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Sexism is Alive and Well at This Year’s PRSA Conference

Spin Sucks

At the PRSA International conference, an APR-certified communicator tweeted about what a keynote speaker was wearing and proved sexism is alive and well. Gini Dietrich has the story and what that means for our industry and for women.and what we must do about it. The post Sexism is Alive and Well at This Year’s PRSA Conference appeared first on Spin Sucks. Related Stories Man Convicted of Fraud for Falsifying Contracts at Agency PR Industry Salary Survey Has Bad News for Women Can Technology Replace In-Person Meetings?

All of the Social Media Metrics That Matter

Sprout Social

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? But the real question is, do you know where to find them and are they all necessary for your business? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics? Facebook Insights Metrics.

Develop a More Engaging Content Strategy with Influencers

Spin Sucks

Would you like to flip your content strategy upside down and build it back up with a sharper, more influential focus? Of course you do. Who wouldn't want that? Here is a framework to combine content and influence, so you can deliver an irresistibly engaging content strategy. The post Develop a More Engaging Content Strategy with Influencers appeared first on Spin Sucks.

[Cool Infographic Friday] Snapchat 101: What You Need to Know


Tip o’ the hat to MDG Advertising  for this one. Infographic by MDG Advertising. photo credit ). Content Strategy Cool Infographic Friday Cool Social Tools Industry Insider

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Attention all business book enthusiasts!


Do you love to read? I do!  I read an absolute ton in airplanes and during the summer at the pool… yes, that’s basically when I find the time. also have a big pile of books on my desk that I want to get to (Sound familiar? know you do too!)… … It’s so hard to find the time when we’re always so busy with work and other things. Enter summarizes

How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests? Here are some of the top benefits of social media contests. Social Media Engagement.

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New Call-to-Action Button Options for Facebook Pages

Jon Loomer

Up until now, Facebook has allowed brands to use call-to-action buttons on their posts and pages, but the actions were limited. Facebook’s latest announcement puts power behind the buttons placed on pages. Integrate with Third Party Services. As a result, users were taken out of the Facebook environment and were likely to abandon. Microsoft Bookings. MyTime. Booker by Booker Software. Porch.

Crisis Communications 101: Apologize First…and Mean it

Spin Sucks

One of the hardest thing for a human being to do is apologize.and really mean it. But in crisis communications, it's imperative it happen swiftly. Gini Dietrich describes why an apology is the first step in righting a wrong—in marriage, in life, and in business. The post Crisis Communications 101: Apologize First…and Mean it appeared first on Spin Sucks. Related Stories Newsjacking Gone Wrong: Four Simple Rules to Heed Master Modern PR By Integrating the PESO Model Eight Halloween Costumes for the Communications Professional.


A World Gone Social

Learn how companies must adapt to survive.

Lawyers, Is Social Media Worth It? You Decide.

Myrland Marketing

I’ve heard these comments, or ones similar to them, many times in the past several years. “I’m not sure this is all worth it… this Social Media thing.” ” “I tried LinkedIn, but it didn’t produce anything for me.” ” “I can’t see how Twitter could possibly result in anything positive.” Networking. Interacting With People.


How to Promote Your Blog: 5 Tools to Improve Rankings of Your Old Content


To keep your blog growing, you add more and more content doing your best to market everything you write. It’s a long and challenging process and it’s well worth going through. But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go back and optimize your old content. It all starts with keywords.

Why Social Media Is Important for Content Marketing

agora pulse

You spend hours researching, writing, designing and publishing that awesome piece of content but are you getting the best results for all your hard work? Social media and content marketing go together like tea and digestive biscuits and one without the other just won’t work. Listen and monitor sentiment. think we all know the answer to this one. Let’s put it into practice. do the math!

Why An ERP Performs Better In The Cloud

The Realtime Report

Why An ERP Performs Better In The Cloud. There are so many ERP (enterprise resource planning) options currently on the market that it’s easy for enterprises to find one perfectly suited to their unique requirements. Before diving into the details however, it’s important for any prospective user to choose between an on-site or cloud ERP deployment. Here’s why: Management Is Handled For You.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Spin Sucks Inquisition: Amanda Gant

Spin Sucks

On today's Spin Sucks Inquisition, we host a surrogate employee and Chicago neighbor, Amanda Gant. Amanda is the digital marketing manager at Orbit Media, and she's an all-around awesome human being. Stop by Spin Sucks and meet her. The post The Spin Sucks Inquisition: Amanda Gant appeared first on Spin Sucks. Related Stories The Spin Sucks Inquisition: David J.P.

Twitter Launches Rewarded Video on MoPub Marketplace

SocialTimes Twitter

Twitter’s MoPub  mobile ad exchange announced the general availability of its rewarded video solution. MoPub originally introduced support for rewarded video ads in September 2015 , and at launch, publishers could use MoPub to manage their rewarded video ads from Unity Ads, AdColony, Vungle and Chartboost. Readers: Do you watch rewarded video ads in games and apps?


Third Presidential Debate: 53.2 Million Interactions Across Facebook, Twitter

SocialTimes Facebook

Candidates Donald Trump  and Hillary Clinton  discussing treatment of women provided the most-tweeted-about moment during the third and final presidential debate  Wednesday night. Nielsen  reported that there were 53.2 million people. Trump refuses to say if he will accept the election results. According to Nielsen, activity on Facebook and Twitter peaked between 10:15 p.m. and 10:29 p.m. Economy.

15 Years of Media Intelligence Innovation


Anniversaries remind us of who we are and where we’ve been. Ever since our founding… Read More.


How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Increase Site Speed and Improve Your SEO Ranking


Contributed by ProBlogger SEO expert Jim Stewart of  StewArt Media. Whether you’re a hobby blogger or have turned your blog into a business, your main goal is always going to be increasing the number of visitors you have to your site. The way most of your visitors will find your blog is by searching on Google and finding it high in the search rankings. Create a Benchmark. Clear Your Database.

Six Tips to Effectively Listen and Win New Business

Spin Sucks

One of the hardest things for human beings to do is listen. Really listen to what the other person has to say. Gini Dietrich has six tips to effectively listen, which will win you new business and better relationships. The post Six Tips to Effectively Listen and Win New Business appeared first on Spin Sucks.

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Tips 66

Twitter Launches Hashtag-Triggered Emoji for NBA Teams

SocialTimes Twitter

Coinciding with the start of the 2016 NBA season on Tuesday, Oct. 25, Twitter and the National Basketball Association  launched hashtag-triggered emoji for all 30 NBA teams. When a user includes one of these hashtags in a tweet, the team’s corresponding emoji will automatically appear next to the hashtag. Fans can use these hashtags throughout the entire NBA season. NBA fans… Use your team’s hashtag to unlock their emoji! — NBA (@NBA) October 24, 2016. Here’s the complete list of NBA team hashtags: Atlanta Hawks: #TruetoAtlanta.


Facebook Updates Calls to Action on Pages, Recommendations, Local Events

SocialTimes Facebook

Welcome to Facebook. Now Facebook wants to make sure you never have to leave. The social network Wednesday introduced updates to recommendations , local events  and call-to-action buttons on pages for local businesses. Users can also turn to the social network’s recommendations bookmark. Order food: You can now order food from restaurants directly from their Facebook pages. Available in the U.S.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017

Simply Measured

Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right.  Give your competition a run for their money, and maximize your ROI by avoiding these common social media mistakes in 2017. . Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research. You know what they say about assumptions, right? What are they into? matcha.

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The Quickest Way to Build Trust Online


This is a guest post by Lisa Corduff. Lisa Lisa spoke at ProBlogger Event this year and we were so impressed with the results she achieved with video we’re supporting her Keeping Video Real Course as an affiliate partner. Us bloggers, we know what it’s like. We can spend hours writing. Hours editing. It’s powerful stuff, of course. But then…. crickets. What happened? The struggle is real.

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Five Powerful Ways to Get More Leads from Your Website Forms

Spin Sucks

You’ve designed your landing pages, mapped out your funnel, and even paid for targeted traffic. Yet, your conversion rate continues to flatline. Could your website forms be holding you back? There is good chance they do. Khalid Saleh explains why optimizing your website forms is crucial for increasing your conversion rates.

Twitter Teams Up With GLAAD, MLB on Spirit Day Emoji

SocialTimes Twitter

Twitter is marking Spirit Day  Thursday (Oct. 20) with a custom purple hashtag-triggered emoji. Spirit Day is an annual anti-bullying initiative spearheaded by GLAAD  in support of LGBTQ (lesbian, gay, bisexual, transgender and queer) youth. The social network announced that it teamed up with GLAAD and Major League Baseball  on the initiative, and starting Thursday, users who incorporate the #SpiritDay hashtag into their tweets will see the emoji included. Readers: Will you interact on Twitter during Spirit Day? Spirit Day fights against bullying.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Facebook Customizable Push Campaigns for Apps Are Out of Beta

SocialTimes Facebook

Facebook announced earlier this week that the customizable push campaigns for applications that it introduced at F8  earlier this year are out of closed beta. Software engineer Brian Ni announced in a blog post  that push campaigns are now available to all businesses, complete with a redesigned targeting section to ensure that push notifications  result in conversions.

Instagram Stories Are Officially a Success (And What It Means for Marketers)

Simply Measured

Yesterday, two months after introducing Instagram Stories , Instagram announced that it will now include Instagram Stories in the Explore feature. More than 100 million people visit Explore every day to discover photos and videos from people they don’t yet follow. What this means is that the sometimes-doubted-by-experts feature (“Isn’t this basically like Snapchat? You can multi-task.

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PB161: 3 Things Most Bloggers Don’t Pay Enough Attention To


Three Things That Could Be Limiting the Potential of Your Blog. In today’s lesson, I will highlight 3 things that I see a lot of bloggers ignoring – or not paying enough attention to – that could be limiting the potential of their blog. It can be difficult to know where to turn your attention to when it comes to blogging. Today I want to share the 3 things I said. AWeber. MailChimp.

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Relentlessly Pursue Your Professional Goals: A Case Study

Spin Sucks

Ready to achieve all of your professional goals? Laura Petrolino explains how to use the three "s" to set and achieve both long- and short-term goals (and shares a case study about how she used the same method to land her job at Arment Dietrich/Spin Sucks. The post Relentlessly Pursue Your Professional Goals: A Case Study appeared first on Spin Sucks.