Any retailer – digital or bricks-and-mortar – who isn’t serious about offering consumers mobile comparison shopping apps could find themselves funding expensive real estate, trained sales staff, and fancy product displays only to educate smart shoppers who may walk out of those stores and turn to Amazon’s “One Click” application through the mobile web. This year mobile changes all the rules! They order their finger food and open their mobile phones to compare the prices. Mobile puts control in the hands of the consumers. Mobile Data Systems. MORE >>

In a social media world where consumers and users are increasingly applying a SoLoMo (Social Local Mobile) attitude towards their social networks, the number of active users of the mobile Facebook app is therefore an indicator of what is to come. 543 million active Facebook users, meaning more than half of all Facebook users, regularly use the mobile app to access their profile. Facebook Mobile Penetration. Looking at the infographic, especially the high percentages of mobile penetration in e.g. Swaziland 92.5% Similar Posts: Social Media Gone Mobile. MORE >>

Some of the smartest minds in mobile marketing and advertising recently gave their 2012 predictions for mobile during a webinar conducted by Mobile Marketer and sponsored by Hipcricket. All speakers agreed that mobile plays a more central role in marketing, impacting people and influencing their actions throughout the purchase funnel (from awareness to conversion and commerce). However, there was a lack of consensus when it came to answering THE big question: how will mobile play out in 2012? 2012 will be the year of the mobile web. MORE >>

We conclude our series of five innovators in mobile Augmented Reality (AR) with Jay Wright, Qualcomm Director, Business Development. Specifically, he manages Qualcomm’s partnerships with innovators in industry and academia, and leads Qualcomm’s efforts to enable AR within the mobile ecosystem. Global consumer brands will incorporate AR functionality into mobile apps, providing consumers with interactive and entertaining experiences that drive measurable brand engagement. Register for the Mobile AR Marketplace. Jay’s 2011 predictions are: 1. MORE >>

It’s a tall order on mobile, where marketers must navigate an increasingly fragmented landscape and ensure they are supporting all the different ways their customers consume Web services. Ronan Cremin cuts through some of the myths about our mobile device usage and behavior to reveal what we really need to know about mobile. As more customers access your site from mobile devices, you have to do more to deliver a good user experience. distinct and Web-capable mobile devices models. Mobile is massive. Mobile is displacing PC. That was then. MORE >>