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How to Create a Commitment to Lifelong Learning

Spin Sucks

There are three things exceptional entrepreneurs do every day to create a commitment to lifelong learning. Gini Dietrich details each of them so you can do it, too. The post How to Create a Commitment to Lifelong Learning appeared first on Spin Sucks.

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Awesome Association Jobs This Week – February 23

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the  SocialFish job board !  We focus on jobs in  social media ,   marketing ,   communications ,   PR ,   advocacy , and  digital. Director of Marketing , Association for Talent Development – ATD seeks a Director of Marketing to support a dynamic organization serving those who develop talent in their organizations.

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Welcome To The Video Generation

The Realtime Report

Welcome To The Video Generation By Jason Katz. It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Peer to peer influence and video content is impacting retail like never before. Content and social networks are the new currency. Influencer marketing is on the precipice of exploding growth. This is greatly impacting their personal shopper journeys. Methodology.

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50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017

Buffer Social

Video is taking over social media. In our end of 2016 social media survey , 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017. Or that 73 percent of B2B marketers say that video positively impacts marketing ROI?

Social Media Automation 101

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Hot Nonprofit Marketing Jobs This Week – February 16

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the  SocialFish job board !  We focus on jobs in  social media ,   marketing ,   communications ,   PR ,   advocacy , and  digital. Manager of Marketing , Industrial Designers Society of America – Do you know what industrial design is? Odds are you don’t, and neither do most, yet industrial design impacts our lives daily.

12 Strategic Ways to Use Pinterest Marketing

Peg Fitzpatrick

Pinterest is fun and boosts creativity but at its social media heart, Pinterest is marketing. Very smart marketing! Let’s look at some smart ways to use Pinterest for marketing. Are you wondering how you can use Pinterest to market your small business, company, blog, or to promote your next book or product? You have those in place, right? Create boards with keywords in your title. Rich pins.

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The Data Is Watching You

Twist Image

Just how much data and analytics does a brand need? We can track everything online. How is that working out for you? believe in the power of micro-transactions (a phrase that I either created after spending time with Google 's Avinash Kaushik or a concept that I completely stole from him. with proper attribution). The theory is quite simple: most brands care about the main transaction (did someone buy from them), but they spend little-to-no time analyzing and nurturing the micro-transactions (someone watched a YouTube video, signed up to a newsletter, liked your brand on Facebook , etc.).

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How to Increase Your LinkedIn Engagement Without Wasting a Dime

Spin Sucks

How effectively do you use LinkedIn for your business? How do you grow engagement on the platform? Can you actually hack LinkedIn engagement? Wes Bush talks about this and more. The post How to Increase Your LinkedIn Engagement Without Wasting a Dime appeared first on Spin Sucks. Comments Awesome post, Wes! Most of the content shared on LinkedIn gets. by Steve Sonn. Who Are LinkedIn’s Power Users?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Forget Everything You've Learned about Influencer Marketing

Pixlee

Marketing has always been an always-changing compilation of best practices. With the rapid progression of the internet, that evolution has sped up significantly. What was considered the world’s best ever marketing strategy six months ago might not even work today. The big evolution that we need to look at today is influencer marketing

How to leverage social media to target local users and build brand awareness

SocialFish

It’s no secret that social media’s strength lies in the user data that it offers to marketers looking to better target their campaigns. . Sites like Facebook and LinkedIn are goldmines of user data!  Demographics and psychographics are just a few that you can use to better target local audiences and specific job titles. FACEBOOK : Lookalike Audiences. Select your ideal audience size.

How You Should Really Use A Social Media Calendar

agora pulse

If you’ve read ten “best practice” articles on social media management, at least half of them told you to use a social media calendar. Am I right? The problem is — most of the “gurus” who tell you to use a social media calendar neglect to show you HOW to use it well. Think Function over Format. Scroll down if you’re antsy to see it.). ” Source.

4 Ways to Drive Your Digital Strategy with Facebook Video Ads

Convince & Convert

You know social media provides essential channels for maximizing digital marketing efforts. But what types of content are most effective on which platforms? From my view as a player in the video production and distribution game, I can tell you: Facebook video ads are your best bet. The amount of traffic generated by these ads continues to grow at an astounding rate. Click To Tweet.

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A World Gone Social

Learn how companies must adapt to survive.

The Big Question: One Thing You Wish You Knew When Starting Out in PR

Spin Sucks

Do you remember what it was like when you started your first professional communications job right out of college? What is one thing you wish you knew about PR when you started your first PR job. The post The Big Question: One Thing You Wish You Knew When Starting Out in PR appeared first on Spin Sucks. The Big Question: Amplify Your PR Success.

How to Create Ridiculously Compelling Content in 5 Easy Steps

Meltwater

Have you ever wondered what makes for a great blog? What’s the secret? What makes… Read More.

Come to the Nonprofit Talent & Culture Summit!!

SocialFish

Will you join us at the 2017 Nonprofit Talent & Culture Summit  April 5 – 7th in Washington, D.C.? It’s going to be awesome! And not just because Jamie will be speaking about unlocking your org’s genetic code … The Nonprofit Talent & Culture Summit is the social sector’s only convening focused on critical talent issues. Register here. Join us!! Mark Your Calendars

The BEST Way to Post to Facebook Without Using Facebook

The Social Media Hat

Yes, there IS a BEST way to share posts to Facebook, and you do not have to be on your Facebook Page to do it. Here's how

Social Media Marketing GPS

20 Creative Ways to Use Social Media for Storytelling

Buffer Social

Storytelling has always played a part in successful marketing. Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling! Ready to dive in? Instagram. Twitter.

Seven Simple Steps to Start Writing that Book Now

Spin Sucks

Have you been thinking about writing a book? It's an extremely gratifying experience, and also an incredibly daunting one. It's challenging to sit in front of a blank screen and start knocking out the words. David J.P. Fisher has a step-by-step process to help you become an author. The post Seven Simple Steps to Start Writing that Book Now appeared first on Spin Sucks.

The Difference Between Content Marketing and Social Marketing

Simply Measured

What’s the difference between content marketing and social marketing ? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible? I don’t think it’s that simple. Maybe in theory, but not in practice. Simple, right? Roles Depend on Size. Gray area. Am I right?

How Videos Can Transform Your Content Marketing Strategy

ProBlogger

This is a guest contribution from Nathalie Cohen-Sheffer. From do-it-yourself tutorials to adorable animal clips, videos are a big part of our life – and business owners as well as bloggers are taking notice. Here are seven reasons why everyone needs to incorporate video into their marketing strategy, and the sooner the better. In fact, 1.47 It Increases Traffic. It’s Motivating.

How to Be Social: A Social Media Manifesto

Should You Hide Comments on Your Facebook Page?

agora pulse

We’ve all had it happen: a negative comment on Facebook Page post that glares at you from the screen. Our first instinct (or at least mine) is to hide it or somehow bury it so that it won’t hurt the post or my business, especially in the age where social media reputation weighs so heavily. We do, after all, have the option to hide comments on Facebook. Self-promotion from other users.

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Business Travelers Increasingly Vulnerable To Data Theft

The Realtime Report

Business Travelers Increasingly Vulnerable To Data Theft. As reports of corporate information theft continue to rise and cybercrime is predicted to cost businesses between $2.1 trillion in 2019 to $6 trillion by 2021, one area of particular concern is information security while traveling on business. Business travelers are also far more likely to connect to insecure Wi-Fi networks while traveling.

Promotional Partnerships: What Can Go Right…What Can Go Wrong

Spin Sucks

We all want to grow content and brand reach, as well as increase sales. Partnering with an influencer, or another company on a promotional campaign, can yield great results. But it also can mean some pitfalls. Jason Schemmel shares the lessons he learned from a promotional partnership. The post Promotional Partnerships: What Can Go Right…What Can Go Wrong appeared first on Spin Sucks.

7 Keys to Facebook Advertising Success

Jon Loomer

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. The next time this webinar airs is next Monday, February 20. You can register for it here. The webinar is a comprehensive, exhaustive 90-minutes. But I wanted to summarize the primary factors that lead to success (and failure) of facebook ads. Or CTR?

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8 Stupid Simple Social Media Tricks to Boost SEO

How Email and Social Can Win by Working Together

Simply Measured

Email marketing is the most commonly used channel to acquire customers.  . arketers are investing most in website and email. You get it–email is big, and not going anywhere. So how can social and email work together to drive even bigger business wins? Below are some examples of how we do this here at Simply Measured, along with some other examples that really impressed me. Regular Check-Ins.

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Expert summary compilations (example: Soulati Media ). Expert interview roundups (example: iDigic ). GetApp.

Use Hashtags to Master PR Messages

Meltwater

You are likely familiar with what hashtags look like (e.g. Meltwater), but like most people… Read More.

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The Non-Official HARO Query (Help a Reporter Out) Blooper Reel

Spin Sucks

From depressed cats, to pole dancing senior citizens, this round-up of hilarious HARO queries by Laura Petrolino will add some much needed comic relief to your week. The post The Non-Official HARO Query (Help a Reporter Out) Blooper Reel appeared first on Spin Sucks. Comments I really wish I had a client I could reply to that one!! by Laura Petrolino It can! They do a great job with it! When the.

Maximizing LinkedIn for Business