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Ad Prices are Going Back Up

Jon Loomer

Meta released their Q4 earnings , and the average price per ad was up year over year for the first time in three nearly years. The post Ad Prices are Going Back Up appeared first on Jon Loomer Digital. What’s causing this? The percentage increase in ad impressions delivered is finally slowing down. Are your ad costs going up?

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Why Are Meta Ad Prices Dropping?

Jon Loomer

But, there’s something that jumps out that needs an explanation: Why are Meta ad prices dropping? In the chart above, you’ll notice that Meta’s average ad price has dropped year-over-year for five consecutive quarters, dropping 17% in the first quarter of 2023. The post Why Are Meta Ad Prices Dropping?

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X is Looking To Launch New Tiered Premium Pricing Packages

Social Media Today

There'll be a cheaper version, as well as a higher-priced, ad-free option.

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Study Finds Only One Type of Consumer Dictates Price

The Realtime Report

Study Finds Only One Type of Consumer Dictates Price Researchers compare multiple categories of shoppers and find the linchpin It’s commonly assumed that the supply and demand economics of the consumer marketplace dictate price. Or, if supplies of that product are more scarce, again, prices will likely be higher.

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Thousands of Subreddits Set to ‘Go Dark’ Next Week in Protest Over API Pricing Changes

Social Media Today

Reddit's looking to increase its API pricing to recoup more money from generative AI developers, but the move could price out smaller firms.

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Meta Advertisers Report System Glitches Are Pushing up Ad Prices

Social Media Today

Meta says that it has been working to address some problems in its ad delivery process.

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Social Media Management Pricing; Considerations for Setting Your Budget

Ignite Social Media

Understanding social media management pricing and costs isn’t easy. We put together the following exercise to guide you through the pricing process. Content Development : The development of social media content is another asset that is typically misunderstood when it comes to pricing. Yupp, I am.