Develop a More Engaging Content Strategy with Influencers
OCTOBER 19, 2016
Here is a framework to combine content and influence, so you can deliver an irresistibly engaging content strategy. The post Develop a More Engaging Content Strategy with Influencers appeared first on Spin Sucks. Would you like to flip your content strategy upside down and build it back up with a sharper, more influential focus? Of course you do. Who wouldn't want that?
Three Engagement Myths, Busted.
SEPTEMBER 15, 2016
ICMYI – in case you missed them, here’s a selection of Jamie’s posts on Association Success from August, each “busting a myth” about engagement. The Employee Engagement Trap. Even the equipment one—if you buy new macs for everyone, are you really certain that true engagement is going to increase? ” 3 Tips for Engaging Millennials.
A Look at How Three Brands Are Driving Social Engagement
SEPTEMBER 19, 2016
It's time to dust off your social media strategy and see how you can increase social engagement. The post A Look at How Three Brands Are Driving Social Engagement appeared first on Spin Sucks. Did you know Facebook is capturing over 90 percent of all social media shares? Here is what Fractl and Buzzsumo research found.
When You Define Employee Engagement, Culture Improves
APRIL 20, 2015
By Maddie Grant When you truly sit down to define employee engagement, you find the culture challenges you’ve been having change. According to research from Gallup , most organizations have been operating for the last decade with only a small percentage of their workforce truly engaged at work. Can you imagine where we’d be if those engagement numbers were higher?
The 4 Secrets of Influencer Engagement
APRIL 20, 2016
Influencer engagement is the difference between a successful long-term influencer strategy and an influencer campaign that yields marginal results. The challenging part of influencer engagement is that there is no formula for getting influencer engagement right. Each influencer has unique wants and your engagement strategy should cater to their needs. Always add value.
Use Instagram to Create Visual Engagement
JUNE 5, 2012
Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. How Threadless Engages its Community on Instagram. Threadless’ customers are therefore co-creators, which makes an outstanding starting point for engagement.
The Corruption of Engagement
MARCH 13, 2012
word to the wise business owners, social media enthusiasts, social media professionals, recruiters et al: when someone in front of you talks about social media “engagement” and then fails to expound on their use of that word – be wary. Engagement? An answer that is inadequate looks something like “Engagement means talking to your customers!
How to Increase YouTube Engagement [Infographic]
AUGUST 23, 2014
It some offers some key statistics and these best practices that help increase YouTube engagement: Fill in the meta data. It has been shown that thumbnails increase YouTube engagement more than 150%. How to Increase YouTube Engagement [Infographic] is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Is YouTube marketing worth it? Select attractive thumbnails.
The Most Important Post-event Engagement Tool
JUNE 24, 2015
Think of the last branded event you created and the engagement tool you used. Whether it was a trade show, industry event, or conference, chances are you started engaging with participants via social media weeks before you ever did in person. Regardless of the method, using social media before and during an event is a great engagement tool. Post-event Engagement Tool.
Facebook Adds ‘Everyone Who Engaged With Your Page’ to Custom Audiences
NOVEMBER 16, 2016
Facebook added a new targeting option to custom audiences : “everyone who engaged with your page.”. Reader Chris Ruberg , digital marketing specialist at OneCommand , shared the screenshots below with SocialTimes, noting that advertisers can create audiences of users who engaged with pages in various ways up to 365 days prior. Facebook advertisers: Have you seen this?
6 Ways to Engage Nonprofit Volunteers
SEPTEMBER 13, 2016
Tip o the hat to Elevation for this one! photo credit ). Cool Infographic Friday
Getting Under the Surface of Member Engagement
JUNE 1, 2015
It’s a hot topic in both corporate AND association circles: engagement. The for-profit folks tend to talk more about employee engagement, though engaging customers gets attention over there as well. But in the association commuity, it’s almost exclusively about member engagement. Increased “engagement” equals increased revenue. Right?
Employee Engagement: Prepare for Environmental Factors
OCTOBER 23, 2014
Environmental Factors Affect Success Here is the moral of this story: Don’t underestimate the power of the external environment to affect.well…EVERYTHING, including your employee engagement. I’ve written before about how profoundly employee engagement and internal culture will affect your overall business goals and external operations. Backwards!!! The same holds true in reverse.
The Secrets to Tweets that Generate Engagement
AUGUST 3, 2014
66.7% of all public brand mentions on social media happen on Twitter. S ome recent changes have made the platform more visual and engaging, including the ability to add photos and Vine videos that are visible in timelines, enabling brands to stand out from the pack. Encourage engagement by asking them to learn more about the topic at hand: Did you know [stat/fact]? It should be.
15 Highly Engaging Pokemon Go Brand Posts
JULY 21, 2016
Remember, this is in just two weeks! I dug a little deeper to identify certain trends in Pokemon Go content that won a lot of engagement for brands. Let’s look at a few of the Brand Content that won a lot of engagement, in each category. This DIY makeover won Eos so much engagement, with Fans clamouring for this Pokemon Go themed lip balm container. And guess what I found?
Put Your Marketing Gloves on and Bring on Member Engagement
DECEMBER 19, 2016
What will happen to engagement when the newness wears off? by Vivian Swertinski, Senior Digital Marketing Strategist at Informz. One of my goals this year was to start and stick with a consistent exercise program. I’ve never been much of a runner, but have been intrigued by the emotional calm or “runners high” that runners seem to speak of. It’s fun to start something new! Impressive!
How to Better Define Your Buyers to Boost Engagement Online
OCTOBER 31, 2016
Everyone knows the success of a digital marketing campaign relies upon engaging your target audience and customers, winning their attention. Christelle Macri shares ways to help you better define your buyers, so you can boost customer engagement online. The post How to Better Define Your Buyers to Boost Engagement Online appeared first on Spin Sucks.
Six Things to Consider Before You Engage in PR
NOVEMBER 18, 2015
Six Things to Consider Before You Engage in PR. Following are six things you should consider before you engage in PR. The post Six Things to Consider Before You Engage in PR appeared first on Spin Sucks. Your 15 minutes of fame. Seeing your name in lights. The phone ringing off the hook after your industry publication ran a cover story about your business. And you wait.
How Are Journalists Engaging Audiences on Social?
MAY 4, 2016
Understanding the tools journalists are using to engage their audiences can inform the strategy of PR pros and help them to target the right audiences. Sam Bojarski looks at how journalists have been leveraging social streaming, listening and curation to respond and engage with audiences. The post How Are Journalists Engaging Audiences on Social? appeared first on Spin Sucks.
Four Content Discovery Tools to Engage
MARCH 9, 2015
Here’s a look at four content discovery tools that can add meaningful value to your audience engagement efforts. The content suggestions are relevant and engaging. For most small businesses, free content discovery and curation tools will be adequate in building engaged and active communities. The post Four Content Discovery Tools to Engage appeared first on Spin Sucks.
4 Strategies for Improving Social Engagement
Convince & Convert
DECEMBER 31, 2015
An interesting feature of Mention is that it allows the right people to engage with an audience in discussions that are taking place somewhere else. Choose your search terms (your company name, your industry niche, potential content topics, etc.), and watch related posts appear alongside easy-to-understand engagement data. You Learn How Fans See Your Brand. Enter Tweet Jukebox.
The 10 Commandments of Customer Engagement
DECEMBER 29, 2015
Customer engagement. The other half is actually the customer engagement part—getting their attention and pulling them into your content because they really want to read it. They know how to engage their kids in learning—their kids are compelled and motivated because the presentations are exciting, they are listening and paying attention, and they can participate in their learning.
5 Strategies for Boosting Engagement on Instagram
Convince & Convert
APRIL 26, 2016
straight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts. To truly leverage the new algorithm to your own advantage, you will need to post content that consistently generates high levels of engagement. Engage With Storytelling. Who are they?
Facebook Brand Engagement Grows 896% Year-Over-Year
The Realtime Report
OCTOBER 25, 2012
A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement? use of new acquisition and engagement metrics. more effective social marketing by brands.
Reach vs Impressions: Understanding Engagement Terms
SEPTEMBER 8, 2016
Also, many people still feel a little unsure about these terms in regards to social media engagement. viewer doesn’t have to engage with the post in order for it to count as an impression. By tracking these engagements, it’ll help you find potential users to target, thus extending your reach. common goal behind every social media campaign is increased engagement.
How 1:1 Social Media Engagement Impacts Your Brand
Ignite Social Media
AUGUST 15, 2016
Customer Service vs. Reactive Engagement. The delicious, fruity hard candy we know and love is also particularly good at one-on-one engagement on Twitter. little creativity can go a long way when engaging with your individual customers. That’s what makes Mrs. Dash’s Facebook engagement so amazing. Jolly Ranchers on Twitter. Image Source: Jolly Rancher Twitter.
Engaging the Right Audience on LinkedIn
APRIL 12, 2012
LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have. Engagement to the Next Level. Customer Engagement LinkedIn Social Media Social Networking
Seven Tips for Gaining Business from Speaking Engagements
FEBRUARY 22, 2012
The first year sucked. I did 40 speaking engagements in 2010 – some free and some paid. We scaled way back last year. I did only 24 speaking engagements. We started to gain clients for Arment Dietrich from them. I’ve been thinking about why that is, and I’ve come up with seven ways for you to gain business from your speaking engagements. No one cares. People.
Consumptions: The Hidden Facebook Engagement Metric
JULY 14, 2014
Gil C / Shutterstock.com Interactions — likes, comments, shares — are only half of the engagement story on Facebook. There is a less obvious — but equally important — engagement metric you can’t see by looking at your Facebook page or status updates alone. You have to check Insights. What am I talking about? Consumptions. Blog Facebook
You Don’t Define Engagement; They Do
JANUARY 29, 2015
There is a lot of talk about engagement in the association and nonprofit world. For one of our clients, I recently wrote up a summary of five different types of conversations I’ve noticed about engagement in this space, based on the alleged ultimate purpose of the engagement: purchases, customer satisfaction, content, volunteering, or community. We expect customization.
Instagram Engagement Rates Will Drop If You Keep Doing This
DECEMBER 29, 2016
In this post we’ll go over some habits to drop if you want to increase Instagram engagement rates for your brand or business. Posting here and there won’t help improve your Instagram engagement rates. Post consistently to stay in front of your audience’s eyes and keep growth and engagement going. Remember to engage with those leaving comments on your photos.
Do NOT Make this Mistake Around Member Engagement
NOVEMBER 4, 2015
Engagement has a LOT of attention in the association world today. Membership models are shifting, and higher engagement seems to be the answer to declining renewal rates and members and prospects asking “what’s in it for me?” This is all driven by very good intentions, but it misses a critical step: defining engagement. ” So how do we respond? Metrics!
Brand Consistency Engages Employees and Creates Loyalty
JANUARY 6, 2015
When preparing to hire new employees , make sure they share the attitude you’re promoting and engage with the brand. Some companies find it effective to hire people who are already engaged with the brand—for instance, those following it on social media. Make sure to regularly check your Facebook and LinkedIn pages to see how users are engaging with your brand.
6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)
The Realtime Report
AUGUST 6, 2012
Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. Social Media Case Studies Social Media Statistics Facebook fan engagement Wildfire
How to Use Facebook Live to Engage with Your Audience
Ignite Social Media
SEPTEMBER 21, 2016
From Buzzfeed’s exploding watermelon to a Metropolitan Museum of Art exhibit , brands of all sizes and industries are experimenting with how to employ one of the most engaging tools available to social media users. The only question is: how do you use it to engage with audiences? The opportunities for customer service and engagement via Facebook Live are nearly limitless.
Does your employee engagement suck?
APRIL 15, 2015
You may not want to admit it, but you’re not alone – many organizations are struggling with employee engagement. Culture and Engagement Coaching for CEOs. If you are a CEO, you have a special role in culture and employee engagement work, so our coaching program helps you maximize your own impact. Read more about the Culture and Engagement Coaching here.
How to define affiliation (and is it different than engagement?)
AUGUST 24, 2016
Jamie opines on this topic over at AssociationSuccess.org : “One client we’re working with created an “Affiliation and Engagement” task force. Their engagement conversation wasn’t particularly focused on membership. That will define, shape, and limit the experience of stakeholders as they engage with the organization. wanted to clarify what’s going on here.
IMPORTANT: 2013 Nonprofit Engagement Data Management Study
MAY 21, 2013
From the NTEN blog : When it comes to tracking and using “engagement” data – the actions, interactions, and even conversations that relate to an organization’s work but don’t necessarily represent the transactional or financial data that have been traditionally used for measuring an organization’s health – today’s nonprofits are either tracking a lot, or hardly anything at all.
Why do People Engage With Brands Socially (Infographic)
JULY 5, 2011
Recent research shows that effective engagement online can help spread brand awareness and also improve brand perception and increase sales. To really get people to socially engage with your brand or product, you need to produce content that are appealing to them. For this reason its a good idea to know what results in highest levels of engagement?
6 Creative Ways to Engage Your Audience on Snapchat
JANUARY 9, 2017
Given the rapidly growing demographics and low cost accessibility to younger audiences that Snapchat provides, brands are joining the Snapchat world to engage with their target audiences. While there isn’t a one-size-fits all approach to utilizing the channel, there are a few creative ways all brands can engage their Snapchat audiences. Pose engagement questions.