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How Social Media Has Changed the Hotel Business

Spin Sucks

Guest post by Ann Manion , president of Hotel Advantage. As a specialist in hotel reputation management, I’ve watched hoteliers confront companies such as Trip Advisor and request the removal of unfavorable reviews from their profiles. Too many hotels have no track record for responding to online guest reviews. Has social media changed the way Hotel 71 Chicago operates?

#BookLoews Lets You Book Hotel Room Via Twitter

The Realtime Report

The luxury Loews Hotels & Resorts, a subsidiary of Loews Corporation, recently announced that hotel booking is now possible through Twitter. Customers just have to tweet @loews_hotels with #bookloews to express interest, at which point a Loews agent will respond with an attached link to a secure chat channel to shore up booking and credit card details.

The World’s First Instagram Hotel Gets Rave Reviews

Convince & Convert

In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), it’s not all that surprising that an entrepreneurial hotel chain would attempt to cater to people’s snap happy travel preferences. Case and point – the world’s first “Instagram Hotel.” On the other hand, in-room iPads seem to be a hit!

Three awesome social media campaigns by CVBs and hotels


The aims of hotels and the CVBs who represent them intersect in significant ways, and when the two organizations work together they can achieve impressive results. They posted pictures on Pinterest and Twitter of hidden gems throughout the region, from beaches to hotel bars to tiny restaurants. Guest post for the SocialFish by Hannah Connor. Win @VisitPhilly. photo credit ).

Hilton’s New Hotel Chain Targets Millennials with Branding

Convince & Convert

At the end of last week, Hilton announced a new affordable brand to complement their international chain of hotels and resorts — and the story is still carrying over into this week’s headlines: Tru by Hilton will be the hotel monopoly’s 13th brand, while serving as its re-entry into the midscale hotel segment. Politics: Iowa Votes First. By 7 P.M.

Case Study of 7 Hotels Online

Ari Herzog

Some 16 months after comparing seven hotel chains’ websites and observing which had noticeable social media presences that were visibly linked on those sites, Best Western continues to take top honors. You may click the image to zoom. The Four Seasons arrives in second place for me, because of small-font Twitter and Facebook text and icons near the bottom. Have a look. Thoughts?

Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

Our friend, Vanessa Sain-Dieguez from Hilton Hotels is going to join us in a little bit. Vanessa Sain-Dieguez, Hilton Hotels @vsdieguez. Certainly hotels are probably in the same ballpark as airlines in terms of people’s visceral reactions, both good and bad. Tell them the boutique hotel that you would tell your best friend to stay at.” Listen Now. Eat it.

Ottawa's eWomen Network: 19 Oct ? Arc Hotel | Sherrilynne Starkie

Sherrilynne Starkie

Hotels 33

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

SPGLife was another popular hashtag that popped up during our research as part of the outreach strategy of the Starwood Hotels group, with over 4,500 mentions over the last three months. Right: Screenshot from the Starwood Hotels website. Why should you bother creating your own hashtag campaign ? LifeWellTravelled: Cathay Pacific sets the travel tone.

No More Filthy Hotel Remote Controls And A Better Way To Save Your Content For Later

Twist Image

Plus, why you don''t need to ziplock your hotel room remote controls any more thanks to LodgeNet''s app, StayConnect. Every morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed: That the NFL was pitching for Samsung ''s Galaxy Gear smart watch , and what the future of wearable technology will be.

Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

The Realtime Report

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway.  ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising. Why create a campaign focused on the theme of romance?

Bigfoot, Hotels and Monopoly #fail

Jeff Esposito

10 Hotel Secrets from Behind the Front Desk – next time you travel have a crisp $20 on you. Wow what a week. Long and short but good none the less. Hope you had a good one, and boy is summer here or what? This week’s edition of Five for Friday has some good summer fun. Any good weekend plans? Hope so if not, pretend and I look forward to connecting with you next week.

Using Social Media to Generate Measurable Sales – It’s Possible

Convince & Convert

halftimejay Tweet This Making Every Experience Memorable Some people, especially business travelers, like to stay in the same brand of hotel everywhere they go. Omni Hotels is unique because it only has 60 properties in North America, and each one of them is different from the next. Tweetable Moments We pride ourselves in creating a memorable experience wherever our guests go.

Explore the World with these 4 iPhone Apps


It offers unique hotel values that are exclusive to Mobile users. Orbitz Flights, Hotels, Cars. Orbitz Flights, Hotels, Cars extends the large market share enjoyed by this titan of travel. That lets it quickly locate hotels in your vicinity. It directs you to their approved hotels, restaurants, repair shops and camping sites. Travelocity. AAA Trip Tik Mobile.

On Writing and Advice from Ernest Hemingway

Spin Sucks

Communication Content Adventures of Huckleberry Finn Anna Karenina arnold samuelson brain pickings Buddenbrooks Dubliners Far Away and Long Ago Hail and Farewell Madame Bovary Of Human Bondage The American The Blue Hotel The Brothers Karamazov The Enormous Room the goldfinch The Open Boat The Oxford Book of English Verse The Red and the Black War and Peace Wuthering Heights

Social Media Stunts Do More Harm Than Good

Convince & Convert

Other examples include KLM’s Surprise program (we’ll be running a whole blog post about KLM’s social programs this week), and recently, DoubleTree Hotels’ birthday f or A.J. million people who viewed this story have a markedly different opinion of Doubletree Hotels that will eventually manifest in bookings and brand loyalty? million views. All of that is true.

Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

In fact, the QR code itself is substantially larger than the logo of the company (Crowne Plaza Hotels). If you want to run an expensive national print ad campaign to make sure people think your hotel is all post-modern and zeitgeisty , then I guess this qualifies as killer graphic design. I understand QR codes are the new “it&# thing, the Taylor Lautner of calls-to-action.

We Are Looking for a Content Manager


Mindjumpers is looking for a Content Manager that will be working on Coca-Cola Ski Hotel in Val Thorens. The Content Manager is going to be reporting from Val Thorens with engaging visual content, so that all the Danish fans on Coca-Cola’s Facebook page can take part in the life at the hotel. Tweet. The position is in Danish, so if you are a Dane, please help us spread the word.

Are You Keeping Your Social Antenna Up?

Convince & Convert

George Jordan, the General Manager at Hotel Felix in Chicago is all about the antenna. Seeing an opportunity unfolding, Jordan and his PR firm instantly updated the hotel’s Facebook page , Twitter account , and blog with a special $79 blizzard rate. The guy is practically an ant. 41 rooms were booked almost instantly. This is The NOW Revolution in action.

Three Ways to Improve Customer Experience Today

Spin Sucks

What is it about a hotel pool that makes it so exciting? A bit of chlorine and dug out cement logically shouldn’t improve customer experience.yet oddly it does. remember being ridiculously pumped as a kid about staying at a hotel and playing in the pool. When I find out I’m staying at a hotel that doesn’t have a pool, I automatically feel bummed and ripped off. And guess what?

The Best Piece Of Business Travel Advice

Twist Image

If I have to sleep over in a hotel, I can also organize my meeting time, so that it best suits my family needs first. hotel. airmiles airtravel airlinestatus airportlounge americanexpress businesstravel businesstraveladvice businesstraveltips eaglecreek eaglecreekpackitsystem eaglecreektarmac22 eaglecreektraversepro22 flightcancellation flightdelay flights hotel nexuscard superelitestatus travel twistimageI use one particular technique/tactic that makes business travel all that much more palpable. It's also a technique I rarely see mentioned anywhere. What if it fails?

Google Removed Carousel from Google Search Results

Bill Hartzer

search for keyword phrases such as Dallas Hotels, Chicago Hotels, and New York Hotels, popular searches that previously showed the Google Carousel, now shows a different type of search result, which is similar to the traditional map pack. The search results for cityname + hotels shows specific hotels, but the PPC ads are prominent along with the organic, natural search results.

Hotels and Social Media Travel Tourism

Laurel Papworth

Just had a rather crappy experience with Discover Australia – they advertised “Free Internet -Exclusive&# for the hotel we wanted to stay in, then after we booked (we sent a confirmation email with a question on the internet) said “Oh it’s just a FREE 1/2 HOUR&#. features and functionality on the hotel website. Aaah Holidays. It wasn’t that bad. Odd Job?

9 Reasons Why Hilton’s Social Media Strategy Succeeds

Simply Measured

A Google search for the word “hotel” turns up 2,990,000,000 results in 0.76 Nothing stops a user from clicking on one of these links to go on and book any of the hotels that suits them. In our previous studies on hospitality brands, Hilton Hotels was the leader on social media amongst hospitality brands, when it came to engagement and number of followers. seconds. lunchly_time.

SXSW: Mark Zuckerberg Keynote (the edited liveblogged version)

Techipedia: Tamar Weinberg

It’s been an incredibly busy and physically taxing few days (with little hotel internet and no real opportunities to sit down and edit posts), so you’re seeing yesterday’s keynote today (and numerous other posts to be put on this blog in the upcoming days). Brian Solis has written a very good piece on Sarah after spending hours speaking with her about the backlash. world.

12 Websites Blocked by the People’s Republic of China

Bill Hartzer

There is free internet access here at the China World Hotel in Beijing, but is it really free? Certainly there are probably other websites blocked in China but these are the ones listed on the card in my hotel room. This week I am Beijing, China doing a keynote address about SEO and domain names. Marketing Foo

200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)

Visually SM

Felicia Yukich, Four Seasons Hotels and Resorts. In the universe of content marketing, few events rival Content Marketing World currently happening Sept. 8-11 in Cleveland. The event is expected to host more than 3,500 attendees and to feature more than 120 hours of presentations, networking and entertainment. Scott Abel, The Content Wrangler. 2. Carlos Abler, 3M Global eTransformation. 3.

KLM Lets You Book Flights Via Facebook and Twitter

The Realtime Report

Booking through social media is not a new concept – Loews Hotels & Resorts allow customers to book via Twitter – but KLM is the first to allow the entire process to happen via a social network, payment included. Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media.

How Do I Split My Marketing Budget?

Spin Sucks

Ann is president at Hotel Advantage and she is a huge advocate of social media. I “met&# her only a couple of weeks ago, but have been really pleased not only with her level of engagement (see this newsletter on Hotel 71 ), but also at her ability to take on some risk and try new things. The answer is in the video which you can view below or by clicking here.

Social Media Horror Story With A Happy Ending


Worse, I somehow lost my credit card between the airport and the hotel. The clerk wouldn’t let me check-in, citing hotel policy. One hotel chain has a process to monitor Twitter, where they will say “Hey Dennis — man, sounds like a bad day. In Related News… Do you know which hotel chain is #1 on Facebook? account=hotels&page=industry.

Hotels 109

CEO Today: Interview with the co-founder of – Brian J. Kent

Social Media Citizens

You can follow Brian on Twitter and Linkedin. G: Tell us a little about your start-up? B: is a platform that helps hotels & restaurants earn new guests by turning their current guests into a huge team of trusted advocates. Here’s an example of how it works for hotels. It has also generated the most traffic back to the hotel’s site, in terms of visitors and real action.

Strategic Initiatives to Engage in Social Media Within the.


It is no surprise that the competitive power of a hotel lies within its service. It is from the level of service that a hotel derives customer loyalty and traditional word-of-mouth marketing spread. The blogpost on WorldClass Hotel Marketing News presents four potential strategic initiatives for social media engagement. And that goes for hotels as well.

Five Reasons People Aren’t Reading Your Blog

Spin Sucks

If an article pops up in your news feed, and one includes a gorgeous rendering of a luxury hotel, and other just has a headline that says “new hotel,” which one would you rather read? By Rebecca Devine. By now, most companies understand they need to harness the power of social media and content marketing. Zilch. So what happened? Five Reasons People Aren’t Reading Your Blog.

Public Relations is Everyone’s Business

Waxing UnLyrical

If you’ve ever stayed at any Ritz-Carlton hotel, you know just how terrific they are. I was reminded of this when I did just that this past week in New Orleans ( that’s where PRSA’s Counselors Academy took place ), and oh…. They had Q-tips (most hotels don’t)! What terrific public relations ambassadors they are for the hotel. The room! The bathroom! Aargh. But anyhoo.

Five Steps to Start Innovating


If Jay Walker, the creator of, had not consulted with hotels and airlines as to what would work within their framework, he would have created just another travel site that failed to stand out from the rest. Have you ever thought about how great innovators are able to come up with new insights that lead to brilliant ideas? It’s no coincidence. Ask unexpected questions.

When Social Customer Service Fails

Janet Fouts

If you read my blog regularly you know that I love a good customer service experience, and having been in the hotel and restaurant industry for many years I know a thing or two about how it all runs. Yeah, all good hotel staff is. We arrived at the hotel in the middle of the night after a long delay due to a storm in Dallas. No check in from the hotel, no more communication.

World Press Shortcuts Justice System, Convicts IMF Chief of Rape


I've been amused and disturbed by some of the press coverage of the trial of International Monetary Fund head Dominique Strauss-Kahn on charges that he attempted to rape a hotel chambermaid. My favorite piece is this video produced by Reuters which I saw on Yahoo! The video scans newspaper headlines

Social Media Fatigue

Spin Sucks

Well, if I’m wrong and it’s not Thursday, surprise! I’m coming to you from a hotel room. But last time I recorded from a hotel room my friend Damian Dayton very kindly suggested I place myself in front of a window. Does it feel like it was JUST Facebook question of the week time?! Today is Thursday. Right?? took his advice. You’ll be sooooo jealous of me.

The Real Way to Get More Customer Feedback

Convince & Convert

stayed at the recently renovated Sheraton hotel downtown, and when I entered my room this letter was on my desk: This is a nice and personal touch. You don’t often see a letter from a GM of a hotel, offering their personal cell phone number in case you need anything. But here’s the problem… it won’t work. Doug Vandenberg’s Mistake.

Customer Loyalty in a Changing World

Spin Sucks

Do you know that all the shampoo, shower gel, soap, and body lotions I use are almost all exclusively samples from different hotels? What’s the allure of random hotel bath items? Or relatively, if you ignore the price of the hotel, plane to get there, and other travel expenses…but you know, it all balances out because of my free one ounce of shampoo. Maybe not!