20 Expert LinkedIn Guides
JULY 7, 2014
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.
Top 9 LinkedIn Social Media Marketing Groups
OCTOBER 12, 2015
Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests.
Tips to Renew Your LinkedIn Strategy
JANUARY 5, 2015
By Eleanor Pierce Wait, don’t start snoring yet. I’ve said it before, and I’ll say it again: LinkedIn can be a very valuable tool. With 2015 upon us, now is a great time to take a look at your LinkedIn strategy. Interestingly—to nerds like me, anyway—the contest makes use of a LinkedIn showcase page for entries. Why a LinkedIn Strategy? Fun, right? Maybe they’re older.
8 LinkedIn Tools for Business
FEBRUARY 23, 2014
LinkedIn connects marketers to millions of affluent, ambitious, and influential professionals. . The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers. great LinkedIn tools for business. 1. Owned by LinkedIn, SlideShare is an easy way to share your expertise. SlideShare.
28 (of the) Best LinkedIn Marketing Guides of 2014
JANUARY 20, 2015
As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Kevin J.
Why LinkedIn Is Now Such a Powerful Content Marketing Tool
OCTOBER 26, 2015
And then there’s LinkedIn. Previously, only 150 “influencers” had access to the tool, but now any LinkedIn user, rather than trying to drive traffic from his LinkedIn profile to a standalone blog, could cross-post his articles directly to the platform and capitalize on the site’s network effect. LinkedIn members are primed for reading business-related content.
6 Ways Content Marketers Can Supercharge Their LinkedIn Profiles
Convince & Convert
JUNE 28, 2016
Image via Unsplash. I see it time and time again: Stellar content marketers spend so much time developing great content for their brands that they don’t spend enough time thinking of their own brand. While Instagram, Snapchat, and many others are great platforms, LinkedIn is the single best tool you have at your disposal to build your own brand. Comment on Your LinkedIn Feed.
20 LinkedIn Mistakes That Turn Off Potential Customers
SEPTEMBER 7, 2014
Are you getting good results on LinkedIn? It’s a great tool for businesses looking to increase traffic and leads, as well as for people searching for new career opportunities who want to market their expertise. Nowhere is this more true than on LinkedIn. Avoid these LinkedIn mistakes. Don’t send connection requests using LinkedIn’s default text.
Using LinkedIn to Prospect
AUGUST 30, 2011
More often than not, they want to know how to use LinkedIn for prospecting. But, if you’re like me, and would prefer an introduction or a warm lead, following are five steps for using LinkedIn to do just that. For instance, you can upgrade to the premium version of LinkedIn or use Mozenda to scrape data for you. LinkedIn Social Media new business prospecting Sales
9 LinkedIn Best Practices For 2015
MAY 18, 2015
LinkedIn is still the go-to social network for business professionals and job seekers. Make this your first priority before you start networking or sharing your business on LinkedIn. know if I’m meeting with someone I haven’t met yet, I always Google them and check out their LinkedIn profile. LinkedIn is not the place to sell your products or services. LinkedIn
When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest
MARCH 8, 2014
Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. HootSuite’s functionality enables you to automatically schedule your Twitter, Facebook, and LinkedIn updates based on your followers’ engagement patterns. LinkedIn. Social media is always on. Social media timing tools. Facebook. Blogs.
LinkedIn and Content Marketing Work Well Together
Small Business Mavericks
FEBRUARY 24, 2015
It used to be that LinkedIn was thought of as the ultimate job site, a place where job searchers and recruiters could connect and the all-important professional networking take place. It is all that, but as Louisa Chan says recently on Copyblogger, “it is evolving into a lead generation and publishing hub for content marketers.” ” She suggests 7 ways to build online authority with LinkedIn : Complete your profile — this is how they know who you are when the readers check you out. Content Marketing Builds Online Authority.
Introducing LinkedIn Showcase Pages
Small Business Mavericks
NOVEMBER 25, 2013
Companies doing business on LinkedIn have been able to connect with audiences through business pages. Now, LinkedIn has rolled out an additional level of social media for companies with multiple brands and divisions called Showcase Pages. have to say, this is a novel idea and probably one of the best ideas LinkedIn has had in a long while. It’s also got the potential to be a great targeted marketing tool for enterprise businesses and small businesses alike. Social Media company page LinkedIn Showcase Pages Then select “Create A Showcase Page.”
Essential LinkedIn Profile Checklist
MAY 1, 2014
Categories: Social Media Marketing Tags: LinkedIn Profile Tip , online branding , optimized LinkedIn profile Want your LinkedIn profile to standout? Social Media Marketing LinkedIn Profile Tip online branding optimized LinkedIn profileOne of the most significant changes you can make is to write a compelling, keyword-rich headline. Read more. ).
How Can Linkedin Grow?
MAY 24, 2011
LinkedIn is at a tipping point. After becoming the first social network to go public on May 19, 2011, LinkedIn is now in the hot seat as finance pundits examine whether the company’s market valuation is realistic. One major question that investors have about LinkedIn is: “How can Linkedin grow? Market. Where is the Growth for LinkedIn?
Facebook LinkedIn Twitter in 2013
DECEMBER 28, 2012
Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. LinkedIn in 2013. will continue to seek out new connections who are strategically aligned with my interests and passions in social media marketing, open government, and social change. Strategy Facebook LinkedIn Twitter
The Ultimate LinkedIn Lead Generation Guide
JULY 20, 2016
Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. LinkedIn Premium is broken into three different levels, based on your goals.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. LinkedIn Tips, Tactics and Best Practices.
Microsoft and LinkedIn: A Primer for Social Marketers
JUNE 13, 2016
When I heard the news that Microsoft is set to acquire LinkedIn for $26.2 This is the perfect match for both the Microsoft brand and the LinkedIn brand. Now, let’s break down the facts of this acquisition, the implications for Microsoft and LinkedIn, and what it means for you as a social marketer. How will LinkedIn help Microsoft achieve this mission?
The Nips and Tucks Happening at LinkedIn
OCTOBER 29, 2012
LinkedIn has been changing things up lately, but will their actions distract users from discussing business? LinkedIn has increasingly been adding features to the old trusted functions: Linking in with new business connections, linking up with your business connections, and linking into business discussions you care about. LinkedIn Influencers. To me, LinkedIn is about action.
Instagram, LinkedIn, and Google+ News
APRIL 12, 2012
It’s been a busy week in the PR/marketing/social world! ” On Tuesday, LinkedIn announced they’re rolling out some new features. All three changes are exciting for marketers, but are driving fear in the hearts of most users. LinkedIn Features. Social Media Trends facebook buys instagram Google google+ new design instagram LinkedIn linkedin new features
Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More
JULY 7, 2014
There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on Facebook, and applying the rule of thirds on Instagram. Employing these tactics will help your social media marketing efforts pay off. Optimize your LinkedIn posts. Creating great content isn’t enough. Optimize your Facebook posts.
3 Steps To Powerful LinkedIn Page Optimization
Small Business Mavericks
MARCH 27, 2014
One of the most powerful tools for marketing your business is a LinkedIn page, but what do you know about optimizing your page? Here are three ways you can better optimize your LinkedIn business page and drive more traffic to your website. Share updates often – Some people say to post updates to your LinkedIn page just once a day. At a minimum, you should update your LinkedIn page at least once a day. Making your LinkedIn page more visible will go a long way to driving up engagement and sending more visitors to your website.
Social Media Updates: Facebook, Linkedin, Twitter. Be Ready!
APRIL 30, 2014
Just in case you missed it…Facebook, Linkedin and Twitter recently announced important new updates that are taking effect right now. . Linkedin Update: Product and Services Page Removed. On April 14 the Linkedin Products & Services Tab was removed from LinkedIn Company Pages! Take a look at the new page layout. Check out the new layout!
Never Has LinkedIn Been More Powerful Than Today
JULY 22, 2016
LinkedIn is the most powerful weapon you have in building your reputation. . Does LinkedIn work for finding work? This was the question that a friend (who also happens to be a HR professional) asked on Facebook (not LinkedIn ?) jumped in and stated that - for my time and attention - there is nothing more important to an individual's professional development than a robust LinkedIn profile coupled with an effort to build genuine connections. Now, Microsoft has gone and acquired LinkedIn for $26+ billion. LinkedIn is a two-way street. My LinkedIn strategy?
SLAPPED! LinkedIn Warns Me For Being Friendly
SEPTEMBER 2, 2015
Imagine my shock when I attempted to invite someone (who I did not know) to join my LinkedIn network: Huh? LinkedIn’s mission is explicit to “connect the world’s professionals to make them more productive and successful.” And — if so, that begs the question why THEY are on LinkedIn. Media LinkedIn networkingThat gives them an out.
5 Clever Uses of LinkedIn for Unique Customer Experiences
Convince & Convert
FEBRUARY 18, 2016
While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. Take KFC’s founder Colonel Harland Sanders may have been born in 1890, but that hasn’t stopped him from embracing modern technology to create a robust LinkedIn profile. Get more content like this, plus the very BEST marketing education, totally free.
Is Your Blog On LinkedIn?
Small Business Mavericks
FEBRUARY 16, 2015
By this time, I hope you have been convinced that adding a blog to your site has great potential for enhancing your marketing efforts, adding to your site’s authority, and increasing your audience. Business2Community & Business.com ask a good question: “ Should You Be Blogging On LinkedIn? ” We know that LinkedIn is probably the most important professional site to be networking on right now, because it’s where all the professionals are. Posting on LinkedIn is Great Exposure. Right now, LinkedIn is an incredibly authoritative site.
Why Skipping LinkedIn is a Mistake For Association CEOs
APRIL 15, 2016
Then, on the very next page, is this article: “ Not all CEOs are all in–or even on–the LinkedIn network.” This one talks about how many association CEOs feel that the risks and the hassle of having an active LinkedIn presence outweighs the benefits. but for executives at his level, networking “around town” is the way you stay marketable. ———-.
Why I Killed 61% of My LinkedIn Friends
AUGUST 14, 2013
Recognizing I had 2,474 LinkedIn connections three months ago, I posited a question on this blog: Should my network be tight enough that they can recommend me without asking who I am and what I do? On the nature of LinkedIn invitations , Ed Alexander sums it nicely: Do you want to be seen as trustworthy, honest and accurate in your communications? Media LinkedIn networking
LinkedIn Tricks for Social Media Professionals
Convince & Convert
JANUARY 23, 2015
Tweetable Moments Treat your LinkedIn page like a website. Viveka von Rosen is known internationally as the LinkedIn Expert. She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Optimize Your LinkedIn Page. For businesses, that means implementing a few of these pieces of advice: HAVE a company LinkedIn page, to start.
Why Associations Should Be Planning Their LinkedIn Exit Strategy
OCTOBER 14, 2015
Ah, LinkedIn…where would my blogging be without your Groups feature? Remember back when you could use your LinkedIn group to advertise your association’s job postings and feature your products and services for free ? Then figure it’s only a matter of time until the announcements feature disappears entirely, making LinkedIn groups just a cumbersome platform to manage with no gain.
LinkedIn: Now Multi-Media
MAY 14, 2013
LinkedIn is now arguably one of the most important social networks to be a part of, particularly if you are a part of the professional world. LinkedIn allows professionals from all over the world and nearly every industry to connect. Both those who are seeking jobs and those who are looking to hire new employees can take advantage of LinkedIn. Photo Source).
How to Leverage Your Employees on LinkedIn
NOVEMBER 12, 2013
How do you handle getting more staff to use LinkedIn effectively, both personally and on behalf of the enterprise? Most of your employees are on LinkedIn, talking about your brand and their roles at your company. Employee use of LinkedIn has the potential to address many of Marketing’s core challenges. LinkedIn can help with all of those. Generate inbound leads.
15 Tips To Optimize Your LinkedIn Initiative
Techipedia: Tamar Weinberg
SEPTEMBER 13, 2011
LinkedIn has enjoyed explosive growth since its debut in 2003. The real question is whether or not you’re making the most of your LinkedIn efforts and networking in general? LinkedIn is so much more than social networking for businesses and business people – it can totally change how you run your business as a whole. This is a guest post by Lior Levin. Your Profile.
Are LinkedIn Groups Are Out Of Control?
JANUARY 23, 2014
THE WILD, WILD WEST OF LINKEDIN. Many LinkedIn groups are out of control. It matters because it’s ruining LinkedIn groups for everyone. People have reported a post or two in the Legal Marketing Association Social Media SIG LinkedIn group I co-manage, which we have then reviewed and kept from posting. WHY DOES THIS MATTER? To learn. To find referral partners.
New LinkedIn Endorsements
OCTOBER 18, 2012
LinkedIn, the professional social network, has recently introduced ‘endorsements’, a feature that makes it easier for people to recognize their connections’ skills and expertise. So if a connection lists ‘crisis management’ under the Skills & Expertise section of their LinkedIn profile , it is almost effortless to confirm this, just a click.