and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Cision combines its own PR tracking capabilities built on the former Bacon’s clipping service (older PR pros, you may need to explain to your younger counterparts what a “clipping service&# was back in the day) with a white-labeled version of Radian6 to provide markets and PR professionals with a 360-degree view of brand mentions and trends across traditional and social media. simple tool like Google Alerts would pick up most stray citations. No more. Vocus. MORE >>

Sentiment Graph for a Talking Bag. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Based on the volume and sentiment of tweets, could Frito-Lay have determined that the initial spot was better received (and it was, according to the tweets), and then decided to run it again as a result? MORE >>

Just want to mention that I’ll be at the Sentiment Analysis Symposium this Tuesday, all day, and blogging/tweeting from it. think the closed loop aspect of HubSpot makes it an appealing choice for marketers that want to have, more or less, one solution that does everything. However, as I pointed out in my recent article at Search Engine Watch, and here, HubSpot is now vulnerable to Google’s own desire to own the entire marketing suite, and is on a collision course with HubSpot, it’s only a matter of time, till Google takes this over, as well. MORE >>

Blog Connected marketing Customer engagement Customer relationships Customer service Research Social media marketing customer experience customer feedback social media sentiment analysis voice of the customerIn a recent study by MarketTools 34% of executives surveyed stated that they were aware of customers using social media to comment on or complain about their company and/or its products. That’s about one-third of respondents. Great, isn’t it? It seems some executives realize that the voice of the customer is channel-agnostic and consumers use [.]. MORE >>

The world of marketing is learning that old models, old mindsets and the intents of marketing are changing. As the world adopts “all this social stuff” marketers seem to be chasing other marketers to do the same old thing but with a different tool, social media. What seems to be apparent to consumers but mysterious to marketers is the intent of social media. Marketers tend to use old media methods within social media channels. Users attention for a moment doesn’t necessarily equate to the same intent of the marketer. MORE >>