Mobile First in 2015
DECEMBER 4, 2014
Start switching your digital and social media marketing efforts right now to a Mobile First priority. For years you have been hearing about ensuring your website and digital marketing efforts are all mobile-friendly. Now the focus is changing to mobile first. What is Mobile First? What does Mobile First mean? Who Should Adopt a Mobile First Strategy?
5 Reasons Your Mobile Strategy Isn’t Working
Buzz Marketing for Technology
FEBRUARY 18, 2015
Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.
Mobile Video: 92% of Viewers Share Content
The Realtime Report
JANUARY 7, 2013
Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly. Only 12% share video via Twitter.
The Impact of Mobile Web Usage [Infographic]
JULY 13, 2012
As we have written in a previous post about social media mobile usage , more than half of all Facebook users are mobile. These numbers put together means that nearly 360M Facebook users check the app on their mobile device on a daily basis. It is imperative to optimize your content for mobile phones – especially smartphones as these are the dominant.
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.
4 Social Media Management Strategies for Mobile Consumers
JUNE 22, 2016
How many social media management strategies REALLY incorporate mobile users? Marketing Land reported that nearly 80 percent of social media time is now spent on mobile devices. Mobile users are busy people, juggling multiple tasks at once. Check out these four social media management strategies to interact with mobile consumers. 1. Increase Visual Content.
4 Mistakes Marketers Make With Mobile Facebook Ads
AUGUST 18, 2016
It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere is this shift to mobile more noticeable than with Facebook. Facebook is truly a mobile-first platform , with more than 1 billion mobile daily active users. Mistake No. 1: Location, location, location.
Mobile – from Strategy to Implementation
APRIL 16, 2014
Mobile from Strategy to Implementation for the 2013 ASAE Technology Conference (Tech13) from Amy Hissrich. “I was excited to do this session because over the past year, I’ve changed my mindset around mobile. However, this doesn’t sit in opposition to mobile serving as a game changer for associations. It’s an exciting time both for mobile development and associations.
Increase Your Mobile Page Speed
Small Business Mavericks
AUGUST 13, 2013
Mobile Positioning: A Business Must
MAY 3, 2012
Mobile access to the web has surpassed browser usage. Consumers are growing fonder of their smartphones and tablets, using them to access content and make online purchases in staggering numbers. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Still not convinced?
Relevant Social Content is Visual, Spatial and Mobile
DECEMBER 12, 2012
For that post the main focus was on Instagram and how MLB was taking advantage of the photo sharing activity of their fan base using the popular photo editing and sharing app to create engage content for their own site, and the sites of the other teams involved in the post-season. That handle = content. Content is more visual now than perhaps it’s ever been. Social is Visual.
A Mobile Marketing Strategy That Helps First, Sells Second
Techipedia: Tamar Weinberg
JULY 11, 2013
Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Mobile research and commerce lifestyle is more ubiquitous among today’s younger consumers. This is a guest post by Jay Baer.
7 Common Mobile Fundraising Mishaps and How to Avoid Them
MAY 16, 2016
Luckily, your organization doesn’t have to spend years cultivating your mobile fundraising strategy the way a chef would work meticulously on his caramelizing. Forgetting to steward mobile donors. When you’re planning your mobile fundraiser, it’s important not to base any decisions on assumptions. Mobile donation page. How long you plan to run a mobile giving campaign.
Four Mobile Marketing Growth Areas
JANUARY 18, 2011
This first ran on MyMobiManager , a company that creates content management systems for the mobile web. So when we talk about something as simple as moving their websites to a mobile browser friendly format, you can imagine the blank stares we get. But these statistics show mobile isn’t going to go away. Mobile Browser Ready. Mobile Blogging.
8 Must-Have Apps for Your Mobile/Social Business
JANUARY 1, 2013
travel with an iPad and an iPhone as my mobile office, and it’s made it a whole lot easier to stay on top of my business, my teram and my clients. Quickbooks Mobile. Publish a magazine style page on any topic you like, then populate it with content you curate from your desktop or your mobile device. Expensify. travel a lot. Dropbox. yeah for the win/win!).
3 Ways Mobile Insights Are Informing Online and Offline Marketing
Buzz Marketing for Technology
DECEMBER 21, 2012
Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. That’s right, real time.
Carlsberg Launches Crowdit: A Non-Branded Mobile App
OCTOBER 17, 2012
We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. For the consumer it’s all about the content. The mobile consumer. Similar Posts: Social, Local, Mobile: The SoLoMo Revolution. Social Media Gone Mobile. Non-branded promotion.
Facebook Begins Prefetching to Improve Mobile Site Speed
AUGUST 31, 2016
Facebook announced Wednesday that it will begin prefetching, or preloading advertiser sites, in order to boost its mobile performance and ease users’ frustration with slow load times. The social network also revealed in a Facebook for Business post that website landing page speed will become a factor in deciding which ads to show in order to ensure that mobile users have the best experience, adding that this will occur “over the coming months.”. Today, we’re introducing prefetching—preloading mobile content in the Facebook in-app browser before a link is tapped.
The Future of Social Media Is Mobile. Are You Ready?
JUNE 28, 2016
There’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. Already 1 in 5 minutes of all digital media time is spent on social sites or in social media apps, and nearly 80% of all social media time is spent on mobile. Visual Content Is King on Social and Mobile. There are currently 2.6
The Mobile Imperative
NOVEMBER 23, 2011
There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. It's hard to convince a large brand to think about mobile when they just don't see the uptake and motion from the consumer. How long will mobile ubiquity take? mobile. mobile app.
The Transistor Radio and the Dawn of Mobile Media
AUGUST 12, 2015
In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. Content is the coin of our information economy. And any content-marketing organization must answer the critical question: Does it work? Guest Post by Fay Shapiro.
Is Shazam the Future of Mobile Marketing
Convince & Convert
FEBRUARY 18, 2015
Are we about to finally crack the mobile marketing code? Here’s the challenge, and this has always been the challenge for mobile. For more on this and similar concepts, check out the excellent book “ The Mobile Commerce Revolution ” from Tim Hayden and Tom Webster. . Image via BigStockPhoto.com. Get all JayToday episodes at [link]. Fantastic, right? Fantastic.
4 Invincible Ways Mobile Apps Fuel Business Growth
Convince & Convert
OCTOBER 28, 2015
Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. Another big impetus for most businesses is the steadily decreasing cost of building a mobile app. highlight to tweet).
The Importance of Localized Branded Content on Social Media
DECEMBER 12, 2014
The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What And do you take local context into consideration when creating Social Media content for your global brand? Users are encouraged to location-tag their content, in order to create engagement to their own profiles. Facebook.
3 New Apps You Should Use for Social Content Creation
Ignite Social Media
JULY 18, 2016
Photography and content apps are a dime a dozen in your App and Google Play Stores. But there are some apps that stand out from the crowd, and by default, make your content infinitely better and more engaging. With these apps, you can create and enhance content on the fly, with just the tap of a few buttons. You have a lot of content to create. So shall we get to it?
7 Mobile Marketing Stats That Will Blow Your Mind
Convince & Convert
JUNE 25, 2013
Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Tablets and mobile devices are taking over the market and that makes for an exciting piece of Internet history that many are recognizing, but few are really cashing in on. Pay close attention.
4 Ways to Extend the Lifespan of your Social Media Content
Ignite Social Media
JULY 11, 2016
Often times social media content is thought of like speed dating – you make a quick connection, enjoy it while it lasts, and then you move on to the next suiter, only to smile somberly at the memory of that special someone in the weeks to come. Unlike most content production, social media content creation can be timely and expensive. Turn your fans into your creators. Stretch.
Our Job in PR is So Much Easier Now Thanks to Mobile
AUGUST 17, 2015
Certainly nothing is easy, but mobile technology now allows us to accomplish our business objectives more quickly and maybe even more effectively. Given the nature of mobile devices and technology, we now have direct access to get our messages and information directly into the hands of our targeted audiences—no matter where they are located in the world. Mobile Messaging for Teams.
5 Things You Need to Know About Google’s Mobile Changes
Convince & Convert
MAY 1, 2015
It’s been nicknamed “Mobile-geddon.” There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads. This is a big step in apps overtaking the mobile web.
Four Tips to Help You Create Content in a tl;dr World
MARCH 5, 2015
By Kevin Dugan Four tips to help you create content in a tl;dr world. After serving up hundreds of thousands of stories, the content discovery platform knows we’re more likely to click through headlines with 12 to 18 words in them. How to Communicate While Marketing in a World of Brevity And, more troubling, mobile makes our eight-second window of opportunity seem even smaller.
5 Ways to Increase Mobile Conversion Rates
Convince & Convert
APRIL 15, 2014
Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? If your website is not mobile friendly, you will be lucky to see any conversions. However, what is surprising are the studies that have come out recently that show responsive sites are doing no better than non mobile desktop formatted sites.
Mobile Visits Account for 40% of All Traffic for Publishers
NOVEMBER 11, 2014
Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. On average, for the past six months (May-October 2014) mobile visits accounted for 40% of total site traffic for this group. 20-29% 6.
QR Codes & Mobile: The Time is Now
MARCH 8, 2011
Stephanie True Moss , is chief creative officer at True Moss Communications , Inc., a creative design group that offers Web Design | WordPress | Mobile | Print | SEO | Graphic Design | Social Media | QR Code Consulting. If you haven’t they can be fun and lead to videos, pictures, mobile information and more that is unveiled with a simple scan. Consider the mobile aspect.
How To Think About Mobile Advertising
JANUARY 16, 2015
Mobile ads are not Internet ads. Mobile ads are not like other ads. As a consumer, how often have you clicked on a mobile ad. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Does this make any sense for mobile? This fails dramatically when it comes to mobile devices. They''re not staring at a computer screen, they''re flicking their way through a mobile experience. Are mobile ads dead on arrival? Mobile makes sharing ideas fast and easy. content.
The Truth About Writing Killer Content for Mobiles
FEBRUARY 7, 2016
We’re being told constantly that mobile content is like a snack, long texts are dead. You’ve just read TOP myths about mobile users. And the worst thing is, many content marketers still believe these myths. Yes, mobile users choose different content; yes, they use it in the different time and, what is more important, the different way. Length.
Why Some CMOs Believe Mobile Marketing Isn’t Worth It
Convince & Convert
FEBRUARY 26, 2016
I am ready to proclaim that 2016 will be the Year of Mobile. Quite frankly, if I hear someone actually proclaim that—and I know if I Google “Year of Mobile,” I’ll find plenty of articles in my search results—I will bang my head against the nearest wall until it is stricken from my memory. The world is mobile. Why are so many CMOs disavowing mobile marketing?
Mobile Breaks Search. And Your Brand
APRIL 1, 2016
Mobile could well be the last true computing platform. Not smartphones, but mobile. Back then, the mobile carriers were not concerned with data. There was no real mobile Web. There was no real interest from consumers to use their mobile phones for a Web-like experience. Back then, saying that, "mobile will eat the world," made anyone and everyone chuckle. Mobile is eating the world. He's also known for his presentation titled, Mobile Ate The World. The ecosystem - at the core - is mobile. Mobile breaks search. content.
DECEMBER 13, 2011
Breaking Development April 2011: Mobile First from Breaking Development on Vimeo. Content StrategyDid you miss Luke Wroblewski’s opening keynote at #Tech11? You’re in luck, here’s a handy video of the same talk (different event) for your viewing pleasure. Don’t feel like watching this hour-long keynote? Here’s the PDF version.) Enjoy.
Mobile vs. Social – Round 1: Ding! Ding! Ding!
FEBRUARY 21, 2013
Mobile or Social? In the blue corner we have Mobile! This includes mobile app development, responsive web design, push notifications, and mobile targeted paid advertising. We’ve seen why your business should go mobile recently with mobile devices overtaking PCs. Content with Birdfeud is shared 2x more and engaged with 7x more than content without. The post Mobile vs. Social – Round 1: Ding! Mobile Marketing Social MediaThis year is off to a roaring start for digital marketing. In the red corner we have Social!
Google Rolls Out New Mobile Friendly Tag
NOVEMBER 20, 2014
Google has started displaying new mobile friendly tag in the search results to show which sites are mobile-friendly and which sites are not. So, if your site is mobile-friendly, and someone is searching on a mobile device, and your site shows up in the search results, it will get a special tag in the search results. Is your site mobile friendly?