Trending Sources

Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment. So consider the fact that raw sentiment as determined by machine is often only 65% accurate – to me this is dangerously close to 50% or the equivalent of a coin toss. So I ask you again – is Sentiment Making Brands Stupid?

Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis.

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement.  The And, “sentiment&# does not mean the same thing to all people in all situations.  You completely believe that having inaccurate sentiment is worse than having nothing.  Here

Sentimental Insights For CXO

Saying It Social

The post Sentimental Insights For CXO appeared first on. Details on how the rapidly evolving technology landscape has shaped millennial purchase behavior. Through the lens of my past, I will highlight 3 key considerations that businesses should keep in mind throughout their customer experience optimization (CXO) efforts.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Monitor groups, topics, the sentiment surrounding the conversation, and the influence of each post. Get alerts, find influencers, gauge sentiment, and filter out irrelevant sources. Google Review Count:  345.

Tools 63

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

What is the sentiment behind the trend? Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. How old is the trend?

Four Metrics for Measuring Social ROI

Mindjumpers

Additionally, analyzing real-time social media sentiment, by using social media management systems to track down all mentions of the brand’s name, will provide insights on the brand’s reputation and how its name is being perceived. Engagement Marketing & Communication Social Media brand awareness business intelligence crowdourcing KPIs Reach ROI sentimentBrand Awareness.

ROI 149

How Social Sentiment Has Transformed for Soylent

Simply Measured

Prior to that , conversations on social about the brand were mainly about Soylent being the future of food and primarily had positive sentiment attached to it, which was driven by discussions about Soylent products being easy to use and healthy, and also due to excitement for their new coffee-flavored drink, Coffiest. I'm so fed up of meal planning, cooking, and eating… https://t.co/hsRtCoxPaF

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. It’s entirely possible you love this commercial. I don’t. Dusty (@DustyHunt) January 3, 2012.

Report: How Twitter Users Discuss Mental Health Issues

SocialTimes Twitter

May is Mental Health Awareness Month, and PsychGuides.com used Twitter’s application-programming interface to search for mental-health-related hashtags and terms to find out which people use most and the sentiment of mental health conversations on the platform. According to the report, #MentalHealth and #EndTheStigma were among the most popular hashtags related to mental health.

The Importance of Off Channel Social Listening

Ignite Social Media

It’s quite easy for brands to know what their customers want by seeing what they are saying on their social channels. People voice their love and disappointment for products or companies openly and for the most part they desire for the brands to notice them. Say you get a product in the mail, perhaps a pair of new headphones that you’ve been patiently (or not) awaiting. What do you do?

Facebook Beefs Up Analytics for Apps

SocialTimes Facebook

Sharing insights (pictured above) help you see the most popular stories shared from your website to Facebook and the aggregated demographics of the people who shared them, as well as a sentiment analysis, top quotes and other insights. Facebook launched several new features and an improved design for its Analytics for Apps  free mobile analytics solution. With more than 1.5

Is Customer Service a Part of Your Marketing Budget?

Convince & Convert

Sentiment. If the sentiment is negative, that interaction will have much less weight assigned to it than if it’s positive. But at the top will be the steakhouses your friends have visited – if their sentiment was good. Because as soon as Michelle sees that positive sentiment of something that just happened to one of her friends, she becomes a Zombie Loyalist for that business.

Which Universities Do People Like, Dislike Most on Twitter?

SocialTimes Twitter

Among the discussion topics is which colleges and universities provide the best experience and education, and this social media sentiment is not available on college websites. Villanova University , Syracuse University and Temple University had the most positive sentiment overall, while posts about Washington University in St. Louis Work

Jim Sterne on social media metrics: reach, influence, sentiment.

Social Media Citizens

Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude. Sentiment is indeed hard to measure. And what’s the impact when you see that one ad you so despise on your attitude and sentiment towards that brand? What can be measured and what can’t? … ? ????? ?????…

Converseon Study: Social Interactions More Likely To Be Neutral

Firebelly

Blog listening social interaction sentiment Marketers tend to be an optimistic breed. We stay positive most of the time and focus on hitting objectives. Often we’re met with the dissent of “what if” or “are you sure?” In this day of immense content marketing and online social interactions, clients often stop dead in their tracks with fear of what will.

Study 42

Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

The Realtime Report

Here are the specific numbers for brand interaction sentiment on each social platform: Facebook: 49% positive, 32% neutral, 20% negative. Are you surprised that there wasn’t more variation on brand sentiment by social networking site (ex: did you expect Facebook or Google+ users to be less critical than Twitter users, or vice versa)? Facebook: 1.23 billion monthly active users.

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! Is It Time To Reconsider Sentiment Scoring?

Four Ways to Combat Audience Negativity on Social Media

Ignite Social Media

Community Management Crisis Management Customer Experience Reputation Management Audience Negativity Audience Negativity on Social Media community management Customer Service How to Respond Negative Engagement negative sentiment Negative Social Comments Responding to Comments' responding to negative comments Responsiveness social media social media management Social Media Marketing Spammers troll

BP Facebook Sentiment

Firebelly

Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! These numbers are constantly changing. Your comment has not yet been posted.

Listen to the Voice of the Customer or Stop Doing Business

Conversionation

Blog Connected marketing Customer engagement Customer relationships Customer service Research Social media marketing customer experience customer feedback social media sentiment analysis voice of the customerIn a recent study by MarketTools 34% of executives surveyed stated that they were aware of customers using social media to comment on or complain about their company and/or its products. That’s about one-third of respondents. Great, isn’t it? It seems some executives realize that the voice of the customer is channel-agnostic and consumers use [.].

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

read an article on Wendy Harmer’s Hoopla Polls Fake Story  by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment. Online Communities Politics social media Social Media Australia social networks Advertising analysis big data Facebook sentimentSort of.

Content Tagging For Better Social Media Analytics

Talkwalker SM

Refine Sentiment Analysis With Rule Based Tagging. Social sentiment analysis is a bit of a controversial topic when it comes to social data intelligence. Because of how difficult it is to analyze language and context, no sentiment analysis tool is 100% accurate but it helps brands and companies to achieve an overall sentiment vision of a particular brand or topic.

Data 11

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus Until fairly recently, keeping track of your organization’s online presence was relatively easy. Your PR team was aware of most of these as it often had a hand in generating those placements.

Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts. By tracking the sentiment of social media posts connected to your brand, social listening can help you identify which of your marketing efforts generated the most ROI in terms of brand perception. Here is what the social data said: Sentiment expressed in social media posts linked to Dior.

Getting Social Media Strategy Right in Financial Services

Convince & Convert

Shannon Paul , VP of Social Media Strategy at Fifth Third Bank  joins the Social Pros Podcast this week to discuss her new role at the bank, what it’s like to start a brand new social media strategy at a bank, and how listening, sentiment, and share of voice play into overall success metrics in the banking industry. Shannon Paul, Fifth Third Bank @shannonpaul. Listen Now.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. It’s entirely possible you love this commercial. I don’t. Dusty (@DustyHunt) January 3, 2012.

Social media metrics: why, what and how to measure according to Jim Sterne

Social Email Marketing

Social media management Social media metrics and measurement Social media ROI blogging bookmarking consumer-generated content customer satisfaction David Berkowitz Delicious Digg Facebook Flickr Forums and message boards Jim Sterne key performance indicator KPI LinkedIn lower costs Marketers Studio marketing mix media sharing micro-blogging Ning raise revenue roi sentiment social media marketing Social Media Metrics social networks StumbleUpon YouTubeIn his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”.

Tone or Sentiment — The New PR Standards

Proactive Report

Tone and Sentiment Measures how a target audience is likely to feel about the individual, company, product, or topic after reading/viewing/listening to the item. If you are still wading through a sea of analytics and wondering if it is really possible to measure social media and digital PR, you should be reading Katie Paine’s Measurement Standard. And it is not AVEs! Impressions A.k.a.

How to read body language on the web

Engaging Brand

Through alerts you can track sentiment, track what people are saying about you. brand Social Media Social Networking body language social media social networking track sentimentCan you remember the old days.when business was done in person, oh the good old days! If you listened, if you watched behavior it was easy to see if the words were in agreement with the actions.

The sea change in Twitter sentiment

Direct Marketing Observations

I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. Then yesterday David Binkowski threw a post up on Shamable  about gaming social media.  At the same time Hubspot put out it’s 3rd state of The Twittersphere report.  And Todd Defren lastly writes about moving the needle on Twitter.  Subconsciously, we have become a party to and have embraced traditional marketing on Twitter. The conversations have eroded into flat out pimping, so has the spirit of what all of us celebrated no less than a year ago. The interuptive interaction?

The Sentiment on Sentiment Analysis - The Net-Savvy Executive

Net-Savvy Executive

Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

Sentiment is better on a group than on a single post – Sean talked about how JetBlue tracks sentiment on a group of travelers (ex. Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. This webinar featured Ira Haberman ( @ irahaberman ) Director of Storytelling at BrainRider, Ned Kumar (@ nedkumar ) Digital Strategist for FedEx and Sean Williams (@ Colorado2NYC ) Consumer Promotions Social Media at JetBlue Airlines.

Data 75

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So lets dig in! I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and  Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS. BEYOND SENTIMENT ANALYTICS.

Six Simple Public Relations Efforts that Take Less than 10 Minutes

Spin Sucks

The minute it takes to send the tweet could get the person to retweet the sentiment to onlooking friends who will also be impressed by your brand’s gesture. Marketing guru Seth Godin urges brands to be the purple cow of chosen sectors.  So, in the age of digital media and interaction, those who send handwritten sentiments via snail mail are unique and different. Send By Cam Secore.

6 Twitter Search Features You Should Already Be Using

agora pulse

Search Sentiment. One of the more powerful Twitter search functions I recommend using is the advanced search feature to find tweets containing sentiment. Are you looking to get more out of Twitter’s native search function? While most people stick to using the basic Twitter search bar, few ever dive in deep to the advanced search functions that the platform provides. Search for Typos.

UGC 31

This weeks #SocialMedia Tweetchat Topic: Sentiment Analysis-Opinions Matter, If Only You Knew Which Ones

Direct Marketing Observations

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. For any local or small business, human processing of sentiment might be reasonable. If you ask 10 people how to measure sentiment, you will most certainly get 12 answers (yes 12). The popular themes of managing sentiment revolve around polarity and intensity. Q1: How do you define positive sentiment?

What Every Marketing Department Needs to Know About Google+

Convince & Convert

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because  Google+ is not going away. “Ghost town.” ” “Waste of time.” ” “It’ll never happen.”. know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. No chance.

Sentiment, the Economy and the Market

Net-Savvy Executive

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” How: Sentiment analysis on the mentions. Who is monitoring you?