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| Page 1 of 103 | Previous | Next | MY CREATIVE TEAM THINKING SEPTEMBER 28, 2010 Content Marketing 2.0 Content marketing has been all the rage for a couple of years now. No longer is it enough to market your own content. You need to become a content curator if you plan to stay ahead of the slavering pack. Why curate content? Curating content is not new for us. plan to add another curated content feature here that I think we will call Fortune 500 Friday. | KYLE LACY NOVEMBER 28, 2011 5 Tips to Creating Genuine and Personalized Content There should come a time when you want to create content and updates that make people think and strive to be furthered both intellectually and emotionally. think the issue I am having an issue with all the irrelevant content. So let’s talk about how we stray away from terrible content and create content that will be extremely beneficial to your life, business, and social media tribe. Share quality content around your company, service, or life. It is important to share information and content that excites and drives you through life. content | | | | | | | MY CREATIVE TEAM THINKING DECEMBER 7, 2010 Content Curation Update We talked not too long ago about the importance of content curation. Content Marketing 2.0 – This is our initial piece on the topic, in case you missed it. How & Why To Curate Content – Massive amounts of information abound – the art of content curation can help us provide resources to our audiences while positing ourselves as an authority. | CONVERSIONATION MAY 22, 2011 Content Marketing: What Content People Share And Why They Do It Why do people share content? However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. Content is an enormously broad concept that we use every day without really defining it. We talk about how it should be: how important relevant and share-worthy content, how crucial it is in lead nurturing, how it makes or breaks our email marketing programs and even how it has become a currency. | SPIN SUCKS NOVEMBER 21, 2011 Taking the French Out of Your Content During this particular session, I put a slide up on the screen that had the following four content ideas (thanks to Marcus Sheridan for a couple of these ideas ): Questions people ask, challenges/issues, versus, or pricing. Our websites , our blogs, our content, and our social media is all about us. Earlier this month, I conducted a workshop for a small group of business leaders. | GET SOCIAL PR APRIL 18, 2011 Content Marketing: How Do You Use Content In a PR Newswire study released today, businesses are using content to … Increase sales. Content can be a powerful tool to drive conversion and sales. There are several benefits to content marketing. At the end of the day, strong content marketing and delivery help win the day in the Internet space. Media Relations content marketingDifferentiate brands and impact perceived value. Educate new employees about products and services. Gain more advertising pages. Use as incentives for webinar participation. It … Costs less than traditional marketing. | | | | | | | | | -
SPIN SUCKS | TUESDAY, MARCH 22, 2011 Four Ways to Charge for Content We all deserve to make money on our content and this should help us begin to find ways to charge.. So if I read your content and you’re now going to charge me, I’m cool with that. Then, over dinner, Mr. D told me his biggest problem with it is he can go to a blog and read the content there. The bloggers’ content is still free and, if they link to a story behind the paywall, you’ll still be able to access it. But if you can still access their content for free, they’re missing the point. Yes, your content needs to be remarkable. MORE >> -
Content Versus Conversation Does content drive conversation? Does good content drive good conversation? If I had to choose how I was going to engage it would be built on great content across multiple platforms-that’s what’s going to create conversations. According to numerous research studies, consumers choose to follow, fan and like brands in the social space primarily to get insider deals and to be exposed to cool content. Tags: content marketing social media content strategy tom martin Chicken and the egg? But let me ask 2 questions. The answer is yes and yes. MORE >> -
MINDJUMPERS | MONDAY, JUNE 27, 2011 Companies’ Use of Content Marketing Is On the Rise [infographic] Here, social media naturally plays a great role and this means that the budgets allocated to content marketing are growing. Instead of using only traditional marketing, content marketing has become popular at the same time as it has taken on a great role within companies. As stated in the below presented infographic, content marketing is key to building trust in the sender since the buyer is provided with valuable information that can make it easier for the user to make a decision. Further, content drives traffic and captures leads through forms. MORE >> -
SPIN SUCKS | WEDNESDAY, FEBRUARY 1, 2012 10 Content Ideas that Generate Comments and Shares Therefore, today I have created a list of 10 types of content you can use for your blog. 10 Shareable Content Ideas. There is likely a part two and three to this blog post because there are so many tried and true ways to have your content commented on and shared. Blog Social Media content ideas Forbes jason konopinski john falchetto lindsay bell michael schechter Molli Megasko Nate Riggs paul sutton shareable content social media influencersherby commit to change that. It’s not just a list, though. in January? I’ll report back! The Manifesto. MORE >> -
SPIN SUCKS | WEDNESDAY, AUGUST 3, 2011 Four Content Ideas for Driving Inbound Leads As some of you know, Marcus Sheridan , of The Sales Lion , did a fantastic job of giving an overview of inbound marketing and how to create content that drives leads. Four Content Ideas for Driving Inbound Leads. Following are four content ideas he had for driving inbound leads. He started off by saying your internal teams are the best content generators. They may not write or produce content, but they have the best ideas for you to use. If you work alone, what kinds of questions do you get from your clients that you can answer via content? Problems. MORE >> -
- Top 11 Free Resources To Improve Your Blog’s Content MY CREATIVE TEAM THINKING | TUESDAY, AUGUST 31, 2010
- Blogging and Content Marketing: Results Versus Personality CONVERSIONATION | SUNDAY, SEPTEMBER 25, 2011
- Open Call for Content Contributions SPIN SUCKS | WEDNESDAY, SEPTEMBER 7, 2011
- Developing A B2B Content Promotional Strategy In 7 Steps SOCIAL MARKETING FORUM | MONDAY, DECEMBER 6, 2010
- Content Marketing As A Process: Three Rules Before Starting CONVERSIONATION | SATURDAY, SEPTEMBER 10, 2011
- 4 content curation services you may not know CREATIVE RAMBLINGS | SUNDAY, APRIL 3, 2011
- The Human Aspects And Definition Of Content CONVERSIONATION | MONDAY, JUNE 27, 2011
- 9 Compelling Content Resources You May Have Missed MY CREATIVE TEAM THINKING | TUESDAY, OCTOBER 5, 2010
- Why your Social Media content stinks SMTHREE | TUESDAY, DECEMBER 21, 2010
- Using Lijit As a Content Marketing Platform DANNY BROWN | THURSDAY, MARCH 31, 2011
- Why Content Marketing Fails GEOFF LIVINGSTON | MONDAY, APRIL 4, 2011
- Social Media Content Drives 7x More Spending KYLE LACY | WEDNESDAY, OCTOBER 19, 2011
- Premium Content: Value, Work, and Access STEPHEN P SMITH | SUNDAY, DECEMBER 11, 2011
- Winning the Attention Game in Content Marketing WINDMILL NETWORKING | WEDNESDAY, JANUARY 18, 2012
- What makes great social media content? SMTHREE | FRIDAY, DECEMBER 3, 2010
- Measuring ROI on Content Marketing and Creation SOCIAL MARKETING FORUM | MONDAY, DECEMBER 6, 2010
- Mapping Content to the Sales Funnel AND Buyer types BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 10, 2010
- Validation is the Prime Reason for Content Sharing SOCIAL MARKETING FORUM | THURSDAY, MAY 19, 2011
- WordPress tutorial: Transfer your content to another WordPress blog CREATIVE RAMBLINGS | THURSDAY, APRIL 21, 2011
- The Soft Metric of Good Content and it’s Impact on the Digital Footprint DIRECT MARKETING OBSERVATIONS | MONDAY, OCTOBER 17, 2011
- 4 Ways To Improve Your Social Media Content Strategy DAVE FLEET | WEDNESDAY, SEPTEMBER 7, 2011
- Content Development for B2B Companies SPIN SUCKS | THURSDAY, JULY 7, 2011
- Twitter Content Strategy: 4 Reasons Why Everyone’s Content is King on Twitter WINDMILL NETWORKING | WEDNESDAY, NOVEMBER 10, 2010
- Your Content Marketing Store JEFF KORHAN | MONDAY, OCTOBER 24, 2011
- Social Media: The pros and cons of a content calendar SMTHREE | FRIDAY, MAY 27, 2011
- Content Pays TWIST IMAGE | THURSDAY, DECEMBER 30, 2010
- Five Key Elements To Creating Compelling Content MY CREATIVE TEAM THINKING | THURSDAY, JULY 15, 2010
- Five models of content curation SOCIALFISH | THURSDAY, APRIL 14, 2011
- Content Marketing: Should Content Be Created In-House or Outsourced? CONVERSIONATION | THURSDAY, AUGUST 11, 2011
- Top 6 Ideas for Incredible Viral Content for Social Media. TECHIPEDIA: TAMAR WEINBERG | THURSDAY, JANUARY 28, 2010
- The Only Way to Create Real Content is Telling Stories KYLE LACY | THURSDAY, DECEMBER 9, 2010
- Blog Content Strategy 101 PROBLOGGER | FRIDAY, JULY 30, 2010
- Does Good Content Matter Anymore? DIRECT MARKETING OBSERVATIONS | THURSDAY, OCTOBER 13, 2011
- Supercharge your content SOCIALFISH | MONDAY, JULY 18, 2011
- Content Curation on Steroids PAUL GILLIN | THURSDAY, JULY 29, 2010
- People do not want to create content for your brand FRESHNETWORKS | SUNDAY, FEBRUARY 27, 2011
- Why Should I Share Their Content? They Don’t Follow Me CONVERSTATIONS | MONDAY, DECEMBER 19, 2011
- Content Curation – 5 Ways to Succeed…Eventually CONVINCE & CONVERT | TUESDAY, AUGUST 23, 2011
- Using Content to Build Trust in B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, APRIL 1, 2010
- Great Images Make Content More Compelling MY CREATIVE TEAM THINKING | MONDAY, JULY 26, 2010
- In Content We Trust JEFF KORHAN | TUESDAY, DECEMBER 27, 2011
- Where does Content Marketing Belong in the Social Business? CONVERSIONATION | FRIDAY, MAY 27, 2011
- The End Of The Age Of Content, Part 2 SCOTT GOULD | MONDAY, AUGUST 2, 2010
- 3 Ways to Cater to Your Niche Through Social Media KYLE LACY | FRIDAY, JANUARY 20, 2012
- Of Content and Kings SOSHABLE | WEDNESDAY, MAY 18, 2011
- Creating Addictive Marketing Content JEFF KORHAN | WEDNESDAY, JANUARY 18, 2012
- Content strategy for associations is different SOCIALFISH | MONDAY, SEPTEMBER 26, 2011
- 3 Ways to Get Great Content From Your Boring Business VERY OFFICIAL BLOG | SUNDAY, JANUARY 23, 2011
- How Open Are You With Your Content? SOCIALFISH | THURSDAY, DECEMBER 15, 2011
- Effective SEO done very simple with Content Creation like Blogging INBLURBS | THURSDAY, OCTOBER 20, 2011
- Start from the Beginning – With Content JEFF KORHAN | WEDNESDAY, JANUARY 11, 2012
- Three Ways to Create Content through Stories SPIN SUCKS | WEDNESDAY, OCTOBER 19, 2011
- Content is King STEPHEN P SMITH | TUESDAY, OCTOBER 4, 2011
- How Much Content Is Enough For Your Blog? [Study] MINDJUMPERS | WEDNESDAY, SEPTEMBER 28, 2011
- Content Sharing Pattern on Social Media [Study] MINDJUMPERS | MONDAY, OCTOBER 3, 2011
- 3 Definitive Social Media Content Hubs WINDMILL NETWORKING | TUESDAY, NOVEMBER 9, 2010
- Embed Facebook Content Into Your Website | Small Business Mavericks SMALL BUSINESS MAVERICKS | WEDNESDAY, MARCH 9, 2011
- What Makes Good Online Marketing Content? SOCIAL MARKETING FORUM | WEDNESDAY, JANUARY 26, 2011
- Five Ways to Make Your Content Multi-Task For You SPIN SUCKS | WEDNESDAY, OCTOBER 5, 2011
- 5 Things to Consider When Factoring the Cost of Social Media KYLE LACY | MONDAY, MAY 23, 2011
- Content Rules UnReview JOEY STRAWN | WEDNESDAY, JANUARY 26, 2011
- Content Sharing: How, When, Where and Why [infographic] MINDJUMPERS | FRIDAY, OCTOBER 14, 2011
- How Content Motivates Behavior SPIN SUCKS | WEDNESDAY, NOVEMBER 16, 2011
- Mapping Content to the Sales Funnel AND Buyer types BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 10, 2010
- Content Marketing Examples from Home Depot CONVERSTATIONS | WEDNESDAY, NOVEMBER 23, 2011
- Content in B2B and B2C: Borders Disappear When Stories, Emotions and People Meet SOCIAL MARKETING FORUM | SATURDAY, DECEMBER 4, 2010
- Free, High Quality, Reusable Content DARETOSHARE | SATURDAY, AUGUST 22, 2009
- Taxonomy in Content Curation AGGREGAGE BLOG | WEDNESDAY, AUGUST 31, 2011
- Sponsored Content: Right or Wrong CITIZEN MARKETER 2.1 | THURSDAY, OCTOBER 15, 2009
- What Content People Share And Why They Do It MINDJUMPERS | FRIDAY, DECEMBER 3, 2010
- Great Content = Key to Online Engagement! MINDJUMPERS | FRIDAY, JUNE 10, 2011
- 150 Tips Tricks and Ideas for Personal Branding KYLE LACY | FRIDAY, NOVEMBER 18, 2011
- Content Marketing: Top Sites Share High Value Content CONVERSTATIONS | TUESDAY, AUGUST 31, 2010
- Content Economics: A Plea for Scarcity & Exclusivity DIGIGEN | MONDAY, JULY 4, 2011
- Finding Your Three Keys for Great Content Curation CONVERSTATIONS | FRIDAY, SEPTEMBER 9, 2011
- The 4 Types of Content Metrics That Matter CONVINCE & CONVERT | SUNDAY, SEPTEMBER 18, 2011
- Spend More Time Planning your Content Strategy! BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, OCTOBER 20, 2009
- Access and Action: Premium Content and Business Blogging CONVERSTATIONS | FRIDAY, DECEMBER 16, 2011
- Understanding Viral Content Marketing [Infographic] MINDJUMPERS | WEDNESDAY, DECEMBER 7, 2011
- Tandemizing Your Content Marketing SMALL BUSINESS MAVERICKS | SUNDAY, JULY 3, 2011
- Shifting from Content Consumers to Content Producers KYLE LACY | WEDNESDAY, JULY 6, 2011
- Does your content have a point? IMAGINE YOUR REALITY | THURSDAY, DECEMBER 16, 2010
- 4 Ways to Improve Content GEOFF LIVINGSTON | MONDAY, FEBRUARY 7, 2011
- The Content Convergence Dilemma: Where’s the Content Department? ADAM COHEN | THURSDAY, OCTOBER 27, 2011
- Great Content Marketing Case: the Vocus Social Media Strategy Tool CONVERSIONATION | THURSDAY, SEPTEMBER 15, 2011
- How to Create an Editorial Calendar SPIN SUCKS | WEDNESDAY, AUGUST 24, 2011
- B2B Content Marketing: What is it & How are European Marketers Applying it? SOCIAL MARKETING FORUM | WEDNESDAY, MAY 18, 2011
- Why Foursquare’s Content Opportunities Are Awesome FIREBELLY | THURSDAY, MAY 12, 2011
- 3 Alternative Ways to Find Great Content to Share on Twitter WINDMILL NETWORKING | WEDNESDAY, OCTOBER 6, 2010
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