Tweet More companies are moving their marketing efforts online and seeking to expand their reach in the web sphere. Here, social media naturally plays a great role and this means that the budgets allocated to content marketing are growing. Instead of using only traditional marketing, content marketing has become popular at the same time as it has taken on a great role within companies. Further, content drives traffic and captures leads through forms. Content and context are key elements. Blogs also make up an important part with 51%. MORE >>

Blog Content Guidance By Your Audience. Location Based Marketing – Not Just for Mobile. This is allowing me to build up my audience’s profile which in turn is helping me write content that they’re going to read. But then we can start taking that one step further, and really start writing content for a specific target audience. The Added Bonus of Community Content. When you set up your Lijit account, you can add all your other profiles from around the web (as seen by the Content Tab on the search result in the image below). is the U.S. MORE >>

Content marketing seems to be the meme du jour. What’s most striking about this conversation remains the blind eye most bloggers have to the majority of corporate blogs, micro messages, and content initiatives that fail. According to the Content Marketing Institute, only 40% of content marketers feel their efforts are successful , and consumers have been less bullish, with only 14% trusting corporate blogs in recent years. The reason most organizational content fails lies in the fact that they are marketing initiatives. MORE >>

Earlier this week, Sharon Flaherty wrote a post for Econsultancy, titled “Want quality content? bookmarked it, which usually means I disagree on several points so here are some reflections and tips on deciding whether your content (and what content exactly) should be created in-house or not. Content marketing content marketing content production heidi cohen in-house content Joe Pulizzi john bottom michele linn outsourcing scott frangos Sharon FlahertyProduce it in-house”. also added my thoughts [.]. MORE >>

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. Ardath Albee and Maria Pergolino on content marketing and creation ROI. B2B marketing Content marketing content marketing content production engagement ROIBut measuring doesn't have to be difficult. MORE >>