| |  B2B + Content + Marketing |
| Page 1 of 13 | Previous | Next | SOCIAL MARKETING FORUM DECEMBER 6, 2010 Developing A B2B Content Promotional Strategy In 7 Steps We talk a lot about content creation, but content promotion is equally important. Discover a 7-step framework for developing a promotional strategy for B2B content. B2B marketing Content marketing B2B content content marketing eBook Michele Linn white paperWhen you want to promote your latest eBook, white paper or any other offer, there are several things to consider. | PAUL GILLIN OCTOBER 10, 2012  What Makes a Good B2B Online Video I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. What companies have succeeded/failed at using videos for B2B marketing? They should accent the content, not overwhelm it. | | | | | |
| CONVERSIONATION JULY 26, 2011  Content, Stories and the Blurring of B2B and B2C Marketing Content has for many years been treated as the ugly duckling of the online marketing universe. Or better, I maybe should say “it starts to change” because every day again I have to notice how companies succumb for the old ways of push marketing under pressure of internal silo-driven personal short-term priorities. Content is part of all these needs and processes. | PWB MARKETING BLOG SEPTEMBER 14, 2011  12 Tweetable Statistics Prove B2B Social Media ROCKS Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Dispel the myth that social media isn’t for B2B and tweet the truth. | SOCIAL MARKETING FORUM DECEMBER 6, 2010 Measuring ROI on Content Marketing and Creation Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. Ardath Albee and Maria Pergolino on content marketing and creation ROI. B2B marketing Content marketing content marketing content production engagement ROIBut measuring doesn't have to be difficult. | PWB MARKETING BLOG OCTOBER 18, 2011 10 Facebook Tips Every B2B Marketer Should Know Are you one of the 41% of B2B companies acquiring customers through Facebook? Try these 10 quick tips to improve your B2B Facebook Page. Provide valuable content that addresses problems your customers have. Know your buyer personas and their buying process, then develop content (white papers, ebooks, webinars, etc.) Use a variety of content. Provide fans with the most relevant and interesting content by learning and understanding which posts are truly motivating and receive the most interactions from fans. If not, don’t be discouraged. Be human. | | | | | | | |
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PWB MARKETING BLOG | TUESDAY, NOVEMBER 8, 2011  Five FREE B2B Social Media White Papers
This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. And 41% of B2B companies are getting customers from Facebook. Because of that, we thought we’d round up five of the best B2B social media white papers from industry thought leaders. B2B Blogging Trends for 2011 ” by Aggregage. We hope you enjoy them. MORE >> -
SPIN SUCKS | MONDAY, MARCH 26, 2012  Four Ways to Optimize Content for B2B Search
Not long after that article, CNET published a story about how Google plans to penalize “over-optimized” sites to make it fair for sites that produce high quality content which may not be optimized for search. Because Google is still the top search engine used, B2B marketers need to, now, more than ever, create quality, engaging content and include meta data to have it display in search engine results. The focus of B2B content is to educate potential buyers and inspire them to action. So, what’s a B2B marketer to do to achieve that healthy balance? MORE >> -
PAUL GILLIN | THURSDAY, MAY 27, 2010 The Power of B2B Communities
Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Is it appropriate to a B2B setting? Spiceworks does a very good job of managing B2B communities. The SMB market is coveted by technology firms, and many of them pay Spiceworks for the chance to interact with the audience of over one million IT professionals for activities ranging from market research to product design. Tags: B2B communities socialnetworks MORE >> -
SOCIAL MARKETING FORUM | MONDAY, FEBRUARY 7, 2011 Whitepaper: B2B Blogging Trends in 2011
B2B blogging can be tricky, but rewarding all the same. That’s one of the questions the folks from Aggregage posed to a number of B2B blogging thought leaders in a new whitepaper titled: B2B Blogging Trends in 2011. [.]. B2B marketing Blogging Brand marketing Content marketing PR Research Social media marketing B2B blogging content marketing corporate blogging corporate blogging tips tips & tricksThe hardest question may well be whether you even want to start one in the first place. MORE >> -
PWB MARKETING BLOG | FRIDAY, SEPTEMBER 23, 2011  Secret to a Killer B2B Social Media Program
Second, develop a content marketing strategy. The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. Identify who you want to reach, what issues they care most about, and then create content against this plan. Content should be built around the different stages of the buying cycle. Content Should Move People Along the Purchase Path. If you’ve not thought this through it’s entirely likely you’re wasting a lot of marketing dollars. MORE >> -
- 5 Ways B2B Can Learn from B2C Marketers BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 21, 2012
- Research: B2B Buyers Want Content SOCIAL MARKETING FORUM | SUNDAY, AUGUST 19, 2012
- 22 Effective SEO Tips to Optimize Your B2B Website PWB MARKETING BLOG | FRIDAY, SEPTEMBER 9, 2011
- 3 Ways to Get Great Content From Your Boring Business VERY OFFICIAL BLOG | SUNDAY, JANUARY 23, 2011
- The Big Content Marketing Fail: How Much Content Do You Need? CONVERSIONATION | TUESDAY, NOVEMBER 27, 2012
- Social Media is Key to B2B Content Marketing [Report] PAMORAMA | SATURDAY, JUNE 1, 2013
- 5 Simple SEO Tips To Optimize B2B Video PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 21, 2011
- Six Surprising B2B Content Marketing Ideas PWB MARKETING BLOG | WEDNESDAY, OCTOBER 5, 2011
- Social Media Lead flow in B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 16, 2010
- Five Things Bacon Can Teach Us About Content Marketing SPIN SUCKS | MONDAY, AUGUST 27, 2012
- B2B Marketing Social Networks for more Business Leads INBLURBS | FRIDAY, JUNE 1, 2012
- The Two Core Elements of B2B Social Media Marketing Success WEBBIQUITY SMM | TUESDAY, FEBRUARY 21, 2012
- Facebook Can Work for B2B Marketers, But You Gotta Know the Rules PAUL GILLIN | THURSDAY, AUGUST 4, 2011
- 11 B2B Marketing Predictions for 2011 BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 8, 2010
- Two B2B Social Marketing Initiatives Worth Checking PAUL GILLIN | WEDNESDAY, JUNE 29, 2011
- How to REALLY Increase B2B Blog Traffic PWB MARKETING BLOG | WEDNESDAY, AUGUST 31, 2011
- B2B Decision Makers are Increasingly Researching in Social Media INBLURBS | WEDNESDAY, JANUARY 25, 2012
- 21 Things to Know When Pricing a B2B Website PWB MARKETING BLOG | FRIDAY, SEPTEMBER 16, 2011
- How B2B Marketers can Embrace Social Media INBLURBS | THURSDAY, DECEMBER 22, 2011
- More B2B Marketing on Mad Marketing TV — The After Party BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MARCH 7, 2012
- Why Your B2B Social Media is Failing (And What to Do About It) PWB MARKETING BLOG | THURSDAY, OCTOBER 13, 2011
- Best B2B Marketing and Sales Strategy Guides and Insights of 2011 WEBBIQUITY SMM | TUESDAY, JANUARY 3, 2012
- B2B Marketing Content: Lure or Lasso? BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, FEBRUARY 4, 2010
- In B2B Marketing: Content is Media BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, FEBRUARY 16, 2010
- 5 Ideas and More to Improve B2B Marketing Strategy FIFTH GEAR ANALYTICS | TUESDAY, JULY 20, 2010
- How to Grow Your B2B Facebook Community WAXING UNLYRICAL | TUESDAY, FEBRUARY 5, 2013
- Using Content to Build Trust in B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, APRIL 1, 2010
- Creating Engagement in B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 2, 2010
- Great Content Marketing Lessons from SAP SOCIAL MARKETING FORUM | TUESDAY, SEPTEMBER 4, 2012
- The Power of Partnerships in Your Social Media Content Strategy VERY OFFICIAL BLOG | WEDNESDAY, DECEMBER 28, 2011
- How Can SEO Hurt Your B2B Business? PWB MARKETING BLOG | WEDNESDAY, AUGUST 10, 2011
- Five Ways to Build Trust with B2B Customers SPIN SUCKS | TUESDAY, AUGUST 9, 2011
- Content Curation for People Interested in Content Curation GET SOCIAL PR | FRIDAY, JULY 20, 2012
- B2B Marketing: Trust + Community = ROI BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, FEBRUARY 9, 2010
- Three Dangerous B2B Social Media Mistakes PWB MARKETING BLOG | MONDAY, SEPTEMBER 12, 2011
- 9 Indispensable B2B Social Media White Papers SOCIALMEDIAB2B.COM | TUESDAY, NOVEMBER 2, 2010
- Destroying the 7 Myths of B2B Social Media CONVINCE & CONVERT | THURSDAY, OCTOBER 28, 2010
- B2B Content Marketing: What is it & How are European Marketers Applying it? SOCIAL MARKETING FORUM | WEDNESDAY, MAY 18, 2011
- Content Creation? Curation? Focus on Publishing Instead FIREBELLY | WEDNESDAY, AUGUST 8, 2012
- B2B Blogging Gets Publishing Discipline PAUL GILLIN | THURSDAY, MARCH 24, 2011
- Content Development for B2B Companies SPIN SUCKS | THURSDAY, JULY 7, 2011
- B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk WEBBIQUITY SMM | MONDAY, JULY 9, 2012
- B2B Social Media: How to Leverage Your LinkedIn Profile FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 11, 2010
- The 4 C’s of B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 19, 2010
- Changes in B2B Marketing — Mad Marketing TV Ep 13 BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 29, 2012
- Small Business Lessons from B2B Brands with Amazing Content Strategy WRITTENT BLOG | WEDNESDAY, JUNE 5, 2013
- Social Media Budget Ratio in B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 9, 2010
- B2B Marketing needs a stronger Why BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 8, 2010
- Key to Creating B2B Social Content That Engage Audiences PWB MARKETING BLOG | FRIDAY, AUGUST 26, 2011
- Generating B2B Leads on Facebook KOKA SEXTON | WEDNESDAY, NOVEMBER 28, 2012
- 5 Tricks to B2B Marketing Socially BUZZ MARKETING FOR TECHNOLOGY | MONDAY, NOVEMBER 9, 2009
- B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel? PWB MARKETING BLOG | MONDAY, AUGUST 8, 2011
- 10+ Ways To Use B2B Social Media In Your Business PWB MARKETING BLOG | TUESDAY, OCTOBER 25, 2011
- How to Calculate Social Marketing ROI PAUL GILLIN | THURSDAY, JUNE 24, 2010
- B2B Marketing via Long Tail SEO and Blogger Outreach AGGREGAGE BLOG | TUESDAY, AUGUST 25, 2009
- How B2B Marketers Can do Social Media Lead Generation the Smart Way INBLURBS | FRIDAY, MARCH 23, 2012
- Shareaholic Becomes a (Top Notch) Content Curator WEBBIQUITY SMM | THURSDAY, NOVEMBER 8, 2012
- True Content Marketing for B2B Needs Bigger Budgets SOSHABLE | TUESDAY, FEBRUARY 12, 2013
- Is The White Paper Dead for B2B Marketing? BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 26, 2010
- PWBlog Now Featured on B2B Marketing Zone PWB MARKETING BLOG | WEDNESDAY, AUGUST 3, 2011
- Why Social Media Matters for B2B Vendors WEBBIQUITY SMM | MONDAY, MARCH 28, 2011
- 79 Remarkable Social Media Marketing Facts and Statistics for 2012 WEBBIQUITY SMM | SATURDAY, AUGUST 18, 2012
- Branded Content Curation Strategy for B2B marketers using Scoop.It DIGITAL VOICES | TUESDAY, AUGUST 21, 2012
- B2B Sales Enablement: Using B2B Sales Optimization Dashboards FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 8, 2010
- Going Mobile with B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, FEBRUARY 23, 2010
- Seven Habits of Highly Effective B2B Websites PWB MARKETING BLOG | TUESDAY, NOVEMBER 1, 2011
- B2B Insights – Your Marketing Calendar STEPHEN P SMITH | THURSDAY, AUGUST 23, 2012
- 33 Phenomenal Content Marketing and Copywriting Guides and Tips WEBBIQUITY SMM | TUESDAY, APRIL 23, 2013
- How B2B Marketers can connect to Small Business Owners INBLURBS | TUESDAY, MAY 8, 2012
- B2B Marketing needs to Curate a Vibrant Community BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 28, 2010
- The 2012 B2B Content Marketing Benchmarks, Budgets and Trends Report Is Out TRADESMEN INSIGHTS | WEDNESDAY, DECEMBER 7, 2011
- Going Mobile with B2B Marketing – Part II BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, FEBRUARY 25, 2010
- 24 Full Service Tools to Manage B2B Social Media SOCIALMEDIAB2B.COM | THURSDAY, SEPTEMBER 30, 2010
- 10 Ways to Use Social Networks for B2B Marketing WEBBIQUITY SMM | TUESDAY, DECEMBER 13, 2011
- Branded Content Curation for B2B marketers using Scoop.It DIGITAL VOICES | TUESDAY, AUGUST 21, 2012
- Study: Most Effective B2B Social Media Tactics are IT ‘Lite’ SOCIAL MEDIA MARKETING | MONDAY, MARCH 1, 2010
- 14 Tools for Writing a Content Marketing Style Guide for Your Blog WRITTENT BLOG | TUESDAY, MAY 21, 2013
- Nine B2B Marketing Lessons from College Visits WEBBIQUITY SMM | TUESDAY, JULY 31, 2012
- Six Steps to Creating Content that Generate Leads SPIN SUCKS | TUESDAY, JUNE 26, 2012
- 3 things you can learn from effective content marketers: B2B content marketing research SOCIAL EMAIL MARKETING | TUESDAY, OCTOBER 26, 2010
- How to Generate Business through Content Marketing INBLURBS | TUESDAY, AUGUST 21, 2012
- Content in B2B and B2C: Borders Disappear When Stories, Emotions and People Meet SOCIAL MARKETING FORUM | SATURDAY, DECEMBER 4, 2010
- B2B: Involve Your Sales People in Social Media Marketing and CRM Now CONVERSIONATION | THURSDAY, JULY 21, 2011
- Marketing Automation, Set It and Forget It PUZZLE MARKETER | THURSDAY, JULY 26, 2012
- Is there NO Difference between B2B and B2C Communication? INBLURBS | THURSDAY, JULY 26, 2012
- Where does Content Marketing Belong in the Social Business? CONVERSIONATION | FRIDAY, MAY 27, 2011
- Content marketing is king SHERRILYNNE STARKIE | SATURDAY, FEBRUARY 11, 2012
- Book Review: The B2B Social Media Book WEBBIQUITY SMM | TUESDAY, SEPTEMBER 4, 2012
- Content Marketing For Your Small Business PUSHING SOCIAL | MONDAY, DECEMBER 10, 2012
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