How Social Media Has Changed the Hotel Business
NOVEMBER 2, 2010
Guest post by Ann Manion , president of Hotel Advantage. As a specialist in hotel reputation management, I’ve watched hoteliers confront companies such as Trip Advisor and request the removal of unfavorable reviews from their profiles. Too many hotels have no track record for responding to online guest reviews. Has social media changed the way Hotel 71 Chicago operates?
The World’s First Instagram Hotel Gets Rave Reviews
Convince & Convert
OCTOBER 10, 2013
In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), it’s not all that surprising that an entrepreneurial hotel chain would attempt to cater to people’s snap happy travel preferences. Case and point – the world’s first “Instagram Hotel.” On the other hand, in-room iPads seem to be a hit!
#BookLoews Lets You Book Hotel Room Via Twitter
The Realtime Report
NOVEMBER 27, 2013
The luxury Loews Hotels & Resorts, a subsidiary of Loews Corporation, recently announced that hotel booking is now possible through Twitter. Customers just have to tweet @loews_hotels with #bookloews to express interest, at which point a Loews agent will respond with an attached link to a secure chat channel to shore up booking and credit card details.
Three awesome social media campaigns by CVBs and hotels
FEBRUARY 12, 2014
The aims of hotels and the CVBs who represent them intersect in significant ways, and when the two organizations work together they can achieve impressive results. They posted pictures on Pinterest and Twitter of hidden gems throughout the region, from beaches to hotel bars to tiny restaurants. Guest post for the SocialFish by Hannah Connor. Win @VisitPhilly. photo credit ).
How Fairmont Hotels Used Facebook Contest to Segment Audiences
Convince & Convert
AUGUST 29, 2012
Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. “We’re always looking for fun and creative ways to engage with our fans and followers,” shares Andrea Johnson, Executive Director, CRM at Fairmont. Click to read more » social media strategy Chris convince & convert david hibbs email marketing email segmentation Facebook Contest Fairmont Hotels Luxury Brands MarketingSherpa Sietsema
Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels
Convince & Convert
APRIL 12, 2012
Our friend, Vanessa Sain-Dieguez from Hilton Hotels is going to join us in a little bit. Vanessa Sain-Dieguez, Hilton Hotels @vsdieguez. Certainly hotels are probably in the same ballpark as airlines in terms of people’s visceral reactions, both good and bad. Tell them the boutique hotel that you would tell your best friend to stay at.” Listen Now. Eat it.
Case Study of 7 Hotels Online
OCTOBER 5, 2010
Some 16 months after comparing seven hotel chains’ websites and observing which had noticeable social media presences that were visibly linked on those sites, Best Western continues to take top honors. You may click the image to zoom. The Four Seasons arrives in second place for me, because of small-font Twitter and Facebook text and icons near the bottom. Have a look. Thoughts?
5 Great Hashtag Campaigns From The Hospitality Industry
JULY 28, 2016
SPGLife was another popular hashtag that popped up during our research as part of the outreach strategy of the Starwood Hotels group, with over 4,500 mentions over the last three months. Right: Screenshot from the Starwood Hotels website. Why should you bother creating your own hashtag campaign ? LifeWellTravelled: Cathay Pacific sets the travel tone.
Ottawa's eWomen Network: 19 Oct ? Arc Hotel | Sherrilynne Starkie
OCTOBER 5, 2011
No More Filthy Hotel Remote Controls And A Better Way To Save Your Content For Later
OCTOBER 7, 2013
Plus, why you don''t need to ziplock your hotel room remote controls any more thanks to LodgeNet''s app, StayConnect. Every morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed: That the NFL was pitching for Samsung ''s Galaxy Gear smart watch , and what the future of wearable technology will be.
Bigfoot, Hotels and Monopoly #fail
MAY 31, 2013
10 Hotel Secrets from Behind the Front Desk – next time you travel have a crisp $20 on you. Wow what a week. Long and short but good none the less. Hope you had a good one, and boy is summer here or what? This week’s edition of Five for Friday has some good summer fun. Any good weekend plans? Hope so if not, pretend and I look forward to connecting with you next week.
On Writing and Advice from Ernest Hemingway
FEBRUARY 2, 2016
Communication Content Adventures of Huckleberry Finn Anna Karenina arnold samuelson brain pickings Buddenbrooks Dubliners Far Away and Long Ago Hail and Farewell Madame Bovary Of Human Bondage The American The Blue Hotel The Brothers Karamazov The Enormous Room the goldfinch The Open Boat The Oxford Book of English Verse The Red and the Black War and Peace Wuthering Heights
Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media
The Realtime Report
OCTOBER 17, 2012
Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising. Why create a campaign focused on the theme of romance?
Using Social Media to Generate Measurable Sales – It’s Possible
Convince & Convert
AUGUST 15, 2014
halftimejay Tweet This Making Every Experience Memorable Some people, especially business travelers, like to stay in the same brand of hotel everywhere they go. Omni Hotels is unique because it only has 60 properties in North America, and each one of them is different from the next. Tweetable Moments We pride ourselves in creating a memorable experience wherever our guests go.
Explore the World with these 4 iPhone Apps
OCTOBER 21, 2011
It offers unique hotel values that are exclusive to Mobile users. Orbitz Flights, Hotels, Cars. Orbitz Flights, Hotels, Cars extends the large market share enjoyed by this titan of travel. That lets it quickly locate hotels in your vicinity. It directs you to their approved hotels, restaurants, repair shops and camping sites. Travelocity. AAA Trip Tik Mobile.
Social Media Stunts Do More Harm Than Good
Convince & Convert
AUGUST 5, 2012
Other examples include KLM’s Surprise program (we’ll be running a whole blog post about KLM’s social programs this week), and recently, DoubleTree Hotels’ birthday f or A.J. million people who viewed this story have a markedly different opinion of Doubletree Hotels that will eventually manifest in bookings and brand loyalty? million views. All of that is true.
Does QR stand for Quasi-Ridiculous? (an analysis)
Convince & Convert
JULY 18, 2011
In fact, the QR code itself is substantially larger than the logo of the company (Crowne Plaza Hotels). If you want to run an expensive national print ad campaign to make sure people think your hotel is all post-modern and zeitgeisty , then I guess this qualifies as killer graphic design. I understand QR codes are the new “it thing, the Taylor Lautner of calls-to-action.
We Are Looking for a Content Manager
OCTOBER 6, 2011
Mindjumpers is looking for a Content Manager that will be working on Coca-Cola Ski Hotel in Val Thorens. The Content Manager is going to be reporting from Val Thorens with engaging visual content, so that all the Danish fans on Coca-Cola’s Facebook page can take part in the life at the hotel. Tweet. The position is in Danish, so if you are a Dane, please help us spread the word.
Hotels and Social Media Travel Tourism
JANUARY 14, 2010
Just had a rather crappy experience with Discover Australia – they advertised “Free Internet -Exclusive for the hotel we wanted to stay in, then after we booked (we sent a confirmation email with a question on the internet) said “Oh it’s just a FREE 1/2 HOUR. features and functionality on the hotel website. Aaah Holidays. It wasn’t that bad. Odd Job?
Are You Keeping Your Social Antenna Up?
Convince & Convert
MARCH 9, 2011
George Jordan, the General Manager at Hotel Felix in Chicago is all about the antenna. Seeing an opportunity unfolding, Jordan and his PR firm instantly updated the hotel’s Facebook page , Twitter account , and blog with a special $79 blizzard rate. The guy is practically an ant. 41 rooms were booked almost instantly. This is The NOW Revolution in action.
Three Ways to Improve Customer Experience Today
SEPTEMBER 21, 2015
What is it about a hotel pool that makes it so exciting? A bit of chlorine and dug out cement logically shouldn’t improve customer experience.yet oddly it does. remember being ridiculously pumped as a kid about staying at a hotel and playing in the pool. When I find out I’m staying at a hotel that doesn’t have a pool, I automatically feel bummed and ripped off. And guess what?
The Best Piece Of Business Travel Advice
NOVEMBER 29, 2011
If I have to sleep over in a hotel, I can also organize my meeting time, so that it best suits my family needs first. hotel. airmiles airtravel airlinestatus airportlounge americanexpress businesstravel businesstraveladvice businesstraveltips eaglecreek eaglecreekpackitsystem eaglecreektarmac22 eaglecreektraversepro22 flightcancellation flightdelay flights hotel nexuscard superelitestatus travel twistimageI use one particular technique/tactic that makes business travel all that much more palpable. It's also a technique I rarely see mentioned anywhere. What if it fails?
Google Removed Carousel from Google Search Results
DECEMBER 12, 2014
search for keyword phrases such as Dallas Hotels, Chicago Hotels, and New York Hotels, popular searches that previously showed the Google Carousel, now shows a different type of search result, which is similar to the traditional map pack. The search results for cityname + hotels shows specific hotels, but the PPC ads are prominent along with the organic, natural search results.
How Do I Split My Marketing Budget?
OCTOBER 21, 2010
Ann is president at Hotel Advantage and she is a huge advocate of social media. I “met her only a couple of weeks ago, but have been really pleased not only with her level of engagement (see this newsletter on Hotel 71 ), but also at her ability to take on some risk and try new things. The answer is in the video which you can view below or by clicking here.
150 Bloggers Pack Melbourne Hotel for ProBlogger Training Day
AUGUST 10, 2010
Originally I had thought it would just be a day for 10-15 bloggers gathering around a board room table talking about blogging – but it quickly turned into a sold out training day with 150 bloggers from around Australia (and one from New Zealand) packed into a hotel’s conference room to spend a full day learning about four aspects of blogging. Finding Readers. Monetization.
9 Reasons Why Hilton’s Social Media Strategy Succeeds
AUGUST 25, 2016
A Google search for the word “hotel” turns up 2,990,000,000 results in 0.76 Nothing stops a user from clicking on one of these links to go on and book any of the hotels that suits them. In our previous studies on hospitality brands, Hilton Hotels was the leader on social media amongst hospitality brands, when it came to engagement and number of followers. seconds. lunchly_time.
Strategic Initiatives to Engage in Social Media Within the.
JULY 23, 2010
It is no surprise that the competitive power of a hotel lies within its service. It is from the level of service that a hotel derives customer loyalty and traditional word-of-mouth marketing spread. The blogpost on WorldClass Hotel Marketing News presents four potential strategic initiatives for social media engagement. And that goes for hotels as well.
SXSW: Mark Zuckerberg Keynote (the edited liveblogged version)
Techipedia: Tamar Weinberg
MARCH 10, 2008
It’s been an incredibly busy and physically taxing few days (with little hotel internet and no real opportunities to sit down and edit posts), so you’re seeing yesterday’s keynote today (and numerous other posts to be put on this blog in the upcoming days). Brian Solis has written a very good piece on Sarah after spending hours speaking with her about the backlash. world.
12 Websites Blocked by the People’s Republic of China
SEPTEMBER 22, 2015
There is free internet access here at the China World Hotel in Beijing, but is it really free? Certainly there are probably other websites blocked in China but these are the ones listed on the card in my hotel room. This week I am Beijing, China doing a keynote address about SEO and domain names. Marketing Foo
KLM Lets You Book Flights Via Facebook and Twitter
The Realtime Report
FEBRUARY 13, 2014
Booking through social media is not a new concept – Loews Hotels & Resorts allow customers to book via Twitter – but KLM is the first to allow the entire process to happen via a social network, payment included. Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media.
200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)
SEPTEMBER 10, 2015
Felicia Yukich, Four Seasons Hotels and Resorts. In the universe of content marketing, few events rival Content Marketing World currently happening Sept. 8-11 in Cleveland. The event is expected to host more than 3,500 attendees and to feature more than 120 hours of presentations, networking and entertainment. Scott Abel, The Content Wrangler. 2. Carlos Abler, 3M Global eTransformation. 3.
Social Media Horror Story With A Happy Ending
NOVEMBER 15, 2012
Worse, I somehow lost my credit card between the airport and the hotel. The clerk wouldn’t let me check-in, citing hotel policy. One hotel chain has a process to monitor Twitter, where they will say “Hey Dennis — man, sounds like a bad day. In Related News… Do you know which hotel chain is #1 on Facebook? account=hotels&page=industry.
When Social Customer Service Fails
AUGUST 29, 2013
If you read my blog regularly you know that I love a good customer service experience, and having been in the hotel and restaurant industry for many years I know a thing or two about how it all runs. Yeah, all good hotel staff is. We arrived at the hotel in the middle of the night after a long delay due to a storm in Dallas. No check in from the hotel, no more communication.
CEO Today: Interview with the co-founder of Flip.to – Brian J. Kent
Social Media Citizens
JUNE 29, 2011
You can follow Brian on Twitter and Linkedin. G: Tell us a little about your start-up? B: Flip.to is a platform that helps hotels & restaurants earn new guests by turning their current guests into a huge team of trusted advocates. Here’s an example of how it works for hotels. It has also generated the most traffic back to the hotel’s site, in terms of visitors and real action.
Five Reasons People Aren’t Reading Your Blog
AUGUST 24, 2015
If an article pops up in your news feed, and one includes a gorgeous rendering of a luxury hotel, and other just has a headline that says “new hotel,” which one would you rather read? By Rebecca Devine. By now, most companies understand they need to harness the power of social media and content marketing. Zilch. So what happened? Five Reasons People Aren’t Reading Your Blog.
Public Relations is Everyone’s Business
MAY 11, 2012
If you’ve ever stayed at any Ritz-Carlton hotel, you know just how terrific they are. I was reminded of this when I did just that this past week in New Orleans ( that’s where PRSA’s Counselors Academy took place ), and oh…. They had Q-tips (most hotels don’t)! What terrific public relations ambassadors they are for the hotel. The room! The bathroom! Aargh. But anyhoo.
Five Steps to Start Innovating
FEBRUARY 22, 2013
If Jay Walker, the creator of Priceline.com, had not consulted with hotels and airlines as to what would work within their framework, he would have created just another travel site that failed to stand out from the rest. Have you ever thought about how great innovators are able to come up with new insights that lead to brilliant ideas? It’s no coincidence. Ask unexpected questions.