Trending Sources

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. Flexibility : The variety that SMS marketing offers is almost endless. Why it Works.

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SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it.

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5 Ways To Maximize the Marketing Budget

Engaging Brand

It’s a good way to promote a product, develop a presence in a community and build a client base. Mobile marketing is a cost-effective marketing strategy that allows a business to connect with customers who opt in to a subscription that sends them information such as advance notices of sales, special savings and other discounts through the SMS (Simple Message System) text messaging system.

Hurricane Sandy & Social Media: 5 Must-Reads

Firebelly

By Adi Robertson From tweets to SMS to data dumps, social media goes broad and deep in a disaster. “We are sharing as much information as possible,” says NYC Chief Digital Officer Rachel Haot, “so [the open data community] can help disseminate it and apply it.” Here are 5 must-reads on Hurricane Sandy and social media. By Steven Bertoni Hurricane Sandy is here.

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49 Tactics to Atomize Your Content Marketing

Convince & Convert

Community Tactics. SMS messages. Last week, I spent an afternoon in Cleveland conducting a workshop on content atomization with my colleagues Brad Walters from Lowe’s and Jani Byrne from IBM. have written about the need to atomize content many times, and I published a how-to guide that details how we atomize my Jay Today video series too. Atomization is resource efficient.

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Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

Idaconcpts

In fact, with so much of your competition concentrating on SMS, now is the best time to make sure that your emails (and list) are greater than they have ever been. 3. Instead of catering your content to general tips for wedding dress shopping and design, you’ll also want to create content that is relevant to the Portsmouth community. At the same time, though, the web moves fast.

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How Chicago Cabbie Grows Business Using Social Media

Spin Sucks

SMS Messaging: He texts confirmation and arrival. He does it because he loves the community he has built. Today’s guest post is written by Lisa Gerber. . My first real job in the PR industry was working with downtown Seattle retailers assisting them with cooperative branding and marketing initiatives. That’s one of the reasons I love Chicago Cabbie as much as I do.

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How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks

Kikolani

Confirmation Code SMS (Text Message) Issues. Request for Community-Created Page Review. You can also discuss issues with other users in the Facebook Community Forum. SMS/text messaging. You can also post issues in the Twitter Customer Community powered by Get Satisfaction. If so, then you’re in the right place. How to Contact Facebook Support. The reason?

Monday Roundup: Campaigns

Waxing UnLyrical

Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Successful campaigns come in all shapes and sizes. Image: Paul Townsend   via Flickr, CC 2.0  . 1.  Here! 3.  Silly, But….

Second Screen Engagement: the Social Dimension of the TV Experience

Conversionation

Second screen engagement: when TV meets the psychology of community and interaction. When there’s a spike in SMS costs, I know what my wife has been watching. What happens as well though is that people connect with each other to talk about a TV show or to simply connect with a community of others doing exactly the same thing as they do at that moment (real-time is key here).

Twelve Steps to A Strong QR Code Campaign

Spin Sucks

They also can make use of the GPS, phone, SMS, Internet connection, and more. scan today will find that the landing page gives tornado recovery information for the hard hit university and community of Tuscaloosa, Ala. Stephanie True Moss is the founder and chief creative officer of True Moss Communications, Inc. and editor of QRmedia.us. The mobile revolution is happening! Launch.

How to Grow Your Blog (the Right Way)

Rebekah Radice

Write down why you love to help your community and then share that within your blog. 4. Use sign-in sheets at stores, events and shows; collect business cards; use QR codes or an SMS signup service. Ever wonder what makes one blog popular and another flop? Or why one blog builds a solid readership, while another struggles to find an audience? There’s no doubt about it. Female.

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Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]

Blue Focus Marketing

It’s no secret that the LinkedIn community has experienced tremendous growth in the past couple years, as both businesses and individuals continue to expand their networks and seek out new networking opportunities. As marketing dollars flow from traditional to social media , more small businesses are leveraging social platforms in order to drive traffic and increase visibility.

LinkedIn Tips and Tweaks: Do More with your LinkedIn Account

Buzz Marketing for Technology

SMS Alerts : Get news headlines on your mobile phone for free. Google SMS Channels: Send SMS Text Messages to your Group for Free. Communities. LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile. You should be logged into LinkedIn for any of these tips to work. 1. Export LinkedIn Contacts. Who Viewed My Profile. email. India.

Facebook Home – The Pursuit of Social WOW for Brands

Blue Focus Marketing

This new take on the mobile social experience should better equip brands to put the “wow” into their interactions with their Facebook community. For brands hoping to remain vigilant in their community building efforts, the Facebook Home platform helps to remove several barriers to communication. The Facebook Home platform aims to do just that. Leave your family at the table. Features.

Email and Mobile - what blasts better?

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? The recent understanding goes that email blasts are obsolete - when you compare this with mobile SMS. Hi Folks, do you work as an Online Community Manager? Social Media Community Managers Management Monitoring Social Media can be overwhelming. Unported License. Based on a work at pervarakapadiaatmoney.blogspot.com. Permissions beyond the scope of this license may be available at [link]. Social Media Ne. Services You Could Avail Of By Partnering Me For Y. What say?

[Case Study] Have you crossed the mobile threshold?

SocialFish

What can we share with the HIV/AIDS community to improve their efforts in outreach, education, and prevention? data point from an SMS campaign was another trigger for our approach to responsive design. The CDC KNOWIT campaign is an SMS-based service that sends HIV testing location information based on a five-digit zip code query via text. Interested in mobile strategy?

Freemium Revenues: Social Media Business Podcast

Laurel Papworth

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? The other freemium services I spoke about on the podcast are Skype : free calls on mobile and on computer – but pay for voicemail and SMS. advertising? Too weird.

How to Market Banking to Gen Y

Idaconcpts

Consider this: There may be reporting on the demise of e-mail due to the rise of social media, however college students still see e-mail and SMS as critical mediums for online communication. On July 2010, Bloomberg Businessweek reported that “Gen Y lacks confidence about making financial decisions&#. Meanwhile 4.2 million people say they like Apple iTunes on Facebook. They hate that.

How to Make $5k from Skype (and Possibly a Whole Lot More)

Viper Chill

Maybe it is a Gen-Y thing but given a choice between a phone call and a text message, I’d much rather send a quick SMS. And given a choice between an SMS and an email I’d rather send the email. We are built for that community living – our whole society is set up in that way. And I think almost every blogger is making the same mistake that I was. The problem?

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Texts, Short Message Service (SMS), Web Push, and Push Notifications. Content marketers like Noah Kagan have found courses to be an excellent way to grow your email list while building a community around your brand. It was a powerful and educational way to connect with the community. Up-Vote Communities. Really! Here ya go. Content That Tells a Story. Lists. How-To.

Facebook- Allyn John Slater and social media hate sites

Laurel Papworth

What happens when online communities create “hate sites&# particularly on testimonial sites of those who have passed on?  In other words, part of the ritual and rules of community living, online or off. They just don’t equate their actions as being similar (but on the other page) from the perpertrators they are trying to “protect&# the community from. Do you?

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Texts, Short Message Service (SMS), Web Push, and Push Notifications. Content marketers like Noah Kagan have found courses to be an excellent way to grow your email list while building a community around your brand. It was a powerful and educational way to connect with the community. Up-Vote Communities. Really! Here ya go. Lists. How-To. Questions and Answers (Q&A).

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10 Thought Leaders Share Thoughts on Curating Content

www.toprankblog.com

To maximize its impact, you want to integrate curation within a canvas of brand generated content and promotions in a forum that also highlights the best brand-related content from your own community of fans. There is therefore an overlap between building your list of friends, people that you follow, building communities and content curation. Pure creation is demanding. Why bother?

How to ignite your business with Twitter: The X Factor

Blue Focus Marketing

Although, fundamentally, the common denominator is that they are actively “engaging” with customers and building communities.  By not engaging, businesses risk squandering great opportunities to build desired brand awareness and perceptions, and shape their marketing messages. Building relationships with community. Engaging Your Customers. Servicing customers.

Facebook Home – The Pursuit of Social WOW for Brands

Blue Focus Marketing

This new take on the mobile social experience should better equip brands to put the “wow” into their interactions with their Facebook community. For brands hoping to remain vigilant in their community building efforts, the Facebook Home platform helps to remove several barriers to communication. The Facebook Home platform aims to do just that. Leave your family at the table. Features.

2012 Social Media Business Trends

Blue Focus Marketing

One of the best examples of Social Commerce is the mobile YP.com app which lets you share deals with family and friends via Facebook, Twitter, email and SMS. building communities, brands, mobile, etc.]? posed this question to several industry experts (crowdsourced the community) and here is what they had to say: ….for for building communities? for brands? for mobile?

Is the Financial Services Industry Poised for Market Disruption?

SocialFish

According to this article , the future will be about community-level banking. Money can be deposited into an account stored directly within the cell phone and send balances through PIN-secured SMS text messages between people and between buyers and sellers. Back then, being a bank customer often meant you would be a customer for life. Leaving a bank was difficult. After That was then.

List of Social Media Management Systems (SMMS)

www.web-strategist.com

Awareness Networks, Social Marketing Hub an enterprise class community platform has launched their own tool that has Facebook, youtube, flickr, Twitter, and of course connect with their own community features. Spewing corporate content to every known social channel may make your life easier as a marketer, but could cause serious ramifications to the trust of your community.

Why Online Banking on Mobiles Will Soar

Idaconcpts

Consider this: There may be reporting on the demise of e-mail due to the rise of social media, however college students still see e-mail and SMS as critical mediums for online communication. opening a money market account ) from friends and family or a significant other than from an online community. opening an online savings account ). Meanwhile 4.2 million followers. Conclusion.

Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

On the other hand, Plurk is really new, and thus, Twitter wins on followers (and the fact that mobile access — via SMS — totally owns), so the Plurk discussions (for now) are at a minimum. After all, the full disclosure is that I am the community and marketing director of Mashable. immediately noticed the difference in community at plurk. You may have more than one.

The Three C’s of Social Content: Consumption, Curation, Creation

www.briansolis.com

80% of people in the US engage with social media, which is equal to the number of people who text via SMS or  equivalent to the ubiquity of those who own DVD players. As George Bernard Shaw observed, “Life is not about finding yourself, life is about creating yourself.&# Such is true for social networks and the digital persona and resulting experiences we create and cultivate.

Firebelly Work: JC Hart "Show The Love" Facebook Sweepstakes

Firebelly

Hart - builders, developers and managers of distinctive apartments communities in the Indianapolis area, Bloomington, IN and Dayton, OH - launch the Show The Love sweepstakes for both their residents and non-residents alike. Hart Apartment Communities Facebook Page. Digitalia | Indianapolis Social Media Marketing « Twitter is top social media channel among Fortune 500 | Main | 5 Social Marketing Stories You Need To Read This Week » February 25, 2010 Firebelly Work: J.C. Hart "Show The Love" Facebook Sweepstakes Firebelly recently helped client J.C. Hart in 2010.

SMS 4

Dear YouTube – You Broke My Heart – An Open Letter to @YouTube

ProBlogger

You didn’t call, email, SMS, Tweet… I had to hear it from a friend – and nobody seems to know why. In other places it says “darrenrowse has been terminated due to multiple or severe violations of our Community Guidelines.&#. Today I was ‘suspended’ from YouTube with no warning and no explanation of why. But today it all came crashing down.

Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

SMS Marketing: a Grossly Underrated Marketing Tactic. Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today. 3.  yellow brick road. 1. ” 2. 

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Micro Persuasion: Turn Gmail Into Your Personal Nerve Center

Buzz Marketing for Technology

As I write this post, Defamer is providing live updates from the Academy Awards and these are streaming into Gmail as IMs. (Be sure to turn off SMS alerts if you use these feeds since they will pile up.). Posted by: F.Baube | Thursday, July 05, 2007 at 02:36 AM. I am using Gmail to get SMS alerts for incoming messages, scraps in orkut, comment at my blog, Updated news with Google alerts. inside Gmail) to read my orkut scraps and community topics without logging into orkut account. I log into my orkut account only when to reply them. Community. Micro Persuasion.

First Look: Starbucks Digital Network Is Here

mashable.com

“The vision,&# he says, “is for Starbucks Digital Network to be a digital version of the community cork board that’s in all of our stores.&# SDN Content, Channels and Partners We’ve known for some time that SDN would offer unfettered access to The Wall Street Journal , The New York Times and USA Today , but that’s just scratching the surface. My Neighborhood: Starbucks is adamant about creating a localized experience to connect customers with the community around the store. The New York Times has opened up access to its Reader 2.0 Duran Goodyear.

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