Trending Sources

An Easter Surprise, Using QR Codes for Instant Sampling

Convince & Convert

Based on this one, simple use of QR technology and instant sampling, the chances of me ordering a cookie next time at Which Wich went from 0% to 100%. Otherwise, nice job by Which Wich demonstrating how on-premise use of QR technology can create real-time sampling and a subsequent increase in average order size downstream. I’m a big fan of QR codes and similar technology.

Sample ‘Paid Owned Earned’ by Nick Burcher

The Way of the Web

It’s by longtime digital acquintance Nick Burcher , and rather than talking about it, here’s a handy sample to see if it might be helpful to you: Paid Owned Earned by Nick Burcher. Books Recommended Books nick burcher paid owned earned sampleIn the spirt of recommending others , I realised I’d somehow forgotten to mention ‘Paid Owned Earned’, a new book on marketing in a socially-connected world of paid, owned and earned media. It’s available in both print and Kindle editions. And here’s a link for non-UK purchases. Buffer.

15 Call to Action Samples for Rocking Blog Posts that Convert

Writtent Blog

Do you offer a 30-day free trial, product samples, or consultations? The post 15 Call to Action Samples for Rocking Blog Posts that Convert appeared first on Inbound & Content Marketing Hub. Blog posts without a call to action are like Facebook posts without images. Or Tweets without links. They work, but they’re a lot less effective than they could be. Of course you do.

Ben & Jerry’s Throws One Heck Of An Ice Cream Social. Here’s The Recipe.

The Realtime Report

The brand’s  2012 Truck Tour , delivering samples of its Greek Frozen Yogurt –  Tweet us! Social Media Case Studies Ben & Jerry's CPG engagement per post Facebook engagement food truck ice cream product sampling promotions sampling Simply Measured social sampling Sweet Tweets’ It is something they fully embrace and reap many benefits from.”

How to Know You’re Getting the Best CPC for Your Facebook Campaign

SocialTimes Facebook

To avoid situations like that, we use a process called sampling, which helps us know if we’re getting the lowest CPC that we can for our ads and not compromising on audience quality. To be clear: When running Facebook ads, Facebook actually does the sampling for you to determine the best ad in an ad set. Crash course in sampling. Sampling simplified. Test yourself.

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Machine Gunners and Gardeners

Geoff Livingston

We’re talking about the Amy Sample Wards and the J.D. Social Media Amy Sample Ward blog bloggers David Sifry GOP influence influencer J.D. Image by the U.S. movement exists to quantify everyone’s social media strength across diverse social networks and blogs. This widespread strength is a sign of true influence, argue social media gurus. Does it produce desired outcomes?

9 Social Media Marketing Twitter Chats You Shouldn’t Miss


When: Sundays at 9pm EST. Sample topic: Finding Your Blog’s Target Audience. When: Mondays at 3pm EST. Sample topic: How To Build A Community Using Instagram. When: Mondays at 9pm EST. Sample topic: Social Media Super Tools. When: Tuesdays at 8pm EST. Sample topic: Social Media Influencer Marketing Demystified. BLOGCHAT. Learn more ]. CONTENTCHAT. Learn more ].

Free as a Marketing Strategy

Engaging Brand

Give free samples to spread the word. Free samples are given out by hundreds of companies as a way to get people to talk about their brand and products (for example,  take a look at these freebies ). Why Canadians Love FREE Product Samples? Marketing marketing mix marketing strategy free digital products social media engagement free samplesBuy a laptop, get a free case.

People Keep Fighting Power with Social Media

Geoff Livingston

Fifth Estate Allison Fine Amy Sample Ward Assad Beth Kanter citizen Deanna Zandt Edelman journalism Karen Handel Kivi Leroux Miller Komen Lucy Bernholz Social Media Syria Take the Pink Back Trust AgentsThe first chapter of Welcome to the Fifth Estate discusses social media empowered people that act independently of traditional media, government and corporate structures. Last Saturday night on WOR Radio’s The Business of Giving show I had the pleasure of discussing this tension with host Denver Frederick. From Syrian bloggers fighting the Assad regime to [.].

[Cool Infographic Friday] The evolution of SEO


Read a free sample chapter  and please help us spread the word! Tip o’ the hat to Keyword Eye and Wyzowl. —————— ( photo credit ). —————– When Millennials Take Over is launching! Cool Infographic Friday

Help Us Promote Community Manager Appreciation Day January 23


Here is the promo kit , chock full of sample Tweets, Facebook posts, and a longer form blog post that you can use to help us get the word out. Can you help us promote Community Manager Appreciation Day? Would you please share this with any other community managers (and friends of CM’s) that you know? We’re introducing a new tradition: The CMAD Cheers! Please RSVP for CMAD on Facebook.

[Cool Infographic Friday] How #Millennials View Work


Get a sample chapter here. Love how this infographic debunks some of the crap said out there about Millennials. As does our book. Are you a Millennial? We want YOU to be part of our ongoing research related to When Millennials Take Over. Participate in our survey and let your voice be counted. Haven’t read the book yet? Cool Social Tools Culture That Works

The Six Best Google+ Marketing Tools

Webbiquity SMM

Sample review: The Google+ tool “I find really useful is CircleCount. Sample review: “Circloscope allows me to effortlessly manage my Google plus circles with ease. Sample review: “Friends+Me allows me to focus on growing my audience and posting in Google+ then assists me by strategically “reposting” them to various other social channels, as appropriate.  Pricing: $47 per year.

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New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics

Convince & Convert

First of all, the study is solid–while it is based on a self-selected sample of about 400 marketers (88% of which are at least VP level), the sampling has been consistent since 2009 , and as we always say in my business, the trend is your friend. In the case of The CMO Survey, and for social media expenditures in. Read the whole entry. » Social Media Research

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

Sample review: “This is one of the more advanced tools available, and it has been rating websites for a long time (much like a PageRank)…This tool does it all when it comes to spying on your competitors (linking, traffic, keywords, etc.) Sample review: “SimilarWeb is very useful for spying my competitor’s sources of traffic. Google Review Count: 400,000.

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Is Google+ Really Growing? [infographic]


Recent Studies on Google+ : While browsing more on this topic, I found an interesting study by Bime , a data visualization firm, which shows the growth story of Google+ taking a sample of 10 million users. The data is taken from a SAMPLE, not from the whole G+ population. 2. People are indexed at random for the sample. 3. It’s a snapshot in time!

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The Five Best Pinterest and Instagram Marketing Tools

Webbiquity SMM

Sample review: “Are you posting multiple times a day on Instagram? Sample review:  “Over 39,000 individuals and businesses use ViralWoot for their Pinterest management and analytics…The platform allows you to gain followers by being displayed in the ViralWoot database, promote pins, create pin alerts, manage multiple accounts and get analytics on each of these items.”

Everything You Need To Know About Online Community Management


Each session comes with a sample document, template or plan that you can adapt for use at your organization. DON’T BE LEFT OUT! You’re busy, take the course on your own schedule! With five 30 minute lessons , you can complete the course in one week, one month, or cram it all into one day. You don’t have time to wait for a live course to start. EOCM video lessons are on-demand.

Will Digital Reach Improve the PR Measurement Drumbeat?

Waxing UnLyrical

But we can’t always get exact numbers, e.g. for third-party sites, so in those cases UVPM has been determined by using a small sample. Digital Digital Reach, however, tracks links shared across the web , which captures a global sense of viewers, instead of a small sample of users. So there. AVEs rear their ugly head. The elbow grease? The “hits”?

Learn Twitter From Justin Bieber

Ari Herzog

For instance, here are sample tweets from @JustinBieber : …and here are sample retweets from his fans and followers: Do you see his second to last tweet, referencing Scooter Braun and Gena Rubin? Does it surprise you that pop star Justin Bieber is ubiquitous on Twitter? He doesn’t have to tweet, even. His fans adore the 16-year-old. What a guy. million who follow him.

There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

The study was based on an experimental design with a sample comprising 900 casino visitors in Las Vegas , who were then invited to Nielsen’s MediaLab facility there to participate in pre- and post-exposure measures to various types of content for several product categories (the casino intercepts might seem a bid odd to the research-uninitiated, but Las Vegas is unusual in.

Introducing an Awesome New Podcast About Workplace Culture


In this episode, we talk to Amy Sample Ward, CEO of The Nonprofit Technology Network, a nonprofit that serves nonprofits. So perhaps I am biased, as the Culture Chat podcast is my podcast I have started producing over at WorkXO, but it really is awesome and I want to share it with you. And don’t forget to give us a review if you like these podcasts! Thank you! On Grit. Camera.

Monitor Your Brand’s Instagram Activity with New Reporting Tool


In my blog post How to Boost Your Number of Followers on Instagram , I wrote about the importance of monitoring your activity on photo-sharing application Instagram at the same level as  you monitor your other social media presences. Simply Measured just made that task easier with the launch of a new Instagram reporting tool. Similar Posts: Use Instagram to Create Visual Engagement.

5 Tips to Turbocharge Conversions on YouTube

Convince & Convert

Which marketer can possibly resist staying off of YouTube after a sampling of those numbers? With over 55% of the US market share, YouTube is the largest online video platform in the country. It is also the 2 nd largest search engine in the world. Very few, is my bet. In fact, a study of the Interbrand.

How to Use Twitter Cards in Social Media Marketing


Add meta tags Here is some sample code for a Twitter summary card — consult Twitter’s guide for each card type’s meta tags. 3. Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They can help you drive website traffic, introduce new products and services, share rich content such as videos, and improve engagement.

The 4 Most Effective Twitter Calls to Action


Twitter recently analyzed more than 20,000 Promoted Tweets that were randomly sampled over a 3-month period. What should I tweet? This is one of the most common questions that brands ask. Data from a recent report conducted by Optimal indicates that Twitter delivers a smaller — but more active — audience than Facebook. Social media marketing must include calls to action.

A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

The company has already collected more than 125,000 DNA samples from customers, and is now specifically reaching out to those with Parkinson’s, in an effort to find new genes linked to the disease. It started in 2009, when 23andMe decided to do genetic research and invited anyone diagnosed with Parkinson’s to donate their DNA sample. Around 1 million people in the U.S.

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

Sample content: Really enjoying an article from @author (or @website) [link]. Sample content:  Beautiful day for some gardening with @CompanyName. Sample content:  @fellowCEO – I’m dragging today too! Sample content:  @EmployeeName and @OtherEmployee – enjoy your time at #conference and bring back some new strategies! Sample Content: . highlight to tweet).

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

15+ sample business goals where social can have the greatest impact. 10+ sample KPIs (key performance indicators) for social media. Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it! We work with brands of all sizes from startups to Fortune 10 brands. As marketers it’s in our DNA to move fast.

The Nine Best Facebook Marketing Tools

Webbiquity SMM

Sample review:  “Are you randomly posting to your Facebook Page with no clear strategy? Sample review: “Heyo makes its simple to design beautiful and fully optimized pages that help you get more fans, leads and sales.” — Sample review: “Great tool that allows you to analyse your competitors Facebook Fan Page’s.” —  Google Review Count: 790,000.

Publisher Survey: Reddit Traffic Way Up, Digg Way Down

Adam Sherk

12 sites is a very limited sampling so this survey is certainly not meant to be conclusive. The rise of Reddit and the steady decline of Digg have been well documented. Just recently Reddit announced that its traffic has more than doubled in less than a year (to 2.07 billion pageviews in December), an impressive feat. The numbers represent visits, not pageviews. million visits in 2009 to 22.7

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Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

The Realtime Report

SDL’s Content Finds the Customer Study sampled more than 1,800 millennials from ages 18-36, with roughly 300 respondents each in the US, UK, Australia, Norway, Denmark and Netherlands. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via  Facebook. YouTube. over 1 billion monthly unique users. via  YouTube. via  VentureBeat.

How fans are using Facebook Reactions and what it means for your brand


Of course, this could have been due to the unevenness of the samples, but the numbers don’t lie. This post originally appeared on Social Times. Facebook Reactions are finally here. This means people can express actual emotions as opposed to simply ‘liking’ things their friends share. It’s great for individual content, but what does this mean for brands? took a look. Don’t be afraid of it.

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity SMM

The figures here are based on a small, but presumably representative sample of 10 B2B technology websites. There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. Facebook LinkedIn Social Media Marketing Twitter

Storytelling, PR, and Measurement

Waxing UnLyrical

Although the registered sample size was just under 200, we found that exactly 50% of PR professionals are doing any measurement at all. [Ed: we’d originally paused our publishing schedule as we had no idea how today was going to turn out. Now that we know who POTUS45 is going to be, I think Todd’s guest post is particularly pertinent.]. Guest Post by Todd Murphy. Buzzwords!

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

Second, such findings can be significantly impacted by factors like sample set (Is it large enough to be representative? As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. For example, what percentage of businesses maintain company blogs? Image credit: Association of National Advertisers. Meghan M.

StumbleUpon Traffic to Magazine and Content Sites Down 27%

Adam Sherk

While this does not represent any kind of comprehensive analysis the number of sites and range of topical coverage does offer enough of a sampling to gain some general insights. The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic. Social Media

All you need to know about organic reach on Facebook


Sample laugh out loud quote: “Is organic reach dropping because Facebook is trying to make more money? Short version: Sigh. This situation only hurts nonprofits. If you’re Red Bull and you have a gazillion dollars to spend on Facebook ads, you couldn’t give a crap about this really. But nonprofits who have worked hard to build community on their pages? They are screwed.

Lies, Damned Lies and Mis-understood Statistics

Dave Fleet

Because the sample size is too small for this kind of segmentation. At that sample size, we’re looking at a 3.9% With a sample size of 78, given the number of Facebook users in the United States (155,746,780 according to Facebook), the margin of error for the US numbers is over 11% at that same confidence level. Tweet. Interesting, useful data. Why is this chart useless?

The Emotion found in Social Data

Buzz Marketing for Technology

Surveys – break-down for four reasons:  they are episodic, have limited sample-sizes, the answers are effected by the way the questions are posed, and because they rely on the concept of “recall.”  And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it. Let’s be clear. 

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