It’s a fledgling market poised for explosive growth, and a mobile app mega-trend  highlighted in my new book The Everything Guide To Mobile Apps: A Practical Guide To Affordable Mobile App Development For Your Business (F+W Media Inc.), This book brings together the insights of 25+ mobile professionals, practitioners and pundits to identify market trends, best practices and lessons learned in developing and distributing mobile apps. More recently, the company was nominated one of the top 50 innovative companies by Mobile Entertainment. MORE >>

Many factors influence the price of a website. Pricing a website – whether B2B or B2C – really comes down to outlining a clear scope of work for the project. Pricing a B2B website is different than B2C because business audiences’ needs and buying behaviors are different. Does your intended audience include small screen users such as those on mobile phones and should they still be able to perform all the functions of your website on any device? What other considerations would you include in determining the price of a B2B website? MORE >>

The holiday numbers are in, the mobile user surveys are done, and the implications for brands, retailers and marketers are profound. Mobile has become an integral part of the shopping routine, with the vast majority of consumers admitting to using their mobile phones to search and purchase gifts. John Stevens examines this mobile megatrend and shares eight tips for creating and executing a successful mobile strategy. number of reports show that people rely on mobile every step of the consumer journey. The bottom line: mobile retail is a fact, not a fad. MORE >>

Mobile is global. Mobile must be aligned with our needs, not technology. Mobile sits at the center of a strategy to ‘engage at every stage.’ ’ Mobile has caused and enabled irrevocable changes in our behavior. Effective mobile marketing requires a sharp focus on four mindsets: 1) I’m local. Mobile marketing is similar but different in each country around the world. This is what marketers should understand, but where is the evidence that mobile interaction delivers results. mobile optimized site can also clinch the deal. MORE >>

Heightened activity and interest in mobile retail (spurred on by holiday shopping and the rapid uptake of price comparison services and apps), has paved the way for a variety of new and immersive mobile experiences that insert marketing messages and campaigns into our daily shopping routines. From mobile codes (specifically, barcodes) to mobile coupons, companies are enlarging their arsenal of capabilities to capture our attention while we shop. Q: How about the mobile search? first noticed Aisle411 because I liked the mobile search IP. MORE >>