Trending Sources

Why Content Marketing Fails

Spin Sucks

Before I talk about why content marketing fails, I want to talk about Barbie. Not only were there fashion tips from the likes of Punky Brewster , there were loads of Barbie fashion spreads , dramatic storylines , and ads just as enticing as the content itself. It served its purpose on me as a six-year-old, but that’s not content marketing. Content is king?

Out With the Old: Rethink Your Content Marketing Strategy

Spin Sucks

Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. The post Out With the Old: Rethink Your Content Marketing Strategy appeared first on Spin Sucks.

The Inseparability of Content Marketing and Social Media

Spin Sucks

While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use when deploying their content marketing plan. Marcus Jensen comes with five tips to help you spread the word about your content.

Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital.

Five Ways Content Marketing and SEO Can Work Together

Spin Sucks

When content marketing and SEO data is reviewed together, marketers can better identify when SEO has worked best, when content has worked best and where it's room for improvement. The post Five Ways Content Marketing and SEO Can Work Together appeared first on Spin Sucks. Rick Riddle looks at ways to do that.

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A Holiday Guide for the Content Marketer

Spin Sucks

As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content.

Determine the Right Metrics for Your Content Marketing

Spin Sucks

The post Determine the Right Metrics for Your Content Marketing appeared first on Spin Sucks. Related Stories Blogging Most Certainly Is Not Dead Four Elements of Successful Brand Storytelling How to Synchronize Your Content Marketing With an Editorial Calendar. Part of the reason people claim blogging is dead is because they're not tracking effectiveness.

Become a Content Marketing Fox

Spin Sucks

By  Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES. Identify and replace outdated content.

Content Marketing Most Certainly is Not Dead

Spin Sucks

Content marketing is dead! Content marketing doesn't work! We have content shock! The post Content Marketing Most Certainly is Not Dead appeared first on Spin Sucks. by Danny Brown Related Stories To Have a Content Marketing Strategy or Not…That is the Question Checking Out VR Content The Future of Content Marketing is Now.

Plan Your Content Using a Marketing Funnel

Spin Sucks

By Gini Dietrich Do you plan your content? This doesn’t mean that the content will become robotic. Rather, I’ll follow a series all the way through—or write long form content to really dig into a topic. I’ll also pursue content hubs , which we require of our clients, but don’t practice ourselves. It’s an easy way to plan your content.

Customer-Focused Content Marketing Strategy

Spin Sucks

By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on  Content Shock. Content Marketing Strategy: The Devil is in the Details. The quality of content at many sites is faltering.

Main Principles of Conversion Content Marketing

Spin Sucks

Kiara Halligan says by using conversion content marketing you'll reap most rewards in 2016. She goes on and shares the main principles of conversion content marketing you need to keep in mind. The post Main Principles of Conversion Content Marketing appeared first on Spin Sucks.

Original Research is Fundamental to Content Marketing

Spin Sucks

Inbound marketing is the most effective method to use if you want to build a following of people that will advocate for your brand. But with so many people creating content that everyone is searching for, it becomes very difficult to produce something that breaks through all the noise. The post Original Research is Fundamental to Content Marketing appeared first on Spin Sucks.

Content Marketing isn’t Just for Marketers Anymore

Spin Sucks

Content marketing isn’t just for marketers anymore. Salespeople, customer service reps, call center agents, on-boarding staff—anyone who directly connects with customers—should be part of the content marketing process. The post Content Marketing isn’t Just for Marketers Anymore appeared first on Spin Sucks.

Content Marketing for an Executive-Level Audience

Spin Sucks

Content marketing works in nearly every situation, but you have to know your audience. The post Content Marketing for an Executive-Level Audience appeared first on Spin Sucks. Use the Animated PESO Model in New Business Pitches How SEO and Content Work Hand-in-Hand. Communication Content Be Succinct C-Suite C-Suite audience CTO Dr. Stephen J. I've been.

7 Steps to Successful Content Marketing [Infographic]

Pamorama

Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as  inbound marketing , content marketing is non-interruptive. This form of marketing may create recognition, but it’s rejected by consumers about 90% of the time. . Create a content marketing calendar. 4.

The Future of Content Marketing is Now

Spin Sucks

By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. Because there is so much out there, a backlash around content marketing is building. No, it’s prince.

Five Content Marketing Tools to Help Scale Small Teams

Spin Sucks

As a small business, it can be challenging to scale your operation to meet the growing demands placed on marketing departments and deliver KPIs that lead to more trust, budget, and staff. Daniel Bliley says you can scale your team—and your content—by “hiring” these five lean and powerful candidates. Comments Thank you! Glad you think so! by Daniel Bliley Interesting suggestions!

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How to Synchronize Your Content Marketing With an Editorial Calendar

Spin Sucks

Managing content production and media outreach without an editorial calendar it's fairly difficult. In fact, if you’re not using something to schedule your content production, it’s likely you’re not working as efficiently or effectively as you could be. The post How to Synchronize Your Content Marketing With an Editorial Calendar appeared first on Spin Sucks.

Don’t Be a Lazy Marketer: 11 Content Marketing Ideas

Spin Sucks

Lazy marketers are all around us…i ncluding you, if you’re honest. Have You Been a Lazy Marketer? Most marketers nod, smile and agree without embarrassment or remorse. It’s not easy to produce great content every time you hit publish and it’s impossible to publish a string of never ending home runs. Eleven Content Marketing Ideas. By Bryan Adams.

8 Free Content Marketing eBooks

Pamorama

Become a better content marketer with these free resources. Content marketing  — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. The more useful your content is, the more likely your readers will be to share it with others via social media and amplify your brand’s reach.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. by GO Marketing. But where does one begin?

Where Does Content Marketing Belong?

Spin Sucks

By Gini Dietrich There is an interesting fight happening in marketing departments around the globe: Where does content marketing belong? Does it belong to advertisers because, without distribution, your content goes nowhere? Does it belong to marketers because it helps generate leads? Let him create content and distribute it. Communication Content

How SEO and Content Work Hand-in-Hand

Spin Sucks

You've produced your content. The post How SEO and Content Work Hand-in-Hand appeared first on Spin Sucks. Related Stories How to Create High-Quality Content Content Marketing with Your Reputation in Mind Rut-Busting Content Marketing Examples. You published it. You're really proud of it. But no one visits it. Roger Gallager says you are missing.

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Content Calendar for Content Marketing

PWB Marketing Blog

As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. Metrics for content marketing, are key to understanding campaign performance! The calendar I created for them shows the days and times content is posted.

Five Best Practices for Start-Up Content Marketing

Spin Sucks

By Cristian Rennella It’s been nearly eight years since elMejorTrato  launched, and from the first moment we focused on content marketing as a main strategy for our growth. But we also made lots of mistakes, which provided lessons in what not to do with start-up content marketing. Following are the five most important lessons for you to use in your own content marketing.

The Five Elements to Include in a Content Marketing Strategy

Spin Sucks

content marketing strategy, when executed correctly, is a cost-effective and efficient way of developing and maintaining important relationships with your customers. However, in order to be effective, you need a strong content marketing strategy that contains each of the following five essential elements. Prolific and High-quality Content. By Rick Riddle.

What’s the Sweet Spot for Content Marketing?

Direct Marketing Observations

As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants. That content? It’s getting harder.

The Content Marketing Explosion [infographic]

Mindjumpers

Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google. This can by done though content on blogs, in social media, newsletters etc. .

How to Measure Content Marketing Success

Webbiquity SMM

With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? Nearly two-thirds (65%) of prospective buyers learn about new products and services through social media. • 61% of people say they trust companies that deliver custom content. What are your takeaways?

12 (of the) Best Content Marketing Infographics of 2013

Webbiquity SMM

Content marketing is more than just text of course,  and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? What are some of the best tools and resources to help marketers create compelling infographics? Infographics About Content Marketing. by Whole Brain Marketing Blog.

5 Tips for Building a Content Marketing Strategy for Nonprofits

SocialFish

Content Planning Beyond Just Website Design and SEO. Because of this, there can be more of a struggle to produce engaging content on a regular basis. Marketing is the necessary evil for success. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing. Determine Your Target Market.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. So what are the secrets to developing content that gets read, shared, and compels action?

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Measuring Your Content Marketing Success [Infographic]

Pamorama

Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Here’s how they suggest that you track your content marketing success. How do you measure content marketing? 1.

Offsite Content Marketing: Six Tactics to Reach New Audiences

Spin Sucks

Yesterday we had a nice conversation about content distribution and how to gain new readers. The comments were alive with things such as “the Internet is over-valued,” which means comments and social shares are too, and without those things, you’re losing out on important data to help guide your content. Offsite Content Marketing. Content Amplification.

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3 Marketing Metrics for Savvy Content Marketers

Convince & Convert

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth.

25 Excellent Content Marketing Tools for Your Brand

Pamorama

Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs.

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Advertising Is Not Content Marketing

Janet Fouts

And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. That content written by “amateurs” or worse yet “engineers” is not worthy of publication.

Four Content Marketing Lessons from Anthony Bourdain

Spin Sucks

What can a middle-aged chef turned author, turned TV host, teach businesses about online marketing? A lot. think a sharp-tongued, politically incorrect, TV host with his own brand of snark might be your perfect guide to content marketing done right. Four Content Marketing Lessons from Anthony Bourdain. Content Marketing is Not Boring. Check]. Check].

The Content Marketing Trend Literally Worth Watching

Convince & Convert

It’s December which means it’s time for next year’s predictions about social media marketing and content marketing to appear in multitudes , seemingly all at once, like the opinion version of new-to-the-bandwagon Carolina Panthers fans. eschew that and instead offer just one content marketing trend that I believe will massively disrupt the business in 2016.

Content marketing strategy beyond the first degree(s): value chains

Conversionation

Each successful content marketing strategy is a social and connected content marketing strategy by definition. I’m not just talking about the areas where social media marketing and even social business overlap with content marketing. I’m even not just talking about the need to work with audiences of audiences in an era where everything is (getting) […].

Video is The New King of Content Marketing

Mindjumpers

Video content is taking over. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue chips and consumer giants that need to get behind this trend; SMEs need to embrace the possibilities of video content marketing as well. Content strategy.

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Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

Virtually overnight, everyday LinkedIn users found their content reaching tens of thousands of readers when before they would have struggled to reach a few hundred. There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board. LinkedIn members are primed for reading business-related content. Of course not.

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