Tweet If you haven’t heard, the new buzzword at the social media water cooler is content curation, and there are several trying to define this “new” shiny thing. Ferguson Consulting Group , in their take on what is content curation  report it’s “discovering, , gathering, and presenting the best possible content that surrounds a specific subject.” ”  There’s no creation of original content. Content curation is researching and presenting the very best content on a subject. Understanding Content Curation. MORE >>

Despite the fact we all might get writer’s block from time- to-time, there is no shortage of ideas, or places for inspiration for content topics. But let me ask you this: Do you have a mission for the content you provide? Their market is much more narrow and more difficult to connect with online, than a winery, which would have a much more mainstream audience. In either situation, there is plenty of content, but it’s important to define the mission. It is the guiding light for the chaos of your content library. Write Your Content Mission Statement. MORE >>

The practice of repurposing marketing content across multiple channels seems to be not only acceptable, but one that many online marketers encourage. Is repurposing markting content really a good idea on a web that is rewarding original work? . What’s interesting is that businesses, marketers, and content contributors that would otherwise take exception to their content being scraped by others, are in fact leading the dilution of their own original work. Focus on Your Customers. Keep Your Expertise Fresh. Be Your Memorable Self. MORE >>

I’ve been talking a lot lately about content curation lately, and our contributor, Erik Deckers, is all about content creation, which has led to some “Tastes great! But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. It’s the strategy that not only includes the development of this content, but the effective distribution to its audience. What types of content is your audience interested in? MORE >>

Content marketing has been all the rage for a couple of years now. No longer is it enough to market your own content. You need to become a content curator if you plan to stay ahead of the slavering pack. Why curate content? Curating content is not new for us. Since I started blogging in 2005, I have tried to find and showcase the best possible resources on advertising, marketing, PR and social media as a service to my readers. plan to add another curated content feature here that I think we will call Fortune 500 Friday. MORE >>