” The idea here is to deliver highly relevant messaging to a hyper-targeted group of recipients using one of the less talked about media – SMS messaging. Check out this infographic which was released by mogreet and has some really interesting statistics about mobile/SMS usage and response rates. Is SMS open territory for advertisers or should it be left sacred for personal communication? Digital Strategy Digital Strategy Infographic Mobile Mobile Marketing SMSSo we do what we must. We optimize our email messages and shorten our headlines. by 2015. MORE >>

m fortunate to work with Hipcricket, long a leader in marketing via SMS. Use SMS as a customer relationship marketing tool, not just a means to provide one-time offers. Do not assume all luxury customers have smartphones – make sure SMS plays a large role in your program to connect with large numbers of consumers. Use SMS for time-sensitive offers and information. Make sure SMS campaigns fit into the brand’s overall marketing strategy. Use SMS as a means to connect to richer brand experiences. Use SMS to drive customers to the store. million. MORE >>

SMS Communication – There has been a boom of success stories relating to SMS marketing campaigns. Once you get that opt-in permission however,  you’ll get their full attention as 98% of all SMS are read. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising b2b b2c Eloque lead generation lead scoring marketing automation Marketo Oracle SalesForce smsWhether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. MORE >>

» Forbes Story on SMS-Based Social Messaging Platform SMSGupShup Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! was recently quoted in a Forbes story on SMS-based social networking platform SMSGupShup. have written before that its problematic to compare SMSGupShup to Twitter because SMSGupShup is essentially a group SMS service. Unlike Twitter’s “web-first&# (or, perhaps, “app-first&# ) platform, SMSGupShup has built a “SMS-first&# social messaging platform. “SMS is the http in the emerging market. MORE >>

billion in lost SMS revenue last year. In South Korea, for example, the staggering popularity of social messaging services such as KakaoTalk and Daum’s MyPeople have driven down SK Telecom’s SMS traffic considerably. Put another way, mobile operators may be losing SMS revenues, but they are also gaining smartphone subscribers and the data plans that come as part of the package. Informa is still forecasting that SMS will remain a multi-billion dollar industry for mobile operators through 2016, with global SMS revenues rising from US$114.9 In a word: buoyant. MORE >>