How to Leverage Your Social Media Marketing with Videos
OCTOBER 27, 2016
Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand. Shane Barker has five really good tips to get your started and over the hurdle of having to do "one more thing.". The post How to Leverage Your Social Media Marketing with Videos appeared first on Spin Sucks. And if so why? Wistia youtube
How to Identify Popular Hashtags on Twitter
JUNE 21, 2016
If you are yet to explore this avenue, Jack Danielson shares four proven ways to find trending topics on Twitter that people in your niche are actually discussing about. The post How to Identify Popular Hashtags on Twitter appeared first on Spin Sucks. Hashtags are an integral part of the marketing strategy for the majority of successful social media marketers.
How to Measure Social Media Success for Your Small Business
JUNE 20, 2014
There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment. Social Media Referral Traffic and Visitor Increase to your Website. 5. This is one of the best ways to measure social media.
How to Structure a Successful Planning Session
NOVEMBER 11, 2014
Plan for the Planning Session Your planning session needs to be planned! Choose a weekday to do your planning session so your team doesn’t have to take precious time away from their personal lives to join. Then, send an agenda at least a week before the meeting so your team can wrap their heads around what you plan to cover and prepare their ideas. Please.
How to Write a Killer Lead
DECEMBER 30, 2014
How could I do it one more time? How could I write a compelling story about a subject matter so dry it made my lips crack. Have you stared at the computer screen devoid of any idea of how to make a client message about the latest product, program or merger anything but a standard Who-What-When-Where-How and maybe-Why press release? Blink. Blink. Blink. Blank.
How to Podcast: A Two-Part Series
OCTOBER 27, 2016
During the PRSA International conference, Gini Dietrich co-hosted a panel discussion with Shonali Burke and Deirdre Breakenridge on how to podcast. Here is the second of a two-part series on how to podcast. The post How to Podcast: A Two-Part Series appeared first on Spin Sucks.
How to Write a Business Book Without Losing Your Soul
NOVEMBER 18, 2014
It’s incredible to consolidate your thoughts and put them down in a long form document. It’s incredible to create a product that will bring other people value. It’s incredible to have people read it, share it , and appreciate it. It will help you avoid losing every shred of your humanity as you toil through your words while trying to maintain a day job.
How to Use Foursquare for Small Business
OCTOBER 29, 2014
There have never been so many people willing to talk about exactly where they are and what they’re doing in exchange for incentives. The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next. If you can attract even a small percentage to your business, you’ll be doing well.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
How to Synchronize Your Content Marketing With an Editorial Calendar
JUNE 9, 2016
In fact, if you’re not using something to schedule your content production, it’s likely you’re not working as efficiently or effectively as you could be. Here’s how to get your workflows aligned, your cross-channel messaging synchronized, and your stress levels back down to a manageable level. Comments It's amazing how much an editorial calendar will improve your.
How to Better Define Your Buyers to Boost Engagement Online
OCTOBER 31, 2016
To do that, you need to know who they are, what they like and expect from you. Christelle Macri shares ways to help you better define your buyers, so you can boost customer engagement online. The post How to Better Define Your Buyers to Boost Engagement Online appeared first on Spin Sucks.
Three Challenges to Remote Work and How to Overcome Them
OCTOBER 3, 2016
Jackie Jensen interviews three remote workers and shares their challenges and how to overcome them. The post Three Challenges to Remote Work and How to Overcome Them appeared first on Spin Sucks. Companies around the world are embracing remote work options. However, workers still face challenges when working outside of a traditional office.
How to Schedule a Facebook Post
JUNE 12, 2012
Recently, Facebook added the ability to pre or post schedule posts.and it's free! Here's how. Blog Facebook How To Social Media Marketing facebook changes How to schedule a post on Facebook scheduling a post on Facebook
How to Manage a Millennial Intern
SEPTEMBER 8, 2016
Want to create a fantastic internship experience? The post How to Manage a Millennial Intern appeared first on Spin Sucks. Corina Manea shares our "secret recipe" for an amazing internship for your interns. No easy job. Read it all here.
How to Name an Image for SEO Purposes
JUNE 18, 2012
When optimizing your site for SEO purposes there are several considerations to take into account. Here is a guide how to achieve this. If your site relies heavily on images for content, it is a great idea to prep your site with a rich folder structure. If you were to go with the second option, Google will only rank it for name of image. red roses). Name of Image.
How to Cultivate Internal Change Champions
OCTOBER 20, 2014
Airmen, sailors, and soldiers may work in conjunction when it comes to the protection of the country, but the distinct cultures of each branch create a remarkable rivalry. Working as a civilian public affairs specialist for two rival military installations as they combined operations was challenging, to say the least. Change champions don’t have to be managers. Clear the air. If
How to Create Facebook Visuals that Convert
OCTOBER 31, 2016
In this article, I’ll share WHY and HOW to create Facebook visuals for your marketing that will convert. I’ll also share graphic design tools that won’t break the bank, and you’ll come away with great ideas for creating your own visuals to bring more engagement and interest to your Facebook community. That’s WHY you spend the time to create a visual style.
How to Rock a Presentation
MAY 16, 2016
Listen in to this conversation as three pro speakers share their tips to rock a public presentation and master your next speech. My good friend, Jeff Sieh host of the Manly Pinterest Tips , recently invited my other good friend Rebekah Radice and I on his show to discuss our presentations at Social Media Marketing World. Rebekah likes to do hers in front of the mirror.
How to Easily Remove Any Facebook Application
MARCH 21, 2011
It has also become a major place for quizzes, gaming and other fun little activities that are easy to find anywhere on the site. Maybe it turns out to have spyware attached, or gives your personal details to third parties. Here’s how to get rid of any Facebook Application. How to Get Rid of Applications. Email this to a friend?
How to Create Facebook House Rules or Community Guidelines
APRIL 30, 2012
Every Facebook Page is a potential target for the irrational, irate person that ‘Likes’ the Facebook Page only to leave a barrage of negative comments on the Page. Blog Facebook How To Policy Social Media Marketing Facebook community guidelines Facebook house rules how to set up Facebook Community Guidelines How to set up Facebook House Rules
How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
Even if you’ve been working in the PR industry for just a few months, you’ve probably come to the same conclusion. Editor’s Note: When I speak to groups of PR pros, I always ask how many went into PR because they hate math. So I’d venture to guess you’re right.). And who’s better suited to create fascinating content than PR people?
How to Make Layoffs Suck Less
OCTOBER 28, 2014
By Matt Ridings Whenever people ask me what my worst day in business was, without hesitation I say it was the day I had to lay off a very large group of people. We had to do the layoffs in a couple of batches. We had families with children that were in the United States because we were their sponsor, and who were now going to have to leave the country.
How to Promote Blog Posts: 200+ Ideas from Eight Experts
FEBRUARY 17, 2014
In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. According to recent research , more than half (52%) of consumers say blogs have impacted their purchase decisions; and 57% of marketers say they’ve acquired new customers with their blogs. 25 Easy Ways to Promote Your Blog by Kim Garst.
How To Use Twitter For PR
JUNE 21, 2013
When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? There’s a lot more you can do to use Twitter for PR in a smart way. ” 3. These include: 6.
How to Find Influencers on Twitter
NOVEMBER 16, 2016
Who are the key influencers in your industry on Twitter that you need to connect with? But before you go off and build these relationships, you need to put in a bit of work up front to identify who these influencers are. Filter by network – Although you want to find influencers on Twitter you may want to see if they have influence on other platforms also.
How to Podcast: A Two-Part Series
OCTOBER 26, 2016
During the PRSA International conference, Gini Dietrich co-hosted a panel discussion with Shonali Burke and Deirdre Breakenridge on how to podcast. The post How to Podcast: A Two-Part Series appeared first on Spin Sucks. Related Stories The Wheel and Spoke Model of Content Marketing Podcast: A Behind-the-Scenes Look at a Popular PR Show The 11 PR Professionals to Follow.
How to be Twitterific – 39 Expert Twitter Guides and Tips
MARCH 3, 2015
From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. As its popularity and user base grows, techniques for getting the most out of Twitter, third-party tools that add special-purpose value, and the platform itself continue to evolve. How can brands and individuals make their tweets stand out?
How to Create High-Quality Content
FEBRUARY 12, 2015
By Gini Dietrich In 2001, I trained for and ran my very first marathon. I had just moved to Chicago from Kansas City and didn’t know a soul. needed to make friends and I thought the best way to do that was to take up a sport that would require me to spend a lot of time with groups of people. You have to have a marathon mentality. Now get to work!
How to Write a Compelling Headline
OCTOBER 23, 2014
By Gini Dietrich Lindsay Bell and I have been working on a project for a client to help her write more efficient headlines. Of course we do, we said! (In our heads.) To help her, we had to take what was in both of our brains and put it on paper. But it turns out, it is much more work than that, particularly if you want to attract both humans and Google.
How to Use Twitter Hashtags for Business
NOVEMBER 30, 2011
#hashtag As anyone who uses Twitter knows, the ‘#’ symbol, called a hashtag, is used to mark keywords or topics in a Tweet. Interestingly enough, Interestingly enough, it was created organically by Twitter users as a way to categorize messages. Hashtags Hashtags are simply a way to “tag” your tweet with subject matter to make it easy to be found. Blog How To Social Media Marketing Tools and Resources Twitter growing twitter hashtags hashtags for business how to find twitter followers social media twitter chat
25 Suggestions For How To Use Twitter
FEBRUARY 2, 2011
Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Don’t panic: Search for hashtags and relevant accounts during emergencies to stay informed. Four suggestions seems a little thin to me. Planning to be somewhere at a certain time?
How to Find the Right Content Distribution
NOVEMBER 6, 2014
By Gini Dietrich One of the things my team and I are working diligently on is finding new ways to distribute content and engage new audiences. Those people have no idea the content isn’t unique to PR Daily and that there is an entire blog over here that focuses on education for our PR peers. But we also create content and bring on guest authors to speak to those other audiences.
How To Boost Your Social Media Like a Boss
NOVEMBER 28, 2016
Being ordinary isn’t going to help your brand grow. In this article I want to share how to boost your social media like a boss and grow your business or brand. It’s not rocket science to boost your social media but it does take planning and effort. Great things can happen when the pressure is off to 'be perfect.' Click To Tweet. 2.
How to Ignite Your Brand Ambassadors
APRIL 20, 2015
After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. It seems to be the one thing everyone wants to do, but hardly anyone knows how to build and execute. After all, wouldn’t it be nice to have an army of people out there who zealously promote your products and company to anyone who’ll listen?
How to Gain Productivity
SEPTEMBER 17, 2013
While I could have kept reading at a snail’s pace, I decided to mark them all as read and to start fresh the next time I open the program. There are many best practices and guidelines to gain productivity — but the best is to declutter. If you enjoyed this, follow my tweets at @ariherzog and sign up to receive blog posts by email. Productivity
How to Build a Community that Thrives
FEBRUARY 26, 2015
thought my keyboard was going to catch fire. During that conversation, one of the questions posed to me was: What role does social media play in content marketing? Talk to your community. But let’s back up and talk, first, about what it means to build a community. In fact, I didn’t say, “Let’s build a community” and strategically set out to do it.
How to Make Marketing Analytics Easier
Convince & Convert
OCTOBER 9, 2014
Doing so leads to the most profitable outcomes. If you’d like to be more actionable with your analytics, start with the “so what?” For example, clickthroughs and blog views are nice to have, but do they impact revenue? Tons of marketers hate data, so they only focus on the low-hanging fruit. The strongest marketers are the ones who collect actionable data. question.
How to Increase YouTube Engagement [Infographic]
AUGUST 23, 2014
Getting started with filming and production can be perceived as intimidating, and brands often pass on the opportunity because it seems like it’s too much to deal with. Before jumping to conclusions, check out this infographic from QuickSprout. Meta data is essential to enabling your video to be found in search engines. Is YouTube marketing worth it? Be consistent.