Vanity Metrics: Are They Here to Stay?
JANUARY 14, 2015
The psychology of vanity metrics for social media isn’t terribly complicated. But there’s more to vanity metrics than that. Here are three big reasons vanity metrics are so pernicious: As Jay said, they’re visible. The beauty and appeal of vanity metrics lie in their simplicity. This is why your clients come to you and ask you to grow vanity metrics. It’s true.
Content Marketing Survey Shows Marketers Still Behind in Metrics
OCTOBER 12, 2016
The seventh annual content marketing survey from Content Marketing Institute and MarketingProfs shows marketers are still behind when it comes to metrics. The post Content Marketing Survey Shows Marketers Still Behind in Metrics appeared first on Spin Sucks.
The Five PR Metrics That Will Win You Business
NOVEMBER 15, 2016
Today, we have to look at PR metrics that prove we are generating revenue for an organization. Gini Dietrich provides the five metrics you should stop tracking and the five metrics that will win you business every time you use them. The post The Five PR Metrics That Will Win You Business appeared first on Spin Sucks. Gone are the days of AVEs and media impressions.
10 Simple and Reliable Digital Marketing Metrics
Convince & Convert
MARCH 28, 2016
When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. The metrics you’ll want to track will actually be dependent on your most important goals for a project or campaign. 6-10: Additional Proven Metrics.
Getting to the Bottom of Metrics that Matter: Part 2
JULY 29, 2016
Last week I walked you through the first four steps (IMHO) on refocusing your measurement efforts on metrics that matter. And Because, remember, this isn’t just about coming up with the perfect metrics for your campaign, it’s about ultimately being a change agent for your organization. 1. Useful metrics may not be the most important metrics to your boss.
Determine the Right Metrics for Your Content Marketing
JUNE 16, 2016
Gini Dietrich helps you determine the right metrics to track. The post Determine the Right Metrics for Your Content Marketing appeared first on Spin Sucks. Part of the reason people claim blogging is dead is because they're not tracking effectiveness.
Four Metrics for Measuring Social ROI
JANUARY 25, 2013
But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? brands should focus more on qualitative metrics which are open to adjustments and improvements over time. Following are four of those metrics for measuring social media ROI, which we see as of great importance. 1. Brand Awareness.
Performance Metrics: Why Your Team Doesn’t Measure Up
MAY 6, 2015
We talk about the importance of PR and performance metrics a lot here at Spin Sucks. Choosing the right PR metrics to measure , how to find the ROI of PR , and the importance of bringing it all together so your communications campaigns directly influence business goals. Today, I’m going to focus on the internal side of performance metrics. By Laura Petrolino.
4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1
JULY 22, 2016
With that in place, with everyone spouting the “Barcelona Principles” as if they carried them around in their handbags and man-bags, with the number of vendors, agency leaders and thought leaders alike decrying AVE (ad value equivalency) as a valid metric for PR … … people – especially those at large organizations and corporations – are STILL using AVE.
Monday Roundup: Measurement and Metrics
JANUARY 5, 2015
Image: Steve Harris via Flickr, CC 2.0. 1. 5 Shifts to Fix Your Social Media Metrics. Why: Social media metrics aren’t about social media, they’re about business. The always brilliant Jay Baer shares excellent tips on improving social media metrics and the reporting thereof. 2. How will you approach metrics and measurement in 2015? Happy New Year!
Possibly the Most Important Metric of All: Your Gut
JULY 15, 2016
The good news in all this (WHAT?!) – is that my concept of metrics of “success” are dramatically different than they have been in the past, when the world was equally shitty, and I went through equally (if not more) traumatic times. Twitter Facebook Google+ LinkedIn Possibly the Most Important Metric of All: Your Gut. Thank you. . Ten years ago. It’s simple.
Connect the Dots Between PR Metrics and Strategy
MARCH 16, 2015
In communications, two of our biggest jobs are to 1) translate data and PR metrics into narratives; and 2) narratives into PR metrics. Every month, my communications team and I get together to fill in our monthly PR metrics dashboard. And it got me thinking about the two-way relationship between PR metrics data and narrative. From Narrative to PR Metrics.
Facebook Announces More Metrics Fixes
DECEMBER 9, 2016
Facebook announced more metrics updates Friday, this time affecting estimated reach, Reactions counts on posts and a discrepancy involving its like and share buttons. Note that this tool does not reflect reach for campaigns that have already run, nor does it affect any other reach metrics. Facebook also stressed that none of the metrics addressed in Friday’s updates are billable.
All of the Social Media Metrics That Matter
OCTOBER 24, 2016
Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics? We’re going to break down all of the social media metrics you need to know. Overview Tab.
3 Marketing Metrics for Savvy Content Marketers
Convince & Convert
SEPTEMBER 28, 2015
Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer. So, with that in mind, here’s a list of some important content marketing metrics to keep an eye on. Bounce Rates. Conversion Rate.
Consumptions: The Hidden Facebook Engagement Metric
JULY 14, 2014
There is a less obvious — but equally important — engagement metric you can’t see by looking at your Facebook page or status updates alone. Gil C / Shutterstock.com Interactions — likes, comments, shares — are only half of the engagement story on Facebook. You have to check Insights. What am I talking about? Consumptions. Blog Facebook
The Single Most Important Social Media Marketing Metric
Convince & Convert
MAY 2, 2016
We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Vanity metrics are those sneaky metrics that make you feel good (Followers! The End of Vanity Metrics.
Five Marketing Metrics that are Definitely NOT “Worthless”
SEPTEMBER 16, 2013
Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities.
Facebook Metrics Update
SEPTEMBER 8, 2013
Some important changes are taking place on Facebook around the way the site measures how popular and therefore worthy of being seen by your fans your posts are. We’ve been saying for years that the quality of the content your produce is more important than quantity, and it seems Facebook agrees. Edgerank , the algorithm Facebook previously used to measure value, is being revised.
17 Pinterest Metrics Every Brand Should Track [Infographic]
AUGUST 10, 2013
Metrics Pinterest Social Media Social Media Marketing Infographics Pamorama has moved! Update your Reader now. This feed has moved to: [link] Please update your reader now with this changed subscription address to get my latest blog posts.
Monday Roundup: Email Metrics
AUGUST 10, 2015
Email metrics can open your eyes to what works and what doesn’t. Learn how to gauge the effectiveness of your brand’s email efforts in this week’s roundup. 1. 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t). Email Marketing: Campaign Analysis, Metrics, Best Practices. Are there any email metric tools that you swear by?
How To Do Content Marketing Metrics Wrong
Convince & Convert
SEPTEMBER 22, 2015
And this brings us to the problem with content marketing right now: Volume of content is not a content marketing success metric. If you are using content volume as a metric, you are celebrating that you made hundreds of videos. Content Marketing content content marketing content marketing measurement content marketing metrics youtilityImage via BigStockPhoto.com.
4 Important Snapchat Metrics Your Brand Should Be Measuring
Convince & Convert
DECEMBER 7, 2015
Fortunately, as we’ve built our Snapchat analytics tool, we’ve put together some of our findings from this year and distilled then into the four key metrics that will get you started. 1. One interesting thing about Total Unique Views is that it’s on par with what Snapchat delivers themselves as ads metrics. Make Time for Snapchat Metrics. billion views (with a b).
Cheat Sheet: Social Media Ad Metrics & Formulas
FEBRUARY 29, 2016
Here’s a handy cheat sheet for common social media ad metrics and the formulas used to derive them. This metric is often associated with website click ads. This metric is associated with promoted posts and sponsored updates. This metric is associated with new fan/follower ads. This metric is associated with website click ads. Reach. Impressions.
Are You Looking at the Best Marketing Metrics?
Convince & Convert
FEBRUARY 12, 2015
Complicating this further is evidence that channel marketers aren’t using the same metrics to measure success that their leaders do (highlight to tweet). Our State of Marketing Leadership report indicated that revenue growth, return on investment, and conversion rates were the top three success metrics for senior marketers. Mobile marketers said their No. The year is still young.
5 Shifts to Fix Your Social Media Metrics
Convince & Convert
NOVEMBER 17, 2014
On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. These scenarios vary based on company size and type (as well as their social media activities), but typically I find 5 areas where social media metrics and reporting can be fixed: 1.
5 metrics to track on Twitter
JULY 28, 2011
But is number of users the best metric to track? Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. But here are a couple of metrics to monitor your Twitter efforts how you apply these metrics will be determined by your strategic goals. Here are 5 metrics to measure on Twitter. They aren’t the only metrics and. Metrics social media Study advice analytics metrics TwitterIt happened again this weekend.
3 Website Metrics to Watch Daily
AUGUST 14, 2012
What’s important about these metrics is that they aren’t the end game. I don’t look at them and say “Oh, that’s nice.” These metrics below allow you to do that. Below are 3 key website metrics that I watch every day: Daily Visits (Google Analytics) – Although you’re thinking this is an obvious choice, you’d be surprised at how it’s overlooked. This metric will tell you a lot about the trends of the people visiting your site. What are your most important metrics? What was this number yesterday?
Twitter Adding Custom Filtering, Custom Metrics to Ads Manager
AUGUST 1, 2016
Lee offered details on two of the most prominent new features, custom filtering and custom metrics: We’ll be adding new features in Ads Manager over the next couple of months. If that’s not enough, we’ve added custom metrics to help you more easily monitor metrics that matter most to you. Through custom metrics, you can create multiple presets to quickly view different reports in the dashboard. Custom metrics in Twitter Ads Manager are a way to view the campaign data that matters most to you https://t.co/CtmpaBriTt. Twitter advertisers: What do you think?
When Metrics Lie
APRIL 25, 2011
No one these days has the luxury of moving slowly, but we should be careful about drawing conclusions based on peak performance metrics alone. When Metrics Lie originally appeared on Spin Sucks on April 25, 2011. entrepreneur Measurement Metrics peak performance evaluation steve mckeeSteve McKee is a BusinessWeek.com columnist and chief blogger at StalledStuckorStale.com.
The New Social Metrics You Need to Know
SEPTEMBER 7, 2016
But that’s not the only new metric you should start incorporating in your social analytics arsenal. This metric is important to your brand because it shows you what you’re currently missing: most of the social sharing taking place around your brand. The New Metrics. And these metrics ultimately all boil down to straight-up revenue. Boom, social conversion.
Measuring PR Success: Seven Metrics to Consider
SEPTEMBER 19, 2011
Measuring PR Success: Seven Metrics to Consider originally appeared on Spin Sucks on September 19, 2011. Communication Measurement communication metrics eric wittke flames on fifth avenue free agents measuring PR PR metricsLast week Eric Wittke wrote a blog post on Flames on Fifth Avenue about the perception of the PR industry. He described the answers he receives (the same we’ve all experienced) when he tells someone he’s in PR…and how irritating it is that people assume we lie or spin for a living. You see, what we do isn’t tangible. Web traffic.
The Most Overrated Social Media Metric
Convince & Convert
MAY 5, 2012
The most overrated social media metric is traffic from social outposts. The Social Media Metrics That Matter. Social Media Metrics pinterest social media measurement social media metric web analyticsDo you sell advertising on your website? Then why are you so excited about your website traffic? Late in the third quarter it's Pinterest 17, Facebook 13. like it.
Are Blog Subscribers the Only Success Metric?
OCTOBER 4, 2012
So, rather than getting caught up in subscriber-numbers as a metric of “success,” look back at the lists above, rediscover why you started writing in the first place, and be true to your school. Today’s guest post is by Jayme Soulati . If your blog was ranked (how does that even happen?) and suddenly had a ton of subscribers, would that change your outlook on blogging? Didn’t think so.
Facebook Adds Guide, Heatmap Features for 360 Video; New Video Metrics
AUGUST 10, 2016
It’s all video, all the time at Facebook, as the social network Wednesday introduced two tools for publishing 360-degree videos , Guide and Heatmap, along with new video metrics in Page Insights. These new metrics show the volume of Reactions , comments and shares throughout a Live video, helping publishers analyze viewer sentiment and identify the most compelling moments.
8 Metrics You Should Keep Your Eyes On
Small Business Mavericks
JANUARY 29, 2014
Here are 8 key metrics you should keep an eye on and know off the top of your head. In some niches, this metric is even more important. Return on Investment – More than anything else, this metric tells you how you are profiting from your online investment. Tracking & Analytics facebook metrics search engines Social Media Twitter How do you know if you’re improving if you don’t measure anything? If you don’t keep tabs on new visitors, then you could be preaching the same message to people who are not going to buy from you.
The Real Truth About Social Media Metrics
Convince & Convert
AUGUST 13, 2014
Read the whole entry. » Jay Today TV chuck hemann Social Media Measurement social media metrics tom webster Recently, I launched a brand-new video podcast called Jay Today. upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. It’s a way for me to talk about what’s in my head RIGHT NOW.
Proving Marketing ROI: The Metrics You Should Report
JULY 27, 2016
Everyone needs something to strive for to keep them on track. Key performance indicators (KPIs)… Read More.
The Vanity of New Metrics
JANUARY 15, 2014
Digital metrics increasingly define us, creating a new way to value each other and ourselves. Big data, sensors and algorithms will fuel a new wave of vanity metrics that will further refine self-identity. We got an early taste of this new digital vanity with Klout, Empire Avenue, PeerIndex and other influence metrics. In business, this metric based reality is inescable.
Instagram analytics: 7 metrics every marketer should track
JULY 13, 2016
Here’s an overview of the 7 metrics that every marketer should track for their brand’s Instagram account. 1. This metric can also be a helpful indicator when comparing influencers’ accounts on Instagram. 5. You can use a campaign- or brand-specific hashtag as a metric to see how often the campaign or product got mentioned over a period of time. Likes.