How sriracha helped an association go viral
MARCH 10, 2014
The American Chemical Society created a video about the science behind sriracha – which, at the time of writing, has 476,680 views on YouTube. For those organizations whose subject matter lies far outside the realm of the chemical makeup of hot sauce, Dylewski recommended identifying the absolute most interesting thing you are about and make a video around that. (My bold.)
Humanize Public Workshop, DC Tuesday 10/16
OCTOBER 11, 2012
CAE, Assistant Secretary, Strategy Development, American Chemical Society. We are VERY excited to invite you to our very first public workshop. Join us on Tuesday!! We’re going to have a great discussion with some top execs who have been actively working through some of the concepts we talk about in Humanize, like collaboration, transparency, and social business. Rich, Ph.D.,
Firebelly Begins Working With Real Purity
OCTOBER 6, 2014
Real Purity is an environmentally-conscious cosmetics company that has been developing and producing all natural, organic and cruelty-free body care and cosmetic products for chemically insensitive and environmentally conscious consumers for four generations. We’re excited to announce that we have started working with cosmetics company Real Purity.
Why are CEOs Afraid of Going Social?
JULY 18, 2012
The blogosphere is abuzz with the results of a new CEO.com survey which looked for social media accounts for all of the CEOs of the Fortune 500, and found that 70% of CEOs are not using social media. This is from a post by Adi Gaskell on Technorati : Does it matter if CEOs tweet? argued earlier this year that yes, it does matter. We provide discreet, personalized executive coaching for social.
How to Apply Neuroscience to Business, Teaching, and Storytelling
Convince & Convert
JANUARY 20, 2016
“The good news is that when you are learning or hearing a story, you get a little rush of chemicals that make you feel good. It’s the same chemicals that fire when you eat chocolate or have an orgasm.” Feed Your Brain Story. But how does this intersect with impactful storytelling? She joins the Business of Story Podcast to share how to harness this true, innate genius.
Content Credibility: Increase Yours with Science
APRIL 30, 2015
As part of the same set of experiments, the Cornell researchers also presented information with and without a chemical formula. It’s highly unlikely that any of the subjects had the slightest clue as to what the chemical formula represented and how it might relate to drug performance. By Roger Dooley. If you create content, you have a content credibility problem. Include a Formula.
Social Media and Leadership Survey Results
OCTOBER 16, 2012
CAE, Assistant Secretary, Strategy Development, American Chemical Society . We will be sharing the results of our Social Media and Leadership Survey TODAY, Tuesday October 16 at a workshop in Washington, DC. We’re excited to talk to a panel of top executives who are actively working towards culture change: Robert H. Rich, Ph.D., ONLY A FEW SPOTS LEFT - REGISTER HERE or at the door.
Social Media is Changing Leadership [DATA]
OCTOBER 24, 2012
Bob Rich from the American Chemical Society talked about how they transformed their strategy process to make it more agile and real to the employees–but were able to do it through a series of smaller (and easier to swallow) process changes. GET THE SURVEY RESULTS REPORT HERE. The report is free. GET THE SURVEY RESULTS REPORT HERE. ————– ( photo credit ).
How Vine Can Spice Up Your Brand’s Next Marketing Push #brands #branding
Blue Focus Marketing
NOVEMBER 4, 2013
And here’s GE teaching users some fun things about chemicals. And this one shows the chemical composition of coffee. Since it’s debut in January, Vine has quickly captured the imaginations of businesses large and small. Brands have used Vine to offer short, often witty, messages to their customer bases. Take this little gem from a recent Next campaign. No confusing the message here.
Internal Communications: It’s a Man’s Man’s Man’s World
NOVEMBER 19, 2014
selected this title because it is a pretty true statement when it comes to working in the chemical and oil and gas industries, both of which I’ve worked in for most of my career. Here is how I did it back when I worked for global specialty chemical company that was eventually bought by BASF. I was based in North Carolina, home to textiles and tobacco. Recognize that title? No problem.
The 5 C's of nurturing the Human Element in Social Media
Josh S Peters
APRIL 6, 2010
Hu is the Human Element and is the main element to social media. Yes it’s greater than Facebookadium, more essential then Twitterloride, and far more important than Wikipedialine. It’s why social media exists, it’s why it continues to grow and it’s without a doubt the most vital part of any social media plan. To help with this here are 5 C’s that will help nurture the Hu of any endeavor. 1.
19 Twitter Best Practices That Show the Real You
JANUARY 8, 2014
Afterward, visit my guest blog post on SteamFeed that explains why Raytheon, Dow Chemical, Jay Leno, Britney Spears, and others tweet among the best. You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. frequently peruse the list to get inspiration. Among those represented are Jetblue, Sony, McDonald’s, Lockheed Martin, Keurig, Walmart, MTV, and Coca-Cola. Here are examples of tweets from today that have no links and no mentions of other people. It felt great!
How to Write a Killer Lead
DECEMBER 30, 2014
From an Article about Using Salt Instead of Chemicals as a Weed Killer It’s a warm spring day in Central Florida. By Stacey Zinn Roberts The cursor blinked at me. Blink. Blink. Blink. White page staring back. Blank. Blank. Blank. How could I do it one more time? How could I write a compelling story about a subject matter so dry it made my lips crack. Me, too. Not in the lead. Go ahead.
Why Social Media Is Like Getting Stoned
Techipedia: Tamar Weinberg
APRIL 20, 2010
People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced). Opinions expressed in the article are those of the guest author and not necessarily Techipedia/Tamar Weinberg. You’re too tight.
When Did We Get So Nasty?
Social Media Marketing
JULY 31, 2012
Vitriolic" means caustic or severely harsh, and it's quite clear that those who have physically used the chemical compound to attack other s have clearly meant harm. Vitriolic. That's the only word I can think of that effectively summarizes what I've seen online lately. In case you're not familiar with the term, it's derived from the word vitriol , which is another term for sulphuric acid.
The Challenges of Cross-Cultural Communications
AUGUST 6, 2012
Methylmercury is a nasty chemical and can damage the central nervous system of humans and animals. Today’s guest post is written by Bhaskar Sarma. In 1969 and 1970, a large part of Iraq was hit by a severe drought and famine causing a shortage of wheat. The wheat, however, was laced with a fungicide called methylmercury , which was to prevent spoilage during shipping. Why?”.
Keep Calm And Carry On - 5 Steps To Getting Rid Of Stress And Anxiety
NOVEMBER 28, 2013
Once those wires are connected (and they connect for a ton of different reasons - traumatic moment, a chemical imbalance, genetics, etc.) - it is ever-complicated to disconnect and untangle those wires. Some people produce more types of hormones and chemicals than others. chemical imbalance. Are you feeling a little stressed? Anxious? Having a panic attack here and there?
Three Lessons from Rebranding an Established Brand
DECEMBER 16, 2015
Lucky Goldstar was a successful and growing chemical and electronics company in Asia, when it decided to expand to the international market. By Danny Iny. Remember when you had to choose a name for your business? You must have felt a lot of pressure. After all, your business name forms part of its identity. It influences people’s first impression of your company. Take the case of Tropicana.
How Paleo Eating Embraces Your Inner Caveman
OCTOBER 2, 2015
Silk is a popular manufacturer and their ingredients have the fewest chemicals. Growing up, we were told by doctors, teachers, and our parents that it is unhealthy to eat too many eggs because of their saturated fat and cholesterol levels. They lied to us but it’s not their fault. Eggs increase our good cholesterol, HDL; and they positively change the physical composition of LDL.
Why is Storytelling Biologically Important for Survival?
Convince & Convert
AUGUST 19, 2015
Oxytocin, or the moral molecule , and its acute, chemical effect on the brain. Steps to build stories that have a distinct chemical effect on the brain and influence others. Tear Jerker: The Moral Molecule and Storytelling. Dr. Paul J. Zak is a fascinating man. Dr. Zak studies oxytocin, a molecule that our brains release when we engage in positive social interactions. In This Episode.
What’s the ROI of Laughter?
Convince & Convert
FEBRUARY 4, 2016
But at the beginning, they needed to have established a strong voice that didn’t confuse or diffuse the message.” —@hassanisms. “I do believe that you get someone to laugh at a piece of content and that instantly triggers whatever funky chemicals are in our brain. Branding Voices and Choices. Hassan is also an active Viner, with 12 million loops. In This Episode. ” —@hassanisms.
The Top10 Fiction Books Every PR and Marketing Pro Should Read
FEBRUARY 29, 2012
The trilogies, like the new Chemical Garden rage, provide lots of creativity. Today’s guest post is written by Molli Megasko. A few weeks ago, Gini Dietrich wrote how reading fiction can stimulate your brain to think more creatively and help you in your career. The idea really stuck with me. I’m in a couple book clubs and always push for fiction when it comes time to vote.
Are You Ready For The Social Business Revolution?
MAY 7, 2013
If you take the Industrial revolution which brought mass production - it was a series of inventions from steam power, iron, chemicals which all made possible the development of the transport system which was central to business success as it was the network of canals, railways that delivered the product to the market. So as ''power'' became available.the people became empowered.
Social Media Management From the Trenches
JANUARY 8, 2013
Andy’s Answers: How Dow Chemical made storytellers out of scientists (SBOSM). Here are three great examples of social media management in the trenches from the last couple of months. Are you doing anything cool you’d like us to write about? Have you seen other good examples? Let us know. Andy’s Answers: How Aetna enables 35,000 employees to engage in social media (SBOSM).
Online Video Is Just As Expensive As TV Advertising
MAY 8, 2014
And, in that same instance, while you may have no interest in some documentary on chemical engineering, it is content like this that offers a corporation a very unique opportunity to connect with a specialized audience. You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. For years, the argument has also been that online video is that much more cost effective. That works. content. media.
Writing About the Science of Kissing
FEBRUARY 14, 2011
In fact, when we’re engaged, our bodies release a cocktail of chemicals related to social bonding, stress level, motivation, and sexual stimulation. I like to kiss. There’s something about brushing my fingers across her hand, her hair, her ears as I kiss her lips. Looking at her eyes like she is a birthday present I’m about to unwrap drives me crazy. We’re exchanging pheromones.
How Organic Valley Plans to Save the Bros
Convince & Convert
MARCH 12, 2015
To save these rare specimens and encourage them to fuel up with Organic Valley’s new Organic Fuel, a new high-protein milkshake with all the protein bros love—without the “chemical junk.”. Image via BigStockPhoto.com. Have you ever met a bro? He’s the overly muscled dude, frequently found at the gym bench pressing and fist pumping at the club à la Jersey Shore. The mission?
7 iPhone Apps To Pick The Best Make-Up
SEPTEMBER 20, 2012
It turned out that the brand was a knockoff, despite the price, and used a chemical ingredient that was horrible for sensitive skin like mine. I have a full blown addiction with beauty products, but especially when it comes to cosmetics. love makeup, and my bathroom is a testament to this fact. should probably go on Hoarders if they ever have a beauty edition. Lancôme Makeup App. Lady Gaga?
What do you measure?
NOVEMBER 30, 2012
” What I am interested in is Eric’s first question – who is doing “the hard work of engaging everyone to determine what to measure and how”? I think that Bob Rich has been doing some of this kind of strategic work at the American Chemical Society – specifically in involving the whole staff in developing their strategic plan. I would bet there are others too.
Six Links Worthy Of Your Attention #72
NOVEMBER 1, 2011
And few of those adjectives has been so heavily used as 'truffle.' So imagine my surprise when my wife sent me this spoiler: Truffle Oil is basically chemicals. In 2003, Vogue food writer, Jeffrey Steingarten , revealed that it was basically a chemical (2/4-dithiapentane) -- but restaurants have continued to feature it prominently. LA Weekly restaurant critic, Jonathan Gold , blames this on American diners, who, he says, have lost their taste for subtlety, forcing chefs to amp up even real truffles with the chemical concoction." " (Alistair for Hugh). Far from it.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). These men are indeed using Twitter to rewire and reorient the Web. According to Tom Grant , Ph.D,
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K. Evans adenin TECHNOLOGIES Inc. Adenin Twitter Microblogging / Microsharing High Tech United States Meryl K. Whittemore ePi Tech Inc.
To Almost Die
MAY 1, 2013
Science shows us the white light experience and other near death moments produce a strain on our minds, in turn creating a chemical reaction which in creates heaven’s limelight. Image by.mariols. Have you ever come this close to death? Morbid, but fascinating nevertheless. Draper, a character that faked his own death, obsesses with mortality throughout the overall show arc. hated it.
How BP Swept Dispersants Under the Rug
JUNE 16, 2010
Until pressure is brought to bear on BP , we can count on the company letting the toxic chemical versions of Corexit stay under the rug. The PR battle continues between Obama and BP ( image by boxhai ). More than 1,000,000 gallons has been deployed by BP in an effort to break up surface and underwater oil. Corexit is deadly. regulators. Details are here.
How Nano-Coatings Began and Where They Are Headed
AUGUST 20, 2014
It is a chemical and will actually lower the surface energy of the product. British military was seeking for a product that would protect their soldiers’ uniforms from any type of liquid, including chemical agents. Everyone knows someone who has dropped their phone into a toilet, if they haven’t done it themselves. The problem is that electronics are not water proof. They may be resistant to water in small dosages, but after being submerged in water, or dumped on by any other liquid, these electronics are destroyed beyond repair. How the Coating Works. How It Started.
List of Brand-Side Corporate Social Strategists: Twitter Edition
FEBRUARY 28, 2011
It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning. You can follow Marshall Kirkpatrick’s entire Social Strategists list, based on Jeremiah’s list, here , but what if you want to get a bit more granular and be a bit more selective in your following? link].
Google Trends Adds Top Charts Lists
Small Business Mavericks
MAY 22, 2013
Chemical Elements. Just in case you need a new search tool, Google has added one. It’s called Top Charts and it’s a part of the Google Trends project. Top Charts allows you to search for the top searches in a variety of categories by region and by month. It goes back to January 2004. Categories you can view top searches for include: Actors. Animals. Athletes. Actors. Baseball Players. Baseball Teams. Basketball Players. Basketball Teams. Books. Business People. Car Companies. Cities. Cocktails. Colleges & Universities. Countries & Regions. Dog Breeds. Drinks. Foods.
2011 #Nifty50 Top Twitter Men
Blue Focus Marketing
MAY 23, 2011
Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). These men are indeed using Twitter to rewire and reorient the Web. Adam L. Andres Silva A.
Fetching Friday – Resources Mashup & Slow Motion Kitten
FEBRUARY 18, 2011
10 toxins that pollute a happy life – not chemicals, but mental and emotional toxins that hold you bak from living the best life. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media plus slow motion kitten action on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Making Money Online / Online Business. Can you trust online reviews ? Is this guide for you?
Six Links Worthy Of Your Attention #153
MAY 25, 2013
"How Dow Chemical won the battle for the bromine market, in the US and Europe." dow chemical. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "A week ago I had a chat with A Friend Who Should Know About Such Things about the ways investigators can get into your email. Some are deceptively simple (using Gmail , authorize another account to receive mails on your behalf). In this Forbes piece, Andy Greenberg looks at what a treasure trove your phone is." " (Alistair for Hugh). Quora. apple.
5 Ways to Never Run Out of Blog Post Ideas
NOVEMBER 28, 2011
For me, one topic lately is what mattress we should buy for my youngest. A conventional one, although cheaper, may contain harmful chemicals , but the safer ones are twice as much. I’ve put off this decision for years. This guest post is by Katy Farber of Non-Toxic Kids. When I started Non-Toxic Kids four years ago, I had no idea I would never run out of things to write about. In all those four years of posting between three and seven times I week, I never struggled for more than a few minutes with a topic to post about. Seriously, how lucky am I? Just think about what matters to you.
Creating A Movement That Matters
MAY 7, 2015
It’s clear, what fuels movements is more art than science and not everyone has the advantage of chemically inspired insanity. Whether your a nonprofit with a cause or a startup with an idea, at some point, I’m sure you’ve wondered whether your passion would ever catch spark with others. Creating a movement that matters is more important today than ever before. Breathe.
Why No One Wants Your Free Download (And 5 Steps to Make It a Must-Have)
JANUARY 10, 2013
How to reduce dust mites without using harmful chemicals. This guest post is by Sophie Lizard of Beafreelanceblogger.com. You finally released your free download. It took a lot of work to prepare, but you believed it would all be worthwhile. Because that’s what we’re supposed to do, right? Give something away to get something in return, like email addresses or questionnaire responses. Or the undying love of a vast tribe of readers. So … why isn’t it working? Hardly anyone’s downloading it. You’re not floating high on a tide of reader engagement. It’s okay. Know why? Let’s rethink.