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20 Expert LinkedIn Guides

Webbiquity SMM

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.

Tips to Renew Your LinkedIn Strategy

Spin Sucks

By Eleanor Pierce Wait, don’t start snoring yet. I’ve said it before, and I’ll say it again: LinkedIn can be a very valuable tool. With 2015 upon us, now is a great time to take a look at your LinkedIn strategy. Interestingly—to nerds like me, anyway—the contest  makes use of a LinkedIn showcase page for entries. Why a LinkedIn Strategy? Fun, right? Maybe they’re older.

8 LinkedIn Tools for Business

Pamorama

LinkedIn connects marketers to millions of affluent, ambitious, and influential professionals. . The undisputed leader in business and career-oriented social networking, LinkedIn’s  valuable demographic is sought after by marketers. From contact management to tracking marketing campaigns, the LinkedIn tools below will help you leverage the platform to its full potential.

Linkedin Update: Linkedin Products & Services Page To Be Removed

yMarketingMatters

Yes, that’s right.  On April 14 Linkedin Products & Services Tab will be removed from LinkedIn Company Pages! So, on April 14 : Your LinkedIn Products & Services pages will go away (disappear). In its place, Linkedin is recommending two alternatives to share information about your products and services: Company updates. Showcase Pages. 1. PNG, JPEG, or GIF.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook

Essential LinkedIn Profile Checklist

Harp Interactive

Categories: Blog , LinkedIn , Online Personal Branding Tags: LinkedIn Profile Tip , online branding , optimized LinkedIn profile Want your LinkedIn profile to standout? Blog LinkedIn Online Personal Branding LinkedIn Profile Tip online branding optimized LinkedIn profile Read more. ).

Get LinkedIn or Get Left Out: Using LinkedIn Effectively

SocialFish

You hear a lot of hype about the benefits that Facebook and Twitter can bring to your business, but these social networking sites can often overshadow the even greater potential LinkedIn has for virtually every department within the organization. What makes LinkedIn so superior to alternative social networking sites is its exclusively professional audience and no-nonsense atmosphere.

Top 9 LinkedIn Social Media Marketing Groups

Firebelly

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. While you’re on LinkedIn, why not connect with Firebelly too? LinkedIn Social Media MarketingLearn more ].

Groups 104

[BREAKING] LinkedIn Ventures Into Video

Myrland Marketing

Those of you who know me know I’m bullish on video, and livestreaming, video’s real-time cousin. I’ve been waiting for LinkedIn to launch a native video app so users can reach audiences with a medium that removes yet another barrier to familiarity, and that is natural video, where we are allowed to see one another in a largely unrehearsed, often natural environment. Thanks!”

Introducing LinkedIn Showcase Pages

Small Business Mavericks

Companies doing business on LinkedIn have been able to connect with audiences through business pages. Now, LinkedIn has rolled out an additional level of social media for companies with multiple brands and divisions called Showcase Pages. have to say, this is a novel idea and probably one of the best ideas LinkedIn has had in a long while. Social Media company page LinkedIn Showcase Pages In order to use Showcase Pages you first need to have a company page. Enterprise businesses will find it easy to implement Showcase Pages. Then select “Create A Showcase Page.”

LinkedIn Etiquette: Are You Breaking The Rules?  

agora pulse

Like every social network, LinkedIn has its own official rules of conduct. But But most LinkedIn etiquette expectations come from the LinkedIn community. In this article, I’ll tell you the fundamental Dos and Don’ts of LinkedIn etiquette and offer up a few tips to help you network like a pro on the world’s top professional networking site. LinkedIn Articles.

20 LinkedIn Mistakes That Turn Off Potential Customers

Pamorama

Are you getting good results on LinkedIn? Nowhere is this more true than on LinkedIn. Avoid these LinkedIn mistakes. Don’t send connection requests using LinkedIn’s default text. Don’t ask people you don’t know for LinkedIn recommendations. Don’t treat LinkedIn as a numbers game — you should regularly nurture your relationships.

Using LinkedIn to Prospect

Spin Sucks

More often than not, they want to know how to use LinkedIn for prospecting. But, if you’re like me, and would prefer an introduction or a warm lead, following are five steps for using LinkedIn to do just that. For instance, you can upgrade to the premium version of LinkedIn or use Mozenda to scrape data for you. LinkedIn Social Media new business prospecting Sales

How Can Linkedin Grow?

Idaconcpts

LinkedIn is at a tipping point. After becoming the first social network to go public on May 19, 2011, LinkedIn is now in the hot seat as finance pundits examine whether the company’s market valuation is realistic.  One major question that investors have about LinkedIn is: “How can Linkedin grow? HR professionals use Facebook and only 26% use LinkedIn.

Instagram, LinkedIn, and Google+ News

Spin Sucks

” On Tuesday, LinkedIn announced they’re rolling out some new features. LinkedIn Features. LinkedIn is launching two new features, which are of particular interest to marketers: Targeted updates and follower statistics. Social Media Trends facebook buys instagram Google google+ new design instagram LinkedIn linkedin new featuresThat’s billion.

9 LinkedIn Best Practices For 2015

Firebelly

LinkedIn is still the go-to social network for business professionals and job seekers. Make this your first priority before you start networking or sharing your business on LinkedIn. know if I’m meeting with someone I haven’t met yet, I always Google them and check out their LinkedIn profile. LinkedIn is not the place to sell your products or services. LinkedIn

The Ultimate LinkedIn Lead Generation Guide

Sprout Social

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. LinkedIn Premium is broken into three different levels, based on your goals.

The Nips and Tucks Happening at LinkedIn

Spin Sucks

LinkedIn has been changing things up lately, but will their actions distract users from discussing business? LinkedIn has increasingly been adding features to the old trusted functions: Linking in with new business connections, linking up with your business connections, and linking into business discussions you care about. LinkedIn Influencers. To me, LinkedIn is about action.

When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

Pamorama

Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. HootSuite’s functionality enables you to automatically schedule your Twitter, Facebook, and LinkedIn updates based on your followers’ engagement patterns. When to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs — and when not to.

Facebook LinkedIn Twitter in 2013

Ari Herzog

Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. LinkedIn in 2013. As I seek out more teaching , community management, and consulting opportunities, LinkedIn is where I will share my thought leadership and build relationships with colleagues and peers. Facebook in 2013. 1.

Essential LinkedIn Profile Checklist

Harp Interactive

Categories: Social Media Marketing Tags: LinkedIn Profile Tip , online branding , optimized LinkedIn profile Want your LinkedIn profile to standout? Social Media Marketing LinkedIn Profile Tip online branding optimized LinkedIn profileOne of the most significant changes you can make is to write a compelling, keyword-rich headline. Read more. ).

SLAPPED! LinkedIn Warns Me For Being Friendly

Ari Herzog

Imagine my shock when I attempted to invite someone (who I did not know) to join my LinkedIn network: Huh? LinkedIn’s mission is explicit to “connect the world’s professionals to make them more productive and successful.” And — if so, that begs the question why THEY are on LinkedIn. Media LinkedIn networkingThat gives them an out.

Social Media Updates: Facebook, Linkedin, Twitter. Be Ready!

yMarketingMatters

Just in case you missed it…Facebook, Linkedin and Twitter recently announced important new updates  that are taking effect right now. . Linkedin Update: Product and Services Page Removed. On April 14 the Linkedin Products & Services Tab was  removed from LinkedIn Company Pages! Take a look at the new page layout. Check out the new layout!

Seven Elements of a LinkedIn Audit to Improve Brand Consistency

Spin Sucks

Whenever I start a new job, one of the ways I get to know my fellow colleagues is to take a tour through their social media networks and complete a LinkedIn audit. This makes it essential that your employees are actively engaged on social media, and acting as a brand ambassador, especially on LinkedIn. That’s why there’s no better time than now to tackle a quick LinkedIn audit.

Linkedin Launches Blogs for Members

Janet Fouts

In 2012 Linkedin launched the beginning of what has become a powerful stream of thought leadership blogs through their “ LinkedIn Influencer ” program. The likes of Gretchen Rubin , Richard Branson , Dharmesh Shah and Beth Kanter to name a few, have been lending their voice to LinkedIn and making it a pretty darn awesome content platform. How does this work?

Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

Pamorama

There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on Facebook, and applying the rule of thirds on Instagram. Optimize your LinkedIn posts. Use LinkedIn Insights to learn how well your previous posts have performed, and measure engagement through comments, shares, likes, and clicks. Shorten URLs: Bit.ly

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity SMM

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. What’s the best way to start and grow a LinkedIn group?

LinkedIn Tops 300 Million Users

The Realtime Report

LinkedIn has reached a new milestone, announcing over 300 million members on the ‘professional’ social network — and over half of these members are from outside the U.S. In the same blog post, LinkedIn also said that in 2014 the platform will hit its “mobile moment,” projecting that mobile will account for more than 50% of all global traffic.

Why I Killed 61% of My LinkedIn Friends

Ari Herzog

Recognizing I had 2,474 LinkedIn connections three months ago, I posited a question on this blog: Should my network be tight enough that they can recommend me without asking who I am and what I do? On the nature of LinkedIn invitations , Ed Alexander sums it nicely: Do you want to be seen as trustworthy, honest and accurate in your communications? Media LinkedIn networking

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity SMM

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Image credit: Cox Business.

Connecting Twitter to LinkedIn: Just Say No

Almost Savvy

Just over a year ago, LinkedIn introduced a feature allowing users to post all of their Twitter updates , also known as tweets, to LinkedIn. Not surprisingly, many people have since added the feature, causing my LinkedIn homepage to no longer be a place of value and interest to me. Business LinkedIn Social Media Tips Twitter connections etiquette organize technology

LinkedIn Analytics: The Complete Guide

Sprout Social

Not that long ago, if you asked most people what they thought of LinkedIn, you’d probably hear comparisons to sites like CareerBuilder or Monster. For some time LinkedIn was seen as a job search platform. While social recruiting is definitely one of LinkedIn’s main functions, it has evolved into much more. LinkedIn offers a full set of features for businesses, and Sprout gives you tools to manage it all. Over the past few years, LinkedIn focused on getting businesses to use the platform for branding and content marketing. LinkedIn Pulse Analytics.

3 Steps To Powerful LinkedIn Page Optimization

Small Business Mavericks

One of the most powerful tools for marketing your business is a LinkedIn page, but what do you know about optimizing your page? Here are three ways you can better optimize your LinkedIn business page and drive more traffic to your website. Share updates often – Some people say to post updates to your LinkedIn page just once a day. At a minimum, you should update your LinkedIn page at least once a day. Making your LinkedIn page more visible will go a long way to driving up engagement and sending more visitors to your website.

Is Your Blog On LinkedIn?

Small Business Mavericks

Business2Community & Business.com ask a good question: “ Should You Be Blogging On LinkedIn? ” We know that LinkedIn is probably the most important professional site to be networking on right now, because it’s where all the professionals are. Posting on LinkedIn is Great Exposure. Whether you are writing your blogs yourself or paying someone else to do it, setting it up to automatically post on LinkedIn can build an audience where no audience had been before. Right now, LinkedIn is an incredibly authoritative site.

How To Use LinkedIn For Reputation Management

Small Business Mavericks

Did you know you can use LinkedIn as a reputation management tool? LinkedIn has several features that make it a great tool for managing your reputation online. Here are 6 ways you can manage your reputation using LinkedIn. Your LinkedIn profile can be quite long. As long as you aren’t making a nuisance of yourself, groups can be a solid way to position yourself as an expert on LinkedIn. LinkedIn is the go-to place for many executives, business owners, and professionals who want to enhance their reputations online.

5 Clever Uses of LinkedIn for Unique Customer Experiences

Convince & Convert

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. Take KFC’s founder Colonel Harland Sanders may have been born in 1890, but that hasn’t stopped him from embracing modern technology to create a robust LinkedIn profile. Connect with KFC’s Founder. The prize? How did the end result turn out? Endorsement.

10 Tips to Be Successful on LinkedIn

Ari Herzog

LinkedIn launched on May 5, 2003 (on my mother’s birthday) and currently has 277 million members — with two new people creating accounts every second. Here are updated LinkedIn statistics to impress your boss or your mom. This is most important — as 40% of LinkedIn users visit the site every day. Don’t display old photos to represent you on LinkedIn.

Linkedin Replaces Applications With Features

Janet Fouts

Long time power users of Linkedin have been using Linkedin Applications to enhance their profiles with deeper information and sharing opportunities. While I had only added a few presentations on social media Linkedin imported them all. Here are the applications that may be automatically moved into your profile when Linkedin updates yours to the new system: My Travel by TripIt.

Five Tips for Using LinkedIn for Business Growth

Spin Sucks

One of the most untapped social media tools is LinkedIn. Facebook , Twitter , and now Google+ are the media darlings while LinkedIn, which has been around longer than any of the tools combined, continues to grow and provide value without all the celebrity. There are several applications you can activate to move content to your LinkedIn profile. Activate the apps. Maybe not.