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Great Content Marketing Case: the Vocus Social Media Strategy Tool


Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app VocusContent is a social object. By that I mean it is defined by what people want and how they interact, not the other way around. Content can take many forms. Often, it’s narrowed down to the types of content we immediately think of such as a blog post, a paper, a presentation, a video, the [.].

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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Vocus and Cision are both powerful and popular PR monitoring and management systems. Media Database Cision: A Vocus: B+ Both tools offer extensive databases of publications, media professionals and bloggers. User Interface Cision: C- Vocus: D User experience, unfortunately, isn’t a strength of either system. Customer Service Vocus: B+ Cision: D Overall, the Vocus team was outstanding to work with during our trial. But overall, Vocus customer service was excellent. The downside: it’s the Vocus interface. So which is best?

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Blogger Outreach: Three Steps to a Successful Program

Spin Sucks

A couple of months ago  Vocus hosted a really interesting event. There wasn’t enough time to get through all of the questions people had so I asked the Vocus team if I could answer some of them on Spin Sucks in the coming weeks and their answer was a resounding yes. There are multiple tools you can use to find the right bloggers to pitch: Vocus (paid). Cision (paid).

Trust Me I’m Lying: How One Person is Hurting an Entire Industry

Spin Sucks

Along the way, he began to use Help a Reporter Out (HARO), the brain child of Peter Shankman (and later sold it to Vocus). Communication Ethics HARO peter shankman pr industry PR Professionals ryan holiday Spin Sucks trust me i'm lying vocusLast week, some news came to a head. ” Let’s Start from the Beginning. I don’t disagree with the premise of his thinking.

An xPotomac Flashback: Social Scoring

Waxing UnLyrical

The video quality is really good; Vocus , which provided the videography services, did an excellent job not just of filming but of editing them – so thank you, Vocus! Business Events Shonali Burke Social Media influence social scoring vocus xpotomacGeoff Livingston has done a great job of summarizing all the videos here , so you can watch them all from there.

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What IFTTT Teaches Us About Automation

Geoff Livingston

My client Vocus released a new version of its Marketing Suite yesterday , a comprehensive integration of search, social, PR and email functions. The Vocus Marketing Suite provides a single automated stream — much like a social network — to manage all of these opportunities, something the time strapped marketer should like. I like If This Then That or IFTTT. My point?

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? Small Business…Big Coverage! by Blogging PRWeb.

SMBs go for content marketing, social and email marketing: report

Social Email Marketing

Digital Marketing Survey”, Vocus and Inc. marketing automation Vocus In the “2013 Inc. share their findings on the “state of digital marketing for SMBs” Email marketing plays an important role and, although the website still reigns, the more connected and integrated digital marketing mix becomes apparent. Research content marketing email marketing Inc.

Four Reasons You’re Not a Media Company

Spin Sucks

At last week’s Vocus User’s Conference, I had the pleasure of sitting in on Adam Singer’s session. Communication Content adam singer content development ideas for creating content media company the future buzz vocus user's conferenceHe spoke about the importance of becoming a media company and about building equity in a community. You have a lack of cadence. Do it.

How Social Empowers Journalists

Geoff Livingston

My client Vocus issued its fourth State of the Media report last month, revealing a strong synergy between traditional and social media. It makes them ‘must-reads’ on a regular basis,” said David Coates, managing editor of newspaper content at Vocus Media Research Group. Fifth Estate Social Media Journalists pitching promotion reporters sources state of the media Vocus

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo.  If not, or to supplement the results from those paid tools, do some manual research using free tools like AllTop , Technorati and Google Blog Search. But “use” and “success” are two different things.

6 Things The Army Taught Me About PR

Waxing UnLyrical

And I’d be remiss if I didn’t give a shot out to my own community, including my employer Vocus, which has gone above and beyond to be supportive and understanding. 6. Frank Strong is the director of PR for Vocus. Guest Posts Public Relations Social Media frank strong vocus what the army can teach about PRGuest post by Frank Strong. Image: familymwr via Flickr, CC 2.0. Engage.

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Five Common Digital PR Problems

Spin Sucks

Stacey Acevero is the social media community manager at Vocus and PRWeb. Stacey Acevero is the social media community manager at Vocus and PRWeb. Social Media Social Media Strategy digital marketing digital pr digital PR problems five common problems prweb stacey acevero vocusMarketing today looks very little like it did even the last four to five years. 

The Yogi Berra School of Marketing

Geoff Livingston

version of this post ran originally on the Vocus blog. Marketing facebook marketing quotes Vocus yogi berraImage by cliff1066. Pitchers and catchers report today, marking the beginning of the long journey to the World Series. What better way to celebrate than apply some of Yogi Berra’s quotes to marketing? believe in speaking to an audience using their vernacular. Make changes.

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Liveblogging the FTC Workshop on Native Advertising

Geoff Livingston

EST. To get us started I have re-posted a native advertising ethics piece that ran on the Vocus blog a month ago. Marketing advertising content disclosure ethics FTC marketing native advertising Social Media Vocus The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. Don’t pay for it!

9 Videos on the Digital Future

Geoff Livingston

Special thanks to my client Vocus for providing videography services. Vocus is hosting the Demand Success 2013 conference in Washington, DC this June 20-21. Happy April Fool’s Day! The following nine videos are listed in the order of presentation. Check it out. Please feel free to leave comments and feedback about the conference here. We’re listening!

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Selecting Media Venues

Geoff Livingston

Consider the recent Vocus (now Cision) Brian Solis / Gapingvoid eBook my company helped produce and promote. These were the channels that Cision/Vocus customers usually interact on. like to use tertiary choices as acknowledged risks and to experiment, as Cision/Vocus did with its successful Canva effort. You need to determine your primary distribution point.

Gin and Topics: Videos Galore!

Spin Sucks

Today I’m in Baltimore at the Vocus User’s Conference. Social Media Top 5 adam singer ann handley David Meerman Scott dear sophie eharmony video google chrome google goes gaga peter shankman Scott Stratten tony awards valeria maltoni vocus user's conferenceHands down, this is the best conference I’ve attended in a long time. Google Goes Gaga. Freaking amazing. 3.

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The Future of Social Media

Webbiquity SMM

But blogging takes work, as people discovered, which is why of the more than 150 million blogs that have been launched, PR and social media monitoring software firm Vocus tracks only about 20 million. We live in amazing times. Social media is transforming communications in ways unimaginable just a couple of decades ago. Our human species originated, ballpark, 250,000 years ago. Digg this!

BlogDash Launches; Offers Relationship-Based Alternative

Spin Sucks

It’s not a list developer, like Cision, Burrelles, or Vocus. Blog Social Media blogdash blogger outreach burrelles cision david spinks scribnia vocusEvery once a while a tool comes around and you think, “I have to have that!&# And you have to have it so much, you’re willing to pay for it (cough, see yesterday’s blog post , cough). Well, that’s the case with BlogDash. Truth be told, I was first enticed by David Spinks. like him a whole bunch and I was curious what he had up his sleeve. It also recommends other bloggers you should be targeting.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Vocus and Cision ) to the obscure ( Butterfly Publisher ). Social Media Marketing Social PR Adam Sherk Adam Vincenzini Beth Hrusch blogger outreach Butterfly Publisher Cece Salomon-Lee Cision Daniel Burstein Erica Swallow Heather Whaling Janet Killen Kelvin Newman Lacey Haines Maddie Grant Marshall Kirkpatrick Matt Mansfield Maya Wasserman online PR online PR tactics Paige O'Neil PitchEngine pitching journalists through social media press release buzzwords Rachel Hunt SEO press release social PR VocusHow can you amplify and extend new releases through social media? ‘Loser.

What CMOs Want: Better Social Integration & Analytics

Geoff Livingston

Marketing analytics CMO council Gini Dietrich marketing marketing in the round RIch Becker Social Media SocialMix survey Vocus wantA few recent studies opened the CMO kimono, offering a glimpse into the top concerns on lead marketers’ minds. Not surprisingly, two primary issues are integrating social in a meaningful way into the larger marketing suite of tools (less than 10% in two studies think they’ve done it), and finding better analytics for measurement. The [.].

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Vocus. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. Through PRWeb, which Vocus acquired in 2006 , it offers extensive news distribution and tracking capabilities. Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus No more. Budget: $0 (I have no budget, I need something free!).

The Rise of Dynamic Content

Geoff Livingston

Besides Hubspot 3, other marketing automation vendors include Eloqua , Marketo , and Vocus’s Marketing Suite. Marketing Big Data content CRM dynamic Eloqua Hubspot Hubspot 3 marketing automation Marketo VocusNow small and medium enterprise marketers can easily deploy dynamic content segmented by niches. MindFire). See a breakdown by industry. Marketing Automation Challenges.

Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far

Webbiquity SMM

Vocus vs. Cision (November 8, 2011). Vocus and Cision are both powerful and popular PR monitoring and management systems. Random Social Media Marketing b2b marketing Cision effective business blog email marketing Facebook Jay Baer John Jantsch Lee Odden Lisa Barone Lori Dicker MarketingSherpa Nifty50 PR monitoring social media monitoring top 10 blog posts Twitter Vocus

The Dog Bowl of Big Data

Geoff Livingston

version of this post ran originally on the Vocus blog. Marketing Big Data bowl customer database dog kpi return Vocus Big data continues to confound the average marketer. The issue surrounds comprehending the data that matters. Marketers need to understand how to use the technology. Big data has no value unless you can mine information sets to achieve better business outcomes.

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The Social Media ROI Debate

Webbiquity SMM

Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured?

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What the Playground Can Teach you about Social Media

Convince & Convert

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Social Media Marketing Guest Posts personal branding PRWeb social media PR stacey acevedo VocusIntegrating social media into your online marketing mix can be a lot like the first day of school. The marketplace, and the playground, is filled to the brim with those both mature and immature, those that are outspoken and shy and each has its very own set of rules. Make Sure to Make Friends. Go beyond writing a press release , a blog or posting company content into social streams. Relationships!

Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More


The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Want to get the most out of your social media marketing activities? The world of social media is ever-changing. Here’s what they found: Facebook. Facebook users like photos. Twitter. Google+. Flickr. Pinterest. Instagram.

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Fewer PR Organizations Plan to Increase Focus on SEO and Social Media in 2011

Adam Sherk

The results of the Vocus 2011 PR Planning Survey are out and the number of organizations that plan to focus more on SEO and social media has declined. For comparison here is the 2010 chart that I included in my post on last year’s Vocus survey. In this year’s survey 51% of the respondents indicated that they would focus more on SEO in 2011, down from 57% in 2011.

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Easter Bunny Kicked Out of PRWeb Press Release Web Site

Bill Hartzer

According to the editors at Vocus, they did not feel that it was correct to mention the Easter Bunny in a press release–although the mention of the Easter Bunny in this case was related to an Easter promotion that was being done at a hotel. have reached out to the folks at Vocus for an official comment on the matter. Marketing

Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

Fortunately today there are much better tools at our disposal be it PR software suites like Vocus and Cision or networking services like HARO and Seek or Shout. The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way. Or stand over the fax machine feeding through one press release at at time. –My press release.

INFOGRAPHIC: The State of Digital Marketing for SMBs

Geoff Livingston

One of the things I appreciate about working with my client Vocus is their willingness to try different things. In discussions this past January, we saw a core weakness in the online marketing conversation stories and discussions on industry pain points. Specifically, there was a lack of data. Respondents had definite thoughts about what marketing success looks like: 71.2% said sales, 53.7%

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Every Communicator Needs a Real Camera

Geoff Livingston

The value and engagement we see in Tenacity5′s projects like xPotomac and with clients like Vocus has convinced me. Originally posted on the Vocus blog. A ton of data out shows the incredible impact visual media makes on engagement rates. There are many types of visual media marketers are using, from illustrations and graphics to video and photos. Don’t kid yourself.

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Seek or Shout: A Review

Spin Sucks

For those of you who have been in the PR industry a long time, you likely know HARO , or Help a Reporter Out, created by Peter Shankman and then sold to Vocus  in 2010. I don’t know why the new service from Cision makes me want to play hide and seek. Perhaps because it’s named Seek or Shout ? It makes me all juvenile. Shout to let the community know you have a story to tell.

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Social Media Use: Three Big Mistakes Made by Small Businesses


According to a recent survey by Vocus and Duct Tape Marketing , decision makers at small and medium-sized businesses consider overcoming the perception that social media is free as their biggest social media challenge. According to a recent Manta survey , a staggering 90 percent of small business owners are using the web to network with potential customers and promote products and services. In seeking to connect with and grow an audience online , small businesses frequently turn to social media sites. And why not? Here are a few of the biggest: Believing social media is free.

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. But the same general approach applies to any industry. Each tool is free unless otherwise noted. Followerwonk. Topsy.

Public Displays Of Affection (CTRL ALT Delete style)

Twist Image

Webinar, Everywhere - Vocus. vocus. If you''re interested in meeting, connecting and sharing. will be doing a few public appearances in the next few months to support the launch of my second business book, CTRL ALT Delete. If you are interested, I would love to connect and meet. I''m hopeful that if you live in and around these cities that you will come down and hangout: Toronto, Ontario - Third Tuesday Toronto happens Tuesday, September 10th, 2013 at The Pilot in Toronto. There are already close to 100 confirmed guests. The line-up is stellar and it''s always an incredible event.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013


Vocus ($) | Cloud marketing and analytics platform that looks at social, search, email, and PR, and delivers real-time marketing opportunities in the form of leads, prospects, social media conversations, curated content and inbound media inquiries. Use these platforms to manage, measure, and analyze your social media marketing initiatives. Includes detailed analytics for all your posts.

My Big 5 Marketing Predictions for 2014

Geoff Livingston

I am presenting a free Vocus webinar this Wednesday at 2 p.m. Vocus is a client of Tenacity5 Media. on the five big trends that will impact marketers in 2014. Everyone wants to know the most important trends of the new year for their marketing program. Trend 1: Mobile Begins to Dominate. Google Glass will grab the headlines, but old-fashioned mobile marketing will command the budget.

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