I’ve been often amazed at throughout my jobs how much more importance is put on talking about doing things, versus actually doing them. At one of my previous employer’s, it was incredibly common for many folks to be praised and rewarded not so much for the results they actually delivered, but the way they presented their work. Many a promotions were awarded simply because someone could put together a snazzy powerpoint about how incredible they or their team was. Recently we had a client that hired us to provide them a marketing plan…that’s it. MORE >>

The proverbial “all-you-can-eat” business model works great for some products and not-so great for others. The opportunity, of course, is to be able to transform non-viable business methods into viable one’s using social media tools and data. In this article, we explore how the AYCE model can be improved. Netflix for the Sky. The Netflix model for movies has been touted as one of the greatest business innovations in the modern era of technology – not because it is new, but because it works. Some work better than others…. What is the comparable human behavior? Simulated Economy. Bon Apetite. MORE >>

Tweet. was recently fortunate enough to pick the brains of one of the most respected names in branding, Marty Neumeier. Marty has authored a series of three “whiteboard overview” books, titled THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY, which have been hailed as breakthroughs by Fast Company, BusinessWeek, and Harvard Business Review. ZAG was recently named one of “The Top 100 Business Books of All Time.” ” You might be thinking that branding doesn’t have a lot to do with social media. If that’s the case, you’re wrong. MORE >>

Tweet Last week I presented at a webinar as part of a series looking at the science of social , focusing on social media ROI and demystifying the confusion that surround it. The problem with social media ROI is that it is so easy to measure so many things that we become overwhelmed by measures. We think that everything is important and that everything is a measure of ROI. It isn’t. And it isn’t. Followers and Likes do not make ROI; moreover they stop us from thinking about the bigger business benefit of social. How successful are my channels and campaigns? Why are we doing this? MORE >>

and Jamie and me! How To Humanize Your Business. Ever get jealous that the open, unstructured social media efforts of the community completely trounce your well-planned and even well-funded social media programs? Are you frustrated when your own social media efforts are thwarted by inter-departmental competition? These problems are common, and we can no longer blame them on people “not getting” social media. The blame actually lies in the way we run our organizations. Learning objectives: 1. Sound interesting? Make your blog stand out from the competition. INCLUDING OUR HUMANIZE SESSION]. MORE >>