Keeping a Journal: The Power of Daily Writing
FEBRUARY 4, 2016
The practice of keeping a journal is not foreign to writers, but experts say it's a very powerful tonic for anyone who does so. The post Keeping a Journal: The Power of Daily Writing appeared first on Spin Sucks. Related Stories On Writing and Advice from Ernest Hemingway Ad Blocking, Brand Journalism, and the Publisher’s Dilemma Content Marketing Most Certainly is Not Dead.
Journalism Is Not Content Marketing
AUGUST 11, 2016
didn't consider that "true" journalism. I was a rock writer. always held journalism to a higher standard. The power of journalism has shifted. What's going on with journalism today? Journalism is here to act as a bridge between government/corporations and the citizens of a society. Journalism - Last Week Tonight With John Oliver. . journalism.
The Future of Journalism from Warren Buffet’s Viewpoint
JUNE 7, 2012
Last month, in a move that surprised many of us close to journalism, Warren Buffet bought newspapers – 63 of them, in fact. But when posed a different way, most everyone in the room either doesn’t read the major dailies ( New York Times , Wall Street Journal ) or they subscribe only to the digital version. Now Buffet is not known for making high-risk or crazy investments.
Ad Blocking, Brand Journalism, and the Publisher’s Dilemma
FEBRUARY 1, 2016
The post Ad Blocking, Brand Journalism, and the Publisher’s Dilemma appeared first on Spin Sucks. Communication Content ad blocking ad networks brand journalism content block content trends Forbes free content native advertising paywall Sponsored contentAn experiment Forbes created around ad blocking forces Spin Sucks to take a look at what that means for PR pros—and how content is affected. Related Stories Content Marketing Most Certainly is Not Dead To Have a Content Marketing Strategy or Not…That is the Question Create a Winning Sponsored Content Strategy.
PR vs. Journalism: Why Rivalry Hurts Both
JANUARY 24, 2012
For as long as journalism and public relations have existed, there’s been rivalry between them. PR vs. Journalism: Why Rivalry Hurts Both. Communication Guest Posts Matt LaCasse Media Public Relations fighting journalism rivalry working togetherWhile perusing my Facebook stream the other day, I came across this article on Business Insider. Its He also blogs.
Become Healthier By Keeping a Food Journal
FEBRUARY 6, 2013
Start a food journal. And if you decide to not change what you’re going to consume, you can easily send that photo to Evernote or any one of a dozen food/diet/health apps which will help you to keep a digital food journal. After keeping your journal for the next week, overlay your food journal with your calendar. Question: Have you kept a food journal before?
The New Journalism
JANUARY 5, 2011
This is an amazing story (and you can watch the video that started it all below), but it's also another shot against the bow of traditional journalism as we've known it to date. The new journalism (and the new Marketing) is about having a nose for news. The new journalism (and the new Marketing) won't be a as heavily reliable on the traditional media channels, because now we have other ways to get stories to spread and reach critical mass. This is the new journalism. journalism. the new journalism. Everyone likes a feel good story. It took us. not them.
Jennifer Nycz-Conner on How Technology Is Transforming Journalism
JULY 30, 2015
Jennifer Nycz-Conner is an editor at the Washington Business Journal , where she serves as the business anchor on WTOP and she runs the Working the Room column. She has seen how digital media from blogs to today’s newer technologies like Meerkat and Periscope have changed journalism. Fifth Estate business Conner evolution Jen journal journalism Nycz Washington WTOP xPotomac
Jodi Gersch on Social Media-Driven Journalism
AUGUST 19, 2015
She will be speaking on a panel with the Washington Business Journal’s Jennifer Nycz-Conner at xPotomac on how the digital media revolution’s continuing impact on journalism. GL : What’s the biggest thing you have seen changed in journalism as a result of social media? Social Media data Gannett Jodi Gersch journalism local national trends USA TodayActionable.
Live Journaling a Tough Mudder: Fire, Electrocution and More
OCTOBER 26, 2012
Over the next two days, I will be traveling and live journaling a trip to South Carolina to run a Tough Mudder with local DC ad exec and friend Scott Stephens. How do you top punishments like dressing in drag and walking in front of the White House with a sandwich board that says “I’m an author, please hire me?” ” That’s easy! The Pain. Electrocution ?
Digital Journalism and PR
JULY 23, 2011
The world is changing, how people consume media is changing – by the day. We’re fighting for the attention of every reader. It’s hard, but we have to figure it out and learn how to produce better journalism.”. Online PR digital journalismJim Brady on the Changes in News Consumption. Ten years ago the Internet was in its infancy and most people read newspaper and watched TV news. We were all accustomed to a 24-hour news cycle. Newsrooms are still under financial pressure as they see their circulations dwindle and ad revenues go up in smoke. Join my circles on Google+.
Will A Brands Next Big Move Be A Journalism Department?
MAY 14, 2011
Flipping from content marketing to journalism. I was thinking about this Blog. I was thinking about citizen journalism. I was watching Geoff Livingston present at Webcom Montreal last week, and things started to click. Maybe the reason this Blog has some level of success is because it's more like journalism than it is about what Twist Image offers and sells (I prefer to write relevant articles about this industry). Is the world ready for real Brand Journalism? brand journalism. citizen journalism. journalism. journalism department. brand.
Great journalism – impartial but not neutral?
The Way of the Web
JULY 27, 2011
It’s sad in some ways that a lot of great writing and journalism has been inspired by tragedy and loss, but at the same time, it often allows some good to come out of the events by providing insight and inspiration. Three articles I’ve read recently reinforced that, along with also highlighting an interesting point from a book I’m currently reading on media ethics which states that journalism should be impartial but not neutral. Journalism: Impartial not Neutral. Neutrality is defined as refusing to take sides or make a judgement.
The Future of Media in a Digital World
OCTOBER 26, 2015
On October 13, I attended the event, “Journalism Disrupted, Journalism Reborn: The Future of Media in a Digital World” hosted by Weber Shandwick, that included a seriously impressive panel of experts—and perhaps most impressively, it was an all-women panel (one of the first times I’ve seen this in Silicon Valley). By Juliet Travis. The Future of Media Panel. Can’t Do Both.
How Are Journalists Engaging Audiences on Social?
MAY 4, 2016
Communication Media Relations cision citizen journalism communication tool engage audiences on social media facebook Geofeedia journalism journalists meerkat monitor social posts by location periscope slack social curation social listening social listening apps Social Media social media journalism social streaming source of news Storyful Twitterappeared first on Spin Sucks.
The 12 Traits that Define Managers vs. Leaders
AUGUST 31, 2016
entrepreneur Leadership boss vs leader leadership traits micromanagement wall street journalThere is a big difference in the traits of managers vs. leaders and, sometimes, the best colleague is someone who exhibits a little of both. The post The 12 Traits that Define Managers vs. Leaders appeared first on Spin Sucks. Comments I have learned to answer “What do you think?” Before I ask.
The Future of Content Marketing is Now
MARCH 3, 2015
Brand Journalism In 2007, American Express launched OPENForum as a way to support small businesses across the United States. Brand journalism puts the storytelling in the hands of corporations. Brand journalism. You don’t have to be American Express to launch brand journalism. By Gini Dietrich Content marketing exhaustion. Content marketing overload. Vision.
Top Journalism Techniques for Smart Bloggers
JANUARY 13, 2013
Go ahead, pick up the New York Times , Wall Street Journal , or the USA Today. Top Journalism Techniques for Smart Bloggers. This guest post is by Matthew Brennan of Matthewlbrennan.com. Stop for a second and consider this blog post opening: “Matt rose from his unpadded chair, and stopped to scratch his head and stare at the empty document on his computer. Zoom in, zoom out.
Journalism And The New Media With Jay Rosen
AUGUST 7, 2011
My professional career started off in Journalism (this was prior to becoming both a Publisher and Marketer), so yes, I have a soft spot for all things Journalism. There's also an important link between Journalism and Marketing. There are few who are looking at Journalism and the New Media with a sharper eye than Jay Rosen. Rosen teaches journalism at New York University , where he has been on the faculty since 1986. He is the author of PressThink , a blog about journalism's ordeals in the age of the Web, which he launched in 2003. journalism.
Six Ways to Use Earned Media to Grow Your Business
JULY 14, 2016
Communication Media Relations citizen journalism media relations public relations plan seth godin start-up pr talkwalker alertsEarned media is one media type (of four) in an overall public relations plan. Here are six ways to use it to grow your business and build expertise. The post Six Ways to Use Earned Media to Grow Your Business appeared first on Spin Sucks.
Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab
MARCH 30, 2011
Inside Jim Brady’s new job at Journal Register Company Links on Twitter: Al Jazeera English introduces The Stream, Brady goes to JRC and making a better FAQ » The Nieman Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age. News organization should pay attention, too. and on Saturdays. Go figure.
Citizen Journalism: Who is a Journalist Today?
OCTOBER 25, 2011
Citizen journalism doesn’t only apply to major political events or disasters. Citizen journalism is one of the hottest buzzwords in the news business right now. Many newsrooms are implementing some sort of citizen-journalism initiative. People today are always on the look out for new and faster ways to get their news. Opportunities to act as a citizen journalist abound.
The FTC and Social Media: You Have to Disclose
JANUARY 6, 2015
Mary Engle, director of the division of advertising practices at the FTC told The Wall Street Journal that, “while this was the FTC’s first case regarding Twitter and misleading behavior, it’s unlikely to be our last.” Communication Ethics #gamechanger deutsch disclosure in social media FTC FTC disclosure FTC guidelines mary engle playstation vita wall street journa
Convergence of Marketing and Journalism is a Recipe for Better Content
Convince & Convert
JANUARY 16, 2013
In this week’s Baer Facts, Kyle Lacy from ExactTarget and I talk about a recent blog post by social business smartie David Armano that illustrates an emerging marketing team structure that includes journalism/editorial guidance. This is an interesting and exciting development, as it wasn’t that long ago that marketing and journalism were like two beta fish in adjacent bowls.
The Five People Essential to Your Next News Release
MARCH 22, 2016
Communication Media Relations clear communications communications expertise Google Doc grow in your writing journalism background journalists media relations nbc news releases PR Professionals strategic writingWhen you are faced with producing an important news release, Daniel Bliley says these five types of people are absolutely essential to its success. News releases written.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
As Daniel Newman and Michael Brenner discussed in Forbes , brand journalism is the evolution of content marketing–so applying a journalistic approach to content marketing strategy makes a lot of sense. Content Marketing Marketing Strategy Social Media Marketing brand journalism content marketing strategy Daniel Newman inverted pyramid Mark Schaefer Michael Brenner reporter's question
Increase Productivity with a Bullet Journal
AUGUST 5, 2016
Then I discovered the Bullet Journal a few months ago and it completely changed how I take notes. It works with any notebook but they do sell an official Bullet Journal for $20. The post Increase Productivity with a Bullet Journal appeared first on Puzzle Marketer. The problem I’ve always had with my notebooks is that they are painful to revisit. It Index. Future Log.
Five Reasons People Aren’t Reading Your Blog
AUGUST 24, 2015
Cue the whining about the death of long-form journalism ; the fact that people don’t read anymore; that our attention spans have shriveled to the size of peas. . Blog Social Media all-in-one seo pack linkedin pulse long-form journalism news releases WordPressBy Rebecca Devine. By now, most companies understand they need to harness the power of social media and content marketing.
Facebook Live Coming to Desktops, Laptops
SEPTEMBER 14, 2016
Danny Goodwin of Search Engine Journal shared this video (embedded below) from Facebook user Delilah Taylor , in which a Live Video option appeared in her status update composer while accessing the social network via desktop. Facebook Web Video bloggers Cameras Comments Danny Goodwin Delilah Taylor Desktops Do-It-Yourself Facebook Live Google Hangouts Journalists laptops Live Videos Livestreaming Media Search Engine Journal Status Updates Video Bloggers Videos VloggersFacebook confirmed that it has begun rolling out Facebook Live via desktop and laptop computers.
Media140 Sydney: Social Media Twitter & Journalism
NOVEMBER 5, 2009
Somehow she never got around to addressing what the event was actually about SOCIAL MEDIA and traditional journalism. Media140 Sydney: Social Media Twitter & Journalism is a post from: Laurel Papworth- Social Network Strategy. I spoke at Media140 Sydney – I want to highlight some of the “arguments used against social media by the panels, also focus on Everybody co-creating The Human Narrative and the diminishing role of journalists who take news from one part of the community and deliver it to another part: It’s not YOUR content. It’s our content. My view?
Survey: 60% of Physicians Believe Social Media “Improves the Care They Deliver”
The Realtime Report
NOVEMBER 1, 2012
Many physicians are making use of social media – as a way to manage new information, discuss the latest journal articles or research, and to help provide quality care. ” Twitter is also useful for David May, MD, who looks to other doctors on the platform to offer their opinions and add to the discussion about the latest journal articles and research. “The Dr. Robert S.
When Journalism and Blogging Collide: 7 Reporters’ Tactics to Make You a Better Blogger
APRIL 15, 2014
Journalism appears to be a dirty word in 2014. None of this means journalism skills aren’t a great way to separate your blog from the competition. Once upon a time – before the Internet upended journalism in toto – media outlets hired reporters with specific skill sets to cover topics like business, health and entertainment. Image via Flickr user Binuri Ranasinghe.
Facebook, Twitter Join First Draft Partner Network
SEPTEMBER 13, 2016
European Journalism Centre. Facebook and Twitter are among the organizations to join the First Draft Partner Network , which is aimed at improving practices in reporting and sharing online news. Google News Lab is a founding member of the First Draft Coalition , and its media partners are: ABC News (Australia). Agence France-Presse. Aljazeera Media Network. American Press Institute. Witness.
PR Pros Not Keeping Up with What Journalists Want
AUGUST 14, 2012
Combined with the social media and citizen journalism phenomenon, the Oriella Digital Journalism Study shows journalists are now swinging back to trusted – and credible – sources for information. I’m sure most of you remember when the plane went down in the Hudson River. Do you also remember the photo that accompanied most of the news reports? What Does this Mean?
Six Tips for Better Business Writing
SEPTEMBER 25, 2012
In today’s text, Twitter, social media world, people are getting more and more lazy about their grammar and spelling, according to This Embarrasses You and I* , an article in the Wall Street Journal. Communication Writing AP Stylebook better business writing Chicago Manual of Style text language text speak wall street journal writing“I am losing the battle.” Use it!
What Does a Public Relations Career Look Like?
JUNE 3, 2015
But, at that time, there were good journalism jobs available. Communication PR getting started in PR journalism and PR pew research center PR jobs prnewser public relatons careers public relatons industrythought I’d share here a few of the things I think college students might want to know about what it’s like to have a public relations career. didn’t think I had time. Today?
Seven Effective DIY Market Research Tactics
JANUARY 20, 2015
Research Trade Journals Trade journals can be an excellent place to find both gaps in the market and in customer demand. If you sell to a particular niche, say dentists, subscribe to the dentist trade journals and read up on what’s concerning them these days. Marketing Customer Service demographics forums market research mystery shoppers topsy trade journals
Are the Media Ignoring Your Email Pitches?
AUGUST 23, 2016
Frustrated that media influencers don’t respond to your email pitches? Clueless as to whether they even OPEN them? Michael Smart has a solution for you. The post Are the Media Ignoring Your Email Pitches? appeared first on Spin Sucks. Comments Scrambles to in-box to find the magic subject line
Bloggers Are Not Journalists – But They Are Abducted, Imprisoned Tortured and Assassinated the Same #HowManyMore
MARCH 16, 2015
Citizen Journalism government social media activists assassination bloggers dissenters journalism journalists killing murder Politics Safety slaying Shares Extract: George Brandis today said that “Bloggers are not Journalists” meaning they don’t need the same protection. Bloggers therefore don’t have the same rights to protection of data, protection of sources and one assumes – as that’s where it does lead – to protection of life itself. AG George Brandis ‘I don’t regard bloggers as journalists.’ Syria? Shares.
Marketers Must Balance Targeting With Audience Reach
AUGUST 23, 2016
The Wall Street Journal recently published a story that caused some alarm in marketing circles: “ P&G to Scale Back Targeted Facebook Ads.” A more representative, albeit longer, headline would have been: “P&G to Scale Back Highly Targeted Ads in Order to Increase Broader Reach Buys on Facebook.”. According to the WSJ: “P&G two years ago tried targeting ads for its Febreze air freshener at pet owners and households with large families. As the article underscored, Procter & Gamble does not intend to spend less on Facebook, only differently with broader targeting.