Trending Sources

#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

Such data can help various departments within pharmaceutical companies to improve their products. For pharmaceutical companies, insights like these are a must-have when it comes to getting to know what their customers’ issues are. Women’s health is a massive topic online. Surveys have shown that looking up health information is one of the main reasons why women use the internet.

5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers.  We’ve used the Talkwalker social listening platform  to dig deeper into the conversation and find some insights into how the Zika virus has been discussed online in the past six months. The virus has been one of the most widely discussed topics in the pharmaceutical industry over the course of the last months. Of the more than 10.8

How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

There are a few companies in the pharmaceutical and CRO industry that have seen success using social media as a major part of their patient recruitment strategy: PatientsLikeMe – This is a large online community for people with serious medical conditions. Its online data-sharing platform has proven to be quite efficient at improving patient recruitment for pharmaceutical companies they have partnered with. This rapidly evolving medium can be a powerful recruitment tool that can be used to: Target specific patient demographics. Drive more pre-qualified patient referrals.

10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

SocMed Sean

If you operate in a regulated industry such as pharmaceutical, tobacco, alcohol, finance, insurance, or a host of others… it would be a good idea to find a professional who has significant experience in your industry and understands any limitations or restrictions. 3) What are my competitors doing? Will you provide me with links to your accounts? Pretty self-explanatory. Probably not.

SOPA, PIPA, and the Wikipedia blackout: what it means for associations.

SocialFish

There’s a medical angle here, too, as one intent of the bill is to stop the illegal import of counterfeit pharmaceuticals into the US market via Internet sales. I’m confused. figured I’d start this post with that, just so you know that I don’t have any answers here. Only questions. For the purpose of this post I’ll focus on SOPA. Doomsday.) That law is OLD.

Six Tips to Improve Business Innovation

Spin Sucks

We intentionally recruit people from all walks of life; from a cellphone salesman looking for something more, to a pastor pursuing a career change, to a pharmaceutical market researcher in search of a new and refreshing career path. By Chris Bye. When it comes to business today, it seems business innovation is the buzziest word around. Fears Kill Business Innovation.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Sally is a scientist with Icarus Consultants in New Jersey, a pharmaceutical / biotechnology-focused marketing strategy firm. Wendy is a blogger and digital marketer focused on the pharmaceutical industry. She’s an executive vice president at at Intouch Solutions, a marketing agency serving the pharmaceutical, animal health, medical device, and similarly regulated industries.

How the Internet Enables Marketing’s Story Villains

Convince & Convert

Last week, the collective ire of the web was heaped upon Martin Shkreli, the CEO of Turing Pharmaceuticals, not only for his decision to raise the price of a 62 year-old pill from $13.50 to nearly $750, but for his tone-deaf tweets defending his position. Every good story needs a good villain. If that’s the case, the Internet is the world’s best story—and one that never ends.

Don’t Ignore SEO Strategy in Favor of Content

Spin Sucks

From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. By Tara Geissinger. Content marketing has taken the business world by storm. The problem is, many businesses are letting their search engine optimization efforts suffer in the process. Consider the Keywords People Use to Shop. link].

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Realignment #4: The New Engagement – from Participation to Connection

SocialFish

Organizations from many sectors that do business with physicians—from insurance and pharmaceuticals to government entities—pay hefty subscription fees to listen in on those conversations so they can better anticipate market needs for products and services. Excerpts from the new book:  The Demand Perspective: Leading From the Outside In. From Recruitment to Development and Retention.

Latest Association-Nonprofit Social Media Jobs

SocialFish

Communications and Social Media Manager , American Association of Pharmaceutical Scientists (Arlington, VA) – “…Develop and implement social media strategy and communication plans to increase visibility of AAPS, AAPS programs and services, and the pharmaceutical sciences. Holy moly there are a LOT of social media positions out there!

5 Things Companies Do That Ruin Storytelling Success

Convince & Convert

The Complexity Conundrum. I see this too often, especially in industries that have lots of jargon, such as high-tech, financial services, medical, pharmaceutical, etc. I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here ” Ackkkk!

Career Advice for Writers: How to Become a Copywriter

Writtent Blog

Nurses could find work writing about health care or medical devices, and former chemists could become marketers for pharmaceutical companies. Image source. So, you’re thinking of a career as a professional copywriter. You’re dreaming of a life where you’re paid to be creative. Regardless, one thing is abundantly clear to those of us “on the other side.”

Outsourcing Medical Package Testing

Idaconcpts

The necessity of specific equipment for proper testing is also an issue, and it is not usually cost effective for a medical or pharmaceutical firm to invest in this type of equipment. One example of this type of company that provides package testing for the medical and pharmaceutical industry is TEN-E. Seal Testing. Leak Detection Testing. Aging Test. Test Methods.

Content Tagging For Better Social Media Analytics

Talkwalker SM

In the past, a brand from the pharmaceutical industry for example would see most posts talking about  drugs, illness and treatments typically tagged as negative. For What is rule based tagging ? Put simply, this is a new Talkwalker feature that will help you improve the quality of your social listening. Prioritize Social Results and Address a Potential Crisis Quicker. Given that over 1.9

3 Tips to Use QR Codes For Information, Not Destination

Convince & Convert

Thus, unless you are in the pharmaceutical marijuana trade, I believe replacing a URL with a QR code falls into the category of ordering pizza online – doable, but more trouble than it’s worth. QR codes ask a lot of prospective users. Possess a smart phone. Download a QR reader app (or other format like Microsoft TAG). Be motivated enough to actually perform behaviors 1-3.

Drunk On The Social Media Kool-Aid

Twist Image

Last year, I was attending a pharmaceutical marketing conference and one of the organizers asked if I had met a specific individual. they are the Seth Godin of the pharmaceutical marketing industry." It's hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse around the value of job descriptions like that has taken over the Social Media conversation over the years. I've been called one (if not all) of those titles many times over the years, and it has always baffled me. Where the Social Media Guru thing comes from. " Not at all.

The Future of Pharma Marketing: The Game Changer (Part 2)

Blue Focus Marketing

Facebook told pharmaceutical companies as of August 15, they will no longer be able to disable the comment feature on their Facebook pages. Up until recently, pharmaceutical brands could seek permission from Facebook to disable comments on their Facebook pages, citing compliance and regulatory concerns to control content on their pages. Facebook’s dramatic move to engage pharma.

2011 #Nifty50 Top Twitter Women

Blue Focus Marketing

Sally is a scientist with Icarus Consultants in New Jersey, a pharmaceutical / biotechnology-focused marketing strategy firm. Wendy is a blogger and digital marketer focused on the pharmaceutical industry. She’s an executive vice president at at Intouch Solutions, a marketing agency serving the pharmaceutical, animal health, medical device, and similarly regulated industries.

What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed

Kikolani

Pharmaceutical companies could have a field day with publicly available health information in a timeline format. By now, you’ve probably read your fair share of “What I Hate About the New Facebook Updates” to the point that you’re pretty comfortable with the fact that you hate the changes. The Best Facebook News Feed Setting. Good stuff! Review All Tags.

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The New Employee Experience (EX) @MNBurgess to Deliver @Conferenceboard on 5/28 #SocBiz

Blue Focus Marketing

Thompson , Director, Organizational Engagement, Boehringer Ingelheim Pharmaceuticals, Inc. ( @Boehringer ). I am pleased to announce that I will be speaking at the Conference Board ( @Conferenceboard ) on Thursday, May 28 as part of their Digital Workplace Seminar Series. Register for the Creating, Managing and Evaluating the Digital Workplace seminar today! David C. FOR EWORD by David C.

The Future of Pharma Marketing: In need of a social media & digital injection (Part 1)

Blue Focus Marketing

Digital research firm  eMarketer tells us:  “the pharmaceutical industry hasn’t fully adopted web 2.0 Social Media Goes Untapped in Pharma. The pharma industry spends an estimated $27 billion marketing to doctors and other healthcare professionals.  You might ask, aren’t there a host of reasons why pharma brands can’t or should not engage in areas like social media?  That’s right:  zero.

How Visuals are Telling the NAIAS Story

Convince & Convert

JPM16 takes place at the start of the year for a reason—to highlight all of the innovation that is to come to the biosciences and pharmaceutical industries in 2016. Politics: State of the Union. President Obama delivered his final State of the Union address last Tuesday, and Twitter was all abuzz with #SOTU chatter. Health: JP Morgan Healthcare Conference. Highlights? Mercedes!

17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

14) #Socpharm Weekly chat on pharmaceutical marketing and social media. Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs. thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well.

New Media By Design

Twist Image

Recently, the CEO of an up and coming pharmaceutical company was injured in an accident. Why is it that the majority of online news sources all look the same? There is no doubt that news as we know it has forever changed because anyone and everyone can report on an incident live and in the moment. It's hard for the most respected traditional media outlets to break major news events in this day and age. There's even been some recent discussion online about whether or not any one outlet can break news anymore with an exclusive report because of our always on/always connected world. design.

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How Consumers use Social Media During Purchase

Proactive Report

OTC pharmaceuticals. packaged foods. I can see the home care products and OTC pharmaceuticals.  Are you still wondering just how to integrate social media into your marketing mix? Online Resources. Consumers turn to online resources most often for big ticket and emotional purchases: 76% for travel. 73% electronics. 67% automobiles. 66% baby care equipment. 64% household appliances.

What the Future Holds for B2B Social Media Marketing

mashable.com

View Comments 100+ Upcoming Social Media & Tech Events View Comments Involver Raises $8M for Social Media Marketing Services View Comments Web Developer at The BOSS Group (Plainsboro, New Jersey) Jobs The busy in-house ad agency of a leading Princeton, NJ based pharmaceutical company has an immediate long-term temporary need for a highly skilled Web Developer. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.

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What To Do When Your Facebook Ad Gets Rejected

Webbiquity SMM

Medical and pharmaceutical companies can’t advertise products requiring prescriptions to acquire. Guest post by Pierre-Lou Dominjon. Many factors go into creating Facebook Ads: headlines, copy, images, offers, targeting, bidding and more all have to be considered. Once you’ve assembled and created your ad, you still have to check it against Facebook’s guidelines and rulebook. Final Thoughts.

How to Keep Your Blog Hacker, Spammer, and Spyware-free

ProBlogger

Or perhaps it wasn’t as overt—you just discovered links injected into your site footer containing the anchor text of a certain famed pharmaceutical brand. This guest post is by Sean Sullivan of F-Secure. It’s a notion that strikes fear deep in the heart of every blogger. No, we’re not talking about getting dooced (fired for blogging). But even then, this situation is not ideal.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of  individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#. Here you go. Serious disconnect there.). Followers range from less than 10 (no, that’s not a typo) to more than 10,000. link].

Top Tips For Packaging Your Goods

Idaconcpts

Certain industries, such as those offering medical and pharmaceutical goods, require special attention to several factors. If you sell and deliver products in any way, then you may be forgiven for thinking that packaging isn’t the most important aspect of all. As long as it gets there, who cares how it’s wrapped right? Branding. Extras. Sturdiness.

Six Links Worthy Of Your Attention #173

Twist Image

And he''s just come out with a new book on the pharmaceutical industry. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "This is a great post by Amanda Peyton about the future of hardware. " (Alistair for Hugh). Why - and how - I wrote Bad Pharma - Bad Science. In this post, he explains why. Fire or no fire."

10 Actionable Blog Tricks to Skyrocket Your Sales

Writtent Blog

The following example from Digital Agency Couch is a perfect example of targeting content to a clear audience, which happens to be pharmaceutical marketers: Image credit: Couch. 7. Sorry, but first-time visitors to your company’s website probably don’t want to talk to your sales representative. Use Better Keyword Research. 89% of consumers use search engines as a tool in purchase decisions.

Diva Marketing Talks Pharma + FDA + Social Media With Fard Johnmar and Steve Woodruff

Diva Marketing Blog

On today's Diva Marketing Talks Fard Johnmar , Envision Solutions and Steve Woodruff , Impactiviti , join me to explore how social media impacts healthcare, with a focus on the pharmaceutical industry. Steve Woodruff i s President of Impactiviti, a pharma network advocating new on-line solutions for communications, and "matchmaking" pharmaceutical clients with best-in-class vendor/providers.

Twitter Commits Suicide (or Twipocalypse Now: Redux)

TwiTip

Neal has worked for Comcast, GlaxoSmithKline, Qwest Communications, Paramount Pictures and Warner Brothers and his clients have included the United States Postal Service, Hyundai, DreamWorks Studios, Major League Baseball, over 20 major pharmaceutical brands and NASA. Well, something did happen. But it wasn’t exactly the Twitter 2.0 I was expecting. Twitter 2.0, This Twitter 2.0 So, What?

What Went Wrong With the Digital Death Campaign

Social and Logical

The main site for the Digital Death campaign is Buylife.org. Today they were able to announce their accomplishment of reaching the $1,000,000 mark. . With your help we raised over $1,000,000 to fight HIV/AIDS in Africa and India. Your generous donations will help bring critical care and medicine to the millions affected by this horrible disease. But so many more still need help. Dose of Realism.

Help Me Find My Next Job?

Ari Herzog

In this vein, I’ve kept busy in recent weeks reforming my resume and reflecting what I want to do with my life. I’ve applied to several job vacancies over the past week including social media manager at a national retail chain, government affairs director at a pharmaceutical firm, marketing and communications coordinator for an urban affairs organization, communications manager for a health care advocacy organization, and chief of staff to a university president. Thanks a lot. -- Thank you for reading Help Me Find My Next Job? at AriWriter. No related posts.