How to Measure Social Media Success for Your Small Business
JUNE 20, 2014
With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. 5. Social media measurement comes in different levels.
How to Identify Popular Hashtags on Twitter
JUNE 21, 2016
Hashtags are an integral part of the marketing strategy for the majority of successful social media marketers. If you are yet to explore this avenue, Jack Danielson shares four proven ways to find trending topics on Twitter that people in your niche are actually discussing about. The post How to Identify Popular Hashtags on Twitter appeared first on Spin Sucks.
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting.
How to Produce Social Media Content for Your Business
NOVEMBER 29, 2014
If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! Use this Blogging Calendar to help you.
How to Be Social: A Social Media Manifesto
Learn the 10 worst social media marketing mistakes and how to avoid them
How to Create Perfect Headlines for Social Media Posts
MARCH 7, 2015
Although headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process. That’s why it’s important spend some time crafting one that will engage your users enough so that they’ll be more apt to read your article. So what makes a good headline? 1. Voila!
How to Use Twitter Cards in Social Media Marketing
DECEMBER 14, 2014
Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. Bypassing the character limit also helps increase conversion rates. https://t.co/x8HoullQMT
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.
How to Improve Your Social Media Marketing Plan With 13 Growth Hacks
Convince & Convert
NOVEMBER 18, 2015
Startups are notorious for maximizing everything they have to grow their businesses. That So when startups prioritize projects, they want to make the most of everything they do to get the maximum benefit from their minimal resources. And And that tends to look pretty scrappy at times. think you’ll find they’ll work for your social media marketing, too.
How to Use Social Media for Event Marketing [Infographic]
AUGUST 17, 2015
Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing.
Make Social Media Profitable For Your Business
AUGUST 9, 2016
You can make social media profitable for your business by controlling your brand's message, making it more valuable than your website. The post Make Social Media Profitable For Your Business appeared first on Spin Sucks. John Jiloty has more.
How to Improve Your Internal Communications Using Social Media
MAY 24, 2016
Social media is already a part of your employees daily lives. You’d be missing a great opportunity if you neglected to incorporate it into your internal communications strategy. The post How to Improve Your Internal Communications Using Social Media appeared first on Spin Sucks. Here is why it's important.
How to Use Social Media And Stay Couth
FEBRUARY 27, 2015
If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else. How to use social media (not). Listen; and. 2. Engage. Think.
8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)
JULY 12, 2015
Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. social media marketing mistakes to avoid. 1.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
How to Optimize Events with Social Media [Infographic]
FEBRUARY 4, 2015
Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it.
6 Must-Dos for Best-In-Class Social Media Customer Service
Ignite Social Media
AUGUST 10, 2016
If your customers were to grade your customer service on social media, how would your brand do? If you’re not at the top of your class and on your way to valedictorian, it’s time to rethink the experience your brand is providing your customers on social media. Make Time to Be Available. Would you be an A student? Image Source: Groove.
How to Use Social Media for a Product Launch
SEPTEMBER 6, 2016
2016 Social + Digital Marketing Predictions Download. billion people around the world are actively using social media, according to Statista. Brands Brands are flocking to social media channels because that’s where their customers are. When it comes to product launch marketing, social media offers an effective and inexpensive solution for marketers.
How to Write Better Content for Social Media
Convince & Convert
OCTOBER 30, 2014
What do you want from social media today? I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. And social media is a great way to promote your work and attract people to it. As a result, you must know whom you are going to share your content with. Right?
How to use Social Media for Employer Branding and Recruitment
JULY 18, 2012
Strategic HR entails attracting, developing and retaining high-performing candidates to your company. Previously, companies would communicate with employees and candidates via traditional push messages, but now they are required to adapt to the changing consumer and employee behavior, where the tendency is to rely on and trust peer recommendations. Tweet. Results.
How to Prove Your Social Media Impact
Convince & Convert
MARCH 5, 2015
For too long, social’s contribution to business success has been ignored and undervalued. In this post, we are going to start changing that by walking through the steps necessary to finally measure social’s business impact and give social the credit it deserves. Since social sharing is a complicated and unpredictable behavior, this is a tricky task.
How to Prioritize Your Social Media To-Do List
SEPTEMBER 2, 2016
I’m often asked: With so much to do and so little time to do it all in, how do you prioritize your social media tasks? While researching the best cat GIF’s and 90s memes can be fun, there is real work to be done and it can get very overwhelming on a medium that never stops. To fit this model, a social strategy must be in place. Planning.
How to Create Your Own Social Media Video Marketing Strategy
AUGUST 25, 2016
Whether you’re a video producer fielding numerous calls from your social media management team or the social manager making the requests, it isn’t lost on anyone that social media video content has exploded in popularity. Creating Cost-Effective Social Videos. Choosing What Kind of Videos to Shoot. Why Social Media Video Marketing?
How to Spark Emotion Through Social Media
Convince & Convert
DECEMBER 28, 2015
Do you have a social media strategy? But what everyone doesn’t know is that you can’t simply write awesome content and hope that it will draw people like flies to honey from social media. You have to learn how to ignite that content to bring about a better response when it’s time to share it on social media.
Pros and Cons of your Social Media Team Structure
Ignite Social Media
AUGUST 25, 2016
One of the best things about working at an agency is the variety of brands we get to work with on a daily basis. With different clients comes different social media team structures that we work with. Social media teams are structured depending on how the brand divides their internal vs. external resources, and there are pros and cons to each approach.
How to Use Social Media to Build Brand Trust
Convince & Convert
JULY 15, 2016
Social media is more than just a platform to promote your products, services, and content. You need trust to create a deeper relationship with your customers and to encourage repeat purchases and referrals. So, how do you use social media to build brand trust? Find Content to Share. Be that go-to resource. Own up to it.
How to: Develop an Advanced Understanding of Social Media
FEBRUARY 18, 2014
Social media, as a professional endeavor, is still in its youth; has just started to think about the opposite sex, get hair in weird places, and catch wind of the Hunnic acne horde. I’m foregrounding this claim because, to some, it might seem like the glut of social media job opportunities is indicative of maturation. What are social media users?
How to Recover From Social Media Fails
JUNE 27, 2016
Every company’s worst nightmare is experiencing a social media fail. This article isn’t about the biggest social media fails of 2016. Instead, we’re going to focus on the steps your brand can take to avoid ending up on those lists and what to do after you have an embarrassing social media blunder. Research Hashtags.
How to structure glocal communication on Social Media
NOVEMBER 4, 2014
Today we are happy to share her thoughts on Digital Glocalization, based on her master thesis in the field. . In December 2013 I started writing my master thesis and teamed up with Mindjumpers because I was curious about glocalization on social media. My thesis, with the title ‘Digital Glocalization – Strategic Communication on Social Media’, investigates how global brands communicate locally on social media and which challenges glocalization on social media causes. How to. Findings.
Can Social Media Influencers Replace Your PR Agency?
SEPTEMBER 7, 2016
It’s a controversial question to ask, can social media influencers truly replace your PR agency? The post Can Social Media Influencers Replace Your PR Agency? Comments “Social media influencer” is, by definition, an anomaly. The Secret to Viral Content. Influence Social Media brand image management can social media influencers replace pr?
How to Gain and Sustain Followers on Social Media
Saying It Social
APRIL 30, 2015
How to gain followers for your business on social media platforms like Twitter, Facebook, Instagram, Google Plus, and Pinterest, and then continue to keep those followers. The post How to Gain and Sustain Followers on Social Media appeared first on.
How to Create the Ultimate Social Media Content Strategy
SEPTEMBER 7, 2016
It is easy to get overwhelmed when you dive head first into the social media pool. Floundering around with no purpose to your social media promotion is ineffective and time-consuming. What you need is a strategy to increase the effectiveness and engagement of your content. You do not want to just create extra “noise” online. Metrics. Creation.
How to Hire Your Social Media Marketing Partner
Techipedia: Tamar Weinberg
JANUARY 11, 2012
See How to Hire Your SEO Partner from November. After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.
Orchestrating Viral Social Media? Claiming #AlexFromTarget
NOVEMBER 13, 2014
If you’re friends with any teenaged girls on social media, you may have heard about #AlexFromTarget. According to Topsy , by that same evening, plenty of people on Twitter were talking about “Alex from Target.” . Naturally, a good many people also were talking about Alex to complain about someone becoming Internet famous just for being attractive. By Eleanor Pierce.
How to Create a Social Media Presence That Says Hire Me
JULY 5, 2016
Whether you’re looking for a job, trying to connect with potential clients, or managing a small business, social media can be the key to getting hired. Learn how to create a social media presence that says “hire me!” This is something that will need to be revisited occasionally to make sure its up-to-date.
How to Make Social Media Less of a Time Suck
SEPTEMBER 12, 2012
Because of the fast pace of social media, we are constantly bombarded with distractions from one social network or another. You have to participate and engage consistently, Facebook seems to change something on a weekly basis, Google has all of these animal-named announcements, new social networks pop up all the time…it’s exhausting to keep up with everything!
How to Align Social Media and SEO Strategy
AUGUST 17, 2016
Are your social media efforts aligned with your SEO strategy? successful social media campaign should have a positive impact on your search ranking, as well. Moz has found that social metrics are among the most important search ranking factors, along with link quality. How to Perform Your Own Social Media Audit Download. Download.
10 Truths Nobody Told You About Being A Social Media Marketer
OCTOBER 3, 2016
It is clear social media marketing is delivering real and measurable business value for companies large and small today. With this incredible opportunity created for businesses using social media there is obviously solid opportunity for smart and savvy marketers to specialize and build a career in social media marketing. Click To Tweet.
How to Meet Your Consumers’ Social Media Expectations
NOVEMBER 14, 2012
Then you have taken the first baby steps to understanding what your consumers expect. The crucial part of being commercially successful on social networks, however, isn’t just to have a profile or account. However, with the maturity of social media and the use thereof, what consumers want has changed over the years. And they expect the brands to respond! Responding