Why Every Organization Needs a Content Style Guide
OCTOBER 11, 2016
One of the most important tools for an organization to have is a content marketing style guide, which keeps all of your content creators on voice and on message. Without it, you’ll find you are destined to spend more of your time than you’d like making edits and requesting revisions to the content your internal and external writers create.
Content Marketing: Four Changes for 2017
NOVEMBER 29, 2016
Do you know what content marketing success looks like in 2017? Do you have a documented content creation process? The post Content Marketing: Four Changes for 2017 appeared first on Spin Sucks. Related Stories Develop a More Engaging Content Strategy with Influencers Three Content Approaches that Dominate SEO Five Ways Content Marketing and SEO Can Work Together.
Five Tips to Help You Create Shareable Content
SEPTEMBER 27, 2016
The most powerful force to encourage people to share content is emotional engagement. Veronica Hunt shares five tips to help you produce shareable content. The post Five Tips to Help You Create Shareable Content appeared first on Spin Sucks.
How Lazy Content Curation Is Ruining Your Influencer Relationships
AUGUST 24, 2016
There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build. Erika Heald shares how not to curate influencer content. The post How Lazy Content Curation Is Ruining Your Influencer Relationships appeared first on Spin Sucks. Comments Seriously love this article, Erika!
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
Develop a More Engaging Content Strategy with Influencers
OCTOBER 19, 2016
Would you like to flip your content strategy upside down and build it back up with a sharper, more influential focus? Here is a framework to combine content and influence, so you can deliver an irresistibly engaging content strategy. The post Develop a More Engaging Content Strategy with Influencers appeared first on Spin Sucks. Of course you do. Who wouldn't want that?
How SEO and Content Work Hand-in-Hand
MARCH 23, 2016
You've produced your content. The post How SEO and Content Work Hand-in-Hand appeared first on Spin Sucks. Related Stories How to Create High-Quality Content Content Marketing with Your Reputation in Mind Rut-Busting Content Marketing Examples. You published it. You're really proud of it. But no one visits it. Roger Gallager says you are missing.
5 Reasons Snackable Content is (Still) Awesome
OCTOBER 7, 2015
If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. This social media content category might be composed of small, easy-to-consume chunks of information—think a tweet, or a Facebook video, or an Instagram meme—but it is nonetheless a mighty force for the good of your brand. Puh-lease.
Out With the Old: Rethink Your Content Marketing Strategy
MAY 10, 2016
Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. Andrea Jones explains why you need to embrace current marketing trends as you rethink your current content marketing strategy.
Four Ways to Keep Content Fresh
JULY 29, 2015
Do you know the story of how BlendTec used Will It Blend to keep content fresh about industrial-strength blenders? Keep Content Fresh. To help us tell their stories, we do a few things to stay creative and keep content fresh: Subscribe to SmartBrief. I’m a big, big fan of the SmartBrief newsletters. There are a lot of content ideas in there. By Gini Dietrich.
Customer-Focused Content Marketing Strategy
APRIL 7, 2015
By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on Content Shock. Content Marketing Strategy: The Devil is in the Details. The quality of content at many sites is faltering. By Sue Duris.
Build Your PR Content Strategy with This Targeted Toolbox
FEBRUARY 8, 2017
The shoemaker's children have no shoes has never been more clear than when talking a PR content strategy with communications professionals. The post Build Your PR Content Strategy with This Targeted Toolbox appeared first on Spin Sucks. Related Stories PR Content Strategy: Let’s Talk Shop! Communication Content 30-day communications challenge akoonu bit.ly
Plan Your Content Using a Marketing Funnel
NOVEMBER 18, 2014
By Gini Dietrich Do you plan your content? This doesn’t mean that the content will become robotic. Rather, I’ll follow a series all the way through—or write long form content to really dig into a topic. I’ll also pursue content hubs , which we require of our clients, but don’t practice ourselves. It’s an easy way to plan your content.
Become a Content Marketing Fox
JUNE 17, 2015
By Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES. However, a third of content marketers have never completed a content audit.
Extend Media Relations Efforts With Engaging, Shareable Content
JANUARY 31, 2017
To extend your media relations efforts, use engaging, shareable content. The post Extend Media Relations Efforts With Engaging, Shareable Content appeared first on Spin Sucks. Related Stories Why You Need Intelligent Content Now The Fireside Chat: Customer Experience with Jay Baer Unlocking the “Brains, Not Bricks” Virtual PR Agency Advantage. Communication Conten
Content Calendar for Content Marketing
PWB Marketing Blog
OCTOBER 29, 2014
Metrics for content marketing, are key to understanding campaign performance! With content marketing, I like to be able to see what motivates a action, whether that is an email, phone call or a spike in traffic on the site. The calendar I created for them shows the days and times content is posted. The post Content Calendar for Content Marketing appeared first on PWB Blog.
Good Content vs. Bad Content
APRIL 2, 2012
spoke at a content marketing conference a while back, and sat horrified in the audience while another speaker advised an audience full of newbies that 50 short, keyword optimized posts are better than a few longer pieces. understand his intentions, and that he probably wasn’t condoning crap content. This is the mentality that is creating our global content pollution problem.
Content Marketing Most Certainly is Not Dead
JANUARY 28, 2016
Content marketing is dead! Content marketing doesn't work! We have content shock! The post Content Marketing Most Certainly is Not Dead appeared first on Spin Sucks. by Danny Brown Related Stories To Have a Content Marketing Strategy or Not…That is the Question Checking Out VR Content The Future of Content Marketing is Now.
Repurpose Content with These Six Tools
APRIL 16, 2015
So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. The following six tactics are my go-to to repurpose content and reach new audiences.
How to Make Your PR Content Better with Visuals
FEBRUARY 15, 2017
How do you feel about using visuals in your PR content? It's 2017, yet many marketers still do not use any kind of imagery for their content. Corina Manea looks at the benefits of having the right visuals in your content. The post How to Make Your PR Content Better with Visuals appeared first on Spin Sucks. How important is it to you?
The Inseparability of Content Marketing and Social Media
MARCH 31, 2016
While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use when deploying their content marketing plan. Marcus Jensen comes with five tips to help you spread the word about your content. The post The Inseparability of Content Marketing and Social Media appeared first on Spin Sucks.
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. Quora.
Checking Out VR Content
JANUARY 12, 2016
Have you thought about using VR content in your content marketing mix? The post Checking Out VR Content appeared first on Spin Sucks. Communication Content cardboard app cision cision eyes content marketing google cardboard virtual realityHere is a step-by-step process to get started, with ideas on what to shoot.
Five Ways Content Marketing and SEO Can Work Together
MARCH 8, 2016
When content marketing and SEO data is reviewed together, marketers can better identify when SEO has worked best, when content has worked best and where it's room for improvement. The post Five Ways Content Marketing and SEO Can Work Together appeared first on Spin Sucks. Rick Riddle looks at ways to do that.
Content Planning Tips for Solopreneurs
DECEMBER 7, 2016
Even if you're a small business owner or a solopreneur you still have to plan your content for next year. The post Content Planning Tips for Solopreneurs appeared first on Spin Sucks. Related Stories Develop a More Engaging Content Strategy with Influencers A 10-Step Approach to Launching Your First Influencer Marketing Campaign Content Marketing: Four Changes for 2017.
Monday Roundup: Content Rules
JUNE 23, 2014
A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. This week’s roundup features seven posts from around the web that show why exactly content rules. Why: What defines “good” content?
Six Effective Ways to Repurpose Content and Generate Traffic
JUNE 8, 2016
Instead of spending hours and hours on just one great blog post, repurpose content into numerous traffic generating pieces of content. The post Six Effective Ways to Repurpose Content and Generate Traffic appeared first on Spin Sucks. Taking the time to write long-form, well-research articles is hard. Here are some ideas.
Content Creation Should Include Experiences
APRIL 7, 2016
Want your content creation to be the very best? The post Content Creation Should Include Experiences appeared first on Spin Sucks. by Paula Kiger Related Stories Use the Animated PESO Model in New Business Pitches The Alexa Content Calendar Helps You Plan and Create Content Marketing for an Executive-Level Audience. Here is more on how to do that. Comments Absolutely!
60+ Content Curation Tools
JULY 28, 2013
Blogging Brand Branding Content Marketing Social Media Social Media Marketing Content curation Content marketing Social media marketing Pamorama has moved! Update your Reader now. This feed has moved to: [link] Please update your reader now with this changed subscription address to get my latest blog posts.
How to Create High-Quality Content
FEBRUARY 12, 2015
If you want to always be safe from changes Google makes to their algorithms , the only way to do it is through really good content. What Constitutes High-Quality Content? If you’re having trouble creating high-quality content, there are questions you can ask yourself to help. Does your site have content that is similar? Has the content been edited? Thirty minutes.
Where Does Content Marketing Belong?
MARCH 9, 2015
By Gini Dietrich There is an interesting fight happening in marketing departments around the globe: Where does content marketing belong? Does it belong to advertisers because, without distribution, your content goes nowhere? Does it belong to a new role—the content marketer—so it can apply a very specific skill set? Let him create content and distribute it. million.
Ten Tips for Creating Influential Content Using Social Media
MARCH 21, 2016
When you create influential content, many great things happen: Your readers share it and will engage with your social media pages. The post Ten Tips for Creating Influential Content Using Social Media appeared first on Spin Sucks. Comments Great points! You inferred this, but it is also important to be.
Content Strategy for Associations
JUNE 4, 2014
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) deck ————-. photo credit ). Five Web Design Trends to Watch.
Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
Three years ago, I was introduced to Narrative Science , a company that trains computers to write news stories and create content or, better explained, how algorithms are becoming superior storytellers over journalists. It’s a new world where algorithms and humans are working hand-in-hand to produce some of the world’s best content. How Content Creation Will Change.
Determine the Right Metrics for Your Content Marketing
JUNE 16, 2016
The post Determine the Right Metrics for Your Content Marketing appeared first on Spin Sucks. Related Stories Blogging Most Certainly Is Not Dead Four Elements of Successful Brand Storytelling How to Synchronize Your Content Marketing With an Editorial Calendar. Part of the reason people claim blogging is dead is because they're not tracking effectiveness.
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. Because there is so much out there, a backlash around content marketing is building. What is the vision of your content? Vision.
Three Content Approaches that Dominate SEO
OCTOBER 5, 2016
How do you create content that thrives in search engines? Ryan Ferguson shares three tips to create content that stands out, generates results, and increases you search results. The post Three Content Approaches that Dominate SEO appeared first on Spin Sucks. Related Stories Where Does an Ultra Cool Content Marketer Go for Work?
7 Steps to Successful Content Marketing [Infographic]
NOVEMBER 30, 2013
Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. The more your content is shared and recommended, the more you build trust and thought leadership. Marketers use content marketing for: Brand awareness (79%). The result?
8 Free Content Marketing eBooks
OCTOBER 12, 2013
Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. The more useful your content is, the more likely your readers will be to share it with others via social media and amplify your brand’s reach.
How to Find the Right Content Distribution
NOVEMBER 6, 2014
By Gini Dietrich One of the things my team and I are working diligently on is finding new ways to distribute content and engage new audiences. For instance, it’s quite lovely that PR Daily syndicates our content, but every time I see someone tweet something we’ve written from there, instead of here, I go a little bit more mental. Not so much. The post ran on August 5.