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PROACTIVE REPORT
JULY 23, 2011
Digital Journalism and PR
It’s hard, but we have to figure it out and learn how to produce better journalism.”. Online PR digital journalismJim Brady on the Changes in News Consumption. Ten years ago the Internet was in its infancy and most people read newspaper and watched TV news.  We were all accustomed to a 24-hour news cycle. Newsrooms are still under financial pressure as they see their circulations dwindle and ad revenues go up in smoke. Who ever thought we’d see the end of the daytime soaps due to lack of sponsorship? Media companies are struggling to adapt to the new real-time 24.7
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SOCIALIZED
AUGUST 22, 2009
How Journalism School Taught Me To Be a Better Blogger
I went to journalism school, which just might make me a “better” blogger. What else did I learn in journalism school? So there’s a bit of what I learned in journalism school. Tags: Blogging Journalism attribution blogger inverted pyramid journalist Dave Winer journalism Tom Foremski Here’s why I think so. It’s a simple way to organize my writing.
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RECENT POSTS
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WEB METRICS GURU
JANUARY 7, 2011
Web Journal – late December 2010 – early January 2011
Web Analytics web journal Web JournalA discussion of the value of Social Rank for SEO was underway last month in the SEO community (focusing on real vs. fake ways to boast SEO rankings) lead by Danny Sullivan’s question and answer session with Google and Bing on December 1st.  That’s boring to me. We know what to forget about. Increase RTs per 1000 Followers from 0.5%
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WEB METRICS GURU
DECEMBER 2, 2010
Social Media Case Studies – I’m smiling – Web Journal – general
am meaning to update my web journal and make some commentary on the recent Google – Groupon acquisition rumors but it’s really hard to do it when all my spare time is going into the book – event the book site isn’t ready yet – it’s still too noisy – frustrating in that as fast I try to move – there is only so far and fast I can move. web journalWell, I got the first case study for my book back from Synthesio – its for Accor hotels and it’s exactly what I asked for – smiling.
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TWIST IMAGE
MAY 14, 2011
Will A Brands Next Big Move Be A Journalism Department?
Flipping from content marketing to journalism. was thinking about citizen journalism. Maybe the reason this Blog has some level of success is because it's more like journalism than it is about what Twist Image offers and sells (I prefer to write relevant articles about this industry). Instead of plopping Social Media into your communications or marketing department, why not start a journalism department (or start off in a more humble way by hiring a journalist part-time to write content that your organization will publish)? brand journalism. journalism.
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TWIST IMAGE
JANUARY 5, 2011
The New Journalism
This is an amazing story (and you can watch the video that started it all below), but it's also another shot against the bow of traditional journalism as we've known it to date. The new journalism (and the new Marketing) is about having a nose for news. The new journalism (and the new Marketing) won't be a as heavily reliable on the traditional media channels, because now we have other ways to get stories to spread and reach critical mass. This is the new journalism. journalism. the new journalism. Everyone likes a feel good story. It took us. not them.
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