But social media can also be a trap for those who are not familiar with managing their reputation online. Everything a company is communicating on the web and in social media can travel a far way and have an impact on the reputation of the brand. Therefore your best strategy to keep a good reputation is also to be active where your target audience is talking about you. You should care about your online reputation as the web has a wider reach than small town gossip. To keep a good reputation you need to take care of the WHAT , WHERE and the HOW. MORE >>

No matter if you’re a large brand or a small business I believe everyone should manage and monitor their online reputation. The team at Digimind created a statical infographic outlining online reputation by the numbers. few key statics from the online reputation by the numbers infographic is that 76% of US retailers said user-generated content will have greater impact on their marketing goals in the future. Source: Digimind Another important static from the infographic is that more than 80% reputation damage risk comes from a mismatch between the buzz and reality. MORE >>

If all the talk about branding, image, reputation, personality, identity, motivation and marketing has your head spinning, relax: You’re not alone. And if these factors shape your personal brand, how does that good ol’ thing called “your reputation” fit? Beyond that, you’re building and maintaining a reputation online.” ” Given points like these, where does your personal brand end and your reputation begin? Where that leaves branding and reputation-building. Your reputation is how other people interpret your brand. rep·u·ta·tion. MORE >>

As such, it’s more important than ever to own and manage your reputation before another person or institution defines it for you. This is no simple matter, in substance or execution, as your personal and professional reputation are now blurred by social media. Plus, at any one time your reputation is a multi-faceted entity playing out across many channels making it even more difficult to track and manage. Advertising Brands Consumers Future Purpose We First branding reputation Social mediaLet’s explore how it lives on four key levels. MORE >>

And it doesn’t need to break the bank, either, but can save the reputation of the brand in return, which has to worth any investment, no? What’s Worth More to You – The Cost of Your Reputation or the Cost to Monitor Your Reputation? Social Media reputation management social monitoringA few weeks ago, Heather Whaling shared the story of Nationwide and how they responded to what could have been a very difficult situation. This is especially true, given the low-cost entry to monitoring your brand and effectively responding to both criticism as well as praise. MORE >>