lead Generation Marketing Puzzles Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media Download Whitepaper Now. Maybe you’ve never tried to establish a strong online presence, or maybe you’ve tried many different strategies with lackluster results. Well here it is.

Online Ad Metrics & the Google Activate Initiative

Puzzle Marketer

Tracked by the hyperlink redirect and not by the image loading, this model drives the success of Google Adwords and similar Paid Search tactics. Online Advertising Paid Search cost per action cost per click cost per impression cpa cpc cpm double click google google activateIt protects the advertiser by defining the action and relating it directly to their business.

Search Not Dead – At Least Not For Google And Bing

Small Business Mavericks

If you thought search was dead and that social was taking over, think again. Search has grown a massive 68% since 2008 with Google and Bing experiencing good annual growth. Ask and AOL probably think the opposite as their share of the search market gradually diminishes. Search is definitely not dead, and for most businesses, is still one of their major sources of traffic. At times I think the search v social argument is misguided. So much so, I wonder if a more advanced Facebook search engine would have much of an impact. However, Yahoo!,

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The risk of silence on your company news page or blog…

The Way of the Web

Take for instance, the recent New York Times article covering the ‘secrets of search’ which led to JC Penney dominating Google results for lots of top product purchases in what appears to be the largest example of linkbuying and other ‘black hat’ practices. The bottom of the second page reveals that JC Penney has terminated its search engine consulting, SearchDex.

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

Mobile growth is also having a significant effect on paid search – as mobile traffic rises, one in five paid search clicks will originate from smartphones or tablets. A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. What led to the increase in brand engagement?

9 Things About PPC You Should Know

Small Business Mavericks

When an online marketing expert like Neil Patel  asks “ Is Paid Search Ineffective for Online Marketing? Here’s a very quick look at what Neil Patel has to say about PPC: 3 Good Things About Paid Search. Paid search lets you target ads to specific searchers. Paid search is metric-driven and measurable. Paid search gives new or small companies immediate brand exposure. 3 Not-As-Good Things About Paid Search. PPC for Small Business organic search paid search PPC SEO

Are You Using The Best Way To Get Traffic To Your Site?

Small Business Mavericks

As she says, “ You can pay and pay but organic search still wins.” recent report by BrightEdge called “Cracking the Content Code” that took five industries (Retail, Media & Entertainment, Business Services, Technology/Internet, and Hospitality) and analyzed  which was the most effective driver of traffic; organic search, paid, display /email or social. . Organic Search Wins. Organic Search sends 51% of the traffic to company websites when you combine all the industries, but they do vary when you break them down.

Twitter Ads Account for 10% of Domestic Movie Ticket Sales (Report)

SocialTimes Twitter

When compared with other advertising methods including print, radio, paid search, online display ads, out-of-home and even TV, Twitter’s return on advertising proved 3.5 Twitter might not be the biggest or fastest-growing social network, but that doesn’t diminish its value as a space for breaking news and social TV event engagement. and Canada.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

26% of respondents say email is the digital marketing channel with the greatest positive impact on revenue; SEO is second (17%), followed by paid search (15%), social media (5%), and online display advertising (5%). Digital marketing budgets continue to rise, often at the expense of offline advertising spend. Image credit: MarketingProfs. combined. Measurement remains problematic.

[Cool Infographic Friday] The Rise of Social Retail


Other referral traffic drivers for e-commerce were down during this time with organic search down by 8%, email down by 4% and (perhaps most tellingly) paid search was down by 20%. Did you know that the social web traffic to e-commerce websites is expanding at a rate that is much faster than the majority of the other referral traffic channels for e-commerce?

Will SEO Exist in 2015?

Techipedia: Tamar Weinberg

Furthermore, recent developments at Google suggest that the search engine giant has embarked on a strategic campaign to change the nature of, and in many ways devalue, the practice of SEO. Impact of Content, Authors, and Personalized Search. The rise of personalized search. Today, search results can be objective or subjective. This is a guest post by Brad Shorr. No more.

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SEO Trends to Watch For

PWB Marketing Blog

While the trends do seem to indicate huge growth in social media platforms, the trend towards more paid positioning leaves a bitter after-taste. Don’t get me wrong, paid search is a wonderful tool – I actually believe in it as part of an overall marketing strategy. Here is what the writer is predicting for the coming year: “Pressure on Google to keep growing its revenue and profits would mean even more cannibalisation of space on the search engine results page. More and more sections will be paid. like paid search options.

PPC For Small Business – Are You Attracting The Wrong Traffic?

Small Business Mavericks

Banners are not big converters, social media can be time consuming, and paid search expensive. When competing for keywords, some business owners, especially those new to paid search marketing, head straight for the cheapest keywords. Small business owners often feel a little overwhelmed when it comes to advertising online. When a small business owner does run an advertising campaign, the most common complaint we hear is that their campaign was a complete flop.  The problem is obvious – these sites are attracting the wrong traffic. Keywords relate to relevance.

Why Email and Search Outsell Social

Geoff Livingston

Yesterday, the New York Times ran an op-ed debating social media marketing’s ability to deliver sales in comparison to other forms of advertising (for example, traditional search or email marketing). recent Forrester report stated paid search matters most for new customers, email matters most for repeat customers, and social tactics are not meaningful sales drivers.

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5 Ways to Improve your SEO Today

Puzzle Marketer

Therefore one of the most popular and cost effective tactics is targeting the search engines to position your website higher for a specific keyword phrase. Yes, I’m talking about SEO , or search engine optimization. For example, being ranked #1 in the search engines for the keyword phrase “Blue Dog on Mars” doesn’t mean you’ll get an influx of visitors.

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Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

Paid Search. Marketers invest more money in paid search than any other digital channel. Over 40% of all online advertising dollars goes to buying ads on search engines. Paid search is cost effective, measurable, highly targeted, and drives immediate results.  We advised one client to stop buying Yellow Page ads and buy Google AdWords instead. Social.

Agile Marketing in B2B

Buzz Marketing for Technology

SEM : We launched Google search ads two days prior to the DOL announcement, scheduled to run for two full months. Our keyword buy results were among the strongest ever recorded for any PwC paid-search campaign, with the highest ever click-through rates and the lowest bounce rates. Agile marketing increasingly is being recognized as a powerful key to content effectiveness.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

97% of all consumers search for local businesses online. (An amazing statistic, given that nearly 20% of the adult U.S. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. SEO and Search Marketing Stats and Facts. Search Engine Land ). Search Engine Land ). Search AND social rule.

Why influencer marketing is an essential part of brand marketing strategy

While online advertising, PR, and paid search are all still vital elements of a company’s marketing strategy, adopting new methods such as influencer marketing is a great way to reach their audience in a subtle yet effective way. Photo Courtesy of Buzzoole. Consumers are bombarded by so many ads daily that they have learned to completely tune them out. client).

What Is An Integrated Marketing Plan?

Small Business Mavericks

Maybe they even participate in some paid search campaigns and start an e-mail newsletter. There is marketing and then there is integrated marketing. The latter involves a bit more strategy, though a simple marketing plan is not necessarily void of strategic planning. The difference is that an integrated marketing strategy is more involved. There are more pieces to the puzzle and they all work together toward a common goal. So what does that look like? They may pick and choose their favorite social media sites and develop a presence, maybe even build a page for their business.

Five FREE B2B Social Media White Papers

PWB Marketing Blog

Finding B2B Marketing Success Integrating Social Media and Search ” by Neat ways to integrate paid search and social media. . 5. This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. Have you seen other B2B social media white papers?

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Facebook Graph Search: 5 Must-Reads


Yesterday, Facebook announced Graph Search – a new type of search where “the objects we search for aren’t web pages but instead virtual representations of real world objects: people, places and things.” Facebook Graph Search: 10 Things You Need To Know About The Social Network’s Big Announcement. How do you use it? Let me explain.

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

WPO is the overarching term and concept that these writers are searching for to describe the significant and undeniable changes that have taken place in the search landscape over the past 12-18 months. PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Search Critical in Brand-Building Strategies by eMarketer.

The Real Reason Google Removed Google Authorship Photos From Search Results

Bill Hartzer

Relevant content in organic search results distracts people from clicking on sponsored search advertisements. We all want to know the real reason why Google removed Google Authorship Photos from the search results, right? When there are less photos in the search results pages, then users click more on Google AdWords ads. ” Google Search Engines

The Importance of Search Engine Optimization

Jason Yormark

The following is a guest post from Matt Davidson, an extremely talented search marketer.  In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. With this in mind, I think it’s important to look at some statistics to better understand why search engine optimization is so important. Here are some numbers to contemplate in this regard: 90% of the adult population in the United States uses a search engine to find information online. Search Marketingalone. Happy marketing!

Forrester: Email and search drive online sales, not social

Dave Fleet

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. Social media, says the report, drives less than 1% of online sales. Email matters most for repeat customers.

7 Social Media Tactics Your 2013 Budget Needs to Succeed

Search Engine Watch. Search. SEO Paid Search Search Marketing. Paid Search Strategies. Search. Paid Search. Search Marketing. Search. Paid Search. Search Marketing. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ Academy. SES Events. Subscribe to Newsletters. Email.