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 Marketing + Sentiment
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| Page 1 of 6 | Previous | Next | DIRECT MARKETING OBSERVATIONS JANUARY 20, 2010 The sea change in Twitter sentiment As new marketers and companies flock to Twitter, their predisposed notions of how to use Twitter have been fueled not only by us subconsciously, but also by other marketers and individuals who “think&# that the best way to use Twitter is as a one to many broadcast mechanism. Subconsciously, we have become a party to and have embraced traditional marketing on Twitter. Tags: Twitter david binkowski hubspot marc meyer Marketing microblogging social media Social Media marketing todd defren And Todd Defren lastly writes about moving the needle on Twitter. | SOCIAL MEDIA CITIZENS MARCH 10, 2010  Jim Sterne on social media metrics: reach, influence, sentiment. I asked Jim what metrics and KPIs marketers should take into account regarding social media marketing. Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude. Sentiment is indeed hard to measure. What can be measured and what can’t? So, what can you do then? | | | | | |
| WEBBIQUITY SMM OCTOBER 13, 2010 What’s the Best Social Media Monitoring Tool? It Depends and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Cision combines its own PR tracking capabilities built on the former Bacon’s clipping service (older PR pros, you may need to explain to your younger counterparts what a “clipping service&# was back in the day) with a white-labeled version of Radian6 to provide markets and PR professionals with a 360-degree view of brand mentions and trends across traditional and social media. simple tool like Google Alerts would pick up most stray citations. No more. Vocus. | MARKETING VOICES MARCH 9, 2009 Scout Labs Introduces New “Listening” Product: Affordable for Small Businesses Marketing Voices spoke to Jenny Zeszut, CEO of Scout Labs to hear how customers like Stub Hub and Netflix are helping their brand positions. The product analyzes text and language, and allows for “sentiment detection&# — learning what is positive and negative about a certain brand today. Tags: New Products brand positions Jenny Zeszut Netflix SAAS Scout Labs sentiment detection Stub Hub For $250 month for monitoring 25 communications, Scout Labs now has a SAAS product for anyone who wants to listen to their brand online. | CONVERSIONATION NOVEMBER 25, 2011 Listen to the Voice of the Customer or Stop Doing Business Blog Connected marketing Customer engagement Customer relationships Customer service Research Social media marketing customer experience customer feedback social media sentiment analysis voice of the customerIn a recent study by MarketTools 34% of executives surveyed stated that they were aware of customers using social media to comment on or complain about their company and/or its products. That’s about one-third of respondents. Great, isn’t it? It seems some executives realize that the voice of the customer is channel-agnostic and consumers use [.]. | THE RELATIONSHIP ECONOMY JANUARY 10, 2011  Being vs. Using Social in 2011 Everywhere we turn those who proclaim to understand social media are talking about measurement and ROI from social marketing. The market sentiment for this year is starting off with a focus on such things and the market is buying what the market is saying about all things social. Using social media is the intent of marketers. And Those Issues Are? | | | | | | | |
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THE RELATIONSHIP ECONOMY | MONDAY, NOVEMBER 15, 2010  Do CEO’s Need “Social” Leadership Instructions?
Being absent from the market of conversations may mean not being aware of market sentiments. Many of today’s market leaders are actively monitoring, reacting and engaging with businesses and consumers about their products, and they are far outpacing their competition. When communicating with top management of any organization the sentiment is always “cut to the chase, I don’t have time for long presentations or drawn out discussions&#. The responses from the interviews McKinsey conducted were focused on communications, people and strategy. MORE >> -
THE RELATIONSHIP ECONOMY | THURSDAY, DECEMBER 9, 2010  Don’t Interrupt Our Conversations!
the market sentiment about a brand or product is positive or negative. Advertising and marketing practices came from an era when mass media deployed mass interruption tactics aimed at getting consumer attention. I was having lunch with a client and our waiter kept coming over and interrupting the conversation asking if we needed anything. Not just in the beginning of our meal but all throughout our meal. Advertisements Are An Interruption. Advertisers are anti-social and don’t even know it. Most Ads are skipped over on sites and considered an annoyance. MORE >> -
PAUL GILLIN | THURSDAY, JUNE 24, 2010  How to Calculate Social Marketing ROI
This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. In conversations with hundreds of marketers over the last few years, we’ve observed that few of them closely track the ROI of their social marketing programs. Market influence. They include Indium Corp., MORE >> -
 Why Semantic Analysis trumps Sentiment Analysis
For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis. Another problem with sentiment is statistical confidence in the data. Data with such low confidence is a poor foundation for sentiment analysis. MORE >> -
SOCIAL EMAIL MARKETING | SUNDAY, JUNE 26, 2011 Social media metrics: why, what and how to measure according to Jim Sterne
Social media management Social media metrics and measurement Social media ROI blogging bookmarking consumer-generated content customer satisfaction David Berkowitz Delicious Digg Facebook Flickr Forums and message boards Jim Sterne key performance indicator KPI LinkedIn lower costs Marketers Studio marketing mix media sharing micro-blogging Ning raise revenue roi sentiment social media marketing Social Media Metrics social networks StumbleUpon YouTubeIn his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. MORE >> -
- Best Internet Marketing Posts of 2009 TECHIPEDIA: TAMAR WEINBERG | TUESDAY, JANUARY 5, 2010
- Mobile Marketing 2012: Practical Predictions To Guide YOUR Planning MOBILEGROOVE | FRIDAY, DECEMBER 16, 2011
- Best Internet Marketing Posts of 2011 TECHIPEDIA: TAMAR WEINBERG | THURSDAY, JANUARY 5, 2012
- What Separates Effective Mobile Marketing From Noise; Why Mobile Is The First Screen MOBILEGROOVE | FRIDAY, FEBRUARY 25, 2011
- 5 examples where social media jeopardised online reputation FRESHNETWORKS | WEDNESDAY, JUNE 8, 2011
- What Traits Define a Social Media Marketer? TECHIPEDIA: TAMAR WEINBERG | TUESDAY, JULY 8, 2008
- 9 Great Social Media, Digital Marketing & Productivity Tools. JASON YORMARK | TUESDAY, JANUARY 12, 2010
- Turning Marketing Measurement on its Head WAXING UNLYRICAL | TUESDAY, APRIL 5, 2011
- Uncertain Strategic Social Choices THE RELATIONSHIP ECONOMY | MONDAY, OCTOBER 10, 2011
- 6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment CONVINCE & CONVERT | MONDAY, JANUARY 9, 2012
- 7 Tips for Effective Marketing with Twitter TWITIP | THURSDAY, FEBRUARY 18, 2010
- Four Ways to Measure Social Media Marketing Results WEBBIQUITY SMM | MONDAY, AUGUST 9, 2010
- Using Facebook Like to Market Your Business - Danny Brown DANNY BROWN | WEDNESDAY, SEPTEMBER 1, 2010
- Citizen Marketer 2.1: Are FourSquare and Gowalla Just Shiny Objects? CITIZEN MARKETER 2.1 | WEDNESDAY, JUNE 23, 2010
- Who is Ari Herzog to You? ARI HERZOG | SATURDAY, FEBRUARY 26, 2011
- Marketing Lessons From Seth Godin TWIST IMAGE | THURSDAY, JUNE 30, 2011
- Social Policies Will Backfire THE RELATIONSHIP ECONOMY | TUESDAY, MAY 18, 2010
- 3 Ways Facebook is Killing Your Website | Social Media Marketing. CONVINCE & CONVERT | TUESDAY, AUGUST 3, 2010
- FreshNetworks Blog: Top five posts in June FRESHNETWORKS | THURSDAY, JULY 1, 2010
- Measuring the Immeasurable PAUL GILLIN | THURSDAY, SEPTEMBER 15, 2011
- The New Thought Process THE RELATIONSHIP ECONOMY | WEDNESDAY, OCTOBER 12, 2011
- The Future of Pharma Marketing: The Game Changer (Part 2) BLUE FOCUS MARKETING | MONDAY, JUNE 6, 2011
- SoDash: bringing artificial intelligence to social media monitoring FRESHNETWORKS | WEDNESDAY, JUNE 29, 2011
- Social media monitoring review 2010 – Test 1 results FRESHNETWORKS | FRIDAY, APRIL 9, 2010
- What Separates Effective Mobile Marketing From Noise; Why Mobile Is The First Screen MOBILEGROOVE | FRIDAY, FEBRUARY 25, 2011
- The medium is the message, (stupid). EXTANZ | TUESDAY, SEPTEMBER 9, 2008
- Marketers Hunt and Customers Watch THE RELATIONSHIP ECONOMY | TUESDAY, NOVEMBER 15, 2011
- Is It Time To Reconsider Sentiment Scoring? BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, AUGUST 10, 2011
- The basics of social media monitoring FRESHNETWORKS | THURSDAY, APRIL 1, 2010
- Social Media Monitoring Tools – 2010 Review (intro) FRESHNETWORKS | TUESDAY, MARCH 30, 2010
- Social and Search ARE Viable Marketing Strategies for Startups, But What’s Next? SOSHABLE | MONDAY, MARCH 7, 2011
- The Metrics of Social Media - Danny Brown DANNY BROWN | WEDNESDAY, MAY 12, 2010
- What type of brand are you online? FRESHNETWORKS | MONDAY, JUNE 28, 2010
- Setting Up a Social Media Research Station DANNY BROWN | FRIDAY, NOVEMBER 12, 2010
- 20 Social Media Blogs You Should Read in 2012 PAMORAMA | SATURDAY, JANUARY 28, 2012
- Promoted Tweets: the Marketing Industry Insights SOCIAL MEDIA CITIZENS | THURSDAY, APRIL 15, 2010
- Are You Measuring What's Important? SOCIAL MEDIA MARKETING | FRIDAY, MAY 7, 2010
- Making Data Relevant: The New Metrics for Social Marketing MASHABLE.COM | WEDNESDAY, JANUARY 26, 2011
- 50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing WWW.WEB-STRATEGIST.COM | WEDNESDAY, MAY 13, 2009
- Marketing Insight from a Recent B2B Magazine TREY PENNINGTON | SUNDAY, SEPTEMBER 5, 2010
- Social Media and Authenticity SMTHREE | THURSDAY, JULY 28, 2011
- 20 Top Twitter Monitoring and Analytics Tools PAMORAMA | MONDAY, APRIL 26, 2010
- 5 Ways to Use Foursquare for Business KYLE LACY | WEDNESDAY, JANUARY 27, 2010
- A Brief Introduction to The New Community Rules: Marketing on the. TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, JULY 15, 2009
- B-to-B Marketers: How Many Calls Does it Take to Make a Sale? TRADESMEN INSIGHTS | THURSDAY, MARCH 4, 2010
- Five outcomes of the social media (r)evolution SOCIAL MEDIA CITIZENS | SATURDAY, MAY 8, 2010
- What the Future Holds for B2B Social Media Marketing MASHABLE.COM | FRIDAY, OCTOBER 29, 2010
- Understanding Social Media ROI Cycle MINDJUMPERS | THURSDAY, NOVEMBER 10, 2011
- You Can’t Manage What You Can’t Measure! Social Media Analytics HARP SOCIAL | WEDNESDAY, MARCH 31, 2010
- The Social Media Bandwagon Has Become a Supersonic Jet. FIFTH GEAR ANALYTICS | THURSDAY, NOVEMBER 4, 2010
- 50 Ways Marketers use Social Media to Improve Their Marketing HARP SOCIAL | FRIDAY, OCTOBER 9, 2009
- Three ways to act on your social media monitoring FRESHNETWORKS | FRIDAY, JUNE 4, 2010
- 31+ of the Coolest Social Media, Search and Web Tools of 2010 WEBBIQUITY SMM | MONDAY, JANUARY 24, 2011
- Online Marketing: the Onion You Should Peel PROBLOGGER | TUESDAY, NOVEMBER 30, 2010
- Statistics of How Consumers Choose Businesses SOSHABLE | SUNDAY, FEBRUARY 5, 2012
- The Social Tin Men Phenomena THE RELATIONSHIP ECONOMY | MONDAY, DECEMBER 19, 2011
- Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 27, 2010
- Monitoring vs. Measurement – MyCustomer.com Article and a New Taxonomy need to choose platforms and tools WEB METRICS GURU | WEDNESDAY, APRIL 13, 2011
- 55 (of the) Best Social Media Tips, Tactics and Tools of 2010 WEBBIQUITY SMM | MONDAY, FEBRUARY 7, 2011
- Foursquare, Google Maps & Sysomos social media monitoring FRESHNETWORKS | TUESDAY, MARCH 9, 2010
- Social Media “Tin Men” THE RELATIONSHIP ECONOMY | MONDAY, DECEMBER 6, 2010
- The Time Has Come For The Marketing Hacker TWIST IMAGE | THURSDAY, FEBRUARY 17, 2011
- 10 BtoB Marketers Predictions for 2010 BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, DECEMBER 15, 2009
- Interview with Social Media Citizen: Jo Porritt | Social Media. SOCIAL MEDIA CITIZENS | TUESDAY, SEPTEMBER 14, 2010
- Social Media Citizens teams up with Social Marketing Forum SOCIAL MEDIA CITIZENS | WEDNESDAY, MARCH 10, 2010
- The social media monitoring tool with the most up-to-date results? Brandwatch. FRESHNETWORKS | THURSDAY, APRIL 22, 2010
- 100+ Social Media Monitoring Tools PAMORAMA | TUESDAY, OCTOBER 12, 2010
- The Green Generation IT'S JOSIP NOT JOSEPH | MONDAY, OCTOBER 4, 2010
- Whitepaper: Social media marketing strategy SOCIAL MEDIA CITIZENS | THURSDAY, APRIL 1, 2010
- The Social Media ROI Debate WEBBIQUITY SMM | MONDAY, AUGUST 23, 2010
- When Mobile Eats The Internet's Lunch TWIST IMAGE | FRIDAY, FEBRUARY 25, 2011
- What Is So Difficult About “Social Media”? THE RELATIONSHIP ECONOMY | THURSDAY, NOVEMBER 3, 2011
- Interview with Social Media Citizen: Mary McKnight | Social Media. SOCIAL MEDIA CITIZENS | TUESDAY, SEPTEMBER 21, 2010
- Creating Engagement in B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 2, 2010
- 20+ Cool Social Media and Web Tools WEBBIQUITY SMM | WEDNESDAY, SEPTEMBER 15, 2010
- Have You Crossed The Social Chasm? THE RELATIONSHIP ECONOMY | MONDAY, FEBRUARY 6, 2012
- Automation in Public Relations Measurement: Yea/Nay? WAXING UNLYRICAL | THURSDAY, NOVEMBER 18, 2010
- 7 Reasons Why Social Landing Pages Increase Business KYLE LACY | TUESDAY, DECEMBER 7, 2010
- The Social Cost of Unpaid Tweetup Teams BARE FEET STUDIOS | WEDNESDAY, NOVEMBER 23, 2011
- The Social Media Lifecycle [Infographic] PAMORAMA | SATURDAY, FEBRUARY 11, 2012
- Facebook Launches New Ad Format: Sponsored Story MINDJUMPERS | TUESDAY, JANUARY 25, 2011
- When social media impacts search – 3 areas to think about FRESHNETWORKS | TUESDAY, JULY 12, 2011
- “Social email marketing” launches on Facebook SOCIAL MEDIA CITIZENS | TUESDAY, MARCH 23, 2010
- Does Business Have Social Sense-Ability? THE RELATIONSHIP ECONOMY | SATURDAY, JANUARY 8, 2011
- Super Bowl Becomes Social Bowl MINDJUMPERS | THURSDAY, FEBRUARY 3, 2011
- 50 Ways to Measure Success in Social Media KYLE LACY | TUESDAY, NOVEMBER 30, 2010
- 2012 Social Media Business Trends BLUE FOCUS MARKETING | MONDAY, DECEMBER 5, 2011
- Marketers, Here are the Keys to Your IT Department – Good Luck CONVINCE & CONVERT | WEDNESDAY, JANUARY 25, 2012
- Smart PR People are Using SmartTags PROACTIVE REPORT | TUESDAY, APRIL 19, 2011
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Sherrilynne Starkie