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Blogger Relations: Know Your Audience

Spin Sucks

Last month, ConAgra, the company that owns the brand, and Ketchum , their PR firm, invited food and mom bloggers to a night out with “ Ultimate Cake Off &# host George Duran and (my favorite) food analyst Phil Lempert. Turns out, upon finding out, bloggers were not pleasantly surprised. Clearly bloggers are not the right medium for this kind of event. The catch? Sure, 62.5

Bloggers important in PR

Sherrilynne Starkie

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub.  Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Bloggers are here to stay and the PR industry is beginning to embrace them. How Should PRs Pitch to Bloggers?

#FollowFriday: For Bloggers, By Bloggers

Spin Sucks

Well, this isn’t a #FollowFriday for a particular person; rather a site that is written for bloggers by bloggers. The brain child of Danny Brown and contributed to by Joey Strawn , Frank Dicksinson , Aaron Lee , and Judy Dunn , For Bloggers, By Bloggers is chock full of tips for everyone interested in blogging to the most sophisticated blogger. Get my drift?

How To Become An Ethical Blogger

Kikolani

Therefore, bloggers should be made aware of the do’s and don’ts of blogging, both, the new and seasoned ones. Fulfilling this need, I bring forth a framework of the norms of ethical blogging to inspire every blogger, especially the newbie, to help become ethical bloggers. Are you an ethical blogger? Bloggers may define or interpret them differently. Thanks.

Are Bloggers Community Managers?

Spin Sucks

Are all bloggers also community managers? Are Bloggers Community Managers? Some bloggers are (whether they know it or not) community managers; others are new media journalists, content curators, or simply diarists. When a blog collapses, the most common outward culprits are blogger burnout or failure to thrive.  So What’s a Blogger to Do? Finance , Yahoo!

Blogger Outreach: Three Steps to a Successful Program

Spin Sucks

Going through the list of questions, there were a lot around finding the right bloggers to pitch for your product or service. Finding the Right Bloggers. There are multiple tools you can use to find the right bloggers to pitch: Vocus (paid). They are the first step in developing your list of bloggers to reach. Blogger Outreach. Cision (paid). Burrelles (paid).

Blogger Integrates With Google+

Small Business Mavericks

Well, that integration is happening right now for Blogger, the Google blogging platform. I’ve kept it no secret that I’m a fan of WordPress on your own domain name, but there are still people who would rather use Blogger as a free blogging platform. If you are a Blogger user and a Google+ user, then I believe integrating your two accounts will cause a big boost in your blog. Blogger has done a lot to help new businesses go online. It’s a decent place for new small business bloggers to their start in the blogosphere.

15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

As I wrap up the year I want to take a moment to share with you 15 amazing women bloggers I’ve gotten to know, respect and learn from on a daily basis. SarahinTampa Another amazing tech blogger, Sarah brings her experience in the financial, retail and software industry to TechCrunch where she is always on top of the latest news, gadgets and mobile apps. Amber Naslund. Really.

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity SMM

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. It’s also challenging to do well.

The PR Pro and Blogger Manifesto

Spin Sucks

Thank you! A few weeks ago, I spoke at the Vocus User’s Conference about the PR pro and blogger relationship. Part of that presentation (and something I developed for the presentation Danny Brown and I did at BlogWorld ) was a PR pro and blogger manifesto and many people asked if I would blog it. The PR Pro and Blogger Manifesto. Understand the blogger’s goals.

9 Awesome Tools for Content Authors and Bloggers

Pamorama

The app highlights common errors and catches wordy sentences, adverbs, passive voice, and dull, complicated language: 9 Awesome Tools for Content Authors and Bloggers is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Content marketing isn’t easy. It requires discipline, focus, and a lot of hard work. Congratulations — you’re in luck! Content Idea Tools.

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Bloggers Unite Today Around Food

Ari Herzog

Blog Action Day in 2011 is a collaboration among 2,250 bloggers in 100 countries who come together to write about one topic on each of their blogs today — October 16, 2011 — and this year’s topic, in conjunction with World Food Day , is the f-letter word. If you are inspired to add a comment with your thoughts, please visit Bloggers Unite Today Around Food in your browser.

How to Own Your Blogger Outreach Process

Convince & Convert

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Because I live in the world of blogger outreach, I’m always asking what other marketers are doing in order to see outside my world and stay an expert. Why Bloggers?

Blogger relations – you’re doing it wrong

Dave Fleet

At least I was in the “to” line, but there was no effort whatsoever to address me personally – even a “Dear Blogger”, which still triggers the “delete” button for me, would be a step up from this. blogger relations communications pitching pr public relationsHere’s how it read: From : [.] gmail.com. Sent : Wed, Aug 15, 2012 at 3:02 AM.

Podcasting: The New Frontier for Women Bloggers

Spin Sucks

The post Podcasting: The New Frontier for Women Bloggers appeared first on Spin Sucks. The data is clear, podcasting is on the rise and doesn’t appear to be stopping. Here are five steps to get you started and on your way. Related Stories Four PR Podcasts to Add to Your List Why Podcasts Work: Five Reasons to Start One Seven Podcasts to Add to Your iTunes Feed.

#FollowFriday: The Friendly Blogger

Spin Sucks

Well, Lisa Drubec had it all figured out when she named her blog The Friendly Blogger. FollowFriday: The Friendly Blogger originally appeared on Spin Sucks on March 25, 2011. FollowFriday Social Media friendly blogger link building lisa drubec SEM SEOThat was just me? Not only is she friendly, she’s hysterical. And that is why she is today’s #FollowFriday.

Two Examples of What NOT to Do When Asking Influential Bloggers For a Link

Idaconcpts

Editorial in-content links, the most valuable kind of links today, are impossible to get without contacting people; even if you have a few friends among influential bloggers in your niche that you can ask for a favor to guest post on their blog or just to insert an anchor text link to the existing post, eventually you will run out of them, and new backlinks will be waiting to be made.

4 of the Best Blogger Outreach Strategies

Convince & Convert

Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. To complete that guide, I want to provide a wrap up of my favorite blogger outreach examples from the past year.

How Smart Nonprofits Do Blogger Outreach Right

SocialFish

My presentation for the Grouphigh Outreach Marketing Summit. Enjoy! ————– ( photo credit ). Related Posts How to Lead Your Way to a Social Organization BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups Community Management Fundamentals Five Web Design Trends to Watch Adapt Your Website to a Mobile World Did You Miss? 22 MUST READS of 2013.

Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo). Should the blogger tweet throughout the event? Related articles.

Two Tools for Bloggers

Spin Sucks

Isn’t it fun being a blogger? Two Tools for Bloggers originally appeared on Spin Sucks on April 3, 2011. You’re always trying to keep up with the latest and greatest without (in most cases) spending any money. People are talking apps and tablets and eReading and you’ve just figured out WordPress and how to optimize each blog post. But I’m here to help!

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Guest Bloggers Wanted

Ari Herzog

Please continue reading Guest Bloggers Wanted and leave a comment if inspired. You used to read guest blog posts every Friday. Veteran and amateur writers sent me proposals and I worked with them to publish articles that inspired you to read, comment, like, and share. Among the more popular: How Social Networking Makes Us Less Social by Christopher Roberts. Why Klout Matters by Tammi Kibler.

Bloggers Block – When The Words Just Won’t Come

SocMed Sean

Blogger’s block sucks more. Blogger’s block, on the other hand, is a bit more challenging. And for me, blogger’s block occurs when I not only can’t write on my own blog, but often stops me from being able to do all the other activities that come with blogging. Frustrated courtesy of M artinaK15 on Flickr via Creative Commons Writer’s block sucks.

What the Best Bloggers Do Right

Convince & Convert

So what are the qualities or distinct characteristics that mark these super bloggers, setting them on a plane higher than us lesser mortals? I am inclined to think that entry to this rarefied region is free, as long as you get these three steps just right. Being regular and keeping that blog fresh is one thing that nearly every successful blogger did. Last time I checked , 3.75

How To Get Results From Your Blogger Outreach Campaign

SocialFish

Bloggers are a unique breed. This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. Part of the strategy included reaching out to bloggers in the nonprofit space in hopes that they’d write a blog post about the grant. An additional 103 bloggers participated throughout March. Results. How we did it.

The Key to Starting a Blogger Outreach Program

Spin Sucks

We talk about the key to starting a successful blogger outreach campaign. So, learn the key to blogger outreach and make fun of me at the end. Then come back here and tell us what you think the key is to blogger relations. The Key to Starting a Blogger Outreach Program originally appeared on Spin Sucks on August 25, 2011. I’m going to be frank.

How Smart Nonprofits Do Blogger Outreach Right

SocialFish

Related Posts Awesome Nonprofit Social Media Decks from #14NTC How Smart Nonprofits Do Blogger Outreach Right BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups How to Lead Your Way to a Social Organization Get Open Community on Audible Why They Don’t Follow You On Instagram. Here’s my presentation from the GroupHigh Outreach Marketing Summit. Enjoy. photo credit ).

Bloggers Unite! A 10-Point Guide for Blogger Collaboration

Convince & Convert

Here’s a blogger collaboration guide to get you started: Note: If you’re already doing some blogger collaboration, check your activity against this list. Click to read more » Blogging and Content Creation andy crestodina blogger collaboration blogging content creation social networkingWeb marketing isn’t a solo endeavor. How many of these ten points have you got covered?

3 Ways to Identify Influencers for Your Blogger Outreach Campaign

SocialFish

So, you’re about to kick off a Blogger Outreach campaign. If you have a blog and you haven’t planned to do blogger outreach – you need to start planning. The point of this post isn’t to sell you on the idea of blogger outreach. This resource can be a one-off piece of content like some sort of authoritative ‘Best bloggers in X industry’ type of starting point.

Meet Imogen: A Fake Wannabe Guest Blogger

Ari Herzog

Please continue reading Meet Imogen: A Fake Wannabe Guest Blogger and leave a comment if inspired. Related articles you may enjoy: Meet Everett Bogue: A Blogger Who Only Wants Blog Readers Who Tweet Because Everyone Else is a Low-life. The Downfall of the Inconsistent Blogger. On the heels of my popular advice why some people suck at emailing me requests to publish their guest blog posts, I received a message with the following subject line: Professional Copywriting for Sci Fi Talk. Alas, no. Very best, Imogen. But, red flags were raised. want you to write for me.

Bloggers: Let Your Content and Your Readers Breathe

Myrland Marketing

Blogging Content Marketing Uncategorized Bloggers Content Content marketing Facebook Google+ How To Write A Blog Post LinkedIn Marketing Publisher Tumblr Twitter Visual Content EVERYONE IS BECOMING A PUBLISHER. We don’t have much time to grab our readers’ attention these days. More people are becoming content publishers by the minute, whether that be: Blog posts like this one.

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Finding Bloggers and Influencers. Just search on something like “fashion blogger,” “foodie” or whatever topic you need and you’re on your way. But the same general approach applies to any industry. Each tool is free unless otherwise noted.

How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. huge part of this brand’s marketing strategy is blogger outreach. How Lorna Jane Does it with Bloggers. Meet Sam.

Bloggers Are Not Journalists – But They Are Abducted, Imprisoned Tortured and Assassinated the Same #HowManyMore

Laurel Papworth

Shares Extract: George Brandis today said that “Bloggers are not Journalists” meaning they don’t need the same protection. It’s probably worth investigating the number of bloggers killed in the “Line of Duty”… Today, George Brandis Attorney General for Australia stated that “ bloggers are not journalists ” in regard to the #metadata debate (Government accessing Big Data vs Privacy debate). AG George Brandis ‘I don’t regard bloggers as journalists.’ And we may need those bloggers in the future.

3 Tips For Effective Blogger Outreach

Mindjumpers

Tweet Bloggers are one of the key influencers in the online sphere. Just like journalists in traditional media, bloggers in social media should not be taken lightly and an appropriate plan must be made if you as a brand wish  to include blogger outreach to your social media efforts. There is no such thing as a standardized press release to be sent out or any standardized pitch.

Blogger Outreach Changes the PR Timeline Forever

Convince & Convert

PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Simon Salt has an excellent post about this that rightly points out that the bloggers should have been more cognizant of the overall scenario, and asked who Ketchum was representing.

What Every Business Blogger Can Learn from SaaStr

Spin Sucks

There is no secret formula here; these are techniques every business blogger can adopt, and their marketing counterparts can help them build it. The post What Every Business Blogger Can Learn from SaaStr appeared first on Spin Sucks. By Aly Saxe. Great investors love to send reading recommendations to their investees. follow many great blogs. I’ve helped create some notable ones.

Presenting as Shock Jocks… Or Bloggers?

Waxing UnLyrical

Blogging Events Shonali Burke Social Media Speaking #bweny alienating your audience bloggers blogworld presentation skills shock jocksMuch has already been written about BlogWorld at which, for the most part, I had a really great time. While there have been a ton of recap posts, here are some from  Arik Hanson , Justin Goldsborough and  Chuck Hemann to get you caught up. It was boring.

A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

Every PR or marketing person who is focused on journalists or bloggers should read this. Without further ado, this is a great story: Working with bloggers can be a somewhat daunting task if you’ve never done it before. Each participating blogger would host a giveaway on their blog, and this always did wonders for us! We needed fashion bloggers. My First Epiphany. Short.

How to Treat Your Bloggers Like Rock Stars

Convince & Convert

Yesterday, I discussed the power of blogger outreach and how Char-Broil does an exemplary job with mutually beneficial connections. In order to achieve and implement these crucial relationships like Char-Broil does, it’s important to understand exactly what makes for a successful relationship with the bloggers who move your brand forward. Image via BigStockPhoto.com.