Creating highly targeted, personalized pitches is more important than how “engaged” you are with influencers when conducting blogger outreach. Any knowledgeable social media professional you speak to will tell you that it’s important to engage with influencers (bloggers, tweeters, etc.) 2)     Is building relationships really a practical and timely blogger outreach strategy? What if the journalists and bloggers that you want to reach have no idea who you are? The effort to retweet, comment, and engage with bloggers takes a lot of time. before you pitch them. MORE >>

Since then, Blogger revamped its publishing back-end , mirroring the design upgrade also seen at Gmail and Google Calendar , as Google extends its recent efforts to enhance the user experience. If you are a Blogger user like I am, you can modify your blog template to include this feature by going to draft.blogger.com. My List of Static Pages on Blogger, Now With LouisPlus.com. Linking to LouisPlus.com with a Single URL in Blogger Recently, I acquired the domain name LouisPlus.com for my Google+ content. BloggerSimple. No hacking needed. MORE >>

As I wrap up the year I want to take a moment to share with you 15 amazing women bloggers I’ve gotten to know, respect and learn from on a daily basis. SarahinTampa Another amazing tech blogger, Sarah brings her experience in the financial, retail and software industry to TechCrunch where she is always on top of the latest news, gadgets and mobile apps. Social Media in Action blogging women bloggersOne of the fantastic things about the growth of social media is how it has widened our window on the world. You should probably get to know some of them too. Amber Naslund. MORE >>

If you’re a regular reader here, you’ll know one of my pet peeves is the (more often than not) crappy pitches that PR agencies and consultants send to bloggers. It’s almost like there’s a bulletin board somewhere that says if you have a campaign or product to launch, and you want bloggers to write about you, you treat them like idiots. Of course, there are always great examples of how to do a blogger outreach well , and how to really engage a blogger in a way that truly encourages engagement and appreciation from the blogger. MORE >>

Bloggers’ roundtables have been around for a while. Here, then: The what, why, and how of a bloggers’ roundtable. What is a bloggers’ roundtable ? Instead of standing at a podium, the speakers sit by a speakerphone, while the audience—the bloggers—dial into a conference line. When is a bloggers’ roundtable useful ? After  compiling a media list of pertinent bloggers , send each one an invitation to this “exciting new program.” If you sense a blogger is especially receptive, ask if there are others whom he’d recommend you invite. MORE >>